Why Technology Matters in Print Today

The higher education market has become increasingly competitive as schools vie for a shrinking pool of prospective students. Print plays a big role in today’s higher education marketing campaigns because it works. It remains the foundation upon which multi-generational marketing is built.

The audience is larger than you think

Prospective and enrolled students aren’t the only audience that higher ed institutions must reach. Community members, businesses, parents, alumni, donors, faculty and staff comprise a school’s broader support network. Colleges and universities have a unique challenge when it comes to developing a brand that appeals to a wide-ranging network of audiences and generations: to reach many and to resonate deeply. Whether it is promoting online education programs, increasing application and enrollment rates, engaging non-traditional learners, informing accepted students, promoting campus events, motivating current students, or engaging with alumni, strategic and integrated solutions are the right answer.

Cross-channel marketing

Not only is print a tactile and personal experience, but its message to a specific audience also can be amplified through digital media. And in higher education marketing, it’s more powerful than ever. Colleges and universities have been harnessing this power of print in reaching new students, their parents and other audiences for as long as they’ve been around. Utilizing tactics like personalized direct mail, marketing materials, fundraising campaigns and signage, higher ed institutions are well-versed at connecting and engaging with their extensive network. And with “digital fatigue” becoming a major concern, audiences appreciate the lasting tactile experience that a quality print piece delivers.

Anyone doing it on their own?

While some colleges and universities have on-site print shops, they’re often not the best fit for large-scale print campaigns. The vast array of print products used in higher education marketing makes it difficult for in-house shops to handle both the volume and the varied/complex processes required. Some of the more complex or long-run products that need an experienced partner often include:

• Variable Data Postcards
• Envelopes
• Folders
• Booklets
• Calendars
• Badges
• Architectural Signage
• Window, Wall and Floor Decals
• Large Format Signage
• Awards and Gifts
• Promotional Products
• Labels and Packaging

Having a trusted resource that helps plan, execute and deliver multiple elements within the marketing program saves the day. From prepress through digital and offset printing, finishing, kitting and shipping, a trusted partner helps take the complexity out of the print experience and delivers quality results.

The bottom line

Higher education marketing influences audiences at every level, from attracting prospective students to enhancing the enrolled student’s experience while on campus and encouraging alumni engagement. It can also be instrumental in drawing top-tier staff and donors. Print marketing is vital in order to make the greatest impact. Education institutions need marketing support from vendor partners that not only offer expansive print marketing capabilities but also provide personalized service, integrated solutions, and quick turns, all competitively priced.

To learn more about how Navitor can help you, we’ve compiled support materials like our Education Sale Sheet, Product Images, and Education Social Toolkit content that you can use to go to market today. Check out all the material on Education and more on our Content Calendar page.

There was a time when getting wholesale printing services meant going to a brick-and-mortar facility, speaking with a staff member, and placing a manual order for whatever you needed. Seems like ancient history, doesn’t it? It’s no question that the digital age has changed the world completely, especially when it comes to our reliance on e-commerce for obtaining goods and services. Additionally, in today’s fast-paced business world, time is a valuable commodity. Ordering print products such as custom folders, custom business cards, envelopes, and brochures is a necessary task, but it can be time-consuming. Fortunately, distributors have a convenient and cost-effective option to order print products online at Navitor.com. In case you haven’t noticed yet, we aim to make your life easier, and your business more profitable. Here are some of the benefits of ordering wholesale printing online versus calling in or emailing your orders.

Speed and Efficiency

One of the primary benefits of ordering print products online is the speed and efficiency with which you can complete the transaction. With just a few clicks, you can quickly and easily order the products you need. This process can be completed from anywhere, at any time, which is especially suitable for those who work remotely or have a busy schedule. Additionally, you can complete the entire process of looking through the options, picking what you want, paying for the order and selecting your delivery options – all online.

Convenience

Ordering print products online is much more convenient than traditional ordering methods. When ordering by phone or email, you may have to wait for someone to answer the phone or respond to an email. This can take up valuable time that could be better spent on other important tasks. With online ordering, there is no waiting or delays in the ordering process. You can simply log in to Navitor.com and place your order whenever it is convenient for you.

Customization

Customization doesn’t have to be complex. Simplify your ordering and get the print materials you’re looking for with complete customization – while maintaining uniformity and consistency. Get the best options to suit your needs when you couple high-quality product options with a series of design tools to accompany any skill level, and you’ll quickly discover just how easy it is to customize the materials to perfectly fit the brand and message.

Cost Savings

Another significant benefit of ordering print products online is the cost savings that can be achieved. Did you know that when you call in or email a product order that can also be ordered online it’s a little more expensive? Yep, typically around $15 more. Yes that fee will ensure your artwork is correct and specs align, BUT we have online ordering through at Navitor.com that saves you time and eliminates the manual fee. Instead of the additional labor cost for manually processing your order, online automation saves an expense, which increases your profits.

And We’re Still There for You

Rest assured, just because you choose to save time and money with our convenient and cost-saving online ordering, that doesn’t mean that you have to say goodbye to our good old fashioned one-on-one personal service. Let’s face it, some printing projects can end up being a bit complicated, and no one wants to run into problems during the production process, but sometimes issues come up and you will find yourself in need of help. Fortunately, we give you both the ease of using online ordering, plus the personal service you deserve.

Top Products Ordered Online

Recently, we’ve made Navitor.com even more user friendly, and a place where you can easily find all the products we supply. Our goal has always been to provide printing excellence at superb prices, and our website has been newly renovated, helping to make pricing print, uploading artwork and ordering even more quick and simple. Our wide selection of print products covers the gamut of wholesale printing needs, and some of the top products ordered online include custom business cards, envelopes, custom folders and brochures. These products are essential for any business, and ordering them online now saves you time, money, and effort.

The Takeaways

Ordering print products online at Navitor.com offers many benefits to our valued distributor members. These benefits include speed and efficiency, convenience, and cost savings. By taking advantage of online ordering, you can streamline your print product ordering process and focus on other important tasks for your business. When you order your print online you don’t have to spend valuable time on the phone or waiting for quotes and news on your job. You can do everything online – from getting instant prices to uploading your artwork and arranging delivery, all from your desktop or even your phone.

For a crash course on all that our online space offers, watch the Ultimate Guide to Navitor.com.

And don’t stop there – watch our webinar from July, “Mastering Navitor.com: Tips, Tricks, and Hacks” and learn how this platform can help you save time and money while also ensuring fast, reliable delivery for your customers. Whether you’re a small business owner or a marketing professional, Navitor.com is your one-stop shop for personalized products that get results.

Are you looking to boost your revenue stream while bringing more convenience to your customers? Setting up an online store for your customers to easily order print products like business cards, postcards – and a bunch of other stuff – is simpler than you might think.

Old-school sales and ordering

This scenario has been played out in the wholesale printing game for decades. You have your list of repeat buyers. You reach out to them periodically to see if they need to order anything. They request a quote, you have some numbers run, you share a proposal, they review the pricing, they decide to order, they reach back out to you…whew, I’m getting tired and we’re not even to the order yet! Not to mention all the next steps, including the approval process. 

It’s a new day for ordering print

Digital rules. Selling goods online just makes ordering easier, and more than ever, people simply want the convenience of it. Ordering online eliminates many of the hassles associated with ordering print, and it’s an efficient way to save time and streamline processes. Not only does a Company eStore provide a user-friendly and seamless ordering experience for your customers, but it also brings in a steady flow of repeat web-to-print orders for you, ensuring a reliable and predictable source of income for your business.

Picture this

Your ideal customer has lots of locations, lots of employees, lots of products…. like a company with, say, 100 employees, and they are ordering things like custom business cards and custom postcards all year long. They’re doing around 20-30 orders per year. What if your customer could just order all their stuff from a site that houses it all? They click whenever they need anything, and you, well, you can spend more time prospecting. Or golfing. You choose.

Customers order a huge variety of product on these sites and here are the top three most popular: Custom Business Cards, Custom Brochures, and Custom Postcards.

Consider all of the advantages Company eStores offer

Easy ordering, seamless proofing. Sound good? But the benefits don’t stop there. A Company eStore streamlines the ordering process, reducing the need for manual data entry and minimizing the chance of errors. This means you can fulfill orders more efficiently, which allows you to take on more business and grow your customer base.

When your customers can order print quickly and easily from a custom site, you get more business. More business means more revenue…you get the picture. Here are some of the benefits Company eStore can bring to you:

• Automation of the order process
• Consistent revenue streams
• Increased order accuracy
• Repeat business
• Easier and more economical print management
• Increased revenue through a broad product offering
• Increased customer retention and annuity sales over time
• Savings on administrative expenses

But you’re not the only one benefiting. Your customers get in on the advantages too.

Why an online eStore is the way to go for your customers

A corporate or employee store carries your customer’s brand and makes ordering print products a snap for them. The advancement of online print ordering provides limitless on-demand options for your customers’ printing needs, and it benefits businesses and enterprises by providing them with: 

• Brand control
• Centralized procurement
• Resource conservation
• Flexibility
• Faster order turn-time
• Easy one-stop shopping

Larger companies with multiple locations, as well as franchises can utilize a custom store to save a great deal of time coordinating the distribution of new marketing materials. An online store makes it super easy for them to order, ensuring more brand consistency. All this saves them time and hassle, which in turn builds loyalty and trust in your business.

Let’s deep dive into a few of the benefits:

1. Easy customization: With web-to-print ordering, your customer can easily customize their print materials with their company’s logo, colors, and other branding elements. They can choose from pre-designed templates or create unique designs, covering all the creative bases.
2. Time-saving: With traditional ordering methods, there’s a lot of communication and waiting for proofs and revisions. With web-to-print ordering, changes can be made in real time and finished products are received much faster.
3. Consistency: When ordering through a Company eStore, you can be assured that all of the print materials are consistent in design and quality, which is essential for building a strong brand (and keeping your customers happy).
4. Cost-effective: Web-to-print ordering can be much more cost-effective than traditional methods, as it allows for bulk ordering and eliminates the need for intermediaries.
5. Convenient: Web-to-print ordering is simply more convenient for busy professionals. They can order print materials whenever and wherever they have an internet connection, and can easily track their orders and receive notifications as things progress.

Real estate and travel industries

For businesses in the real estate and travel industries, having professional print materials like business cards and postcards is essential for promoting their brand and services. But the traditional process of ordering print materials can be time-consuming and frustrating for them, with back-and-forth communication taking up their staff’s valuable time. Web-to-print ordering through an online eStore allows them to easily customize and order their print materials from the comfort of their computer, without any of the bother of traditional ordering methods.

If you have customers in the real estate or travel industry that are in need of professional print materials, web-to-print ordering through a Company eStore is the way to go. It’s fast, easy, cost-effective, and convenient, allowing them to focus on growing their business rather than worrying about ordering print materials.

The profitable weight of customer retention

Retention Science shares that 80 percent of your future profits will come from just 20 percent of your existing customers, and repeat customers spend 33% more than existing ones. So you can see how increasing customer retention increases profits and the value of your company, and how the “stickiness” of a site fuels repeat buying. In fact, web-to-print technologies increase retention by up to 95%.

Where do you go from here?

In a flash, we can set up an employee or corporate online store tailored to your customer’s unique requirements. These are dedicated sites for each of your largest clients, branded to them, accessible 24/7, allowing effortless management of all their marketing materials in one place. So why wait?  Start exploring your options for web-to-print ordering today.Top of Form Bottom of Form

If you’d like to make your customers’ lives easier and grow your business, let’s have a quick chat. You’ll get an account review and a demo of our technology platform, built to bring you more sales. Take advantage of this revenue-boosting opportunity and set up a 15-minute flash appraisal. We’d love to show you (in just a few minutes) how to grow business quickly.

Start your Flash Appraisal

But wait! There’s more.

We also have a webinar coming up where we will dive deep into everything eStore. Our upcoming webinar, “LIKE A BOSS: How to Dominate the Print Game through Company eStores” on March 22 will show you how easy it is to set them up and answer any questions you may have. 

In conclusion

Ready to find out how easy it is to get a site set up so any one of your customers (or all of them…hey, go big or go home) can order business cards, stationery, marketing collateral and more? Set up your Company eStore today and start reaping the benefits of a streamlined, efficient, and profitable web-to-print ordering process. Your customers will thank you, and your bottom line will too!

Let’s Get Started!

Going out to eat is back in full swing. And more than 660,000 restaurants across the country are cooking up tasty fare for hungry foodies. That’s a lot of cafés, bistros, grills and diners. The landscape is a competitive one – patrons can only eat so much in a day. Restaurants have to balance keeping customers satisfied while dealing with skyrocketing prices on products and fuel. The bottom line: they need to have the highest return possible for every dollar spent. There’s no question how impactful the role of print communications is for restaurants to gain new patrons, engage their guests, encourage repeat dining and keep their eateries top of mind…and very visible.

Restaurant marketing objectives include promoting specials and events, upselling menu items, and generating a buzz, just to name a few. Print remains the go-to medium when it comes to conveying personality, telling a story, welcoming visitors and developing an ambiance. Here are five big ways that print tastefully markets restaurants of all sizes:

1. Signage

There’s no better way to turn foot traffic into sales, and transform spaces into showcases than with indoor and outdoor signage. Getting customers in the door takes bold and innovative options. Durable Banners can be hung from buildings to attract attention from a distance and Sail Signs can be positioned near a building or along a busy boulevard. Using interchangeable sign inserts to update messages on the fly, list specials and advise of open/closed seating areas or special parking areas takes full advantage of the versatility of signs. Erasable signage used as a Menu Board in a central location can work together with individual menus at tables, and Communication Boards can be used for assigning tables to wait staff or posting work schedules.

2. Labels, stickers and decals

Restaurants can shape the atmosphere, clearly direct traffic flow, and show off specials and new items with bright, full-color imagery on Window, Table and Floor Decals. Using QR Codes on decals serves up quick reference and easy online ordering. Wall Decals feature seasonal specials and easily transform the décor. Branded Labels and Stickers create a marketing message on the go. Available in a wide variety of sizes, they are perfect to have on hand to dress up various restaurant provisions like take-out boxes, paper bags, coffee cups and giveaways.

3. Print to hold on to

Brochures, postcards, flyers and door hangers are just a few examples of tangible pieces that inspire action. Take-Out Menus and Rack Cards can be placed at nearby businesses and hotels to promote patronage. Whether boosting repeat business through direct mail Postcards, canvassing entire areas with Door Hangers, or offering loyalty program perks like Fridge Magnets, the tactile nature of print keeps brands front and center while prompting response.

4. Tableside marketing

Table Tents are one of the best ways to promote special deals, recommend food combinations and show off food photography. Table tents are so prolific because they WORK! The most powerful complement to any menu, tableside marketing elements bridge the gap between print and digital, and help maximize market share. Convenient, self-standing promotional powerhouses, table tents are an exceptional way for restaurants to encourage upsells, promote new items and special deals, attract repeat business, and market products and events.

5. Branded apparel

Sometimes used to show employee appreciation and create a team environment, sometimes used to generate additional revenue streams, branded aprons, shirts, uniforms and other Apparel always creates roving marketing opportunities. Cohesiveness in dress code can improve customer experience and enhance the setting. Selling branded restaurant merchandise is a fantastic way for eateries to strengthen their connection with customers and increase sales. Sweatshirts, jackets and hats decorated with a restaurant’s logo not only make great gifts, they also help the business stay top of mind whenever a customer puts them on.

The takeaway

Even though the restaurant industry appears pretty overcrowded, promoting a brand doesn’t have to be overwhelming. There are plenty of cost-effective techniques to help restaurants get people through their doors (and coming back) so they can better stay afloat in inflationary times. Being creative and employing some of the methods above are fast tracks to satisfaction. Help restaurants meet all their marketing objectives with the product ideas and strategic solutions that we cover in our latest flyer. Download and share with your customers and prospects today!