Capture the Cannabis Market

Print Solutions That Turn Heads and Open Wallets

A storefront is a powerful marketing tool. It’s also the very first exposure potential customers have to a brand. Creating an inviting storefront will catch the attention of all who pass by, invite new customers into the dispensary and establish the brand.

Ten Products That Turn Browsers Into Buyers

  1. Flexible Pouches: Versatile, resealable pouches keep products fresh and look great on display.
  2. Packaging: Eye-catching, compliant packaging reflects brand identity and protects products.
  3. Product Labels: Clear, informative labels showcase strain information, potency, and the customer’s unique branding.
  4. Exterior Signage: Sail signs and banners grab people’s attention as they pass and invite them into the business.
  5. Window & Floor Decals: Eye-catching, removable graphics guide customers and advertise promotions.
  6. Shopping Bag Branded Stickers: Custom stickers turn every purchase into a walking advertisement.
  7. Business Vehicle Signage: Turn company vehicles into mobile billboards with magnetic signs and bumper stickers.
  8. Business Cards: Memorable business cards encourage repeat visits.
  9. Folders: Branded folders hold customer information packets or loyalty program materials.
  10. Flyers & Brochures: Informative, visually appealing handouts educate customers and promote specials.

Investing in high-quality custom print materials is a smart way for a business to differentiate itself in a competitive market. These items enhance the brand’s visibility and create a professional, welcoming atmosphere that turns curious passersby into loyal customers. Start implementing these custom print solutions today and watch your client’s foot traffic – and sales – grow.

Add your contact information to a NEW INDUSTRIAL FLYER created just for the cannabis industry, and share all the ways custom labels and signage can help your clients promote their dispensary.

Top 5 Reasons YOU Should Use Custom Presentation Folders

Differentiating your organization in a crowded marketplace is essential. Custom presentation folders provide a polished, professional look and make a big impression. Elevate your brand with folders that protect and amplify the value of the documents they hold. Custom presentation folders are a way for recipients to easily refer back to important information, and they also complement other branded collateral. Choose from a variety of sizes and styles in a wide range of stocks, with print and finishing options that make your brand shine.

Using presentation folders can significantly enhance the professionalism and effectiveness of your presentations. Here are the top five reasons to consider using them:

  1. Professional Appearance:
    • Presentation folders help to create a polished and professional impression. They organize your materials neatly, making it easier for your audience to follow along and take you seriously.
  2. Branding Opportunities:
    • Customizable presentation folders offer an excellent opportunity to showcase your brand. You can include your company logo, colors, and other branding elements, which helps reinforce your brand identity and make a lasting impression.
  3. Organization and Accessibility:
    • Presentation folders keep all your documents, brochures, business cards, and other materials in one place. This not only keeps you organized but also makes it easier for your audience to access and review the information you provide.
  4. Enhanced Information Delivery:
    • By using sections, pockets, and inserts, presentation folders allow you to present information in a structured and logical manner. This can help your audience understand and retain the information better.
  5. Versatility and Reusability:
    • Presentation folders are versatile tools that can be used in various settings, such as meetings, conferences, and sales pitches. They can be reused multiple times, making them a cost-effective investment for ongoing professional use.

Elevate the quality of your presentations and leave a strong, positive impression on your audience.

Here’s a great custom presentation folders flyer to view!Custom Presentation Folders Flyer

No More Excuses – You CAN Sell Print!

We recently hosted an empowering webinar titled “No More Excuses – You Can Sell Custom Print!” This session was designed to tackle the common hesitations and barriers faced by individuals and businesses in the custom print industry. Whether you’re an established entrepreneur or just starting your journey, this webinar offered valuable insights and strategies to help you overcome obstacles and unlock the full potential of selling customized printed goods.

Key Takeaways

  1. Understanding the Market: We explored the growing demand for personalized products in today’s market and how to identify lucrative opportunities within this space.
  2. Leveraging Technology: Attendees learned about the latest tools and technologies that can streamline the custom print process, from design to delivery.
  3. Creative Solutions: We discussed innovative approaches to design and production that can set your business apart from the competition.
  4. Real-World Examples: Through role-play scenarios, we demonstrated practical applications of the strategies discussed, providing a clear roadmap for success.
  5. Actionable Tips: The webinar was packed with actionable tips to help participants build confidence and competence in the custom print industry.

Watch the Role Play Video

To get a better understanding of the strategies in action, check out our stationery role play video. This segment showcases real-life scenarios and solutions, offering a practical perspective on overcoming common challenges in selling custom print.

Watch the Role Play Video

View the Webinar Deck

For a comprehensive look at the content covered in the custom print webinar, you can view the webinar deck. It includes detailed slides on all the topics discussed, along with additional resources to further your knowledge and skills.

View the Webinar Deck

Thank you to everyone who attended the webinar! We’re excited to see how you apply these insights and strategies to grow your custom print business. If you missed the live session, make sure to watch the video and review the deck. No more excuses – it’s time to embrace the opportunities in the custom print industry and thrive!

The Impact of Shipping Price for Print Resellers

A stock image of boxes stacked around a shopping cart and small semi-truck,For print resellers, shipping costs represent a significant portion of operational expenses. While the percentage can vary based on factors such as volume, distance, and shipping methods, industry insights suggest that shipping can consume a notable part of revenue. On average, shipping costs can account for anywhere between 10-20% of a print reseller’s total revenue. This substantial figure can greatly reduce profit margins, especially in a sector where products are often commoditized and competition is fierce.

Customer Perception and Shipping Costs

The psychology of shipping costs in consumer behavior is profound. Studies have consistently shown that customers prefer options where these costs are minimized or absorbed by the seller.

Customers are willing to pay a higher price for a product if it comes with the perk of free or reduced shipping.

In fact, free shipping has been shown to be a more attractive incentive than a product discount.

This willingness to pay more upfront for reduced shipping costs is a critical insight for print resellers. By strategically adjusting product pricing to account for shipping, businesses can increase their appeal in a crowded market. This strategy, however, needs to be balanced carefully to ensure that the overall cost remains competitive.

There are several strategies that Navitor employs to reduce shipping costs, including:

  • Negotiating with shipping providers building strong relationships with carriers has led to better rates.
  • Optimizing packaging – using the right size and materials for packaging reduces weight and, consequently, shipping costs.
  • Consolidating shipments – carriers often lower rates for larger shipments, plus fewer shipments means lower carbon emissions.
  • Streamlined logistics and administration – simplifying processes and streamlining communications has reduced administrative overhead.

The Takeaway

Managing shipping costs is a complex task, and it presents an opportunity for you to differentiate yourself in a competitive market.

A stack of three boxes on a wooden table.
Remember, in the world of e-commerce and wholesale print selling, the way you handle shipping can be as important as the products you’re selling.

At Navitor, we’ve worked hard to leverage strong relationships with shipping carriers – so watch for reduced shipping charges in your cart.

The Power of Print in Higher Education Marketing

The higher education market has become increasingly competitive as schools vie for a shrinking pool of prospective students. Print plays a big role in today’s higher education marketing campaigns because it works. It remains the foundation upon which multi-generational marketing is built.

The audience is larger than you think

Prospective and enrolled students aren’t the only audience that higher ed institutions must reach. Community members, businesses, parents, alumni, donors, faculty and staff comprise a school’s broader support network. Colleges and universities have a unique challenge when it comes to developing a brand that appeals to a wide-ranging network of audiences and generations: to reach many and to resonate deeply. Whether it is promoting online education programs, increasing application and enrollment rates, engaging non-traditional learners, informing accepted students, promoting campus events, motivating current students, or engaging with alumni, strategic and integrated solutions are the right answer.

Cross-channel marketing

Not only is print a tactile and personal experience, but its message to a specific audience also can be amplified through digital media. And in higher education marketing, it’s more powerful than ever. Colleges and universities have been harnessing this power of print in reaching new students, their parents and other audiences for as long as they’ve been around. Utilizing tactics like personalized direct mail, marketing materials, fundraising campaigns and signage, higher ed institutions are well-versed at connecting and engaging with their extensive network. And with “digital fatigue” becoming a major concern, audiences appreciate the lasting tactile experience that a quality print piece delivers.

Anyone doing it on their own?

While some colleges and universities have on-site print shops, they’re often not the best fit for large-scale print campaigns. The vast array of print products used in higher education marketing makes it difficult for in-house shops to handle both the volume and the varied/complex processes required. Some of the more complex or long-run products that need an experienced partner often include:

  • Variable Data Postcards
  • Envelopes
  • Folders
  • Booklets
  • Calendars
  • Badges
  • Architectural Signage
  • Window, Wall and Floor Decals
  • Large Format Signage
  • Awards and Gifts
  • Promotional Products
  • Labels and Packaging

Having a trusted resource that helps plan, execute and deliver multiple elements within the marketing program saves the day. From prepress through digital and offset printing, finishing, kitting and shipping, a trusted partner helps take the complexity out of the print experience and delivers quality results.

The bottom line

Higher education marketing influences audiences at every level, from attracting prospective students to enhancing the enrolled student’s experience while on campus and encouraging alumni engagement. It can also be instrumental in drawing top-tier staff and donors. Print marketing is vital in order to make the greatest impact. Education institutions need marketing support from vendor partners that not only offer expansive print marketing capabilities but also provide personalized service, integrated solutions, and quick turns, all competitively priced.

To learn more about how Navitor can help you, we’ve compiled support materials like our Education Sale SheetProduct Images, and Education Social Toolkit content that you can use to go to market today. Check out all the material on Education and more on our Content Calendar page here.

Trading Cards – this summer’s surprise hit!

In the world of marketing, staying ahead of the curve is essential to capture the attention of customers and promote brands effectively. Unexpectedly, trading cards have emerged as the biggest summer growth product, with orders increasing exponentially. These versatile collectibles are not just for hobbyists and sports enthusiasts; they have become a powerful tool for businesses and communities to boost their marketing efforts.

Creative uses of trading cards:

  • Promoting local sports teams – trading cards featuring local athletes and team stats can be distributed at games or sold in stores.
  • Announcing big events – create limited-edition trading cards to announce significant events, festivals, or concerts, adding an element of exclusivity.
  • Community activities or groups – celebrate community members’ achievements or highlight local initiatives on trading cards using “did you know” facts about the area.
  • Breweries and wineries – design unique trading cards showcasing various brews or wine varieties, encouraging customers to collect them and explore available offerings. These are also fun ways to add to the packaging at the counter, or to your displays in the store.
  • Pets – appeal to pet lovers for the shelter animals to promote adoption by putting their faces and names with adoption instructions or donation needs.
  • Clubs – whether it’s a book club, hobby group, or fitness class, custom trading cards can unite members and promote a sense of belonging. Cards can be instructional (the cards you get are the exercises you have to do) or inspirational (each class has a theme promoting wellness or balance).
  • Local fire, EMS, ambulance, and police – honor local heroes by creating trading cards that showcase their bravery and service to the community with facts and stats about their organization.

BONUS! A clever promotional idea

Capitalize on the trading card trend by offering a discount to your customers if they include your logo on the cards. This mutually beneficial strategy maximizes marketing exposure for both you and your customers.

How to order online

Ordering trading cards through Navitor’s platform is quick and easy.

  1. Just visit and select the “Multiple Designs” option. Specify the number of unique designs you want for your order. For example, if you have five designs and want 100 cards for each design, note “5” in the “Number of Designs” field and select “100” in the “Select Quantity” field.

Personalization and approval process

  1. Each trading card can be personalized with interesting stats, Q&As, and variable images. Upload your artwork into the tool for Product 1, Product 2, Product 3, etc. PDF proofs can be emailed to customers for approval.
  2. After thorough review and approval, check “I accept and approve my artwork”, and click NEXT in the order to save your project in your cart. Once all fully approved, then you can check out!

Fast shipping and completion

Navitor’s efficient production process ensures that trading cards ship within two days of placing the order, so you’ll get your order fast!

The takeaway

If your customers are looking to enhance their marketing game, have them consider trading cards. Embrace the trend. Order custom trading cards from Navitor today and unlock the potential of this exciting marketing medium.

Top 12 Questions about Outdoor Banners

There’s no denying the impact that signs and banners have when it comes to advertising and marketing – they capture attention, communicate messages, and drive results. Some of the advantages of these marketing powerhouses to amplify a brand’s visibility include:

  • Grabbing attention and increasing visibility
  • Reinforcing brand identity and awareness
  • Providing versatility and adaptability of messaging
  • Enhancing offline and online integration

By understanding the different aspects of outdoor banners, such as size, materials, and installation methods, you can make informed decisions to create impactful displays that meet your customer’s specific needs. Whether for a business promotion, event, or personal use, outdoor banners offer versatility and customization options to enhance visibility and reach. We answered the most commonly asked questions about outdoor banners:


Q. What are the most popular material choices for outdoor banners?

A. The most popular banner material for both indoor and outdoor use is 15-ounce scrim. It offers durability and versatility. When selecting an outdoor banner, consider the location and placement. If you anticipate high winds or need to hang the banner between two structures, a mesh banner is recommended to allow airflow. The expected duration of banner use also affects the choice of material and finishing options. A 15-ounce scrim vinyl banner with no weld may suffice for a summer period against a flat rigid surface. For longer-term solutions, heat-welded edges can strengthen the banner to withstand various elements.

Q. What size should an outdoor banner be?

A. The size of an outdoor banner depends on the intended location and purpose. Outdoor banners can be customized to meet specific requirements, ensuring optimal visibility and impact.

Q. What are the most popular banner sizes?

A. The most popular banner sizes are typically 2×4 feet and 3×6 feet. However, customization options allow you to select the size that best suits your needs.

Q. How do I print a large banner?

A. Large banners are typically printed on latex or UV gel ink presses, offering vibrant and durable prints. Our printing capabilities allow us to produce banners between 4-8 feet in length, but we can also accommodate longer lengths for special projects, such as 10-20 feet.

Q. What is the maximum size of a banner?

A. The width of banners we produce typically starts at around 24″ and can go up to 60″ depending on the material. Not all materials are available in all sizes. Regarding length, banners are typically between 4-8 feet, but longer banners up to 10-20 feet can be produced for special projects.

Q. Where should I put a banner?

A. Banners can be placed virtually anywhere. With a wide range of material options and hanging methods available, banners offer versatility in their placement.

Q. Where is the BEST location for a banner?

A. Banners can be used or hung in various locations. The ideal location depends on your specific needs. Whether it’s a wall, window, fence, or pole, we can help you find the best banner option based on your intended use and location.

Q. What is the best way to put up a banner?

A. The method of hanging a banner depends on its location. For windows, attaching suction cups to grommets or hanging tabs can be effective. If you’re hanging on a pole or rod, a banner with a pole pocket can be used. Bungee cords are suitable for hanging on a fence, while ropes or adhesive strips are practical for wall-mounted banners.

Q. How much does it cost to put up banners?

A. The cost of banner installation varies based on several factors, including size, location, and complexity. While we don’t handle installations directly, we work with independent installation companies to assist our customers. For the average person, our banners are designed to be easy to put up using grommets and hanging tabs. Simple methods like using ropes, suction cups, or bungees to secure the banners to grommets or hanging tabs are effective for attaching them to surfaces, poles, or fences.

Q. Is there a budget banner type vs. a higher-end one?

A. Yes, there are various material and finishing options for banners. We offer a value banner, which is more suitable for indoor use but can also be used outdoors for short-term applications. While this is the most cost-effective option, it may not be suitable for all applications. Durable banners and mesh banners are higher in price but offer stronger materials and finishing options, making them more versatile and durable for both indoor and outdoor use. The choice depends on the location and expectations for the banner’s application.

Q. Can I upload my own design?

A. Absolutely! We welcome customers to upload their own designs for banners. This allows for greater personalization and ensures that the banner aligns perfectly with your branding and message.

Q. What resolution should I use for an outdoor banner?

A. For all full-color products, a minimum of 300 dpi is recommended.


In conclusion

In a digital era dominated by screens and pixels, the value of physical advertising should not be underestimated. Indoor and outdoor signs and banners possess numerous benefits that can significantly enhance any size business’ marketing strategies. By leveraging their versatility and adaptability, you can effectively expand a brand’s reach, engage target audiences, and drive meaningful results in today’s competitive market. We’re happy to help you make well-informed decisions when planning your next banner project. Contact us today and let’s reach max visibility.

4 Major Benefits of Ordering Online

There was a time when getting wholesale printing services meant going to a brick-and-mortar facility, speaking with a staff member, and placing a manual order for whatever you needed. Seems like ancient history, doesn’t it? It’s no question that the digital age has changed the world completely, especially when it comes to our reliance on e-commerce for obtaining goods and services. Additionally, in today’s fast-paced business world, time is a valuable commodity. Ordering print products such as custom folders, custom business cards, envelopes, and brochures is a necessary task, but it can be time-consuming. Fortunately, distributors have a convenient and cost-effective option to order print products online at In case you haven’t noticed yet, we aim to make your life easier, and your business more profitable. Here are some of the benefits of ordering wholesale printing online versus calling in or emailing your orders.

Speed and Efficiency

One of the primary benefits of ordering print products online is the speed and efficiency with which you can complete the transaction. With just a few clicks, you can quickly and easily order the products you need. This process can be completed from anywhere, at any time, which is especially suitable for those who work remotely or have a busy schedule. Additionally, you can complete the entire process of looking through the options, picking what you want, paying for the order and selecting your delivery options – all online.


Ordering print products online is much more convenient than traditional ordering methods. When ordering by phone or email, you may have to wait for someone to answer the phone or respond to an email. This can take up valuable time that could be better spent on other important tasks. With online ordering, there is no waiting or delays in the ordering process. You can simply log in to and place your order whenever it is convenient for you.


Customization doesn’t have to be complex. Simplify your ordering and get the print materials you’re looking for with complete customization – while maintaining uniformity and consistency. Get the best options to suit your needs when you couple high-quality product options with a series of design tools to accompany any skill level, and you’ll quickly discover just how easy it is to customize the materials to perfectly fit the brand and message.

Cost Savings

Another significant benefit of ordering print products online is the cost savings that can be achieved. Did you know that when you call in or email a product order that can also be ordered online it’s a little more expensive? Yep, typically around $15 more. Yes that fee will ensure your artwork is correct and specs align, BUT we have online ordering through at that saves you time and eliminates the manual fee. Instead of the additional labor cost for manually processing your order, online automation saves an expense, which increases your profits.

And We’re Still There for You

Rest assured, just because you choose to save time and money with our convenient and cost-saving online ordering, that doesn’t mean that you have to say goodbye to our good old fashioned one-on-one personal service. Let’s face it, some printing projects can end up being a bit complicated, and no one wants to run into problems during the production process, but sometimes issues come up and you will find yourself in need of help. Fortunately, we give you both the ease of using online ordering, plus the personal service you deserve.

Top Products Ordered Online

Recently, we’ve made even more user friendly, and a place where you can easily find all the products we supply. Our goal has always been to provide printing excellence at superb prices, and our website has been newly renovated, helping to make pricing print, uploading artwork and ordering even more quick and simple. Our wide selection of print products covers the gamut of wholesale printing needs, and some of the top products ordered online include custom business cards, envelopes, custom folders and brochures. These products are essential for any business, and ordering them online now saves you time, money, and effort.

The Takeaways

Ordering print products online at offers many benefits to our valued distributor members. These benefits include speed and efficiency, convenience, and cost savings. By taking advantage of online ordering, you can streamline your print product ordering process and focus on other important tasks for your business. When you order your print online you don’t have to spend valuable time on the phone or waiting for quotes and news on your job. You can do everything online – from getting instant prices to uploading your artwork and arranging delivery, all from your desktop or even your phone.

For a crash course on all that our online space offers, watch the Ultimate Guide to

And don’t stop there – watch our webinar from July, Mastering Tips, Tricks, and Hacksand learn how this platform can help you save time and money while also ensuring fast, reliable delivery for your customers. Whether you’re a small business owner or a marketing professional, is your one-stop shop for personalized products that get results.

LIKE A BOSS: How to Dominate the Print Game through Company eStores

Are you looking to boost your revenue stream while bringing more convenience to your customers? Setting up an online store for your customers to easily order print products like business cards, postcards – and a bunch of other stuff – is simpler than you might think.

Old-school sales and ordering

This scenario has been played out in the wholesale printing game for decades. You have your list of repeat buyers. You reach out to them periodically to see if they need to order anything. They request a quote, you have some numbers run, you share a proposal, they review the pricing, they decide to order, they reach back out to you…whew, I’m getting tired and we’re not even to the order yet! Not to mention all the next steps, including the approval process. 

It’s a new day for ordering print

Digital rules. Selling goods online just makes ordering easier, and more than ever, people simply want the convenience of it. Ordering online eliminates many of the hassles associated with ordering print, and it’s an efficient way to save time and streamline processes. Not only does a Company eStore provide a user-friendly and seamless ordering experience for your customers, but it also brings in a steady flow of repeat web-to-print orders for you, ensuring a reliable and predictable source of income for your business.

Picture this

Your ideal customer has lots of locations, lots of employees, lots of products…. like a company with, say, 100 employees, and they are ordering things like custom business cards and custom postcards all year long. They’re doing around 20-30 orders per year. What if your customer could just order all their stuff from a site that houses it all? They click whenever they need anything, and you, well, you can spend more time prospecting. Or golfing. You choose.

Customers order a huge variety of product on these sites and here are the top three most popular: Custom Business Cards, Custom Brochures, and Custom Postcards.

Consider all of the advantages Company eStores offer

Easy ordering, seamless proofing. Sound good? But the benefits don’t stop there. A Company eStore streamlines the ordering process, reducing the need for manual data entry and minimizing the chance of errors. This means you can fulfill orders more efficiently, which allows you to take on more business and grow your customer base.

When your customers can order print quickly and easily from a custom site, you get more business. More business means more revenue…you get the picture. Here are some of the benefits Company eStore can bring to you:

  • Automation of the order process
  • Consistent revenue streams
  • Increased order accuracy
  • Repeat business
  • Easier and more economical print management
  • Increased revenue through a broad product offering
  • Increased customer retention and annuity sales over time
  • Savings on administrative expenses

But you’re not the only one benefiting. Your customers get in on the advantages too.

Why an online eStore is the way to go for your customers

A corporate or employee store carries your customer’s brand and makes ordering print products a snap for them. The advancement of online print ordering provides limitless on-demand options for your customers’ printing needs, and it benefits businesses and enterprises by providing them with: 

  • Brand control
  • Centralized procurement
  • Resource conservation
  • Flexibility
  • Faster order turn-time
  • Easy one-stop shopping

Larger companies with multiple locations, as well as franchises can utilize a custom store to save a great deal of time coordinating the distribution of new marketing materials. An online store makes it super easy for them to order, ensuring more brand consistency. All this saves them time and hassle, which in turn builds loyalty and trust in your business.

Let’s deep dive into a few of the benefits:

  1. Easy customization: With web-to-print ordering, your customer can easily customize their print materials with their company’s logo, colors, and other branding elements. They can choose from pre-designed templates or create unique designs, covering all the creative bases.
  2. Time-saving: With traditional ordering methods, there’s a lot of communication and waiting for proofs and revisions. With web-to-print ordering, changes can be made in real time and finished products are received much faster.
  3. Consistency: When ordering through a Company eStore, you can be assured that all of the print materials are consistent in design and quality, which is essential for building a strong brand (and keeping your customers happy).
  4. Cost-effective: Web-to-print ordering can be much more cost-effective than traditional methods, as it allows for bulk ordering and eliminates the need for intermediaries.
  5. Convenient: Web-to-print ordering is simply more convenient for busy professionals. They can order print materials whenever and wherever they have an internet connection, and can easily track their orders and receive notifications as things progress.

Real estate and travel industries

For businesses in the real estate and travel industries, having professional print materials like business cards and postcards is essential for promoting their brand and services. But the traditional process of ordering print materials can be time-consuming and frustrating for them, with back-and-forth communication taking up their staff’s valuable time. Web-to-print ordering through an online eStore allows them to easily customize and order their print materials from the comfort of their computer, without any of the bother of traditional ordering methods.

If you have customers in the real estate or travel industry that are in need of professional print materials, web-to-print ordering through a Company eStore is the way to go. It’s fast, easy, cost-effective, and convenient, allowing them to focus on growing their business rather than worrying about ordering print materials.

The profitable weight of customer retention

Retention Science shares that 80 percent of your future profits will come from just 20 percent of your existing customers, and repeat customers spend 33% more than existing ones. So you can see how increasing customer retention increases profits and the value of your company, and how the “stickiness” of a site fuels repeat buying. In fact, web-to-print technologies increase retention by up to 95%.

Where do you go from here?

In a flash, we can set up an employee or corporate online store tailored to your customer’s unique requirements. These are dedicated sites for each of your largest clients, branded to them, accessible 24/7, allowing effortless management of all their marketing materials in one place. So why wait?  Start exploring your options for web-to-print ordering today.Top of Form Bottom of Form

If you’d like to make your customers’ lives easier and grow your business, let’s have a quick chat. You’ll get an account review and a demo of our technology platform, built to bring you more sales. Take advantage of this revenue-boosting opportunity and set up a 15-minute flash appraisal. We’d love to show you (in just a few minutes) how to grow business quickly.

Start your Flash Appraisal

But wait! There’s more.

We also have a webinar coming up where we will dive deep into everything eStore. Our upcoming webinar, “LIKE A BOSS: How to Dominate the Print Game through Company eStores” on March 22 will show you how easy it is to set them up and answer any questions you may have. 

In conclusion

Ready to find out how easy it is to get a site set up so any one of your customers (or all of them…hey, go big or go home) can order business cards, stationery, marketing collateral and more? Set up your Company eStore today and start reaping the benefits of a streamlined, efficient, and profitable web-to-print ordering process. Your customers will thank you, and your bottom line will too!

Let’s Get Started!

How print drives traffic for the restaurant industry

Going out to eat is back in full swing. And more than 660,000 restaurants across the country are cooking up tasty fare for hungry foodies. That’s a lot of cafés, bistros, grills and diners. The landscape is a competitive one – patrons can only eat so much in a day. Restaurants have to balance keeping customers satisfied while dealing with skyrocketing prices on products and fuel. The bottom line: they need to have the highest return possible for every dollar spent. There’s no question how impactful the role of print communications is for restaurants to gain new patrons, engage their guests, encourage repeat dining and keep their eateries top of mind…and very visible.

Restaurant marketing objectives include promoting specials and events, upselling menu items, and generating a buzz, just to name a few. Print remains the go-to medium when it comes to conveying personality, telling a story, welcoming visitors and developing an ambiance. Here are five big ways that print tastefully markets restaurants of all sizes:

1. Signage

There’s no better way to turn foot traffic into sales, and transform spaces into showcases than with indoor and outdoor signage. Getting customers in the door takes bold and innovative options. Durable Banners can be hung from buildings to attract attention from a distance and Sail Signs can be positioned near a building or along a busy boulevard. Using interchangeable sign inserts to update messages on the fly, list specials and advise of open/closed seating areas or special parking areas takes full advantage of the versatility of signs. Erasable signage used as a Menu Board in a central location can work together with individual menus at tables, and Communication Boards can be used for assigning tables to wait staff or posting work schedules.

2. Labels, stickers and decals

Restaurants can shape the atmosphere, clearly direct traffic flow, and show off specials and new items with bright, full-color imagery on Window, Table and Floor Decals. Using QR Codes on decals serves up quick reference and easy online ordering. Wall Decals feature seasonal specials and easily transform the décor. Branded Labels and Stickers create a marketing message on the go. Available in a wide variety of sizes, they are perfect to have on hand to dress up various restaurant provisions like take-out boxes, paper bags, coffee cups and giveaways.

3. Print to hold on to

Brochures, postcards, flyers and door hangers are just a few examples of tangible pieces that inspire action. Take-Out Menus and Rack Cards can be placed at nearby businesses and hotels to promote patronage. Whether boosting repeat business through direct mail Postcards, canvassing entire areas with Door Hangers, or offering loyalty program perks like Fridge Magnets, the tactile nature of print keeps brands front and center while prompting response.

4. Tableside marketing

Table Tents are one of the best ways to promote special deals, recommend food combinations and show off food photography. Table tents are so prolific because they WORK! The most powerful complement to any menu, tableside marketing elements bridge the gap between print and digital, and help maximize market share. Convenient, self-standing promotional powerhouses, table tents are an exceptional way for restaurants to encourage upsells, promote new items and special deals, attract repeat business, and market products and events.

5. Branded apparel

Sometimes used to show employee appreciation and create a team environment, sometimes used to generate additional revenue streams, branded aprons, shirts, uniforms and other Apparel always creates roving marketing opportunities. Cohesiveness in dress code can improve customer experience and enhance the setting. Selling branded restaurant merchandise is a fantastic way for eateries to strengthen their connection with customers and increase sales. Sweatshirts, jackets and hats decorated with a restaurant’s logo not only make great gifts, they also help the business stay top of mind whenever a customer puts them on.

The takeaway

Even though the restaurant industry appears pretty overcrowded, promoting a brand doesn’t have to be overwhelming. There are plenty of cost-effective techniques to help restaurants get people through their doors (and coming back) so they can better stay afloat in inflationary times. Being creative and employing some of the methods above are fast tracks to satisfaction. Help restaurants meet all their marketing objectives with the product ideas and strategic solutions that we cover in our latest flyer. Download and share with your customers and prospects today!