Start With the Occasion: How Personalized Gifts Create More Sales Opportunities

Posted on November 9, 2026 Written by

A customer probably isn’t going to call and say, “I need a sublimated metal ornament, personalized coasters, and a custom embosser.”

They’re more likely to say:

“We’re celebrating our 10th anniversary.”

“We’re planning our employee holiday gifts.”

“We have a customer appreciation event coming up.”

“We want the event to feel more special.”

“We need something people will actually remember.”

Those are sales signals.

The opportunity starts by listening for what’s happening in your customer’s world – then helping them find the products that make the occasion more personal, memorable, or complete.

That’s the thinking behind Navitor’s new Gifts & Occasions assortment. With Party Essentials, Personalized Gifts, and Designer Stamps & Embossers, you have more ways to turn everyday customer conversations into new product opportunities – and potentially into broader, more valuable relationships.

Why personalization deserves a closer look

Personalization can turn an ordinary product into something that feels specifically chosen for the recipient.

That matters. According to Custom Ink’s Employee Holiday Gift Survey, 82% of employees say they value a gift more when it’s personalized.

For your customers, that can mean more thoughtful employee recognition, memorable client gifts, more cohesive events, distinctive hospitality experiences, or keepsakes people actually want to hold onto.

For you, it creates another reason to ask about the occasion behind the order rather than waiting for a customer to request a specific product.

Listen for the occasion, not just the print request

Gifts & Occasions can reach far beyond traditional gift buyers.

Think about a company thanking its employees. A nonprofit recognizing donors. A brewery planning an anniversary. A hotel creating a welcome experience. A school hosting an event. A business decorating a new office. A couple planning a wedding. A real estate agent looking for memorable closing gifts.

The industries are different, but the conversation often starts the same way:

Something is happening.

Your job is to uncover what the customer wants people to experience, remember, or take away from it.

Start with better discovery questions

Instead of asking, “Do you need any personalized gifts?” try questions that uncover the bigger opportunity.

  • What are you celebrating, recognizing, or promoting?
  • Who is it for – customers, employees, donors, guests, or attendees?
  • What do you want them to feel or remember?
  • Will they use the product during the event, take it home, or both?
  • Could a photo, name, message, artwork, or brand element make it more meaningful?
  • What other touchpoints happen before, during, and after the occasion?

And one especially valuable question:

Is this a one-time event, or something you do every year?

That answer can turn a single order into an annual recognition program, recurring fundraiser, customer appreciation event, employee milestone program, or other repeat opportunity.

Match the product to the moment

Match the product to the moment

Once you understand the occasion, choosing products becomes easier.

Party Essentials: Bring the details together

When a customer wants an event to feel thoughtful and coordinated, small details can make a difference.

Full Color Napkins add personalized artwork, messages or branding to beverage and luncheon napkins for weddings, showers, celebrations, corporate events, and more.

Custom Favor Bags give customers a way to package treats, giveaways, keepsakes, and small gifts while carrying the event theme through one more touchpoint.

These products can open conversations with event planners, venues, hospitality businesses, schools, nonprofits, corporate event teams, and anyone planning a celebration.

Personalized Gifts: Give them something worth keeping

A good gift doesn’t have to be complicated. It does need to feel relevant to the person or occasion.

Full Color Wall Art turns photos, artwork, and custom designs into acrylic or metal displays for gifts, office décor, recognition, commemorative pieces, and branded environments. With quantities as low as one, each piece can be personalized for a specific recipient, milestone, or occasion.

Full Color Sublimated Metal Ornaments can transform photos, names, artwork, and custom designs into holiday gifts and keepsakes that come back out year after year. Available in quantities as low as one, they can be personalized for an individual recipient.

Full Color Chipboard Coasters provide an affordable full-color canvas for photos, artwork, logos, and messaging for events, hospitality, promotions, souvenirs, and gifting.

And don’t limit these conversations to consumers. Personalized products can support employee recognition, client appreciation, donor programs, company anniversaries, hospitality marketing, events, and branded environments too.

Designer Stamps & Embossers: Make everyday communication more personal

Sometimes the opportunity isn’t an event at all.

Designer Self-Inking Stamps make frequent impressions convenient while giving customers options for return addresses, monograms, names, and personalized designs.

Premium Wood Stamps provide a classic option for stationery, correspondence, packaging, crafting, and gifting.

Designer Embossers create a distinctive raised impression on stationery, envelopes, invitations, certificates, and other paper goods.

Think beyond traditional office use. These products can appeal to small businesses, real estate professionals, wedding customers, makers, boutiques, professional offices, and anyone who wants to add a more personal finishing touch.

Don’t stop at the first product

This is where the conversation can get more valuable.

Suppose a customer asks about personalized napkins for an employee anniversary dinner.

You learn that they’re recognizing longtime employees. There will be a dinner. Employees will receive gifts. Historic company photos will be displayed. Guests will take home a small thank-you item.

What started as a napkin request might lead to coasters, wall art, personalized keepsakes, or favor bags.

Then look outside the Gifts & Occasions category.

Could they also need invitations? Event signage? Name badges? Programs? Thank-you cards? Packaging?

The goal isn’t to push more products into every order. It’s to understand the whole occasion before recommending the solution.

A simple way to guide the conversation

Think: Occasion → Audience → Experience → Product → Next Need

Occasion: What’s happening?

Audience: Who is it for?

Experience: What should they notice, feel, or remember?

Product: What tangible piece helps create that experience?

Next Need: What else happens before, during, or after it?

That last question is where one project can become a larger solution – and where being able to source across categories can make you more valuable to your customer.

Trusted Resource Tip

Don’t wait for customers to ask for “personalized gifts.”

Ask what they’re celebrating, recognizing, hosting, thanking, or decorating for.

The occasion will often reveal the product opportunity.

The next print opportunity might not sound like one

“We have an anniversary coming up.”

“We want to thank our customers.”

“We’re planning an event.”

“We need a better employee gift.”

“We want this to feel more personal.”

Listen for those phrases.

Then ask another question.

With Party Essentials, Personalized Gifts, Designer Stamps & Embossers – plus the broader Navitor product lineup – you have more ways to help customers turn an idea or occasion into something tangible.

And when you help solve more of the project, you give customers more reasons to call you the next time something is happening.

Ready to start more conversations?

Download the Gifts & Occasions Flyer and share personalized product ideas with customers and prospects.

 

 

Filed Under: GIfts & Occastions, Marketing, News, Promotional Products

Year-End Fundraising Print: Who to Call, What to Offer, and How to Win the Order

Posted on October 26, 2026 Written by

Fall fundraisers are underway. Holiday giving campaigns are taking shape. And nonprofit organizations everywhere are preparing for one of their most important fundraising periods of the year.

According to M+R Benchmarks 2026, nonprofits in the study received 37% of their 2025 online fundraising revenue in December alone. With GivingTuesday coming December 1, 2026, and year-end appeals close behind, there’s plenty of reason for organizations to get their messages out now.

For you, that means opportunities to help customers attract supporters, encourage donations, and make fundraising events more successful.

The key? Sell solutions to fundraising challenges, not just individual print products. Here’s where to look and how to turn those opportunities into orders.

Who’s Buying Fundraising Print This Fall?

Start with organizations that have seasonal campaigns, scheduled events, or year-end giving goals.

  • Community nonprofits: Food banks, shelters, animal rescues, and local charities may be organizing holiday donation drives, volunteer campaigns, and year-end appeals.
  • Schools, PTAs, and booster clubs: Fall festivals, auctions, benefit dinners, and school fundraising campaigns create needs for promotional materials, event signage, and donation collection.
  • Faith-based organizations: Seasonal giving campaigns, holiday outreach, community events, and donation drives bring opportunities for printed appeals and supporting materials.
  • Healthcare foundations and community organizations: Benefit events, donor recognition programs, membership campaigns, and annual appeals often involve multiple printed touchpoints.

Who should you contact? Depending on the organization, look for development or fundraising directors, executive directors, event coordinators, marketing staff, or volunteer leaders.

And don’t overlook existing customers. A school, church, or community organization you already serve may be planning a fundraiser you haven’t heard about yet.

Start With the Campaign, Not the Catalog

You don’t have to be a fundraising expert to start a useful conversation. You just need to understand what the organization is trying to accomplish.

Try opening with:

“What fundraising events or giving campaigns are you planning between now and year-end?”

Then dig a little deeper:

  • “Are you most focused on increasing attendance, donations, or participation?”
  • “How are you reaching potential supporters, and how do they respond?”
  • “What’s been challenging about promoting or managing these campaigns?”
  • “What needs to happen by your event or mailing deadline?”

Listen for gaps between what the customer wants to accomplish and what’s happening today.

Low event awareness? They may need more ways to reach people.

Donations aren’t coming in as expected? They may need a more compelling printed appeal or an easier way to give.

Event logistics getting complicated? They may need signage, identification, and printed forms.

Those answers give you a reason to recommend print – and help you avoid offering products that don’t address a real need.

Match Print Solutions to Fundraising Goals

Navitor’s product lineup supports multiple stages of the fundraising process. Think about where print can make the biggest difference.

1. Get the Word Out
For campaigns that need more visibility, consider Yard Signs, Banners, Window Decals, Magnetic Signs, and Door Hangers. These can help promote community drives, announce benefit events, and direct supporters to donation locations.

Postcards and Flyers can also reach prospective donors with a specific request, event invitation, or reminder.

Sales opportunity: Ask where people are most likely to encounter the campaign – at home, around town, at an event, or at the organization’s location. Recommend the formats that fit those settings.

2. Make It Easy to Participate and Give
Once you’ve captured attention, help customers turn interest into action.

Invitations and Event Tickets encourage attendance, while Brochures and Flyers explain the mission and impact of a contribution.

For donation campaigns, Custom Donation and Remittance Envelopes, Printed Inserts, and Forms can help supporters contribute and organizations process gifts.

And don’t overlook the connection between print and digital giving. A QR code on a postcard, flyer, or event sign can direct supporters to the organization’s online donation page.

Sales opportunity: Ask whether supporters can easily understand what they’re being asked to do and how to take the next step.

3. Keep Events and Campaigns Organized
Successful fundraisers require plenty of behind-the-scenes coordination.

Name Badges and Branded Apparel help attendees identify staff and volunteers. Retractable Banners, A-frame Signs, and Decals can direct people to registration, donation stations, and event activities.

Meanwhile, Custom Forms, Labels, Stamps, and Daters can simplify routine administrative tasks.

Sales opportunity: Ask what’s taking the most time to coordinate and what the organization wishes ran more smoothly.

4. Give Supporters a Reason to Stay Connected
A contribution shouldn’t be the end of the relationship.

Personalized Thank-you Notes, Calendars, Magnets, and Branded Gifts can help organizations recognize donors and volunteers. Printed appreciation pieces also give nonprofits another opportunity to share their mission and encourage future involvement.

Sales opportunity: Ask what happens after someone donates, volunteers, or attends an event. Is there a follow-up plan?

Turn Individual Needs into a Campaign Proposal

Here’s where a consultative conversation can become a larger sale.

Instead of quoting only the product a customer initially mentions, look for complementary materials that support the same goal.

Consider two examples:

The year-end giving campaign: A local nonprofit wants to reach past donors and encourage another contribution. Recommend a coordinated package of personalized postcards, donation or remittance envelopes, printed inserts, and thank-you notes. QR codes can connect the printed appeal to online giving.

The fall fundraising event: A school booster club needs to increase attendance and keep its upcoming fundraiser organized. Suggest invitations, event tickets, yard signs, retractable banners, volunteer name badges, and thank-you cards.

Each product serves a purpose. Together, they support more of the organization’s campaign.

You don’t need to recommend everything. Start with what addresses the immediate challenge, then suggest the additions that offer meaningful value.

Make the Next Step Easy

Fundraising budgets may be tight, and campaign deadlines are often nonnegotiable. A straightforward proposal can help move the sale forward.

Try presenting two options:

The Essentials: The priority materials needed to launch or run the campaign.

The Complete Campaign: The essential pieces plus complementary materials for outreach, event support, and donor follow-up.

Explain what each option accomplishes, not simply what’s included.

Before finalizing the quote, confirm quantities, artwork, budget, approval responsibilities, and the date materials must arrive. Check production and shipping timelines before committing to delivery.

Then ask a specific closing question:

“If we can meet your budget and deadline, are you ready to move forward with this plan?”

A clear recommendation and a clear next step can make the decision easier.

 

Your Next Fundraising Sale Could Start This Week

You don’t need an extensive prospecting campaign to get started. Identify five organizations in your market with upcoming fundraising activities. Check their websites, newsletters, or event calendars for clues about what they’re planning.

Then reach out with one timely question about their campaign. Listen for an unmet need, recommend a practical solution, and offer a proposal that fits their goals and schedule.

Remember, fundraising doesn’t stop when the event ends or the year closes. Donor appreciation, volunteer recognition, and next year’s campaigns create reasons to stay in touch.

Ready to help more organizations reach their fundraising goals?

Navitor has print solutions for promoting campaigns, encouraging participation, managing events, and recognizing supporters.

Download the Nonprofit Sector Flyer to explore products you can recommend and start more productive customer conversations.

 

 

 

Filed Under: Fundraising, Marketing, News, Print Products, Promotional Products

Before, During, After: Finding the Print Around Every Event

Posted on September 21, 2026 Written by

An event may last a few hours. The print opportunity usually starts much earlier – and can continue well after everyone goes home.

That’s worth remembering when a customer calls looking for a banner, some postcards, name badges, or another event-related piece. The requested item may be exactly what they need. But it may also be only one part of a much larger picture.

A better question is: What needs to happen before the event, while people are there, and after it’s over?

That simple framework can help you uncover a more complete set of customer needs without turning the conversation into an unnecessary upsell. Think of it as an Event Opportunity Map:

Before: Attract and inform
During: Welcome, direct, and engage
After: Follow up and extend the connection

Use that lens on fall and holiday events – or just about any event throughout the year – and one requested product can quickly reveal a more comprehensive print plan.

BEFORE: Help People Know, Care, and Show Up

Long before anyone walks through the door, customers need to create awareness and give people a reason to attend.

That can involve invitations, announcements, promotions, reminders, and event details spread across several touchpoints.

Potential print applications include:

The right mix depends on the event and the audience.

A retailer holding a holiday open house may need postcards to invite customers, posters to promote the date in advance, and flyers that employees can hand out in the weeks leading up to it.

A nonprofit planning a fall fundraiser may need event tickets, flyers, posters, and banners.

A company holding a customer appreciation event may need announcements or postcards along with printed materials that explain what attendees can expect.

You don’t need to guess. Ask:

  • Who needs to know about the event?
  • How are they hearing about it?
  • Where will the event be promoted?
  • Is registration or admission required?
  • Is there a special offer or incentive tied to attendance?
  • What action should someone take after seeing the printed piece?

That last question is especially useful.

Print can also point people toward digital content. A QR code on a postcard, poster, flyer, label, or ticket might lead to registration, directions, a schedule, an online offer, an event page, or additional information.

The goal isn’t to add technology simply because you can.

Give every printed piece a job.

Start With the Occasion

Need ideas for the kinds of events your customers may be planning?

The Print Behind the Event Plan highlights seasonal events, meetings, celebrations, promotions, fundraisers, and other occasions that can create print opportunities throughout the year.

Explore the Event Guide

DURING: Help the Experience Work

Once attendees arrive, print takes on a different role.

Now it can help people know where to go, what to notice, who they are talking to, and what to do next.

That creates opportunities across several print categories:

Instead of thinking only about how the event should look, think about how it needs to function.

The best event print isn’t just decoration. It gives people cues about where to go, what to notice, and what to do next.

Ask customers:

  • How will attendees know where to enter?
  • Do guests need directional signage?
  • What information should be visible throughout the event?
  • Do employees, volunteers, or attendees need identification?
  • What will people pick up or take with them?
  • Will products, gifts, samples, or giveaways be involved?
  • Are sponsors or partners being recognized?
  • Is there a message that needs to carry through several areas of the event?

Those questions can expose needs that never surfaced in the initial request.

Think Beyond the Banner

Imagine a retailer calls asking for a banner for a holiday open house.

That may be the entire job.

But a few questions might reveal the event also needs:

Before:
Postcards announcing the date
Posters promoting it in the store

During:
An A-frame sign outside
Table tents highlighting specials
Labels for packaged giveaways

After:
A thank-you postcard with a follow-up offer

Nothing about that conversation requires pushing products the customer doesn’t need.

You simply considered the full customer journey.

That same thinking works across many fall and holiday events.

Fall Fundraiser

Before: Flyers, posters, event tickets
During: Banners, directional signs, name badges
After: Donor thank-you materials, donation envelopes

Employee Holiday Celebration

Before: Announcements or invitations
During: Custom napkins, event programs, signage, branded promo items
After: Employee appreciation gifts

Holiday Market or Pop-Up

Before: Flyers, posters, postcards
During: A-frame signs, banners, labels, hang tags, packaging
After: A postcard or rack card promoting online shopping or a future offer

Customer Appreciation Event

Before: Invitations or postcards
During: Signage, table materials, branded packaging or giveaways
After: Thank-you cards and follow-up offers

One event. Several moments. Several different jobs for print.

Planning for Holiday Events?

Fall often moves quickly into year-end promotions, customer celebrations, employee events, seasonal retail activity, and holiday gatherings.

Once you identify the event opportunity, Navitor’s Holiday Idea Book can help spark ideas for product applications that fit the occasion – from promotional print and signage to labels, packaging, branded materials, and customer communications.

Explore the Holiday Idea Book

The two resources work especially well together:

The Event Guide helps you spot the opportunity.
The Holiday Idea Book helps you picture what can support it.

Your job is to connect the dots.

AFTER: Keep the Connection Going

This is one of the easiest stages to overlook.

The event ends. That doesn’t always mean the communication should.

Customers may want to thank attendees, follow up with prospects, extend an offer, provide additional information, or begin promoting the next event.

Potential print applications include:

Ask:

  • What should happen after someone attends?
  • Does the customer want to thank them?
  • Are leads being followed up with?
  • Is there an offer that can extend beyond the event itself?
  • Will attendees receive additional materials?
  • Is another event already on the calendar?

That final question is especially important.

The “after” stage of one event can become the “before” stage of the next.

A holiday open house may lead to a January promotion. A fundraiser may become an annual event. A conference may create follow-up meetings. A customer appreciation event may generate new sales conversations.

This is where event-related print can move from an isolated order to a recurring opportunity.

Five Questions That Can Reveal the Whole Event

The next time a customer mentions an event, try moving beyond:

“What do you need printed?”

Ask:

  1. How are people hearing about the event?
  2. What needs to happen when they arrive?
  3. What will they interact with while they are there?
  4. What will they take with them?
  5. How will you follow up afterward?

Those five questions can provide a much clearer picture of what the event actually requires.

And they position you differently.

You’re not simply quoting a banner, ticket, postcard, or sign.

You’re helping the customer think through the event.

One Event Can Open More Than One Door

Events create concentrated moments when businesses need to attract attention, communicate information, reinforce their brand, guide people through an experience, and keep the connection going afterward.

Print can support every stage.

For you, the opportunity isn’t to squeeze more products into every event order. It’s to recognize when the customer has described only one part of the need.

So the next time someone calls asking for a single event piece, consider one more question:

“What else is happening around the event?”

Then think:

Before. During. After.

You may find that the print opportunity is much bigger than the event itself.

 

 

Filed Under: Business Cards, Folders, Labels, Marketing, Packaging, Print Products, Promotional Products, Stationery

The Connected Printer Advantage: How Technology is Changing Print Sales

Posted on September 11, 2025 Written by

Why Technology Matters in Print Today

The world of print has changed. Customers no longer want to wait days for quotes, sort through confusing order forms, or wonder if their logo will come out the right shade of blue. They want speed, accuracy, and flexibility – and resellers want solutions that make their lives easier, not harder.

That’s where The Connected Printer comes in. Technology isn’t replacing resellers. It’s giving them the tools to build stronger businesses, boost margins, and provide experiences that retain their most valuable clients.

The New Print Buying Experience

Gone are the days of back-and-forth emails and endless follow-up calls. With technology-driven ordering platforms, you and your customers can get instant quotes, upload files, view proofs, and place orders 24/7.

For resellers, that means less time managing paperwork and more time building relationships. Navitor’s connected systems make it possible to simplify the process.

Personalization & Customization at Scale

Personalization isn’t a luxury anymore – it’s an expectation. From variable data printing to fully custom designs, customers want materials unique to them and their brand.

Digital printing technology allows you to offer one-to-one marketing solutions, short runs, and fast-turn customized products without heavy overhead. With Navitor’s advanced digital printing capabilities and established connections to the industry’s leading eCommerce providers, resellers can say “yes” to projects that once felt out of reach.

Branding Power Through Print

Brand consistency builds trust. Technology ensures that every repeat order matches the last one, that colors stay accurate, and that brand guidelines are respected.

As a G7® Master Printer, Navitor gives resellers a powerful edge. They can confidently promise their clients that every printed piece – whether it’s a business card, a banner, or packaging – will look exactly right.

Printing On Demand = More Profits

On-demand printing means customers don’t need to tie up cash in bulk orders or sit on unused inventory. They print what they need, when they need it.

For resellers, this model creates more repeat business and stronger profit margins. With Navitor’s nationwide production network, proven record of integrations with leading platforms, quick-turn custom print, and fast production times, resellers can give their customers both speed and flexibility.

Access to More Products Without the Hassle

Technology unlocks variety. You can expand your product offering without adding equipment, warehouse space, or staff.

With Navitor, you get direct access to more than 8,000 products – from custom folders and labels to signage, packaging, and promotional products. It’s a way to instantly widen your catalog and say “yes” to more customer requests – all through one trusted partner.

How Technology Grows Your Business

Technology isn’t just about speed – it’s about growth. And Navitor’s Connected Printer advantage is designed to help you:

  • Upsell and cross-sell with less effort
  • Increase margins through high-value offerings
  • Retain customers by making the process simple
  • Free up time to focus on relationships, not admin work

Meet up with Navitor at PRINTING United Expo 2025

Want to see The Connected Printer advantage in action? Visit Navitor at PRINTING United Expo, October 22–24 in Orlando, FL.

  • Booth #5124 will feature Navitor’s technology-driven solutions.
  • Our team will be on-site, ready to talk about how these tools can help you grow your business.
  • Stop by for the swag – pick from eight clever, gift-shop worthy coaster designs (the kind you’ll actually want to keep or give as a gift) or grab an Epoly® TSA-compliant travel bag.
  • For those looking for inspiration and selling tools, we’ll also have Print Highlights kits and swatch books available.
  • Best part? You can register for a FREE Expo Pass with Navitor’s promo code.

Claim your free pass here.

Make the Most out of The Connected Printer Advantage

Technology is reshaping print sales – and resellers who embrace it are building stronger, more profitable businesses. With Navitor, you don’t have to figure it out alone. You have a partner who connects you to the tools, products, and support you need to succeed.

Ready to see what’s possible? Claim your free pass, stop by booth #5124 at PRINTING United Expo, and discover how The Connected Printer advantage can fuel your next stage of growth.

 

Filed Under: Business Cards, Folders, Labels, News, Packaging, Print Products, Promotional Products, Stationery

Capture the Cannabis Market

Posted on July 1, 2024 Written by

Print Solutions That Turn Heads and Open Wallets

A storefront is a powerful marketing tool. It’s also the very first exposure potential customers have to a brand. Creating an inviting storefront will catch the attention of all who pass by, invite new customers into the dispensary and establish the brand.

Ten Products That Turn Browsers Into Buyers

  1. Flexible Pouches: Versatile, resealable pouches keep products fresh and look great on display.
  2. Packaging: Eye-catching, compliant packaging reflects brand identity and protects products.
  3. Product Labels: Clear, informative labels showcase strain information, potency, and the customer’s unique branding.
  4. Exterior Signage: Sail signs and banners grab people’s attention as they pass and invite them into the business.
  5. Window & Floor Decals: Eye-catching, removable graphics guide customers and advertise promotions.
  6. Shopping Bag Branded Stickers: Custom stickers turn every purchase into a walking advertisement.
  7. Business Vehicle Signage: Turn company vehicles into mobile billboards with magnetic signs and bumper stickers.
  8. Business Cards: Memorable business cards encourage repeat visits.
  9. Folders: Branded folders hold customer information packets or loyalty program materials.
  10. Flyers & Brochures: Informative, visually appealing handouts educate customers and promote specials.

Investing in high-quality custom print materials is a smart way for a business to differentiate itself in a competitive market. These items enhance the brand’s visibility and create a professional, welcoming atmosphere that turns curious passersby into loyal customers. Start implementing these custom print solutions today and watch your client’s foot traffic – and sales – grow.

Add your contact information to a NEW INDUSTRIAL FLYER created just for the cannabis industry, and share all the ways custom labels and signage can help your clients promote their dispensary.

Filed Under: Folders, Labels, News, Packaging, Promotional Products, Stationery Tagged: , , , , , , , , , ,

No More Excuses – You CAN Sell Print!

Posted on June 4, 2024 Written by

We recently hosted an empowering webinar titled “No More Excuses – You Can Sell Custom Print!” This session was designed to tackle the common hesitations and barriers faced by individuals and businesses in the custom print industry. Whether you’re an established entrepreneur or just starting your journey, this webinar offered valuable insights and strategies to help you overcome obstacles and unlock the full potential of selling customized printed goods.

Key Takeaways

  1. Understanding the Market: We explored the growing demand for personalized products in today’s market and how to identify lucrative opportunities within this space.
  2. Leveraging Technology: Attendees learned about the latest tools and technologies that can streamline the custom print process, from design to delivery.
  3. Creative Solutions: We discussed innovative approaches to design and production that can set your business apart from the competition.
  4. Real-World Examples: Through role-play scenarios, we demonstrated practical applications of the strategies discussed, providing a clear roadmap for success.
  5. Actionable Tips: The webinar was packed with actionable tips to help participants build confidence and competence in the custom print industry.

Watch the Role Play Video

To get a better understanding of the strategies in action, check out our stationery role play video. This segment showcases real-life scenarios and solutions, offering a practical perspective on overcoming common challenges in selling custom print.

Watch the Role Play Video

View the Webinar Deck

For a comprehensive look at the content covered in the custom print webinar, you can view the webinar deck. It includes detailed slides on all the topics discussed, along with additional resources to further your knowledge and skills.

View the Webinar Deck

Thank you to everyone who attended the webinar! We’re excited to see how you apply these insights and strategies to grow your custom print business. If you missed the live session, make sure to watch the video and review the deck. No more excuses – it’s time to embrace the opportunities in the custom print industry and thrive!

Filed Under: Business Cards, Folders, Labels, Marketing, News, Packaging, Print Products, Promotional Products, Stationery Tagged: , , , , , , , , , ,

The Impact of Shipping Price for Print Resellers

Posted on May 31, 2024 Written by

A stock image of boxes stacked around a shopping cart and small semi-truck,For print resellers, shipping costs represent a significant portion of operational expenses. While the percentage can vary based on factors such as volume, distance, and shipping methods, industry insights suggest that shipping can consume a notable part of revenue. On average, shipping costs can account for anywhere between 10-20% of a print reseller’s total revenue. This substantial figure can greatly reduce profit margins, especially in a sector where products are often commoditized and competition is fierce.

Customer Perception and Shipping Costs

The psychology of shipping costs in consumer behavior is profound. Studies have consistently shown that customers prefer options where these costs are minimized or absorbed by the seller.

Customers are willing to pay a higher price for a product if it comes with the perk of free or reduced shipping.

In fact, free shipping has been shown to be a more attractive incentive than a product discount.

This willingness to pay more upfront for reduced shipping costs is a critical insight for print resellers. By strategically adjusting product pricing to account for shipping, businesses can increase their appeal in a crowded market. This strategy, however, needs to be balanced carefully to ensure that the overall cost remains competitive.

There are several strategies that Navitor employs to reduce shipping costs, including:

  • Negotiating with shipping providers – building strong relationships with carriers has led to better rates.
  • Optimizing packaging – using the right size and materials for packaging reduces weight and, consequently, shipping costs.
  • Consolidating shipments – carriers often lower rates for larger shipments, plus fewer shipments means lower carbon emissions.
  • Streamlined logistics and administration – simplifying processes and streamlining communications has reduced administrative overhead.

The Takeaway

Managing shipping costs is a complex task, and it presents an opportunity for you to differentiate yourself in a competitive market.

A stack of three boxes on a wooden table.
Remember, in the world of e-commerce and wholesale print selling, the way you handle shipping can be as important as the products you’re selling.

At Navitor, we’ve worked hard to leverage strong relationships with shipping carriers – so watch for reduced shipping charges in your cart.

Filed Under: Business Cards, Deals, Folders, Labels, News, Packaging, Print Products, Promotional Products, Stationery Tagged: , , ,

The Power of Print in Higher Education Marketing

Posted on April 10, 2024 Written by

The higher education market has become increasingly competitive as schools vie for a shrinking pool of prospective students. Print plays a big role in today’s higher education marketing campaigns because it works. It remains the foundation upon which multi-generational marketing is built.

The audience is larger than you think

Prospective and enrolled students aren’t the only audience that higher ed institutions must reach. Community members, businesses, parents, alumni, donors, faculty and staff comprise a school’s broader support network. Colleges and universities have a unique challenge when it comes to developing a brand that appeals to a wide-ranging network of audiences and generations: to reach many and to resonate deeply. Whether it is promoting online education programs, increasing application and enrollment rates, engaging non-traditional learners, informing accepted students, promoting campus events, motivating current students, or engaging with alumni, strategic and integrated solutions are the right answer.

Cross-channel marketing

Not only is print a tactile and personal experience, but its message to a specific audience also can be amplified through digital media. And in higher education marketing, it’s more powerful than ever. Colleges and universities have been harnessing this power of print in reaching new students, their parents and other audiences for as long as they’ve been around. Utilizing tactics like personalized direct mail, marketing materials, fundraising campaigns and signage, higher ed institutions are well-versed at connecting and engaging with their extensive network. And with “digital fatigue” becoming a major concern, audiences appreciate the lasting tactile experience that a quality print piece delivers.

Anyone doing it on their own?

While some colleges and universities have on-site print shops, they’re often not the best fit for large-scale print campaigns. The vast array of print products used in higher education marketing makes it difficult for in-house shops to handle both the volume and the varied/complex processes required. Some of the more complex or long-run products that need an experienced partner often include:

  • Variable Data Postcards
  • Envelopes
  • Folders
  • Booklets
  • Calendars
  • Badges
  • Architectural Signage
  • Window, Wall and Floor Decals
  • Large Format Signage
  • Awards and Gifts
  • Promotional Products
  • Labels and Packaging

Having a trusted resource that helps plan, execute and deliver multiple elements within the marketing program saves the day. From prepress through digital and offset printing, finishing, kitting and shipping, a trusted partner helps take the complexity out of the print experience and delivers quality results.

The bottom line

Higher education marketing influences audiences at every level, from attracting prospective students to enhancing the enrolled student’s experience while on campus and encouraging alumni engagement. It can also be instrumental in drawing top-tier staff and donors. Print marketing is vital in order to make the greatest impact. Education institutions need marketing support from vendor partners that not only offer expansive print marketing capabilities but also provide personalized service, integrated solutions, and quick turns, all competitively priced.

To learn more about how Navitor can help you, we’ve compiled support materials like our Education Sale Sheet, Product Images, and Education Social Toolkit content that you can use to go to market today. Check out all the material on Education and more on our Content Calendar page.

Filed Under: Business Cards, Education, Folders, Labels, Marketing, News, Packaging, Print Products, Promotional Products, Resources, Stationery

Top 12 Questions about Outdoor Banners

Posted on August 4, 2023 Written by

There’s no denying the impact that signs and banners have when it comes to advertising and marketing – they capture attention, communicate messages, and drive results. Some of the advantages of these marketing powerhouses to amplify a brand’s visibility include:

  • Grabbing attention and increasing visibility
  • Reinforcing brand identity and awareness
  • Providing versatility and adaptability of messaging
  • Enhancing offline and online integration

By understanding the different aspects of outdoor banners, such as size, materials, and installation methods, you can make informed decisions to create impactful displays that meet your customer’s specific needs. Whether for a business promotion, event, or personal use, outdoor banners offer versatility and customization options to enhance visibility and reach. We answered the most commonly asked questions about outdoor banners:

 

Q. What are the most popular material choices for outdoor banners?

A. The most popular banner material for both indoor and outdoor use is 15-ounce scrim. It offers durability and versatility. When selecting an outdoor banner, consider the location and placement. If you anticipate high winds or need to hang the banner between two structures, a mesh banner is recommended to allow airflow. The expected duration of banner use also affects the choice of material and finishing options. A 15-ounce scrim vinyl banner with no weld may suffice for a summer period against a flat rigid surface. For longer-term solutions, heat-welded edges can strengthen the banner to withstand various elements.

Q. What size should an outdoor banner be?

A. The size of an outdoor banner depends on the intended location and purpose. Outdoor banners can be customized to meet specific requirements, ensuring optimal visibility and impact.

Q. What are the most popular banner sizes?

A. The most popular banner sizes are typically 2×4 feet and 3×6 feet. However, customization options allow you to select the size that best suits your needs.

Q. How do I print a large banner?

A. Large banners are typically printed on latex or UV gel ink presses, offering vibrant and durable prints. Our printing capabilities allow us to produce banners between 4-8 feet in length, but we can also accommodate longer lengths for special projects, such as 10-20 feet.

Q. What is the maximum size of a banner?

A. The width of banners we produce typically starts at around 24″ and can go up to 60″ depending on the material. Not all materials are available in all sizes. Regarding length, banners are typically between 4-8 feet, but longer banners up to 10-20 feet can be produced for special projects.

Q. Where should I put a banner?

A. Banners can be placed virtually anywhere. With a wide range of material options and hanging methods available, banners offer versatility in their placement.

Q. Where is the BEST location for a banner?

A. Banners can be used or hung in various locations. The ideal location depends on your specific needs. Whether it’s a wall, window, fence, or pole, we can help you find the best banner option based on your intended use and location.

Q. What is the best way to put up a banner?

A. The method of hanging a banner depends on its location. For windows, attaching suction cups to grommets or hanging tabs can be effective. If you’re hanging on a pole or rod, a banner with a pole pocket can be used. Bungee cords are suitable for hanging on a fence, while ropes or adhesive strips are practical for wall-mounted banners.

Q. How much does it cost to put up banners?

A. The cost of banner installation varies based on several factors, including size, location, and complexity. While we don’t handle installations directly, we work with independent installation companies to assist our customers. For the average person, our banners are designed to be easy to put up using grommets and hanging tabs. Simple methods like using ropes, suction cups, or bungees to secure the banners to grommets or hanging tabs are effective for attaching them to surfaces, poles, or fences.

Q. Is there a budget banner type vs. a higher-end one?

A. Yes, there are various material and finishing options for banners. We offer a value banner, which is more suitable for indoor use but can also be used outdoors for short-term applications. While this is the most cost-effective option, it may not be suitable for all applications. Durable banners and mesh banners are higher in price but offer stronger materials and finishing options, making them more versatile and durable for both indoor and outdoor use. The choice depends on the location and expectations for the banner’s application.

Q. Can I upload my own design?

A. Absolutely! We welcome customers to upload their own designs for banners. This allows for greater personalization and ensures that the banner aligns perfectly with your branding and message.

Q. What resolution should I use for an outdoor banner?

A. For all full-color products, a minimum of 300 dpi is recommended.

 

In conclusion

In a digital era dominated by screens and pixels, the value of physical advertising should not be underestimated. Indoor and outdoor signs and banners possess numerous benefits that can significantly enhance any size business’ marketing strategies. By leveraging their versatility and adaptability, you can effectively expand a brand’s reach, engage target audiences, and drive meaningful results in today’s competitive market. We’re happy to help you make well-informed decisions when planning your next banner project. Contact us today and let’s reach max visibility.

Filed Under: Education, Marketing, News, Print Products, Promotional Products

4 Major Benefits of Ordering Online

Posted on April 27, 2023 Written by

There was a time when getting wholesale printing services meant going to a brick-and-mortar facility, speaking with a staff member, and placing a manual order for whatever you needed. Seems like ancient history, doesn’t it? It’s no question that the digital age has changed the world completely, especially when it comes to our reliance on e-commerce for obtaining goods and services. Additionally, in today’s fast-paced business world, time is a valuable commodity. Ordering print products such as custom folders, custom business cards, envelopes, and brochures is a necessary task, but it can be time-consuming. Fortunately, distributors have a convenient and cost-effective option to order print products online at Navitor.com. In case you haven’t noticed yet, we aim to make your life easier, and your business more profitable. Here are some of the benefits of ordering wholesale printing online versus calling in or emailing your orders.

Speed and Efficiency

One of the primary benefits of ordering print products online is the speed and efficiency with which you can complete the transaction. With just a few clicks, you can quickly and easily order the products you need. This process can be completed from anywhere, at any time, which is especially suitable for those who work remotely or have a busy schedule. Additionally, you can complete the entire process of looking through the options, picking what you want, paying for the order and selecting your delivery options – all online.

Convenience

Ordering print products online is much more convenient than traditional ordering methods. When ordering by phone or email, you may have to wait for someone to answer the phone or respond to an email. This can take up valuable time that could be better spent on other important tasks. With online ordering, there is no waiting or delays in the ordering process. You can simply log in to Navitor.com and place your order whenever it is convenient for you.

Customization

Customization doesn’t have to be complex. Simplify your ordering and get the print materials you’re looking for with complete customization – while maintaining uniformity and consistency. Get the best options to suit your needs when you couple high-quality product options with a series of design tools to accompany any skill level, and you’ll quickly discover just how easy it is to customize the materials to perfectly fit the brand and message.

Cost Savings

Another significant benefit of ordering print products online is the cost savings that can be achieved. Did you know that when you call in or email a product order that can also be ordered online it’s a little more expensive? Yep, typically around $15 more. Yes that fee will ensure your artwork is correct and specs align, BUT we have online ordering through at Navitor.com that saves you time and eliminates the manual fee. Instead of the additional labor cost for manually processing your order, online automation saves an expense, which increases your profits.

And We’re Still There for You

Rest assured, just because you choose to save time and money with our convenient and cost-saving online ordering, that doesn’t mean that you have to say goodbye to our good old fashioned one-on-one personal service. Let’s face it, some printing projects can end up being a bit complicated, and no one wants to run into problems during the production process, but sometimes issues come up and you will find yourself in need of help. Fortunately, we give you both the ease of using online ordering, plus the personal service you deserve.

Top Products Ordered Online

Recently, we’ve made Navitor.com even more user friendly, and a place where you can easily find all the products we supply. Our goal has always been to provide printing excellence at superb prices, and our website has been newly renovated, helping to make pricing print, uploading artwork and ordering even more quick and simple. Our wide selection of print products covers the gamut of wholesale printing needs, and some of the top products ordered online include custom business cards, envelopes, custom folders and brochures. These products are essential for any business, and ordering them online now saves you time, money, and effort.

The Takeaways

Ordering print products online at Navitor.com offers many benefits to our valued distributor members. These benefits include speed and efficiency, convenience, and cost savings. By taking advantage of online ordering, you can streamline your print product ordering process and focus on other important tasks for your business. When you order your print online you don’t have to spend valuable time on the phone or waiting for quotes and news on your job. You can do everything online – from getting instant prices to uploading your artwork and arranging delivery, all from your desktop or even your phone.

For a crash course on all that our online space offers, watch the Ultimate Guide to Navitor.com.

And don’t stop there – watch our webinar from July, “Mastering Navitor.com: Tips, Tricks, and Hacks” and learn how this platform can help you save time and money while also ensuring fast, reliable delivery for your customers. Whether you’re a small business owner or a marketing professional, Navitor.com is your one-stop shop for personalized products that get results.

Filed Under: Business Cards, Education, Folders, Labels, Marketing, News, Packaging, Print Products, Promotional Products, Resources, Stationery
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