News & information for experts in printing and design
The retail market is highly competitive and brands literally have a split-second to grab someone’s attention when it comes to their products on the shelf. And with the rise of e-commerce, there’s now the necessity to delight and excite … [Continue reading]
As one of the most essential industries during the pandemic, manufacturers have experienced their share of challenges since early 2020 – from worker shortages and new safety protocols to supply chain issues and rising inflation rates. While it’s … [Continue reading]
Rarely has there been a better time to concentrate some selling efforts within the real estate market. This industry is ranked number six on Printing Impressions Top 25 Hot Markets for Printing. Homebuilders and realtors could surpass $8B in print … [Continue reading]
Nearly every industry and market that you serve either participates in, hosts, or attends tradeshows and events. Events are a beneficial way to grow sales because they combine exposure to a large number of potential leads with the ability to interact … [Continue reading]
Positivity is taking off as the travel industry shows signs of not just recovering, but growing stronger than ever. Roger Dow, CEO of the U.S. Travel Association offered an optimistic outlook for the industry in a recent State of the Travel Industry … [Continue reading]
A large part of how we support our distributor partners involves taking into account predicted trends for the upcoming year within a variety of vertical markets. As we look forward to a new year, it is apparent the competition will be fierce and … [Continue reading]
From direct mail outreach to in-branch brochures, and from outdoor and indoor signage to handouts at trade shows and events, banks and credit unions continue to need copious amounts of printed materials. Print communications remain powerful marketing … [Continue reading]
Levels of change and uncertainty beyond compare in the global business community have affected the commercial print market. Surging demand, supply chain disruptions and sharply rising costs have significantly altered the economics of our business. … [Continue reading]
We live in a digital world. This leads many to ponder, has digital dependence made print irrelevant? Not one bit. Devices are smarter, delivery is faster, everything is more tech-driven and the whole shebang is more connected. And so, we’ve wound up … [Continue reading]
Print has a long history. Perfected and ready for commercial use in 1450, the Gutenberg press owed much to the medieval paper press, which was modeled after the ancient wine-and-olive press of the Mediterranean area. Picture the first press operators … [Continue reading]