The Future of Print + Data: How Physical Pieces Are Becoming Smarter, Trackable, and More Strategic

Posted on January 1, 2026 Written by

Today’s buyers want print that adapts, responds, and integrates with their digital strategy. When print becomes adaptive, trackable, and tailored, it becomes easier to justify – and easier to sell.

Here’s the deeper story behind that shift – and why it matters for you.

 

Print isn’t just physical anymore. It’s intelligent.

For years, marketers have been chasing ways to bridge physical and digital experiences. The challenge: inbox fatigue, fragmented audiences, and rising customer expectations.

The opportunity: print that doesn’t sit still.

In 2026, print is stepping fully into its role as a strategic channel – one that delivers impact, precision, and measurable results. What used to require guesswork is now supported by real data and smarter technology.

For you, that means this is the moment to reposition print not as a commodity, but as a tool for performance-driven marketing.

Personalization is scaling faster than expectations

Personalization isn’t new, but what’s happening now is. With AI-assisted design and easier versioning tools, brands can create hundreds of variations without slowing production.

For your customers, this means:

  • More relevant campaigns
  • Stronger response rates
  • Lower waste through targeted messaging
  • A better experience for the end-user

For you, it means higher-value orders and repeatable opportunities across envelopes, labels, stationery, marketing pieces, packaging inserts, and more.

Navitor’s low-minimum capabilities – sometimes as low as one – make personalization accessible at any scale.

High-end finishes are no longer “special occasion” print

Customers want print that feels intentional. Texture, shine, dimension – these elements communicate quality before a single word is read.

The shift in 2026: premium finishes are easier to produce and more budget-friendly for small and mid-sized businesses. Soft-touch coatings, raised elements, foil accents, and textured labels are landing in everyday applications, not just luxury ones.

That opens the door for you to upsell with confidence across business cards, labels, letterhead, postcards, announcements, and membership materials.

RFID, NFC, and tech-lite interactivity are becoming mainstream

Marketers want to understand how their print performs – not guess. Trackable elements are unlocking that visibility:

  • RFID for authenticity and inventory clarity
  • NFC taps for instant digital journeys
  • Serialized QR codes for segmented responses
  • Location-aware landing pages for regional campaigns

This is data that supports better marketing decisions. And every scannable or trackable element gives you something powerful to sell: proof of performance.

Adaptive print is redefining what a printed piece can do

Temperature-sensitive inks, light-reactive coatings, modular components – this is where “static” print steps aside. Adaptive print creates moments of surprise and engagement, which marketers crave.

These formats also support sustainability and budget control. Instead of reprinting an entire piece, customers can update a single element or section. Less waste. More flexibility. And a fresh way for you to position print as innovative and responsible.

Real-time data from physical pieces is reshaping ROI conversations

Here’s the real breakthrough:

Print can now “report back.”

Triggered scans, NFC interactions, and sequential QR logic help marketers see:

  • Which messages are working
  • Who is engaging
  • How geography affects response
  • When follow-up communication should happen

This moves print into the realm of measurable strategy – which is exactly where today’s marketing budgets live.

For you, this means performance-based selling becomes easier. It also means you can showcase print as a partner to digital, not competition.

What this means for your business

Smarter print is opening new doors:

  • Bigger order values through personalization and finishing
  • More recurring revenue through targeted and versioned campaigns
  • Stronger pitches built on data and measurable value
  • Increased demand for U.S.A.-made, sustainably sourced materials
  • Greater differentiation when competing against digital-only vendors

Navitor supports these opportunities with:

  • Nationwide production and fast-turn capabilities
  • Low-minimum orders across dozens of product categories
  • FSC-certified stocks and U.S.A.-made options
  • Variable data, finishing, packaging, and label solutions that scale

These aren’t abstract trends. They’re tools to help you grow – this year and long after.

The takeaway

Print is not returning to the spotlight. It never left – it just evolved.

Your customers are ready for solutions that respond, adapt, and deliver measurable outcomes. By bringing smarter print into the conversation, you position yourself as the partner who can help them navigate 2026 with clarity and confidence.

And when they win, you win. More engagement. More orders. More loyalty. More growth.

 

Filed Under: Labels, Marketing, News, Packaging, Print Products

The 2026 Vertical Market Opportunity Guide

Posted on January 1, 2026 Written by

Want a closer look at which industries are buying – and how you can win more of that business? We cover sector-by-sector product bundles, pitch angles, and insights to take into client conversations.

If you want more print volume and stronger, stickier customer relationships in 2026, the secret isn’t chasing every new trend. It’s knowing which verticals are increasing their print spend – and why.

Across industries, economic pressure, digital fatigue, complex workflows, and rising expectations for personalization are pushing organizations to use print more strategically. These buyers aren’t just ordering some brochures. They’re solving real problems with durable signage, tailored communication, micro-localized updates, and tactile experiences.

Below is a deeper look at where the opportunity is growing, what each sector needs from you, and how to frame your recommendations so customers immediately understand the value you bring.

E-Commerce + Retail: High Velocity, High Opportunity

Retail moves fast – and their print needs must move with them. Rising SKU counts, constant product refreshes, and market-by-market promotions are driving a spike in demand for labels, micro signage, packaging inserts, and loyalty components.

  • What to listen for:
    • “We update promotions constantly.”
    • “Our stores execute differently.”
    • “We need better brand consistency.”

Your angle:
Position print as a flexible system, not a one-off order.

Low-minimum labels, short-run packaging components, localized signage, and quick signage swaps help retail teams stay nimble without overprinting.

The more frequently they update, the more frequently they reorder – and having access to U.S.A.-made options and fast-turn products makes those repeat cycles reliable.

Manufacturing: Compliance + Clarity Drive Print Demand

Manufacturing environments run on precision. Safety, compliance, equipment labeling, material flow, and workforce communication depend on clear, durable print.

What they buy:
• Safety signage
• Equipment IDs and durable labels
• Forms and checklists
• Packaging components for internal workflows

Your angle:
Ask about regulatory updates and onboarding challenges. When standards shift or teams grow, print usage spikes.

Manufacturers value consistency, durability, and speed. Navitor’s tough materials, made-in-America options, and dependable turn times align perfectly with their expectations.

Technology: Print That Humanizes Digital-First Brands

Tech companies compete for attention – from customers, from prospective hires, and even from their own employees. That’s why tactile, premium print is making a comeback in a space traditionally dominated by digital.

What they buy:
• Onboarding kits
• Premium collateral and sales materials
• Event and training signage
• Packaging for swag and welcome experiences

Your angle:
Tech brands want to look modern and human. Suggest high-quality finishes, textured materials, and curated kits. These pieces help digital-first companies create tangible, memorable moments that screens can’t match.

Kits and specialty items also offer strong margin opportunities for you – and Navitor’s low-minimum capability supports everything from startup-sized runs to enterprise-level rollouts.

Construction + Trades: Durable Print for Complex Worksites

Construction companies rely on clarity and visibility. As jobsites scale and compliance expectations rise, print becomes essential.

What they buy:
• Weather-resistant signage
• Branded safety materials
• Equipment tags
• Forms and inspection documents
• Wayfinding pieces

Your angle:
Lead with durability. Show samples of materials that hold up to sun, moisture, and heavy use. Reliability matters in this category – and U.S.A.-made products with strong materials make a difference.

Once a contractor trusts you for safety signage, doors open to ongoing work: site maps, vehicle decals, branded apparel, service brochures, even local hiring materials.

 

Nonprofits + Fundraising: Storytelling and Donor Experience Matter

Nonprofits must communicate impact clearly and emotionally – and print delivers both.

What they buy:
• Personalized donor mailers
• Remittance envelopes
• Event signage
• Storytelling kits
• Thank-you and recognition materials

Your angle:
Speak their language: connection, transparency, stewardship. Personalized print improves response rates and strengthens donor commitment. Include options like FSC-certified stocks or U.S.A.-made products – sustainability matters deeply in this sector.

Nonprofits also operate on seasonal cycles, which creates predictable and repeatable print opportunities for you.

How to Use These Insights to Win More Business

No two verticals buy print for the same reasons – but they all need a partner who can translate challenges into solutions.

Here’s how to start stronger conversations:

  1. Ask about their pressure points (regulations, speed, engagement, localized updates).
  2. Build bundles that match their workflows and budget cycles.
  3. Recommend low-minimum, sustainable, or fast-turn options that reduce waste and increase agility.
  4. Show samples – texture, durability, and quality sell themselves.
  5. Position print as recurring strategy, not a one-off project.

And behind every piece you sell, Navitor is there with nationwide production, low minimums, options for U.S.A.-made products, fast turns, and real humans ready to help you deliver.

Filed Under: Marketing, News, Print Products

Help Your Print and Promo Clients Do More with Less in 2026

Posted on November 26, 2025 Written by

As 2025 wraps up, many businesses are bracing for a careful, watch-the-budget start to the new year. Economic uncertainty, tariff chatter, and leaner marketing allocations are making your clients rethink how – and where – they spend.

The silver lining? Moments like these create an opening for the resellers who help customers spend smarter, plan ahead, and make intentional choices. The resellers who step into that role become the ones clients count on – not just for print, but for clarity, direction, and resourceful solutions.

This is where Navitor’s Connected Printer advantage really shows its strength. With thousands of products, nationwide reach, and tools built for your success, you can help clients stretch their dollars without sacrificing quality, branding, or outcomes.

Here’s how you can guide them into a stronger, more focused 2026.

Sell Value, Not Volume

When clients say they’re “cutting back,” they rarely mean, “We’re disappearing from the market.” They mean, “Help us be smarter with what we do.”

This is your cue to pivot the conversation from quantity to quality of impact. Instead of racing toward the lowest line item, focus on:

  • Formats that truly support their goals
  • Targeted, higher-ROI uses of print
  • Accuracy and consistency that prevent costly do-overs

A client might not need 10,000 brochures, but they do need high-quality, digital short-run brochures that land in the right hands. They might not need a full storefront refresh, but a set of updated window decals can still boost curb appeal – without the full renovation price tag.

This isn’t cost-cutting. This is smarter investing. And clients notice the difference.

Focus on High-Margin Essentials Your Clients Always Need

Even in tighter financial seasons, some needs simply don’t go away. These operational essentials keep businesses running – and they keep your margins healthy:

  • Digital short-run business materials
    Business cards, envelopes, stationery, folders, letterhead – stable, repeatable, and essential across industries.
  • Labels & packaging
    From product labels to folded cartons, these reorder often and are increasingly central to branding and customer experience.
  • Signage essentials
    Window graphics, small-format signs, A-frames, floor decals – small investments that deliver outsized visibility, especially for retailers and service providers.
  • Office staples like custom stamps
    Small, quick wins that reinforce your value as a one-stop resource.

With Navitor’s Connected Printer network behind you, you can offer all of this (and far more) without additional overhead, staffing, or equipment. It’s a low-risk way to protect your margins while keeping clients stocked and confident.

Be the Partner Who Helps Clients Stretch Every Dollar

When budgets tighten, clients don’t just want a vendor – they want someone who brings order to the chaos. Someone who sees the big picture and helps them simplify, streamline, and plan ahead.

Here’s where you shine:

• Offer vendor consolidation through you.
With Navitor’s breadth – commercial print, packaging, labels, signage, office essentials, promo – you can save clients time, reduce complexity, and increase your own share of wallet.

• Recommend smart alternatives.
Short-run digital instead of bulk. Multi-use signage instead of single-season pieces. Packaging that doubles as branding. Print on Demand instead of storing surplus.

• Highlight operational savings, not just marketing wins.
Speed, accuracy, fewer reprints, and consistent branding can be just as valuable as campaign results.

This is how you become the partner they keep, even when budget lines get tight: you help protect their resources and guide their decisions – not with discounts, but with insight.

Use Q4 to Build a Smarter 2026 Plan with Your Clients

The end of the year is a natural moment to regroup and refocus. While budgets reset and priorities shift, your clients are planning how to start 2026 strong – and they appreciate partners who help them think proactively.

Here’s your playbook:

  • Review 2025 order histories.
    Spot patterns. Uncover gaps. Identify items they’ll need again.
  • Plan replenishments now.
    Business cards, envelopes, packaging labels, seasonal signage, branded stationery – encourage them to enter 2026 stocked and ready.
  • Refresh your samples and your pitch.
    End-of-year is a good time to update your sample kits, brochures, and sales materials so you enter the new year with credibility and momentum.
  • Tap Navitor’s Connected Printer
    Catalogs, idea books, and seasonal content are already designed to spark conversations, uncover needs, and grow accounts.

Helping clients plan ahead doesn’t just strengthen their year – it strengthens your pipeline.

Looking Ahead: Tight Budgets Create Space for You to Shine

Businesses that thrive during tight-budget cycles aren’t simply cutting costs. They’re choosing partners who help them navigate complexity with confidence.

This is your moment to deliver that clarity.

With Navitor’s Connected Printer capabilities behind you, you can offer more value, more efficiency, and more creative possibilities – without adding expense on your end.

Tight budgets don’t have to shrink your opportunity. They can expand it – and the steps you take with your customers now can set the pace for a stronger, more intentional 2026.

Filed Under: Marketing, News, Print Products, Resources

Why Print Still Converts When Budgets Are Tight

Posted on November 6, 2025 Written by

When the economy tightens, marketing budgets usually follow. Suddenly, every campaign, every deliverable, every dollar has to defend its place in the plan.

It’s tempting for brands to pull back – to wait things out until “things get better.” But history tells a different story. Companies that keep marketing during downturns don’t just survive; they rebound faster and stronger. The key isn’t spending more. It’s spending smarter.

And that’s where print comes in.

The Case for Print When Every Dollar Counts

When money is tight, accountability becomes everything. Marketers want proof their spend is working – and print has that proof baked in.

Direct mail response rates still outperform digital by several multiples. Research shows that physical print pieces capture attention for longer and drive higher recall. Tangibility builds trust – and trust drives conversion.

Print also plays nicely with digital, connecting QR codes, personalized URLs, and social handles to create measurable, multichannel touchpoints. It’s not about nostalgia. It’s about reliability. When your client needs marketing that keeps working long after the click fades, print delivers.

For resellers, this is the message to lead with: print isn’t a luxury line item – it’s the dependable performer that earns attention, not rents it.

Helping Clients Do More With Less

So how do you help customers keep their brand visible without blowing their budget? Start with a few simple shifts in mindset.

Rethink, Reuse, Refresh

Encourage clients to get more mileage out of what they already have. A strong brand folder design can double as a presentation kit or an information packet. Postcards can be repurposed as event handouts or product inserts. When the creative is timeless, the cost per use drops dramatically.

Print That Works Harder for Longer

When every impression matters, lean into formats that stick around. Branded calendar cards, durable signage, and custom packaging labels don’t just communicate once – they keep working for months. They turn a marketing spend into a brand presence that lingers.

The takeaway? Smart print isn’t about volume. It’s about visibility per dollar.

Stretching Marketing Dollars: Print That Punches Above Its Weight

Budget-friendly doesn’t have to mean boring. Some of the most effective marketing pieces are also the simplest.

  • Brochures and flyers reconnect with existing customers and warm up prospects at a fraction of the cost of digital ads.
  • Labels and custom packaging tape turn everyday shipping into brand storytelling – every box becomes a billboard.
  • Folders and stationery keep a company looking consistent and credible in every client interaction.
  • Decals, table tents, and signage create in-person visibility for local businesses, pop-ups, and retailers where foot traffic matters most.

Each of these products helps brands stay front and center – cost-effectively and creatively. They’re the kind of solutions that stretch a marketing budget without stretching a brand too thin.

The Partnership Factor: Why Who You Print With Matters

Even the smartest campaign can fall apart without the right production partner. In uncertain markets, reliability and support matter as much as price.

That’s where Navitor’s role as The Connected Printer comes into focus. We help you keep your clients’ marketing moving – efficiently, profitably, and with fewer surprises. From nationwide production to online tools and dedicated support, we’re built for business continuity.

Because when your customers are watching every dollar, you need a partner who understands that every deadline, every detail, and every relationship matters. Stability is its own kind of ROI.

The Bottom Line

Downturns come and go. The relationships kept and the visibility that brands maintain are what carry businesses forward.

Print gives you both. It connects brands to customers in a way that feels personal, credible, and lasting – something no algorithm can replicate.

So when budgets get lean, don’t pull back. Print smarter. The brands that stay visible now are the ones everyone remembers later.

 

Explore print products that keep brands relevant and budgets in check at Navitor.com.

 

Filed Under: Marketing, News, Print Products

Stick With What Sells: Creative Label Ideas for Any Business

Posted on September 29, 2025 Written by

FasTurn® label on takeout box.

Labels are one of the most versatile print products in your reseller toolkit. They stick (literally) with customers, travel far beyond the point of sale, and create lasting impressions. The best part? They can be simple to sell once you show your clients just how many ways labels can work for them.

Here are fresh ideas you can share with your customers to inspire their next label project:

Spark Ideas for Everyday Branding

  • Products and packaging – From jars to boxes to bags, custom labels instantly turn everyday containers into branded merchandise.
  • Events and promotions – Short-run labels are perfect for highlighting seasonal specials, grand openings, or anniversaries.
  • Giveaways that travel – Bumper stickers, decals, and sticker sheets make easy swag for parades, community events, or tradeshows.

Show Off with Creative Applications

  • Hydrate and advertise – Hand out branded water bottles with custom labels at events, keeping the company’s name in every hand.
  • Multi-location marketing – Variable content printing allows one order to highlight different storefronts, regional contact info, or localized promotions.
  • Smart labels – Add QR codes or barcodes that link to special offers, websites, or campaign landing pages to track response.\

Pro Tips for Resellers

  • Pitch the low lift – Labels are cost-effective, quick to produce, and easy to update, making them an easy “yes” for busy buyers.
  • Upsell seasonal spins – Encourage clients to refresh labels for holidays, seasonal promotions, or limited editions.
  • Bundle with print campaigns – Labels pair perfectly with packaging, direct mail, or event signage for a cohesive brand presence.

Your Label Resource

Label Works makes it easy to deliver creative solutions fast, with most orders shipping within a few business days. Need ideas to share with customers? Explore our selling resources for catalogs, sales tools, and more inspiration.

And remember, if you ever need support on pricing, artwork setup, or creative possibilities, our team is here to help at 800.522.3558 or customercarelw@labelworks.com.

Special Dealer Perk

As a Label Works dealer, you are eligible for 20% advertising and promotional labels for your business! Reaching a broader client base just became easier and more affordable! As long as the label sports YOUR company name, you’ll receive a 20% discount*. Be sure to use Code: CPN-20SFP with catalog orders only.

*Label must include dealer’s company name. Valid on label orders only. The discount does not apply to shipping. Code valid until 12/31/2025.

Filed Under: Labels, Marketing, News

Print’s Role in the Digital Age

Posted on April 2, 2025 Written by

Cutting-Edge Opportunities for Print Resellers in a Digital Age

In a world increasingly dominated by digital communication, print remains an essential, tactile experience that drives brand engagement, credibility, and connection. Trends in short-run packaging, luxury finishes, traditional craftsmanship, sustainability, and premium corporate gifting are ushering in print opportunities for you that drive real value for your customers.

Staying ahead of the curve means embracing new trends and innovations while leveraging traditional techniques that stand the test of time. Here’s what’s shaping the future of print and how you can capitalize on what’s hot.

Short-Run Packaging: On-Demand Branding

As e-commerce continues to thrive, short-run packaging has become the go-to for small businesses and boutique brands. Companies need flexible, low-quantity custom packaging solutions that:

  • Allow for seasonal or limited-edition releases.
  • Provide an affordable way to test new branding or product lines.
  • Offer personalization that resonates with niche audiences.

Offering your customers highly customized, short-run packaging with unmatched efficiency and flexibility significantly differentiates you from your competitors. From folded cartons to shipping envelopes and beyond, this capability allows you to support projects with smaller quantities while maintaining competitive turnaround times and exceptional quality. Just a few examples of the products you can sell include:

  • Custom packaging tape
  • Folded cartons
  • Hang tags
  • Prime labels
  • Shipping envelopes

Coming soon to Navitor.com:

  • Gusseted mailers
  • Padded shipping envelopes
  • Paper bags
  • Reusable pouches

Key Benefits of Short-Run Packaging Solutions

  • Endless Customization: Full customization on a wide range of packaging options is perfect for businesses that need tailored packaging that aligns with their brand.
  • Responsible Packaging Solutions: Short-run packaging can use materials like paper and paperboard – materials that are recyclable and widely available – offering practical choices to help meet growing customer preferences for more environmentally conscious packaging.
  • Faster Time-to-Market: Short-run printing capabilities mean faster production times and quicker delivery, ideal for seasonal packaging, special promotions, or limited-edition products.
  • Variable Data Printing: Including variable data printing enables the personalization of each package with unique details. This feature is ideal for creating customized experiences and enhancing customer engagement.

From custom-printed labels and flexible pouches to water-activated packaging tape, short-run packaging meets the demand for cost-effective, scalable branding solutions.

Pro Tip: Consider the customers and prospects in your pipeline that would benefit from a wide range of short-run packaging solutions tailored to meet a variety of their needs.

Premium Customization: Luxury that Sells

In a marketplace flooded with generic digital advertising, brands are turning to print for a premium, high-touch experience. Luxury finishes and custom enhancements upgrade printed products and create lasting impressions. Trending add-ons include:

  • Foil stamping, metallic inks, and spot UV for a high-end, tactile feel.
  • Textured stocks and soft-touch coatings that transform ordinary materials into unforgettable experiences.
  • Premium upgrades like Extra Thick, Color Core, and Pearlized options to reinforce a brand’s prestige.
  • Unique alternatives for customized packaging such as pillow packs, or foil stamped presentation folders

Pro Tip: When promoting these premium features, highlight how they enhance perceived value and create unique, memorable interactions with customers.

The Resurgence of Traditional Craftsmanship

While technology is evolving, classic print techniques are making a strong comeback, valued for their artistry and prestige. Processes such as engraving, embossing, and debossing exude sophistication, making them perfect for:

  • High-end invitations and event collateral.
  • Luxury stationery and letterhead.
  • Premium corporate gifting and recognition programs.

Pro Tip: Resellers who offer these timeless techniques can tap into the market for businesses looking to differentiate their brand with authenticity and craftsmanship.

Rethinking Business Cards: Beyond the Basics

The role of business cards is expanding beyond traditional networking. Forward-thinking brands are using them creatively as:

  • Product inserts to provide key messaging, QR codes, or discount offers.
  • Product tags that showcase sustainability credentials or brand storytelling.
  • Interactive experiences with scannable augmented reality (AR) elements.

Pro Tip: By repositioning business cards as multifunctional branding tools, resellers can drive new demand and encourage customers to see them as essential marketing assets.

Sustainability: The Must-Have Selling Point

Consumers and businesses alike are prioritizing sustainability, and print is no exception. Eco-friendlier materials and more sustainable alternatives are gaining momentum, with options like:

  • Recyclable products that help brands meet their sustainability goals without compromising quality.
  • Reusable polypropylene solutions, such as Epoly’s PolyWeave®, offer durability and a second life for promotional materials.
  • Biodegradable and FSC®-certified paper stocks, which support environmentally responsible sourcing.

Pro Tip: As a reseller, offering more sustainable print options positions you as a forward-thinking partner, helping your customers align with today’s eco-conscious expectations.

Corporate Gifting: Elevating Brand Loyalty

In an era of digital fatigue, premium corporate gifts hold significant power in fostering relationships and reinforcing brand loyalty. Trending products include:

  • Personalized executive gifts, such as engraved journals or custom wood stamps.
  • Premium drinkware and apparel brands – premium brands of giftables that have a higher perceived value.
  • Branded luxury packaging for high-end promotional items.
  • Eco-conscious gifts that align with corporate social responsibility initiatives.

Pro Tip: Positioning corporate gifting as an opportunity to build brand affinity and long-term engagement can open up new revenue streams for you.

Final Thoughts: Capitalizing on the Future of Print

The digital age hasn’t diminished the impact of print – it’s redefined it. By embracing trends in sustainability, luxury finishes, short-run packaging, traditional craftsmanship, and premium corporate gifting, you can stay ahead of industry shifts and offer innovative solutions that can really make a difference for your customers.

Now is the time to rethink what print can do and how you can help your customers create meaningful, memorable connections through the power of print.

Filed Under: Marketing, News, Resources

5 Vertical Markets on the Rise

Posted on April 2, 2025 Written by

Where Resellers Can Win Big

When it comes to selling print, the landscape is always shifting. Some industries are slowing down, while others are charging full speed ahead – and where there’s growth, there’s opportunity. Today, several key vertical markets are booming, creating fresh demand for print products that help businesses stand out, connect with customers, and keep operations running smoothly.

While digital marketing grabs the headlines, print remains a powerhouse for brand presence, customer trust, and real-world engagement. The best part? These growing industries need the kind of high-impact print you sell – labels, packaging, signage, branded materials, and more.

So, which markets should you focus on to boost your sales this year? Keep reading to discover five industries on the rise – and how to position your print solutions to win big.

1. Manufacturing: A Powerhouse for Print

Manufacturing is experiencing a resurgence, driven by reshoring efforts, increased automation, and supply chain diversification. As companies scale production, their need for branding, compliance, and operational print materials is growing. Manufacturers rely on print more than you might think – from branded labels and packaging to safety signage and marketing collateral. In addition to labeling and packaging for finished goods, the logistics part of the business is an opportunity for printed products.

Opportunities:

  • Packaging & Labels: Branded product labels, compliance labels, and eco-friendlier packaging solutions.
  • Signage: OSHA-compliant safety signs, directional signage, and promotional banners.
  • Marketing & Stationery: Product brochures, business cards, custom forms, and branded folders.

Pro Tip: Offer bulk discounts for high-volume label and packaging orders. Manufacturers value consistency – so emphasize repeat ordering and brand consistency. Our Marketing Field Guide to Manufacturing & Packaging is a great place to start.

2. Events & Experiences: The Print-Heavy Power Player 

Live events are in full swing, with demand surging for in-person trade shows, festivals, and corporate gatherings. Brands are investing heavily in immersive experiences, making high-impact print materials essential for engagement and visibility. From trade shows to music festivals, live experiences rely on print for brand visibility and attendee engagement.

Opportunities:

  • Event Signage: Posters, retractable banner stands, foam board, expanded PVC, yard signs, and A-frames.
  • Branded Swag: Custom-printed tote bags, water bottles, and apparel.
  • Tickets & Programs: VIP passes, event tickets, lanyards, and event guides.

Profit-Driving Idea: Bundle event signage with promotional items to create complete event marketing packages. For more ideas, check out our Tradeshows & Events flyer.

3. Education: A Steady Demand for Print

The education sector continues to expand, fueled by increased enrollment and hybrid learning models. Schools and universities rely on print for branding, communication, and student engagement for both Admissions and Alumni Relations, making it a consistent revenue stream for resellers.

Opportunities:

  • Student & Staff Materials: Name and ID badges, letterhead and envelopes, branded folders, and notebooks.
  • Wayfinding & Safety Signage: Classroom door signs, campus maps, and emergency signs.
  • Recruitment & Fundraising: Brochures, postcards, alumni event mailers, and mailing envelopes.

Pro Tip: Position yourself as a go-to print provider for seasonal needs like back-to-school campaigns, graduations, and fundraising events and mailings. Our K-12 and Higher Education industry flyers help you navigate the education sector with confidence.

4. Healthcare: Essential, Regulated, and Print-Dependent

Healthcare remains a high-growth industry, with expanding medical facilities and regulatory changes driving demand for printed materials. From compliance documentation to patient education, print plays a critical role in keeping operations smooth and professional. Hospitals, clinics, and medical offices require compliant and professional print materials daily. For print solutions that keep healthcare on track, rely on this brandable Healthcare industry flyer.

Opportunities:

  • Patient & Office Materials: Prescription pads, appointment reminders, and branded business stationery.
  • Informational Print: Rack cards, brochures, and labor law posters.
  • Wayfinding Signage: Pedestal signs, A-frame boards, and decals.

Profit-Driving Idea: Schedule recurring monthly or quarterly meetings for healthcare offices that require frequent reorders.

5. E-Commerce & Online Marketplaces: The Boom Continues

E-commerce continues its rapid expansion, with small businesses and major brands alike seeking ways to differentiate themselves. Custom packaging, branded inserts, and print-on-demand solutions are crucial for creating a memorable unboxing experience and building customer loyalty. With e-commerce sales surging, brands need standout print solutions for packaging and customer engagement.

Opportunities:

  • Branded Packaging: Flexible pouches, folded cartons, water-activated packaging tape, and shipping labels.
  • Print-on-Demand: Stickers, hang tags, and product inserts.
  • Marketing & Loyalty Materials: Thank-you cards, coupon inserts, promo and apparel, and mailers.

Pro Tip: Be the one-stop resource for a wide range of solutions that help startups and small business owners, including setting up a corporate store with branded products.

Seizing the Growth Opportunities

These are just a few of the vertical markets that are expanding, and custom print resellers have an opportunity to thrive by targeting industries that rely on tangible, high-quality print. Whether it’s manufacturing’s need for durable labels, healthcare’s compliance-driven print, or e-commerce’s demand for premium packaging, there’s significant profit potential in every sector. By positioning yourself as their go-to print expert and offering tailored solutions, you can ensure your business grows alongside these booming industries.

Ready to take advantage? Start reaching out to key decision-makers in these industries today and show them how print is still a powerful part of their success story.

Filed Under: Marketing, News, Resources

The Big Picture: Industry Shifts and Opportunities

Posted on April 2, 2025 Written by

Disruptors, Trends, and Opportunities for Print Resellers

The print industry is experiencing a transformation unlike anything we’ve seen before. As technology advances, consumer behavior shifts, and market demands evolve, print resellers must either adapt – or risk falling behind.

Today, there are five key disruptors redefining the print landscape: artificial intelligence (AI), Print on Demand (POD), sustainability, phygital print, and the rise of the creator economy. These forces aren’t just challenges – they’re massive opportunities for resellers to grow their business, differentiate their offerings, and increase profitability.

1. Artificial Intelligence: Print’s Smartest Revolution Yet

AI is no longer a futuristic concept – it’s embedded in nearly every aspect of modern marketing and production. It’s optimizing workflows, improving customer experience, and revolutionizing marketing strategies. Brands are rapidly adopting AI-driven strategies to personalize, optimize, and accelerate their marketing efforts.

What It’s Disrupting Print

  • Hyper-Personalization is the New Standard – AI enables brands to create customized print campaigns based on behavior, purchase history, and preferences, making mass personalization scalable.
  • Predictive Marketing Powers Print – AI-driven insights allow brands to anticipate customer needs and send highly targeted print materials that drive action.
  • Content Creation at Lightning Speed – AI-powered tools generate high-converting headlines, ad copy, and designs in seconds, accelerating the print marketing process.
  • AI-Optimized Mailing Lists – Machine learning refines mailing lists, ensuring print materials reach the right audience at the right time.

What Resellers Must Do Now

  • Offer Enhanced Personalization – Print is no longer one-size-fits-all. Resellers who market themselves as a provider of ultra-personalized print campaigns will win over the brands looking for smarter print solutions. An easy start? Postcards.
  • Use AI to Work Smarter – Leverage AI-powered marketing tools for your own business – automating email outreach, refining prospecting lists, and optimizing messaging.
  • Sell Smarter with AI Data – Use AI-enhanced prospecting tools to identify potential customers more accurately, focusing on industries that benefit most from data-driven print.
  • Integrate AI-Enhanced Print with Digital – Help clients bridge print and online engagement through QR codes, PURLs, and AR-powered packaging.
  • Become the AI Print Expert – Don’t wait for clients to ask about AI – proactively show them how intelligent print strategies can drive better ROI.

2. Print on Demand (POD): Meeting the Demand for Customization and Flexibility

POD is on the rise as brands and consumers shift toward smaller, on-demand print runs rather than bulk orders. This shift is reshaping how businesses produce and distribute printed materials.

Why It’s Disrupting Print

  • The Growing Need for Relevance – Consumers expect personalized, one-off communications rather than mass-produced print.
  • Zero Obsolescence – Brands want to minimize waste and eliminate the risk of overstocking printed materials.
  • Speed + Customization – E-commerce platforms make it easier than ever to integrate on-demand print solutions.

What Resellers Must Do Now

  • Expand POD Offerings – Labels, packaging, signage, and promo materials can all be POD-friendly.
  • Integrate Seamlessly with E-Commerce – Tap into tech-driven platforms to offer solutions for your customers to order print on demand with ease. Get started here.
  • Offer Smart Pricing Models – Dynamic pricing encourages volume purchases without requiring large upfront commitments.

3. Sustainability: A Competitive Advantage in a Greener Future

Sustainability isn’t just a trend – it’s an expectation. Customers and businesses are demanding eco-friendly print solutions, and resellers who adapt will gain a loyal customer base.

Why It’s Disrupting Print

  • Greener Goals – Companies are under pressure to meet sustainability goals and reduce their carbon footprint.
  • Conscientious Buyers – Consumers prefer brands that prioritize environmentally responsible materials and processes.
  • The New Norm – Advancements in eco-friendly materials and sustainable printing methods make greener print more accessible and cost-effective.

What Resellers Must Do Now

  • Offer More Sustainable Print Options – Recycled paper, responsibly sourced stocks, and FSC®-certified products are key selling points.
  • Educate Clients on Greener Printing – Position your business as an expert in more sustainable print solutions. Go beyond recycled paper here.
  • Promote Eco-Friendlier Inks & Reusables – Highlight water-based, soy-based inks and reusable materials like polypropylene.

4. Phygital Print: The Blurring of Physical and Digital Experiences

Print is no longer a standalone medium – it’s a gateway to digital engagement. Augmented reality (AR), QR codes, and NFC technology are making print interactive, transforming everything from direct mail to packaging.

Why It’s Disrupting Print

  • It’s No Longer One Without the Other – Consumers expect seamless interaction between physical and digital marketing.
  • The Tools are Here – AR, QR codes, and NFC technology bridge the gap between print and digital engagement.
  • The Marketing Workhorse is Evolving – Print is advancing into an interactive, data-driven medium that enhances customer journeys.

What Resellers Must Do Now

  • Sell Print as a Digital Bridge – Show clients how print can drive online actions with interactive elements.
  • Incorporate AR and QR Technology – Help brands create engaging, trackable print experiences.
  • Educate Clients on Phygital Strategies – Position yourself as a leader in connected print solutions.

5. The Rise of the Creator Economy: Print’s Newest Growth Market

Independent creators, influencers, and small brands are fueling demand for custom-printed products, from merch to packaging to promotional materials. With the creator economy set to reach $500 billion by 2027, this shift presents a massive opportunity for print resellers.

Why It’s Disrupting Print

  • Social media and e-commerce platforms make it easier for individuals to launch personal brands.
  • Creators seek high-quality, custom-branded print products to differentiate themselves.
  • Direct-to-consumer brands are driving demand for small-batch, high-margin printed goods like custom labels, stickers, and packaging.

What Resellers Must Do Now

  • Partner with Creators & Influencers – Offer white-label print solutions they can sell under their brand.
  • Cater to Small-Batch Print Runs – High-quality, flexible printing is key to serving this market.
  • Offer End-to-End Branding Solutions – Provide packaging, labels, and promo products that help creators build their brand identity.

Final Thoughts: The Future of Print is Here – Will You Lead or Follow?

The print industry isn’t just evolving – it’s being redefined. Resellers who embrace AI-driven personalization, expand into POD, champion sustainability, integrate digital experiences, and tap into the creator economy will be the ones shaping the future.

The question isn’t whether print will survive – it’s whether your business will lead the charge. Adapt now, and you won’t just stay relevant – you’ll thrive.

Filed Under: Marketing, News, Resources

Top 5 Reasons YOU Should Use Custom Presentation Folders

Posted on June 15, 2024 Written by

Differentiating your organization in a crowded marketplace is essential. Custom presentation folders provide a polished, professional look and make a big impression. Elevate your brand with folders that protect and amplify the value of the documents they hold. Custom presentation folders are a way for recipients to easily refer back to important information, and they also complement other branded collateral. Choose from a variety of sizes and styles in a wide range of stocks, with print and finishing options that make your brand shine.

Using presentation folders can significantly enhance the professionalism and effectiveness of your presentations. Here are the top five reasons to consider using them:

  1. Professional Appearance:
    • Presentation folders help to create a polished and professional impression. They organize your materials neatly, making it easier for your audience to follow along and take you seriously.
  2. Branding Opportunities:
    • Customizable presentation folders offer an excellent opportunity to showcase your brand. You can include your company logo, colors, and other branding elements, which helps reinforce your brand identity and make a lasting impression.
  3. Organization and Accessibility:
    • Presentation folders keep all your documents, brochures, business cards, and other materials in one place. This not only keeps you organized but also makes it easier for your audience to access and review the information you provide.
  4. Enhanced Information Delivery:
    • By using sections, pockets, and inserts, presentation folders allow you to present information in a structured and logical manner. This can help your audience understand and retain the information better.
  5. Versatility and Reusability:
    • Presentation folders are versatile tools that can be used in various settings, such as meetings, conferences, and sales pitches. They can be reused multiple times, making them a cost-effective investment for ongoing professional use.

Elevate the quality of your presentations and leave a strong, positive impression on your audience.

Here’s a great custom presentation folders flyer to view!Custom Presentation Folders Flyer

Filed Under: Folders, Marketing, News, Print Products, Resources Tagged: , , , , , ,

No More Excuses – You CAN Sell Print!

Posted on June 4, 2024 Written by

We recently hosted an empowering webinar titled “No More Excuses – You Can Sell Custom Print!” This session was designed to tackle the common hesitations and barriers faced by individuals and businesses in the custom print industry. Whether you’re an established entrepreneur or just starting your journey, this webinar offered valuable insights and strategies to help you overcome obstacles and unlock the full potential of selling customized printed goods.

Key Takeaways

  1. Understanding the Market: We explored the growing demand for personalized products in today’s market and how to identify lucrative opportunities within this space.
  2. Leveraging Technology: Attendees learned about the latest tools and technologies that can streamline the custom print process, from design to delivery.
  3. Creative Solutions: We discussed innovative approaches to design and production that can set your business apart from the competition.
  4. Real-World Examples: Through role-play scenarios, we demonstrated practical applications of the strategies discussed, providing a clear roadmap for success.
  5. Actionable Tips: The webinar was packed with actionable tips to help participants build confidence and competence in the custom print industry.

Watch the Role Play Video

To get a better understanding of the strategies in action, check out our stationery role play video. This segment showcases real-life scenarios and solutions, offering a practical perspective on overcoming common challenges in selling custom print.

Watch the Role Play Video

View the Webinar Deck

For a comprehensive look at the content covered in the custom print webinar, you can view the webinar deck. It includes detailed slides on all the topics discussed, along with additional resources to further your knowledge and skills.

View the Webinar Deck

Thank you to everyone who attended the webinar! We’re excited to see how you apply these insights and strategies to grow your custom print business. If you missed the live session, make sure to watch the video and review the deck. No more excuses – it’s time to embrace the opportunities in the custom print industry and thrive!

Filed Under: Business Cards, Folders, Labels, Marketing, News, Packaging, Print Products, Promotional Products, Stationery Tagged: , , , , , , , , , ,
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