Year-End Fundraising Print: Who to Call, What to Offer, and How to Win the Order

Fall fundraisers are underway. Holiday giving campaigns are taking shape. And nonprofit organizations everywhere are preparing for one of their most important fundraising periods of the year.

According to M+R Benchmarks 2026, nonprofits in the study received 37% of their 2025 online fundraising revenue in December alone. With GivingTuesday coming December 1, 2026, and year-end appeals close behind, there’s plenty of reason for organizations to get their messages out now.

For you, that means opportunities to help customers attract supporters, encourage donations, and make fundraising events more successful.

The key? Sell solutions to fundraising challenges, not just individual print products. Here’s where to look and how to turn those opportunities into orders.

Who’s Buying Fundraising Print This Fall?

Start with organizations that have seasonal campaigns, scheduled events, or year-end giving goals.

  • Community nonprofits: Food banks, shelters, animal rescues, and local charities may be organizing holiday donation drives, volunteer campaigns, and year-end appeals.
  • Schools, PTAs, and booster clubs: Fall festivals, auctions, benefit dinners, and school fundraising campaigns create needs for promotional materials, event signage, and donation collection.
  • Faith-based organizations: Seasonal giving campaigns, holiday outreach, community events, and donation drives bring opportunities for printed appeals and supporting materials.
  • Healthcare foundations and community organizations: Benefit events, donor recognition programs, membership campaigns, and annual appeals often involve multiple printed touchpoints.

Who should you contact? Depending on the organization, look for development or fundraising directors, executive directors, event coordinators, marketing staff, or volunteer leaders.

And don’t overlook existing customers. A school, church, or community organization you already serve may be planning a fundraiser you haven’t heard about yet.

Start With the Campaign, Not the Catalog

You don’t have to be a fundraising expert to start a useful conversation. You just need to understand what the organization is trying to accomplish.

Try opening with:

“What fundraising events or giving campaigns are you planning between now and year-end?”

Then dig a little deeper:

  • “Are you most focused on increasing attendance, donations, or participation?”
  • “How are you reaching potential supporters, and how do they respond?”
  • “What’s been challenging about promoting or managing these campaigns?”
  • “What needs to happen by your event or mailing deadline?”

Listen for gaps between what the customer wants to accomplish and what’s happening today.

Low event awareness? They may need more ways to reach people.

Donations aren’t coming in as expected? They may need a more compelling printed appeal or an easier way to give.

Event logistics getting complicated? They may need signage, identification, and printed forms.

Those answers give you a reason to recommend print – and help you avoid offering products that don’t address a real need.

Match Print Solutions to Fundraising Goals

Navitor’s product lineup supports multiple stages of the fundraising process. Think about where print can make the biggest difference.

1. Get the Word Out
For campaigns that need more visibility, consider Yard Signs, Banners, Window Decals, Magnetic Signs, and Door Hangers. These can help promote community drives, announce benefit events, and direct supporters to donation locations.

Postcards and Flyers can also reach prospective donors with a specific request, event invitation, or reminder.

Sales opportunity: Ask where people are most likely to encounter the campaign – at home, around town, at an event, or at the organization’s location. Recommend the formats that fit those settings.

2. Make It Easy to Participate and Give
Once you’ve captured attention, help customers turn interest into action.

Invitations
and Event Tickets encourage attendance, while Brochures and Flyers explain the mission and impact of a contribution.

For donation campaigns, Custom Donation and Remittance Envelopes, Printed Inserts, and Forms can help supporters contribute and organizations process gifts.

And don’t overlook the connection between print and digital giving. A QR code on a postcard, flyer, or event sign can direct supporters to the organization’s online donation page.

Sales opportunity: Ask whether supporters can easily understand what they’re being asked to do and how to take the next step.

3. Keep Events and Campaigns Organized
Successful fundraisers require plenty of behind-the-scenes coordination.

Name Badges and Branded Apparel help attendees identify staff and volunteers. Retractable Banners, A-frame Signs, and Decals can direct people to registration, donation stations, and event activities.

Meanwhile, Custom Forms, Labels, Stamps, and Daters can simplify routine administrative tasks.

Sales opportunity: Ask what’s taking the most time to coordinate and what the organization wishes ran more smoothly.

4. Give Supporters a Reason to Stay Connected
A contribution shouldn’t be the end of the relationship.

Personalized Thank-you Notes, Calendars, Magnets, and Branded Gifts can help organizations recognize donors and volunteers. Printed appreciation pieces also give nonprofits another opportunity to share their mission and encourage future involvement.

Sales opportunity: Ask what happens after someone donates, volunteers, or attends an event. Is there a follow-up plan?

Turn Individual Needs into a Campaign Proposal

Here’s where a consultative conversation can become a larger sale.

Instead of quoting only the product a customer initially mentions, look for complementary materials that support the same goal.

Consider two examples:

The year-end giving campaign: A local nonprofit wants to reach past donors and encourage another contribution. Recommend a coordinated package of personalized postcards, donation or remittance envelopes, printed inserts, and thank-you notes. QR codes can connect the printed appeal to online giving.

The fall fundraising event: A school booster club needs to increase attendance and keep its upcoming fundraiser organized. Suggest invitations, event tickets, yard signs, retractable banners, volunteer name badges, and thank-you cards.

Each product serves a purpose. Together, they support more of the organization’s campaign.

You don’t need to recommend everything. Start with what addresses the immediate challenge, then suggest the additions that offer meaningful value.

Make the Next Step Easy

Fundraising budgets may be tight, and campaign deadlines are often nonnegotiable. A straightforward proposal can help move the sale forward.

Try presenting two options:

The Essentials: The priority materials needed to launch or run the campaign.

The Complete Campaign: The essential pieces plus complementary materials for outreach, event support, and donor follow-up.

Explain what each option accomplishes, not simply what’s included.

Before finalizing the quote, confirm quantities, artwork, budget, approval responsibilities, and the date materials must arrive. Check production and shipping timelines before committing to delivery.

Then ask a specific closing question:

“If we can meet your budget and deadline, are you ready to move forward with this plan?”

A clear recommendation and a clear next step can make the decision easier.

 

Your Next Fundraising Sale Could Start This Week

You don’t need an extensive prospecting campaign to get started. Identify five organizations in your market with upcoming fundraising activities. Check their websites, newsletters, or event calendars for clues about what they’re planning.

Then reach out with one timely question about their campaign. Listen for an unmet need, recommend a practical solution, and offer a proposal that fits their goals and schedule.

Remember, fundraising doesn’t stop when the event ends or the year closes. Donor appreciation, volunteer recognition, and next year’s campaigns create reasons to stay in touch.

Ready to help more organizations reach their fundraising goals?

Navitor has print solutions for promoting campaigns, encouraging participation, managing events, and recognizing supporters.

Download the Nonprofit Sector Flyer to explore products you can recommend and start more productive customer conversations.

 

 

 

About Julie Carlson-Kulla

"I’ve spent more than 35 years writing about marketing and sales strategies in the print, promo, and direct marketing industries ... and I'm still obsessed with what actually gets people to say “yes.” If it doesn't help you sell, it doesn't make the cut."