✓ Seasonal opportunities by market ✓ Product ideas matched to event needs ✓ Questions that lead to better sales conversations ✓ Timing tips to help you sell earlier The Print Behind the Event Plan An informed approach to selling print that supports the full event experience. 2026 INKup &LINKup INKup &LINKup Logo 2 AC1 INSIDE
As the weather warms up, calendars fill up. Spring and summer bring a steady run of fundraisers, festivals, graduations, tradeshows, appreciation events, open houses, community gatherings, and seasonal promotions. Some are highly planned. Others come together fast. Nearly all of them need print to help people show up, stay informed, move through the event, and remember what happens next. That is where you can become more valuable. Event print is rarely one piece. It is a mix of materials that help customers promote, organize, direct, communicate, recognize, and follow up. The reseller who sees that bigger picture is better positioned to recommend the right solutions, reach out earlier, and stay involved beyond the rush order. This guide is built to help you do exactly that. Events Create Selling OPPORTUNITIES North Mankato, MN 56003 (USA) | www.navitor.com ©2026 Navitor® All Rights Reserved Printed in the USA. Please recycle. 2 INKup &LINKup Logo 1 AC1 coordinating icons/design elements Logo 2 AC1
3 Why EVENT PRINT matters to YOU • It is seasonal, timely, and often recurring • It usually involves multiple products • It can lead to follow-up work and repeat orders • It gives you a reason to start better conversations earlier
Spring and summer compress a lot of activity into a short window. Schools wrap up the year. Nonprofits launch races, walks, and donor events. Restaurants refresh menus and patio promotions. Communities fill their calendars with outdoor programs. Businesses head into trade show season, customer events, and local sponsorships. Service companies increase neighborhood marketing as demand rises. That activity creates pressure. Customers need visibility, attendance, organization, communication, and follow-up, usually all at once. Print helps hold those moving parts together. That makes event season a major opportunity for you, not because one product gets hot, but because customers usually need a full set of materials tied to one goal. The earlier you understand that goal, the easier it is to recommend the right mix. 4 Why This Season Creates Real Sales Potential
5 BEFORE the event – build awareness Postcards, flyers, brochures, announcements, door hangers DURING the event – guide, inform, & organize Banners, signs, badges, tickets, forms, table tents, promotional products AFTER the event – follow up & stay visible Postcards, letterhead, envelopes, folders, thank-you pieces, labels EXTERIOR & INTERIOR PAINTERS 555-507-5000 WWW.HOMEPAINTPRO.COM | 7040 WEST 5TH STREET | LOUISBURG, KANSAS SPRING SAVINGS $200 off your paint project! Offer valid on bids of $800 or more. Expires 6-15. Call for details.
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Where the opportunities are showing up Seasonal events come in different forms, but they tend to create similar print needs: visibility, communication, organization, recognition, and follow-up. 7 The Spring and Summer Event Landscape Community Events & Festivals Farmers markets, art fairs, parades, outdoor concerts, food events, county fairs, and summer celebrations rely on promotional pieces, signage, schedules, and wayfinding. Fundraising Events 5Ks, walkathons, golf outings, silent auctions, donor dinners, and charity events need print that helps promote attendance, support giving, recognize sponsors, and organize the day. School & Campus Events Graduations, student recruitment, teacher appreciation, performances, field days, alumni gatherings, orientations, and summer camps create opportunities for invitations, tickets, signage, handouts, and recognition pieces. Healthcare Recognition & Outreach Staff appreciation, Nurses Week, health fairs, senior living events, and community wellness outreach require a mix of branded communication and practical event materials. Business & Corporate Functions Tradeshows, recruiting events, conferences, customer events, open houses, and sales meetings require marketing materials, coordinated handouts, badges, signage, and follow-up pieces. Retail & Hospitality Events Seasonal traffic, patio openings, holiday promotions, menu changes, local events, and tourism activity all create demand for visible, timely print. Real Estate & Service Business Season Open houses, neighborhood promotions, moving season, lawn and landscape campaigns, and summer service offers rely on direct, local, action-oriented print. Faith-Based & Civic Gatherings Seasonal programs, outreach events, volunteer drives, observances, and summer gatherings depend on invitation pieces, signage, printed information, and event-day support. Sports & Recreation Leagues, tournaments, races, camps, golf events, and community fitness programs need registration materials, recognition items, signage, and giveaways.
Not every print opportunity starts with a major event plan. Sometimes it starts with a date on the calendar. Recognition weeks, community observances, patriotic holidays, and seasonal milestones have appreciation campaigns, staff events, public communication, local promotions, parades, and customer outreach. That makes them useful conversation starters for you. 8 Calendar Observances that Lead to Print NATIONAL SMALL BUSINESS WEEK Promotions, window messaging, postcards, business cards, local event support TEACHER APPRECIATION WEEK Recognition pieces, thank-you cards, signage, event materials, small giveaways MEMORIAL DAY AND INDEPENDENCE DAY Community events, restaurant promotions, patriotic displays, local outreach, menus, signs NURSES WEEK Appreciation events, staff communication, badges, signage, promotional items JUNETEENTH Community programming, event materials, educational handouts, signage, invitations GRADUATION SEASON Announcements, tickets, programs, signs, keepsakes, folders, celebration collateral SUMMER KICKOFF PROMOTIONS Postcards, flyers, signs, decals, menus, outdoor promotional print EARLY BACK-TOSCHOOL PLANNING Orientation materials, packets, signage, promotional reminders, planners What events, observances, or seasonal promotions are on your calendar between now and midsummer? ask
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Your customers need more than just event materials. They need print that does a particular job at just the right moment. 10 1. BUILD AWARENESS Announcements, postcards, flyers, brochures, posters, door hangers, business cards These pieces help customers get attention early, spread the word, drive attendance, and support outreach before the event begins. The Role of Print Across the Event Experience 2. GUIDE & ORGANIZE Banners, A-frame signs, yard signs, event tickets, badges, forms, folders, table tents, decals These materials help direct traffic, support check-in, clarify schedules, organize people, and reduce confusion. 3. SUPPORT THE ON-SITE EXPERIENCE Menus, posters, table tents, promotional products, water bottle labels, polypropylene and PolyWeave® products These pieces help customers communicate clearly, package materials, support food service, manage details, and use products that can handle active or outdoor environments. 4. EXTEND THE VALUE Letterhead, outer envelopes, postcards, folders, labels, donation and remittance envelopes, notebooks and planners These materials support what happens after the event: followup, sponsor communication, donor outreach, thank-yous, recap materials, and next-step planning. When customers see print by function, not just by product name, it becomes easier to recommend the right combination.
11 Not every product deserves equal attention in every conversation. The most useful recommendations usually come from matching the event need to the right category. Product Opportunities for Seasonal Events EVENT NEED PRODUCT LISTEN FOR OFTEN LEADS TO Drive attendance and awareness announcements, postcards, flyers, brochures, posters, door hangers promotions, invitations, turnout, reminders, local awareness signage, tickets, folders, follow-up mailers Guide and organize the event banners, signs, yard signs, badges, event tickets, forms, table tents, decals registration, wayfinding, schedules, check-in, crowd flow, sponsor visibility folders, labels, promotional items, follow-up materials Support food, hospitality, and experience menus, table tents, napkins, coasters, labels, badges, posters, decals, packaging seasonal specials, patio traffic, catering, hospitality events, clear communication signs, flyers, promotional products, postcards Package and present materials professionally folders, letterhead, envelopes, brochures, business cards sponsor asks, donor communication, welcome packets, handouts, trade show materials badges, forms, postcards, follow-up pieces Add durability and portability polypropylene and PolyWeave® products, labels, outdoor signage outdoor use, reuse, transport, event kits, weather, handling tickets, forms, signs, promotional products Create take-home value promotional products, notebooks and planners, trading cards, business cards giveaways, recognition, reminders, keepsakes, branded takeaways thank-you pieces, recap materials, nextevent planning A BETTER PRODUCT CONVERSATION STARTS WITH: r What needs to happen? r What could create confusion? r What needs to last? r What should people leave with?
Different markets have different seasonal rhythms, but your advantage is the same: know what is happening, know who is feeling the pressure, and know where print can make the job easier. How to Spot Opportunities by Vertical Market EDUCATION Graduations, concerts, student recruitment events, camps, orientations, alumni gatherings, and fundraisers all create print needs across promotion, recognition, and organization. What to listen for: year-end events, family attendance, student recognition, summer planning HEALTHCARE Recognition weeks, staff events, outreach programs, health fairs, and senior living events require both distinctive communication and practical event materials. What to listen for: appreciation, outreach, patient communication, staff coordination NONPROFIT Fundraisers, races, donor events, volunteer efforts, and seasonal campaigns need print that supports awareness, participation, sponsor visibility, and follow-up. What to listen for: attendance goals, donor communication, sponsor needs, volunteer logistics RETAIL + RESTAURANTS Seasonal traffic, local promotions, patio season, menu changes, and summer events create fast-moving opportunities for print that drives action. What to listen for: foot traffic, specials, local awareness, seasonal offers 12 A strong opener by market is better than a product pitch. Lead with what is happening, then connect it to the print.
13 CORPORATE + B2B Tradeshows, recruiting events, open houses, launches, and customer events require organized, branded materials that support professionalism and follow-up. What to listen for: lead generation, handouts, check-in, branded presentation REAL ESTATE + SERVICE BUSINESSES Open houses, neighborhood outreach, moving season, and summer demand create strong opportunities for visible, local, action-oriented print. What to listen for: local targeting, signage, direct response, event visibility FAITH-BASED + CIVIC ORGANIZATIONS Seasonal programs, observances, volunteer drives, and community events need invitation pieces, signage, handouts, and participation support. What to listen for: attendance, outreach, volunteers, recurring events SPORTS + RECREATION Tournaments, leagues, camps, races, and golf events depend on print for registration, recognition, event-day flow, and giveaways. What to listen for: sign-ups, schedules, sponsors, team recognition, outdoor logistics
The buyer is not always the owner, executive director, or department head. More often, it is the person trying to keep the event from becoming confusing, late, under-attended, or harder than it needs to be. Understanding the Event Print Buyer COMMON BUYERS INCLUDE: - Marketing managers - Event coordinators - Development directors - School administrators - PTA and booster club leaders - Office managers - Practice managers - HR managers - Operations leads - Store managers - Restaurant owners and GMs - Community relations managers - Tourism and chamber leaders - Volunteer coordinators - Coaches and league organizers The person approving the spend and the person trying to avoid chaos are not always the same person. Find both. Style 333, Compact Ocean Recycle Notebook 14 These buyers are balancing deadlines, turnout goals, signage, schedules, staff coordination, sponsor visibility, and communication. They feel the pressure early, and they usually remember the vendors who help reduce it.
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Customers don’t start thinking about the print for their event on event day. They start when planning pressure begins. That timing matters because the earlier the conversation starts, the more likely it is to turn into a complete project instead of a last-minute order. 16 When Customers Buy 8 to 16 weeks out Customers are thinking about attendance, invitations, sponsorships, fundraising, and how the event will take shape. Good conversation: planning, visibility, participation Products to discuss: announcements, postcards, brochures, folders, tickets, letterhead, envelopes, promotional products, notebooks and planners 4 to 8 weeks out Promotion and logistics start becoming real. Good conversation: awareness, traffic, communication, preparation Products to discuss: flyers, posters, door hangers, business cards, yard signs, banners, menus, decals, labels, forms 2 to 4 weeks out Execution takes over. Customers are focused on details, check-in, staffing, and avoiding confusion. Good conversation: event-day support, wayfinding, materials in hand Products to discuss: badges, signs, table tents, folders, labels, tickets, polypropylene and PolyWeave® products, handouts After the event This is where many opportunities get missed. Good conversation: follow-up, recognition, recap, next event Products to discuss: postcards, letterhead, envelopes, folders, labels, business cards, notebooks and planners Reaching out early helps you uncover the whole need, not just the part someone remembered at the last minute.
17 You don’t need a long checklist. You need the right few questions to understand what the customer is trying to make happen and what the event depends on. Discovery Questions That Lead to Better Sales What is happening? • What event, observance, or seasonal push are you planning for? • Is this a one-time project or something you do every year? • When do materials need to be in hand? Who is involved? • Who are you trying to attract, inform, thank, or direct? • Who needs information before the event, and who needs it during the event? • Are sponsors, volunteers, staff, or partners part of the mix? What tends to get overlooked? • What usually gets ordered late? • What caused problems last time? • Does anything need to hold up outdoors, travel, or be reused? “What are you trying to make happen this season?” That leads to a better conversation and a better recommendation. What needs to go right? • Is the goal attendance, fundraising, awareness, sales, recognition, or smoother operations? • What has to go right for the event to feel successful? • Where could confusion show up if the right materials are missing? What happens next? • Will there be follow-up after the event? • Are there future seasonal events tied to this one? • What usually gets reordered?
18 Fundraiser bundle Postcards, flyers, event tickets, donation forms, sponsorship folders, banners, yard signs, badges, table tents, labels Best for: charity runs, donor events, school fundraisers, benefit nights Why it works: supports attendance, giving, sponsor visibility, and smoother event-day execution Customers may ask for one item, but the better opportunity is a coordinated set of materials tied to one event goal. That is where bundled thinking helps. Start with the Event, Then Build the Mix Trade show bundle Brochures, folders, business cards, badges, banners, signs, labels, promotional products Best for: booth traffic, lead capture, recruiting events, business expos Why it works: supports visibility, professionalism, handouts, and follow-up School event bundle Announcements, postcards, posters, tickets, flyers, banners, yard signs, brochures, folders, trading cards, notebooks Best for: graduations, performances, camps, appreciation events, student recruitment and recognition Why it works: supports promotion, participation, organization, and keepsakes
YOU’RE A SPARTAN NOW! CONGRATULATIONS! UNIVERSITY 1408 University Way Seattle, WA 98101 19 Restaurant / Hospitality bundle Menus, table tents, napkins, coasters, name badges, flyers, posters, decals, labels, business cards, promotional products Best for: patio season, food events, local promotions, seasonal traffic Why it works: helps businesses attract attention, communicate clearly, and support the guest experience Outdoor event bundle Banners, yard signs, posters, decals, polypropylene and PolyWeave® products, labels, event tickets, forms, promotional items Best for: races, festivals, golf outings, community events Why it works: supports durability, visibility, movement, and event-day practicality Bundling helps your customers see the big picture and helps you recommend more effectively.
20 When the event moves outside, the conversation should change with it. Outdoor environments create different demands around durability, visibility, setup, transport, reuse, and weather. Products that work fine indoors may not hold up the same way once they are handled more, moved more, or exposed to the elements. That matters because outdoor events require more operational support, clearer signage, and tougher materials, which can create larger and more useful print opportunities. Selling for Outdoor Event Needs One practical conversation about conditions can improve the recommendation and expand the project. QUESTIONS TO ASK: r Will this be indoors, outdoors, or both? r Does it need to last all day, all weekend, or all season? r Will it be moved, packed, carried, or reused? r What usually gets damaged, forgotten, or improvised at the last minute? Full Color Paper Plates
21 Categories to lead with: Banners, yard signs, magnetic signs, decals, polypropylene products, and plastic bags.
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Event day is not the end of the conversation. What happens after the event is part of the opportunity. After the event, customers may need sponsor thank-yous, donor follow-up, recap packets, lead communication, volunteer recognition, or planning materials for the next seasonal event. That is where repeat business starts to show up. 23 Extending Value After the Event PRODUCTS THAT SUPPORT THE FOLLOW-UP PHASE: ✔ Postcards ✔ Letterhead ✔ Envelopes ✔ Folders ✔ Labels ✔ Business Cards ✔ Thank-you Cards ✔ Notebooks & Planners When you help customers think beyond the event itself, you become easier to come back to for the next phase. The follow-up stage is not an afterthought. It is the start of the next sale. Custom Color Core Business Card
24 Review accounts with spring and summer event potential Not sure where to start? Look for customers whose spring and summer calendars naturally create communication, attendance, organization, or visibility needs. How to Spot the Right Opportunities Reach out before the rush Ask what is on the calendar before asking what they need printed LOOK FOR CUSTOMERS WHO: • Host annual or recurring events • Promote around holidays or observances • Run fundraisers or community programs • Rely on foot traffic or seasonal demand • Need to attract attendees, donors, or participants • Use outdoor signage or durable materials • Attend or host tradeshows, fairs, or open houses • Coordinate volunteers, parents, sponsors, or staff • Need to communicate clearly with multiple audiences • Tend to have busy calendars and many moving parts Three simple actions to take now 1. 2. 3. If a customer checks even a few of these boxes, there is likely a worthwhile print conversation to have.
25 Spring and summer events create more than activity. They create recurring opportunities to help customers solve practical problems under real deadlines. Key Elements of Selling Print for Events That is what makes event print such a strong category. It is timely, practical, repeatable, and tied directly to outcomes customers care about. The clearer you are about how print drives event success, the more valuable a resource you become. THE MOST VALUABLE RESELLERS DO THREE THINGS WELL: 1. They reach out early. They start the conversation before the order is urgent, when there is still time to shape the full project. 2. They sell to the event, not just the item. They connect print to attendance, organization, communication, recognition, and follow-up, not just to a single requested product. 3. They stay useful after the event. They look for the next step, the follow-up need, the repeat moment, and the next seasonal opportunity. Explore it all at Navitor.com Custom Matte Vinyl Banners
@2026 Navitor, Inc. Spring and summer events your customers coordinate, host, observe, run, and most importantly: count on. Help Your Customers CRUSH Event Season Visit Navitor.com
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