Carry the Brand Further: Packaging and Product Presentation Ideas

Posted on October 12, 2026 Written by

Help customers strengthen the experience around the product – from the label and bag to the insert and shipment.

A product may be the reason someone buys, but it’s not the only thing they experience. Before they use it, they notice how it’s labeled, bagged, tagged, delivered, and what comes along with it. Each of those details is another chance to make the brand feel more consistent, useful, and intentional.

For print resellers and distributors, that means more places to bring ideas, solve needs, and uncover opportunities inside accounts you already serve. Many opportunities live on, around, inside, and traveling with the product – Labels, Hang Tags, Favor Bags, branded tape, shipping envelopes, printed inserts, and more.

Consumers notice these details, too. According to Ryder’s 2025 E-Commerce Consumer Study, 52% of respondents said a premium unboxing experience makes a brand seem more upscale, while 46% said it makes them more excited to open the package.

For you, that creates a useful question to take into existing accounts: What else could we brand around the product?

THE OPPORTUNITY: Think beyond the individual product. How is it labeled, presented, packaged, shipped and received? Each answer can reveal another way to help.

custom printed labels for retail products

Start where the brand meets the product: Custom Labels

For many customers, the most direct packaging opportunity is also one of the most versatile: the label.

Labels can identify a product, carry required or useful information, reinforce visual identity, seal tissue or packaging, or add a finishing detail to bottles, jars, boxes, bags, and other surfaces.

When the customer wants something more distinctive, Label Works’ freeform™ Labels offer a competitive advantage worth bringing into the conversation. Customers can create labels in nearly any shape without the cost of custom dies or tooling, with quantities starting at 100. That makes them a practical option for short-run product packaging, new launches, seasonal varieties, specialty products, and smaller brands that want more flexibility.

You don’t need to wait for a customer to ask for a custom-shaped label. A better question might be: Does the label need to follow the shape of the logo, product, or package?

WHEN THE LABEL JOB GETS SPECIFIC: Custom shape? Short run? Specialty packaging application? Those details can lead to a solution the customer may not know is available – and give you another reason to be the resource they call first.

 

custom printed hang tags for retail products

Add the finishing details customers can see and use

Custom Hang Tags can add pricing, product details, care instructions, features, a story, or a short message without crowding the primary label or product. They work especially well for apparel, gifts, retail merchandise, handmade goods, and other items where the tag becomes part of the presentation.

Favor Bags offer another simple way to carry branding into the handoff. Printed in full color and available in quantities as low as 50, they can package party favors, event giveaways, small retail purchases, product samples, gifts, or treats. For a launch, event, boutique, or hospitality program, the bag itself becomes part of what the customer receives.

Neither product has to be elaborate to make the experience feel considered. Sometimes the value is simply making sure the brand doesn’t disappear at the point of purchase or handoff.

Give the package a life beyond the delivery

Some packaging earns extra value when the customer keeps using it. Epoly® PolyWeave® Zip Bags bring durability to the conversation with strong PolyWeave® material and zipper closures. Options include a medium/document-size zip bag and a TSA quart-size zip bag.

That opens up applications beyond a one-time package: document kits, onboarding materials, travel accessories, event kits, samples, product sets, instruction materials, and other items that benefit from organization and protection.

For you, the selling idea is simple: if the customer is already putting several items together, could the container itself become part of the branded solution?

custom printed water-activated packaging tape with logos

Carry the brand through the trip to the customer

For ecommerce sellers and businesses that ship directly to customers, the delivery package creates another set of touchpoints.

Custom Shipping Envelopes combine protection with visible branding. Full-color or spot-color printing can keep a logo, design, or message present from the moment the shipment arrives.

Water-Activated Packaging Tape turns another purely functional item into branded real estate. The reinforced tape creates a strong, tamper-evident seal while carrying a logo or message across the shipping carton.

The shipping container itself may be standard. The experience doesn’t have to be.

Don’t waste the space inside: Printed package inserts

One of the easiest packaging opportunities may not look like packaging at all. Standard printed pieces can do double duty as package inserts, giving customers another way to communicate after the sale.

Depending on the message and available space, consider:

  • Business Cards for a compact thank-you card, referral prompt, support contact, or QR code.
  • Postcards for a thank-you message, reorder reminder, related-product offer, loyalty message, or next-purchase incentive.
  • Flyers when customers need more room for instructions, product care, setup information, a how-to, a product story, or complementary recommendations.

An insert can answer a question, make the product easier to use, encourage a second purchase, or simply say thank you. It can also connect the physical delivery to digital content through a QR code leading to instructions, registration, support, social content, or another next step.

THINK INSIDE THE PACKAGE: The best insert doesn’t add clutter. It gives the recipient a useful reason to keep reading – information, appreciation, an offer, a next step, or help getting more value from the purchase

custom printed labels with original and unique shapes

Listen for the opportunity hiding in the conversation

Customers may never say, “I need more branded product touchpoints.” They’re more likely to say:

  • “We’re launching a new product.”
  • “We just started selling online.”
  • “We’re rebranding.”
  • “We need packaging for samples or giveaways.”
  • “We’re putting together kits.”
  • “We want the packaging to feel more unique, but we don’t need huge quantities.”
  • “Customers keep asking the same question after they receive the product.”
  • “We want to encourage reorders or referrals.”
  • “We’re shipping directly to customers now.”

Those comments are signals. Follow them with questions: How is the product labeled? What goes with it? How is it handed out or shipped? Is anything included inside? What does the recipient see first? What do they need to know next?

That’s how a packaging conversation becomes a broader customer-experience conversation – and how you can uncover needs the customer may not have thought to bring to them.

Custom printed favor bags

Why these touchpoints deserve a place in your sales conversations

For distributors, the opportunity isn’t simply adding more products to an order. It’s seeing more of the customer’s business.

Many of these products also lend themselves to repeat business. Labels get used. Tape leaves with shipments. Inserts go into every order. Bags and tags move with products and events. As customers grow, launch new items, or change campaigns, those needs change with them.

And one need can reveal the next. A customer asking for a product label may need a custom shape. A boutique ordering Hang Tags may need Favor Bags. An ecommerce seller may need Packaging Tape, Die Cut Handle Plastic Bags, or Shipping Envelopes. A team assembling kits may benefit from a branded PolyWeave® Zip Bag plus printed instructions inside.

That’s the larger opportunity: becoming the resource who thinks about the full experience around the product, not just the individual piece the customer happened to request.

TRUSTED RESOURCE TIP: Don’t wait for customers to know which print product they need. Ask what they are selling, shipping, gifting, handing out, or putting inside the package. The opportunity often starts there.

Look beyond the package itself

A branded customer experience doesn’t depend on one big packaging component. Often, it’s the combination of smaller details that makes everything feel connected.

A label on the product. A tag with useful information. A bag for the handoff. A durable zip case that keeps serving a purpose. A shipping envelope or a box with branded tape on the way to the customer. A thoughtful insert waiting inside.

Every one of those touchpoints is a reason to ask another question, uncover another need, and bring another useful idea to the account.

So the next time a customer talks about a product, launch, shipment, event, or kit, look beyond what holds it.

Ask what travels with it.

 

Ready to find more branded touchpoints inside your customer accounts?

Explore Navitor Products

 

 

Filed Under: Marketing, News, Packaging, Print Products

Before, During, After: Finding the Print Around Every Event

Posted on September 21, 2026 Written by

An event may last a few hours. The print opportunity usually starts much earlier – and can continue well after everyone goes home.

That’s worth remembering when a customer calls looking for a banner, some postcards, name badges, or another event-related piece. The requested item may be exactly what they need. But it may also be only one part of a much larger picture.

A better question is: What needs to happen before the event, while people are there, and after it’s over?

That simple framework can help you uncover a more complete set of customer needs without turning the conversation into an unnecessary upsell. Think of it as an Event Opportunity Map:

Before: Attract and inform
During: Welcome, direct, and engage
After: Follow up and extend the connection

Use that lens on fall and holiday events – or just about any event throughout the year – and one requested product can quickly reveal a more comprehensive print plan.

BEFORE: Help People Know, Care, and Show Up

Long before anyone walks through the door, customers need to create awareness and give people a reason to attend.

That can involve invitations, announcements, promotions, reminders, and event details spread across several touchpoints.

Potential print applications include:

The right mix depends on the event and the audience.

A retailer holding a holiday open house may need postcards to invite customers, posters to promote the date in advance, and flyers that employees can hand out in the weeks leading up to it.

A nonprofit planning a fall fundraiser may need event tickets, flyers, posters, and banners.

A company holding a customer appreciation event may need announcements or postcards along with printed materials that explain what attendees can expect.

You don’t need to guess. Ask:

  • Who needs to know about the event?
  • How are they hearing about it?
  • Where will the event be promoted?
  • Is registration or admission required?
  • Is there a special offer or incentive tied to attendance?
  • What action should someone take after seeing the printed piece?

That last question is especially useful.

Print can also point people toward digital content. A QR code on a postcard, poster, flyer, label, or ticket might lead to registration, directions, a schedule, an online offer, an event page, or additional information.

The goal isn’t to add technology simply because you can.

Give every printed piece a job.

Start With the Occasion

Need ideas for the kinds of events your customers may be planning?

The Print Behind the Event Plan highlights seasonal events, meetings, celebrations, promotions, fundraisers, and other occasions that can create print opportunities throughout the year.

Explore the Event Guide

DURING: Help the Experience Work

Once attendees arrive, print takes on a different role.

Now it can help people know where to go, what to notice, who they are talking to, and what to do next.

That creates opportunities across several print categories:

Instead of thinking only about how the event should look, think about how it needs to function.

The best event print isn’t just decoration. It gives people cues about where to go, what to notice, and what to do next.

Ask customers:

  • How will attendees know where to enter?
  • Do guests need directional signage?
  • What information should be visible throughout the event?
  • Do employees, volunteers, or attendees need identification?
  • What will people pick up or take with them?
  • Will products, gifts, samples, or giveaways be involved?
  • Are sponsors or partners being recognized?
  • Is there a message that needs to carry through several areas of the event?

Those questions can expose needs that never surfaced in the initial request.

Think Beyond the Banner

Imagine a retailer calls asking for a banner for a holiday open house.

That may be the entire job.

But a few questions might reveal the event also needs:

Before:
Postcards announcing the date
Posters promoting it in the store

During:
An A-frame sign outside
Table tents highlighting specials
Labels for packaged giveaways

After:
A thank-you postcard with a follow-up offer

Nothing about that conversation requires pushing products the customer doesn’t need.

You simply considered the full customer journey.

That same thinking works across many fall and holiday events.

Fall Fundraiser

Before: Flyers, posters, event tickets
During: Banners, directional signs, name badges
After: Donor thank-you materials, donation envelopes

Employee Holiday Celebration

Before: Announcements or invitations
During: Custom napkins, event programs, signage, branded promo items
After: Employee appreciation gifts

Holiday Market or Pop-Up

Before: Flyers, posters, postcards
During: A-frame signs, banners, labels, hang tags, packaging
After: A postcard or rack card promoting online shopping or a future offer

Customer Appreciation Event

Before: Invitations or postcards
During: Signage, table materials, branded packaging or giveaways
After: Thank-you cards and follow-up offers

One event. Several moments. Several different jobs for print.

Planning for Holiday Events?

Fall often moves quickly into year-end promotions, customer celebrations, employee events, seasonal retail activity, and holiday gatherings.

Once you identify the event opportunity, Navitor’s Holiday Idea Book can help spark ideas for product applications that fit the occasion – from promotional print and signage to labels, packaging, branded materials, and customer communications.

Explore the Holiday Idea Book

The two resources work especially well together:

The Event Guide helps you spot the opportunity.
The Holiday Idea Book helps you picture what can support it.

Your job is to connect the dots.

AFTER: Keep the Connection Going

This is one of the easiest stages to overlook.

The event ends. That doesn’t always mean the communication should.

Customers may want to thank attendees, follow up with prospects, extend an offer, provide additional information, or begin promoting the next event.

Potential print applications include:

Ask:

  • What should happen after someone attends?
  • Does the customer want to thank them?
  • Are leads being followed up with?
  • Is there an offer that can extend beyond the event itself?
  • Will attendees receive additional materials?
  • Is another event already on the calendar?

That final question is especially important.

The “after” stage of one event can become the “before” stage of the next.

A holiday open house may lead to a January promotion. A fundraiser may become an annual event. A conference may create follow-up meetings. A customer appreciation event may generate new sales conversations.

This is where event-related print can move from an isolated order to a recurring opportunity.

Five Questions That Can Reveal the Whole Event

The next time a customer mentions an event, try moving beyond:

“What do you need printed?”

Ask:

  1. How are people hearing about the event?
  2. What needs to happen when they arrive?
  3. What will they interact with while they are there?
  4. What will they take with them?
  5. How will you follow up afterward?

Those five questions can provide a much clearer picture of what the event actually requires.

And they position you differently.

You’re not simply quoting a banner, ticket, postcard, or sign.

You’re helping the customer think through the event.

One Event Can Open More Than One Door

Events create concentrated moments when businesses need to attract attention, communicate information, reinforce their brand, guide people through an experience, and keep the connection going afterward.

Print can support every stage.

For you, the opportunity isn’t to squeeze more products into every event order. It’s to recognize when the customer has described only one part of the need.

So the next time someone calls asking for a single event piece, consider one more question:

“What else is happening around the event?”

Then think:

Before. During. After.

You may find that the print opportunity is much bigger than the event itself.

 

 

Filed Under: Business Cards, Folders, Labels, Marketing, Packaging, Print Products, Promotional Products, Stationery

The Future of Print + Data: How Physical Pieces Are Becoming Smarter, Trackable, and More Strategic

Posted on January 1, 2026 Written by

Today’s buyers want print that adapts, responds, and integrates with their digital strategy. When print becomes adaptive, trackable, and tailored, it becomes easier to justify – and easier to sell.

Here’s the deeper story behind that shift – and why it matters for you.

 

Print isn’t just physical anymore. It’s intelligent.

For years, marketers have been chasing ways to bridge physical and digital experiences. The challenge: inbox fatigue, fragmented audiences, and rising customer expectations.

The opportunity: print that doesn’t sit still.

In 2026, print is stepping fully into its role as a strategic channel – one that delivers impact, precision, and measurable results. What used to require guesswork is now supported by real data and smarter technology.

For you, that means this is the moment to reposition print not as a commodity, but as a tool for performance-driven marketing.

Personalization is scaling faster than expectations

Personalization isn’t new, but what’s happening now is. With AI-assisted design and easier versioning tools, brands can create hundreds of variations without slowing production.

For your customers, this means:

  • More relevant campaigns
  • Stronger response rates
  • Lower waste through targeted messaging
  • A better experience for the end-user

For you, it means higher-value orders and repeatable opportunities across envelopes, labels, stationery, marketing pieces, packaging inserts, and more.

Navitor’s low-minimum capabilities – sometimes as low as one – make personalization accessible at any scale.

High-end finishes are no longer “special occasion” print

Customers want print that feels intentional. Texture, shine, dimension – these elements communicate quality before a single word is read.

The shift in 2026: premium finishes are easier to produce and more budget-friendly for small and mid-sized businesses. Soft-touch coatings, raised elements, foil accents, and textured labels are landing in everyday applications, not just luxury ones.

That opens the door for you to upsell with confidence across business cards, labels, letterhead, postcards, announcements, and membership materials.

RFID, NFC, and tech-lite interactivity are becoming mainstream

Marketers want to understand how their print performs – not guess. Trackable elements are unlocking that visibility:

  • RFID for authenticity and inventory clarity
  • NFC taps for instant digital journeys
  • Serialized QR codes for segmented responses
  • Location-aware landing pages for regional campaigns

This is data that supports better marketing decisions. And every scannable or trackable element gives you something powerful to sell: proof of performance.

Adaptive print is redefining what a printed piece can do

Temperature-sensitive inks, light-reactive coatings, modular components – this is where “static” print steps aside. Adaptive print creates moments of surprise and engagement, which marketers crave.

These formats also support sustainability and budget control. Instead of reprinting an entire piece, customers can update a single element or section. Less waste. More flexibility. And a fresh way for you to position print as innovative and responsible.

Real-time data from physical pieces is reshaping ROI conversations

Here’s the real breakthrough:

Print can now “report back.”

Triggered scans, NFC interactions, and sequential QR logic help marketers see:

  • Which messages are working
  • Who is engaging
  • How geography affects response
  • When follow-up communication should happen

This moves print into the realm of measurable strategy – which is exactly where today’s marketing budgets live.

For you, this means performance-based selling becomes easier. It also means you can showcase print as a partner to digital, not competition.

What this means for your business

Smarter print is opening new doors:

  • Bigger order values through personalization and finishing
  • More recurring revenue through targeted and versioned campaigns
  • Stronger pitches built on data and measurable value
  • Increased demand for U.S.A.-made, sustainably sourced materials
  • Greater differentiation when competing against digital-only vendors

Navitor supports these opportunities with:

  • Nationwide production and fast-turn capabilities
  • Low-minimum orders across dozens of product categories
  • FSC-certified stocks and U.S.A.-made options
  • Variable data, finishing, packaging, and label solutions that scale

These aren’t abstract trends. They’re tools to help you grow – this year and long after.

The takeaway

Print is not returning to the spotlight. It never left – it just evolved.

Your customers are ready for solutions that respond, adapt, and deliver measurable outcomes. By bringing smarter print into the conversation, you position yourself as the partner who can help them navigate 2026 with clarity and confidence.

And when they win, you win. More engagement. More orders. More loyalty. More growth.

 

Filed Under: Labels, Marketing, News, Packaging, Print Products

The Connected Printer Advantage: How Technology is Changing Print Sales

Posted on September 11, 2025 Written by

Why Technology Matters in Print Today

The world of print has changed. Customers no longer want to wait days for quotes, sort through confusing order forms, or wonder if their logo will come out the right shade of blue. They want speed, accuracy, and flexibility – and resellers want solutions that make their lives easier, not harder.

That’s where The Connected Printer comes in. Technology isn’t replacing resellers. It’s giving them the tools to build stronger businesses, boost margins, and provide experiences that retain their most valuable clients.

The New Print Buying Experience

Gone are the days of back-and-forth emails and endless follow-up calls. With technology-driven ordering platforms, you and your customers can get instant quotes, upload files, view proofs, and place orders 24/7.

For resellers, that means less time managing paperwork and more time building relationships. Navitor’s connected systems make it possible to simplify the process.

Personalization & Customization at Scale

Personalization isn’t a luxury anymore – it’s an expectation. From variable data printing to fully custom designs, customers want materials unique to them and their brand.

Digital printing technology allows you to offer one-to-one marketing solutions, short runs, and fast-turn customized products without heavy overhead. With Navitor’s advanced digital printing capabilities and established connections to the industry’s leading eCommerce providers, resellers can say “yes” to projects that once felt out of reach.

Branding Power Through Print

Brand consistency builds trust. Technology ensures that every repeat order matches the last one, that colors stay accurate, and that brand guidelines are respected.

As a G7® Master Printer, Navitor gives resellers a powerful edge. They can confidently promise their clients that every printed piece – whether it’s a business card, a banner, or packaging – will look exactly right.

Printing On Demand = More Profits

On-demand printing means customers don’t need to tie up cash in bulk orders or sit on unused inventory. They print what they need, when they need it.

For resellers, this model creates more repeat business and stronger profit margins. With Navitor’s nationwide production network, proven record of integrations with leading platforms, quick-turn custom print, and fast production times, resellers can give their customers both speed and flexibility.

Access to More Products Without the Hassle

Technology unlocks variety. You can expand your product offering without adding equipment, warehouse space, or staff.

With Navitor, you get direct access to more than 8,000 products – from custom folders and labels to signage, packaging, and promotional products. It’s a way to instantly widen your catalog and say “yes” to more customer requests – all through one trusted partner.

How Technology Grows Your Business

Technology isn’t just about speed – it’s about growth. And Navitor’s Connected Printer advantage is designed to help you:

  • Upsell and cross-sell with less effort
  • Increase margins through high-value offerings
  • Retain customers by making the process simple
  • Free up time to focus on relationships, not admin work

Meet up with Navitor at PRINTING United Expo 2025

Want to see The Connected Printer advantage in action? Visit Navitor at PRINTING United Expo, October 22–24 in Orlando, FL.

  • Booth #5124 will feature Navitor’s technology-driven solutions.
  • Our team will be on-site, ready to talk about how these tools can help you grow your business.
  • Stop by for the swag – pick from eight clever, gift-shop worthy coaster designs (the kind you’ll actually want to keep or give as a gift) or grab an Epoly® TSA-compliant travel bag.
  • For those looking for inspiration and selling tools, we’ll also have Print Highlights kits and swatch books available.
  • Best part? You can register for a FREE Expo Pass with Navitor’s promo code.

Claim your free pass here.

Make the Most out of The Connected Printer Advantage

Technology is reshaping print sales – and resellers who embrace it are building stronger, more profitable businesses. With Navitor, you don’t have to figure it out alone. You have a partner who connects you to the tools, products, and support you need to succeed.

Ready to see what’s possible? Claim your free pass, stop by booth #5124 at PRINTING United Expo, and discover how The Connected Printer advantage can fuel your next stage of growth.

 

Filed Under: Business Cards, Folders, Labels, News, Packaging, Print Products, Promotional Products, Stationery

Capture the Cannabis Market

Posted on July 1, 2024 Written by

Print Solutions That Turn Heads and Open Wallets

A storefront is a powerful marketing tool. It’s also the very first exposure potential customers have to a brand. Creating an inviting storefront will catch the attention of all who pass by, invite new customers into the dispensary and establish the brand.

Ten Products That Turn Browsers Into Buyers

  1. Flexible Pouches: Versatile, resealable pouches keep products fresh and look great on display.
  2. Packaging: Eye-catching, compliant packaging reflects brand identity and protects products.
  3. Product Labels: Clear, informative labels showcase strain information, potency, and the customer’s unique branding.
  4. Exterior Signage: Sail signs and banners grab people’s attention as they pass and invite them into the business.
  5. Window & Floor Decals: Eye-catching, removable graphics guide customers and advertise promotions.
  6. Shopping Bag Branded Stickers: Custom stickers turn every purchase into a walking advertisement.
  7. Business Vehicle Signage: Turn company vehicles into mobile billboards with magnetic signs and bumper stickers.
  8. Business Cards: Memorable business cards encourage repeat visits.
  9. Folders: Branded folders hold customer information packets or loyalty program materials.
  10. Flyers & Brochures: Informative, visually appealing handouts educate customers and promote specials.

Investing in high-quality custom print materials is a smart way for a business to differentiate itself in a competitive market. These items enhance the brand’s visibility and create a professional, welcoming atmosphere that turns curious passersby into loyal customers. Start implementing these custom print solutions today and watch your client’s foot traffic – and sales – grow.

Add your contact information to a NEW INDUSTRIAL FLYER created just for the cannabis industry, and share all the ways custom labels and signage can help your clients promote their dispensary.

Filed Under: Folders, Labels, News, Packaging, Promotional Products, Stationery Tagged: , , , , , , , , , ,

No More Excuses – You CAN Sell Print!

Posted on June 4, 2024 Written by

We recently hosted an empowering webinar titled “No More Excuses – You Can Sell Custom Print!” This session was designed to tackle the common hesitations and barriers faced by individuals and businesses in the custom print industry. Whether you’re an established entrepreneur or just starting your journey, this webinar offered valuable insights and strategies to help you overcome obstacles and unlock the full potential of selling customized printed goods.

Key Takeaways

  1. Understanding the Market: We explored the growing demand for personalized products in today’s market and how to identify lucrative opportunities within this space.
  2. Leveraging Technology: Attendees learned about the latest tools and technologies that can streamline the custom print process, from design to delivery.
  3. Creative Solutions: We discussed innovative approaches to design and production that can set your business apart from the competition.
  4. Real-World Examples: Through role-play scenarios, we demonstrated practical applications of the strategies discussed, providing a clear roadmap for success.
  5. Actionable Tips: The webinar was packed with actionable tips to help participants build confidence and competence in the custom print industry.

Watch the Role Play Video

To get a better understanding of the strategies in action, check out our stationery role play video. This segment showcases real-life scenarios and solutions, offering a practical perspective on overcoming common challenges in selling custom print.

Watch the Role Play Video

View the Webinar Deck

For a comprehensive look at the content covered in the custom print webinar, you can view the webinar deck. It includes detailed slides on all the topics discussed, along with additional resources to further your knowledge and skills.

View the Webinar Deck

Thank you to everyone who attended the webinar! We’re excited to see how you apply these insights and strategies to grow your custom print business. If you missed the live session, make sure to watch the video and review the deck. No more excuses – it’s time to embrace the opportunities in the custom print industry and thrive!

Filed Under: Business Cards, Folders, Labels, Marketing, News, Packaging, Print Products, Promotional Products, Stationery Tagged: , , , , , , , , , ,

The Impact of Shipping Price for Print Resellers

Posted on May 31, 2024 Written by

A stock image of boxes stacked around a shopping cart and small semi-truck,For print resellers, shipping costs represent a significant portion of operational expenses. While the percentage can vary based on factors such as volume, distance, and shipping methods, industry insights suggest that shipping can consume a notable part of revenue. On average, shipping costs can account for anywhere between 10-20% of a print reseller’s total revenue. This substantial figure can greatly reduce profit margins, especially in a sector where products are often commoditized and competition is fierce.

Customer Perception and Shipping Costs

The psychology of shipping costs in consumer behavior is profound. Studies have consistently shown that customers prefer options where these costs are minimized or absorbed by the seller.

Customers are willing to pay a higher price for a product if it comes with the perk of free or reduced shipping.

In fact, free shipping has been shown to be a more attractive incentive than a product discount.

This willingness to pay more upfront for reduced shipping costs is a critical insight for print resellers. By strategically adjusting product pricing to account for shipping, businesses can increase their appeal in a crowded market. This strategy, however, needs to be balanced carefully to ensure that the overall cost remains competitive.

There are several strategies that Navitor employs to reduce shipping costs, including:

  • Negotiating with shipping providers – building strong relationships with carriers has led to better rates.
  • Optimizing packaging – using the right size and materials for packaging reduces weight and, consequently, shipping costs.
  • Consolidating shipments – carriers often lower rates for larger shipments, plus fewer shipments means lower carbon emissions.
  • Streamlined logistics and administration – simplifying processes and streamlining communications has reduced administrative overhead.

The Takeaway

Managing shipping costs is a complex task, and it presents an opportunity for you to differentiate yourself in a competitive market.

A stack of three boxes on a wooden table.
Remember, in the world of e-commerce and wholesale print selling, the way you handle shipping can be as important as the products you’re selling.

At Navitor, we’ve worked hard to leverage strong relationships with shipping carriers – so watch for reduced shipping charges in your cart.

Filed Under: Business Cards, Deals, Folders, Labels, News, Packaging, Print Products, Promotional Products, Stationery Tagged: , , ,

The Power of Print in Higher Education Marketing

Posted on April 10, 2024 Written by

The higher education market has become increasingly competitive as schools vie for a shrinking pool of prospective students. Print plays a big role in today’s higher education marketing campaigns because it works. It remains the foundation upon which multi-generational marketing is built.

The audience is larger than you think

Prospective and enrolled students aren’t the only audience that higher ed institutions must reach. Community members, businesses, parents, alumni, donors, faculty and staff comprise a school’s broader support network. Colleges and universities have a unique challenge when it comes to developing a brand that appeals to a wide-ranging network of audiences and generations: to reach many and to resonate deeply. Whether it is promoting online education programs, increasing application and enrollment rates, engaging non-traditional learners, informing accepted students, promoting campus events, motivating current students, or engaging with alumni, strategic and integrated solutions are the right answer.

Cross-channel marketing

Not only is print a tactile and personal experience, but its message to a specific audience also can be amplified through digital media. And in higher education marketing, it’s more powerful than ever. Colleges and universities have been harnessing this power of print in reaching new students, their parents and other audiences for as long as they’ve been around. Utilizing tactics like personalized direct mail, marketing materials, fundraising campaigns and signage, higher ed institutions are well-versed at connecting and engaging with their extensive network. And with “digital fatigue” becoming a major concern, audiences appreciate the lasting tactile experience that a quality print piece delivers.

Anyone doing it on their own?

While some colleges and universities have on-site print shops, they’re often not the best fit for large-scale print campaigns. The vast array of print products used in higher education marketing makes it difficult for in-house shops to handle both the volume and the varied/complex processes required. Some of the more complex or long-run products that need an experienced partner often include:

  • Variable Data Postcards
  • Envelopes
  • Folders
  • Booklets
  • Calendars
  • Badges
  • Architectural Signage
  • Window, Wall and Floor Decals
  • Large Format Signage
  • Awards and Gifts
  • Promotional Products
  • Labels and Packaging

Having a trusted resource that helps plan, execute and deliver multiple elements within the marketing program saves the day. From prepress through digital and offset printing, finishing, kitting and shipping, a trusted partner helps take the complexity out of the print experience and delivers quality results.

The bottom line

Higher education marketing influences audiences at every level, from attracting prospective students to enhancing the enrolled student’s experience while on campus and encouraging alumni engagement. It can also be instrumental in drawing top-tier staff and donors. Print marketing is vital in order to make the greatest impact. Education institutions need marketing support from vendor partners that not only offer expansive print marketing capabilities but also provide personalized service, integrated solutions, and quick turns, all competitively priced.

To learn more about how Navitor can help you, we’ve compiled support materials like our Education Sale Sheet, Product Images, and Education Social Toolkit content that you can use to go to market today. Check out all the material on Education and more on our Content Calendar page.

Filed Under: Business Cards, Education, Folders, Labels, Marketing, News, Packaging, Print Products, Promotional Products, Resources, Stationery

4 Major Benefits of Ordering Online

Posted on April 27, 2023 Written by

There was a time when getting wholesale printing services meant going to a brick-and-mortar facility, speaking with a staff member, and placing a manual order for whatever you needed. Seems like ancient history, doesn’t it? It’s no question that the digital age has changed the world completely, especially when it comes to our reliance on e-commerce for obtaining goods and services. Additionally, in today’s fast-paced business world, time is a valuable commodity. Ordering print products such as custom folders, custom business cards, envelopes, and brochures is a necessary task, but it can be time-consuming. Fortunately, distributors have a convenient and cost-effective option to order print products online at Navitor.com. In case you haven’t noticed yet, we aim to make your life easier, and your business more profitable. Here are some of the benefits of ordering wholesale printing online versus calling in or emailing your orders.

Speed and Efficiency

One of the primary benefits of ordering print products online is the speed and efficiency with which you can complete the transaction. With just a few clicks, you can quickly and easily order the products you need. This process can be completed from anywhere, at any time, which is especially suitable for those who work remotely or have a busy schedule. Additionally, you can complete the entire process of looking through the options, picking what you want, paying for the order and selecting your delivery options – all online.

Convenience

Ordering print products online is much more convenient than traditional ordering methods. When ordering by phone or email, you may have to wait for someone to answer the phone or respond to an email. This can take up valuable time that could be better spent on other important tasks. With online ordering, there is no waiting or delays in the ordering process. You can simply log in to Navitor.com and place your order whenever it is convenient for you.

Customization

Customization doesn’t have to be complex. Simplify your ordering and get the print materials you’re looking for with complete customization – while maintaining uniformity and consistency. Get the best options to suit your needs when you couple high-quality product options with a series of design tools to accompany any skill level, and you’ll quickly discover just how easy it is to customize the materials to perfectly fit the brand and message.

Cost Savings

Another significant benefit of ordering print products online is the cost savings that can be achieved. Did you know that when you call in or email a product order that can also be ordered online it’s a little more expensive? Yep, typically around $15 more. Yes that fee will ensure your artwork is correct and specs align, BUT we have online ordering through at Navitor.com that saves you time and eliminates the manual fee. Instead of the additional labor cost for manually processing your order, online automation saves an expense, which increases your profits.

And We’re Still There for You

Rest assured, just because you choose to save time and money with our convenient and cost-saving online ordering, that doesn’t mean that you have to say goodbye to our good old fashioned one-on-one personal service. Let’s face it, some printing projects can end up being a bit complicated, and no one wants to run into problems during the production process, but sometimes issues come up and you will find yourself in need of help. Fortunately, we give you both the ease of using online ordering, plus the personal service you deserve.

Top Products Ordered Online

Recently, we’ve made Navitor.com even more user friendly, and a place where you can easily find all the products we supply. Our goal has always been to provide printing excellence at superb prices, and our website has been newly renovated, helping to make pricing print, uploading artwork and ordering even more quick and simple. Our wide selection of print products covers the gamut of wholesale printing needs, and some of the top products ordered online include custom business cards, envelopes, custom folders and brochures. These products are essential for any business, and ordering them online now saves you time, money, and effort.

The Takeaways

Ordering print products online at Navitor.com offers many benefits to our valued distributor members. These benefits include speed and efficiency, convenience, and cost savings. By taking advantage of online ordering, you can streamline your print product ordering process and focus on other important tasks for your business. When you order your print online you don’t have to spend valuable time on the phone or waiting for quotes and news on your job. You can do everything online – from getting instant prices to uploading your artwork and arranging delivery, all from your desktop or even your phone.

For a crash course on all that our online space offers, watch the Ultimate Guide to Navitor.com.

And don’t stop there – watch our webinar from July, “Mastering Navitor.com: Tips, Tricks, and Hacks” and learn how this platform can help you save time and money while also ensuring fast, reliable delivery for your customers. Whether you’re a small business owner or a marketing professional, Navitor.com is your one-stop shop for personalized products that get results.

Filed Under: Business Cards, Education, Folders, Labels, Marketing, News, Packaging, Print Products, Promotional Products, Resources, Stationery

LIKE A BOSS: How to Dominate the Print Game through Company eStores

Posted on March 13, 2023 Written by

Are you looking to boost your revenue stream while bringing more convenience to your customers? Setting up an online store for your customers to easily order print products like business cards, postcards – and a bunch of other stuff – is simpler than you might think.

Old-school sales and ordering

This scenario has been played out in the wholesale printing game for decades. You have your list of repeat buyers. You reach out to them periodically to see if they need to order anything. They request a quote, you have some numbers run, you share a proposal, they review the pricing, they decide to order, they reach back out to you…whew, I’m getting tired and we’re not even to the order yet! Not to mention all the next steps, including the approval process. 

It’s a new day for ordering print

Digital rules. Selling goods online just makes ordering easier, and more than ever, people simply want the convenience of it. Ordering online eliminates many of the hassles associated with ordering print, and it’s an efficient way to save time and streamline processes. Not only does a Company eStore provide a user-friendly and seamless ordering experience for your customers, but it also brings in a steady flow of repeat web-to-print orders for you, ensuring a reliable and predictable source of income for your business.

Picture this

Your ideal customer has lots of locations, lots of employees, lots of products…. like a company with, say, 100 employees, and they are ordering things like custom business cards and custom postcards all year long. They’re doing around 20-30 orders per year. What if your customer could just order all their stuff from a site that houses it all? They click whenever they need anything, and you, well, you can spend more time prospecting. Or golfing. You choose.

Customers order a huge variety of product on these sites and here are the top three most popular: Custom Business Cards, Custom Brochures, and Custom Postcards.

Consider all of the advantages Company eStores offer

Easy ordering, seamless proofing. Sound good? But the benefits don’t stop there. A Company eStore streamlines the ordering process, reducing the need for manual data entry and minimizing the chance of errors. This means you can fulfill orders more efficiently, which allows you to take on more business and grow your customer base.

When your customers can order print quickly and easily from a custom site, you get more business. More business means more revenue…you get the picture. Here are some of the benefits Company eStore can bring to you:

  • Automation of the order process
  • Consistent revenue streams
  • Increased order accuracy
  • Repeat business
  • Easier and more economical print management
  • Increased revenue through a broad product offering
  • Increased customer retention and annuity sales over time
  • Savings on administrative expenses

But you’re not the only one benefiting. Your customers get in on the advantages too.

Why an online eStore is the way to go for your customers

A corporate or employee store carries your customer’s brand and makes ordering print products a snap for them. The advancement of online print ordering provides limitless on-demand options for your customers’ printing needs, and it benefits businesses and enterprises by providing them with: 

  • Brand control
  • Centralized procurement
  • Resource conservation
  • Flexibility
  • Faster order turn-time
  • Easy one-stop shopping

Larger companies with multiple locations, as well as franchises can utilize a custom store to save a great deal of time coordinating the distribution of new marketing materials. An online store makes it super easy for them to order, ensuring more brand consistency. All this saves them time and hassle, which in turn builds loyalty and trust in your business.

Let’s deep dive into a few of the benefits:

  1. Easy customization: With web-to-print ordering, your customer can easily customize their print materials with their company’s logo, colors, and other branding elements. They can choose from pre-designed templates or create unique designs, covering all the creative bases.
  2. Time-saving: With traditional ordering methods, there’s a lot of communication and waiting for proofs and revisions. With web-to-print ordering, changes can be made in real time and finished products are received much faster.
  3. Consistency: When ordering through a Company eStore, you can be assured that all of the print materials are consistent in design and quality, which is essential for building a strong brand (and keeping your customers happy).
  4. Cost-effective: Web-to-print ordering can be much more cost-effective than traditional methods, as it allows for bulk ordering and eliminates the need for intermediaries.
  5. Convenient: Web-to-print ordering is simply more convenient for busy professionals. They can order print materials whenever and wherever they have an internet connection, and can easily track their orders and receive notifications as things progress.

Real estate and travel industries

For businesses in the real estate and travel industries, having professional print materials like business cards and postcards is essential for promoting their brand and services. But the traditional process of ordering print materials can be time-consuming and frustrating for them, with back-and-forth communication taking up their staff’s valuable time. Web-to-print ordering through an online eStore allows them to easily customize and order their print materials from the comfort of their computer, without any of the bother of traditional ordering methods.

If you have customers in the real estate or travel industry that are in need of professional print materials, web-to-print ordering through a Company eStore is the way to go. It’s fast, easy, cost-effective, and convenient, allowing them to focus on growing their business rather than worrying about ordering print materials.

The profitable weight of customer retention

Retention Science shares that 80 percent of your future profits will come from just 20 percent of your existing customers, and repeat customers spend 33% more than existing ones. So you can see how increasing customer retention increases profits and the value of your company, and how the “stickiness” of a site fuels repeat buying. In fact, web-to-print technologies increase retention by up to 95%.

Where do you go from here?

In a flash, we can set up an employee or corporate online store tailored to your customer’s unique requirements. These are dedicated sites for each of your largest clients, branded to them, accessible 24/7, allowing effortless management of all their marketing materials in one place. So why wait?  Start exploring your options for web-to-print ordering today.Top of Form Bottom of Form

If you’d like to make your customers’ lives easier and grow your business, let’s have a quick chat. You’ll get an account review and a demo of our technology platform, built to bring you more sales. Take advantage of this revenue-boosting opportunity and set up a 15-minute flash appraisal. We’d love to show you (in just a few minutes) how to grow business quickly.

Start your Flash Appraisal

But wait! There’s more.

We also have a webinar coming up where we will dive deep into everything eStore. Our upcoming webinar, “LIKE A BOSS: How to Dominate the Print Game through Company eStores” on March 22 will show you how easy it is to set them up and answer any questions you may have. 

In conclusion

Ready to find out how easy it is to get a site set up so any one of your customers (or all of them…hey, go big or go home) can order business cards, stationery, marketing collateral and more? Set up your Company eStore today and start reaping the benefits of a streamlined, efficient, and profitable web-to-print ordering process. Your customers will thank you, and your bottom line will too!

Let’s Get Started!

Filed Under: Business Cards, Education, Folders, Labels, Marketing, News, Packaging, Print Products, Promotional Products, Resources, Stationery
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