News & information for experts in printing and design
Starter → Growth bundles that build stickier accounts Vertical bundling works because it matches how customers actually buy: operational print drives reorders, and visual print protects margin. The best bundles combine both. Use this … [Continue reading]
Frequency vs volume – and why you want both Repeat revenue doesn’t come from luck. It comes from choosing print categories that naturally come back around – then giving customers a reason (and a simple path) to reorder without starting from scratch … [Continue reading]
Margin doesn’t come from a product. It comes from the conditions around it. Most low-margin deals share a common trait: the customer can compare your quote to a dozen others in about 30 seconds. Higher-margin categories tend to hold margin … [Continue reading]
The fastest way to sell print is to stop guessing who buys what Are you selling print as a single solution set across multiple industries? You might be making your life harder than it needs to be. Different industries buy different categories for … [Continue reading]
The shift from digital-only engagement to tactile, personalized moments that actually move the needle cannot be ignored. Discover which print pieces drive the strongest loyalty lift, how brands are using mailers, tier kits, and micro-run promo items … [Continue reading]
We break down the year’s newly in-demand items, why they’re trending, and how to turn each one into profitable conversations with your clients. Print demand is shifting fast – not away from print, but toward products that help brands stay nimble, … [Continue reading]
Today’s buyers want print that adapts, responds, and integrates with their digital strategy. When print becomes adaptive, trackable, and tailored, it becomes easier to justify – and easier to sell. Here’s the deeper story behind that shift – and … [Continue reading]
Want a closer look at which industries are buying – and how you can win more of that business? We cover sector-by-sector product bundles, pitch angles, and insights to take into client conversations. If you want more print volume and stronger, … [Continue reading]
As 2025 wraps up, many businesses are bracing for a careful, watch-the-budget start to the new year. Economic uncertainty, tariff chatter, and leaner marketing allocations are making your clients rethink how – and where – they spend. The silver … [Continue reading]
When the economy tightens, marketing budgets usually follow. Suddenly, every campaign, every deliverable, every dollar has to defend its place in the plan. It’s tempting for brands to pull back – to wait things out until “things get better.” But … [Continue reading]