The Big Picture: Industry Shifts and Opportunities

Disruptors, Trends, and Opportunities for Print Resellers

The print industry is experiencing a transformation unlike anything we’ve seen before. As technology advances, consumer behavior shifts, and market demands evolve, print resellers must either adapt – or risk falling behind.

Today, there are five key disruptors redefining the print landscape: artificial intelligence (AI), Print on Demand (POD), sustainability, phygital print, and the rise of the creator economy. These forces aren’t just challenges – they’re massive opportunities for resellers to grow their business, differentiate their offerings, and increase profitability.

1. Artificial Intelligence: Print’s Smartest Revolution Yet

AI is no longer a futuristic concept – it’s embedded in nearly every aspect of modern marketing and production. It’s optimizing workflows, improving customer experience, and revolutionizing marketing strategies. Brands are rapidly adopting AI-driven strategies to personalize, optimize, and accelerate their marketing efforts.

What It’s Disrupting Print

  • Hyper-Personalization is the New Standard – AI enables brands to create customized print campaigns based on behavior, purchase history, and preferences, making mass personalization scalable.
  • Predictive Marketing Powers Print – AI-driven insights allow brands to anticipate customer needs and send highly targeted print materials that drive action.
  • Content Creation at Lightning Speed – AI-powered tools generate high-converting headlines, ad copy, and designs in seconds, accelerating the print marketing process.
  • AI-Optimized Mailing Lists – Machine learning refines mailing lists, ensuring print materials reach the right audience at the right time.

What Resellers Must Do Now

  • Offer Enhanced Personalization – Print is no longer one-size-fits-all. Resellers who market themselves as a provider of ultra-personalized print campaigns will win over the brands looking for smarter print solutions. An easy start? Postcards.
  • Use AI to Work Smarter – Leverage AI-powered marketing tools for your own business – automating email outreach, refining prospecting lists, and optimizing messaging.
  • Sell Smarter with AI Data – Use AI-enhanced prospecting tools to identify potential customers more accurately, focusing on industries that benefit most from data-driven print.
  • Integrate AI-Enhanced Print with Digital – Help clients bridge print and online engagement through QR codes, PURLs, and AR-powered packaging.
  • Become the AI Print Expert – Don’t wait for clients to ask about AI – proactively show them how intelligent print strategies can drive better ROI.

2. Print on Demand (POD): Meeting the Demand for Customization and Flexibility

POD is on the rise as brands and consumers shift toward smaller, on-demand print runs rather than bulk orders. This shift is reshaping how businesses produce and distribute printed materials.

Why It’s Disrupting Print

  • The Growing Need for Relevance – Consumers expect personalized, one-off communications rather than mass-produced print.
  • Zero Obsolescence – Brands want to minimize waste and eliminate the risk of overstocking printed materials.
  • Speed + Customization – E-commerce platforms make it easier than ever to integrate on-demand print solutions.

What Resellers Must Do Now

  • Expand POD Offerings – Labels, packaging, signage, and promo materials can all be POD-friendly.
  • Integrate Seamlessly with E-Commerce – Tap into tech-driven platforms to offer solutions for your customers to order print on demand with ease. Get started here.
  • Offer Smart Pricing Models – Dynamic pricing encourages volume purchases without requiring large upfront commitments.

3. Sustainability: A Competitive Advantage in a Greener Future

Sustainability isn’t just a trend – it’s an expectation. Customers and businesses are demanding eco-friendly print solutions, and resellers who adapt will gain a loyal customer base.

Why It’s Disrupting Print

  • Greener Goals – Companies are under pressure to meet sustainability goals and reduce their carbon footprint.
  • Conscientious Buyers – Consumers prefer brands that prioritize environmentally responsible materials and processes.
  • The New Norm – Advancements in eco-friendly materials and sustainable printing methods make greener print more accessible and cost-effective.

What Resellers Must Do Now

  • Offer More Sustainable Print Options – Recycled paper, responsibly sourced stocks, and FSC®-certified products are key selling points.
  • Educate Clients on Greener Printing – Position your business as an expert in more sustainable print solutions. Go beyond recycled paper here.
  • Promote Eco-Friendlier Inks & Reusables – Highlight water-based, soy-based inks and reusable materials like polypropylene.

4. Phygital Print: The Blurring of Physical and Digital Experiences

Print is no longer a standalone medium – it’s a gateway to digital engagement. Augmented reality (AR), QR codes, and NFC technology are making print interactive, transforming everything from direct mail to packaging.

Why It’s Disrupting Print

  • It’s No Longer One Without the Other – Consumers expect seamless interaction between physical and digital marketing.
  • The Tools are Here – AR, QR codes, and NFC technology bridge the gap between print and digital engagement.
  • The Marketing Workhorse is Evolving – Print is advancing into an interactive, data-driven medium that enhances customer journeys.

What Resellers Must Do Now

  • Sell Print as a Digital Bridge – Show clients how print can drive online actions with interactive elements.
  • Incorporate AR and QR Technology – Help brands create engaging, trackable print experiences.
  • Educate Clients on Phygital Strategies – Position yourself as a leader in connected print solutions.

5. The Rise of the Creator Economy: Print’s Newest Growth Market

Independent creators, influencers, and small brands are fueling demand for custom-printed products, from merch to packaging to promotional materials. With the creator economy set to reach $500 billion by 2027, this shift presents a massive opportunity for print resellers.

Why It’s Disrupting Print

  • Social media and e-commerce platforms make it easier for individuals to launch personal brands.
  • Creators seek high-quality, custom-branded print products to differentiate themselves.
  • Direct-to-consumer brands are driving demand for small-batch, high-margin printed goods like custom labels, stickers, and packaging.

What Resellers Must Do Now

  • Partner with Creators & Influencers – Offer white-label print solutions they can sell under their brand.
  • Cater to Small-Batch Print Runs – High-quality, flexible printing is key to serving this market.
  • Offer End-to-End Branding Solutions – Provide packaging, labels, and promo products that help creators build their brand identity.

Final Thoughts: The Future of Print is Here – Will You Lead or Follow?

The print industry isn’t just evolving – it’s being redefined. Resellers who embrace AI-driven personalization, expand into POD, champion sustainability, integrate digital experiences, and tap into the creator economy will be the ones shaping the future.

The question isn’t whether print will survive – it’s whether your business will lead the charge. Adapt now, and you won’t just stay relevant – you’ll thrive.

Custom Business Cards: Basic to Premium Print

Professionals exchanging custom business cards at a networking event, highlighting the importance of personal branding.

In today’s digital age, face-to-face interactions still hold immense value. Whether your client is a creative professional, a small business owner, or a corporate executive, a unique custom business card can set them apart from the crowd. Let’s dive into what Navitor has to offer, from budget-friendly options to premium print choices, and discover how easy it is to order business cards online.

Custom Full Color Business Cards: Professional and Affordable

Full Color Business Cards offer vibrant, professional printing that gives business cards a polished and up-to-date aesthetic. These cards are perfect for large-scale distribution at events or trade shows. Select a premium paper stock and upload a logo or original artwork to create unique and eye-catching custom business cards. 

Spot Color Business Cards: Precise and Elegant

Spot Color Business Cards from Navitor offer precise color matching for a clean, professional look. Choose from one or two color options using standard or custom PMS inks. Navitor’s spot color business cards communicate a brand’s visual identity with classic style.

Extra Thick and Color Core Business Cards: Substantial and Impressive

Thick paper stocks provide a substantial feel for custom business cards that command immediate attention. Full color business cards printed on extra-thick paper are perfect for professionals who want to convey quality and reliability. Creative clients will love the playful look of Color Core Business Cards, which feature a vibrant colored core sandwiched between layers of smooth white stock.

Specialty Business Cards: Stand Out with Style

A selection of custom business cards from Navitor showcasing a variety of specialty finishes, including foil stamping, embossing, and raised spot gloss.

Specialty Business Cards offer unique finishes and features that make a lasting impression.

  • Full Color Print with Raised Foil: Raised foil highlights specific design elements, adding depth and a premium feel. It’s perfect for those who want their business cards to have both visual and textural appeal.
  • Raised Spot Gloss: Like raised foil, raised spot gloss highlights specific elements of a design. It’s perfect for creative professionals and businesses aiming to capture attention at networking events or trade shows.
  • Foldover Full Color Business Cards: Often used as appointment cards by healthcare and dental offices, these folding business cards are incredibly versatile. The extra space allows clients to highlight services, showcase their work, or convey detailed information.
  • Shaped Full Color Business Cards: Square, round, oval, and mini business cards designed to fit perfectly in wallets and business card holders! Their unique shapes make them memorable as package inserts, especially for small businesses and e-tailers looking to convey a distinctive brand identity.

Tips For Ordering Business Cards Online:

Ordering custom business cards online has never been easier. Upload your customer’s original artwork or choose from a selection of stock icons and design a card using basic text and shape tools.

  1. Collect Contact Information: Necessary contact information includes company name, cardholder name and role, email, business address and phone number.
  2. Proofread Carefully: Double-check all information for accuracy before placing your order.
  3. Use High-Quality Images: Ensure your logo and any images are high resolution to avoid pixelation.

Whether your clients want a simple, economical option or a luxurious, high-end card, Navitor makes it easy to create a custom business card for every professional.

Ready to impress your clients with top-notch custom business cards? Head over to Navitor.com and make your mark!

Surprise! Business Checks Are Still Essential for Your Customers

Today we’re covering a product line that some may have thought has gone by the way side. But, not so fast… you might be surprised by how much revenue potential is in store for you with Business Checks.

Why Business Checks Are Still a Big Deal

First things first, let’s bust a myth: Business Checks are far from being a thing of the past. In fact, a whopping 81% of businesses in the U.S. still use paper checks. They remain the top business-to-business payment method, even in our digital age. And here’s a fun fact: QuickBooks/Intuit holds 80% of the market share in the U.S., which means over 26 million businesses are using QuickBooks checks. That’s a massive market you can tap into! 

Meet Wilmer: Your Trusted Partner in Business Checks

Our sister company, Wilmer, has been a leader in printing and supplying business checks and forms for over 90 years, and now these are available to order online at Navitor.com. You can find these Business Checks on our new Laser Checks page. This expanded selection provides you with more ways to boost your business, increase revenue potential, and give you a competitive edge. 

More Products, More Revenue

With our broader product range, you can meet more of your customers’ needs. This means you can sell more products, increase your order value, and enhance your customers’ satisfaction. It’s a win-win! 

Security You Can Trust

We offer three levels of security for Business Checks: 

  • Tier 1: Our most economical option with 11 security features.
  • Tier 2: Our most popular check, featuring 15 security features and the only tier with a hologram.
  • Tier 3: Our highest security check, including a true watermark and 16 security features in total. 

Easy Ordering, Stress-Free Experience

We get it, checks can be daunting. That’s why we’ve made it super easy to Order Business Checks online. Just fill in a few necessary fields, and you’re good to go. But we know that sometimes, identifying the right product can be tricky. That’s where our complimentary product match-up service, ProductMatcher, comes in. Our experts help you quickly find equivalent products without the hassle of research, making it easy to build trust, simplify product matching, improve sales efficiency, and increase accuracy. Our simple search bar makes it easy to find the perfect match in security and quality. 

Don’t Leave Money on the Table

Business checks are still in demand and represent excellent revenue potential for you. There’s a huge opportunity here, and no reason why your customers can’t be ordering checks through you. We make it easy to order, offer a wide variety of business checks and forms, and take the guesswork out of matching comparable products. And the best part? We have the best turn-times in the business.

Missed Our Webinar? No Problem!

We recently hosted a popular webinar, Online Essentials: Ordering Hacks & Profit Strategies with Navitor.com. If you missed the session or want to revisit key points, you can access the workshop recording. The recording will walk you through the easy ordering process plus provide tips and strategies to boost your business.  

Don’t miss out on this lucrative opportunity selling custom business checks to your customers. With our easy online ordering and comprehensive product range, you’ll have all the tools you need to grow your business and stay ahead of the competition.  

Feel free to reach out if you have any questions or need further assistance. We’re here to help you succeed! 

Happy selling! 🎉
Sam Norris and Amanda Latour
ProductMatcher@Navitor.com 

Capture the Cannabis Market

Print Solutions That Turn Heads and Open Wallets

A storefront is a powerful marketing tool. It’s also the very first exposure potential customers have to a brand. Creating an inviting storefront will catch the attention of all who pass by, invite new customers into the dispensary and establish the brand.

Ten Products That Turn Browsers Into Buyers

  1. Flexible Pouches: Versatile, resealable pouches keep products fresh and look great on display.
  2. Packaging: Eye-catching, compliant packaging reflects brand identity and protects products.
  3. Product Labels: Clear, informative labels showcase strain information, potency, and the customer’s unique branding.
  4. Exterior Signage: Sail signs and banners grab people’s attention as they pass and invite them into the business.
  5. Window & Floor Decals: Eye-catching, removable graphics guide customers and advertise promotions.
  6. Shopping Bag Branded Stickers: Custom stickers turn every purchase into a walking advertisement.
  7. Business Vehicle Signage: Turn company vehicles into mobile billboards with magnetic signs and bumper stickers.
  8. Business Cards: Memorable business cards encourage repeat visits.
  9. Folders: Branded folders hold customer information packets or loyalty program materials.
  10. Flyers & Brochures: Informative, visually appealing handouts educate customers and promote specials.

Investing in high-quality custom print materials is a smart way for a business to differentiate itself in a competitive market. These items enhance the brand’s visibility and create a professional, welcoming atmosphere that turns curious passersby into loyal customers. Start implementing these custom print solutions today and watch your client’s foot traffic – and sales – grow.


Add your contact information to a NEW INDUSTRIAL FLYER created just for the cannabis industry, and share all the ways custom labels and signage can help your clients promote their dispensary.

Top 5 Reasons YOU Should Use Custom Presentation Folders

Differentiating your organization in a crowded marketplace is essential. Custom presentation folders provide a polished, professional look and make a big impression. Elevate your brand with folders that protect and amplify the value of the documents they hold. Custom presentation folders are a way for recipients to easily refer back to important information, and they also complement other branded collateral. Choose from a variety of sizes and styles in a wide range of stocks, with print and finishing options that make your brand shine.

Using presentation folders can significantly enhance the professionalism and effectiveness of your presentations. Here are the top five reasons to consider using them:

  1. Professional Appearance:
    • Presentation folders help to create a polished and professional impression. They organize your materials neatly, making it easier for your audience to follow along and take you seriously.
  2. Branding Opportunities:
    • Customizable presentation folders offer an excellent opportunity to showcase your brand. You can include your company logo, colors, and other branding elements, which helps reinforce your brand identity and make a lasting impression.
  3. Organization and Accessibility:
    • Presentation folders keep all your documents, brochures, business cards, and other materials in one place. This not only keeps you organized but also makes it easier for your audience to access and review the information you provide.
  4. Enhanced Information Delivery:
    • By using sections, pockets, and inserts, presentation folders allow you to present information in a structured and logical manner. This can help your audience understand and retain the information better.
  5. Versatility and Reusability:
    • Presentation folders are versatile tools that can be used in various settings, such as meetings, conferences, and sales pitches. They can be reused multiple times, making them a cost-effective investment for ongoing professional use.

Elevate the quality of your presentations and leave a strong, positive impression on your audience.

Here’s a great custom presentation folders flyer to view!Custom Presentation Folders Flyer

No More Excuses – You CAN Sell Print!

We recently hosted an empowering webinar titled “No More Excuses – You Can Sell Custom Print!” This session was designed to tackle the common hesitations and barriers faced by individuals and businesses in the custom print industry. Whether you’re an established entrepreneur or just starting your journey, this webinar offered valuable insights and strategies to help you overcome obstacles and unlock the full potential of selling customized printed goods.

Key Takeaways

  1. Understanding the Market: We explored the growing demand for personalized products in today’s market and how to identify lucrative opportunities within this space.
  2. Leveraging Technology: Attendees learned about the latest tools and technologies that can streamline the custom print process, from design to delivery.
  3. Creative Solutions: We discussed innovative approaches to design and production that can set your business apart from the competition.
  4. Real-World Examples: Through role-play scenarios, we demonstrated practical applications of the strategies discussed, providing a clear roadmap for success.
  5. Actionable Tips: The webinar was packed with actionable tips to help participants build confidence and competence in the custom print industry.

Watch the Role Play Video

To get a better understanding of the strategies in action, check out our stationery role play video. This segment showcases real-life scenarios and solutions, offering a practical perspective on overcoming common challenges in selling custom print.

Watch the Role Play Video

View the Webinar Deck

For a comprehensive look at the content covered in the custom print webinar, you can view the webinar deck. It includes detailed slides on all the topics discussed, along with additional resources to further your knowledge and skills.

View the Webinar Deck

Thank you to everyone who attended the webinar! We’re excited to see how you apply these insights and strategies to grow your custom print business. If you missed the live session, make sure to watch the video and review the deck. No more excuses – it’s time to embrace the opportunities in the custom print industry and thrive!

The Impact of Shipping Price for Print Resellers

A stock image of boxes stacked around a shopping cart and small semi-truck,For print resellers, shipping costs represent a significant portion of operational expenses. While the percentage can vary based on factors such as volume, distance, and shipping methods, industry insights suggest that shipping can consume a notable part of revenue. On average, shipping costs can account for anywhere between 10-20% of a print reseller’s total revenue. This substantial figure can greatly reduce profit margins, especially in a sector where products are often commoditized and competition is fierce.

Customer Perception and Shipping Costs

The psychology of shipping costs in consumer behavior is profound. Studies have consistently shown that customers prefer options where these costs are minimized or absorbed by the seller.

Customers are willing to pay a higher price for a product if it comes with the perk of free or reduced shipping.

In fact, free shipping has been shown to be a more attractive incentive than a product discount.

This willingness to pay more upfront for reduced shipping costs is a critical insight for print resellers. By strategically adjusting product pricing to account for shipping, businesses can increase their appeal in a crowded market. This strategy, however, needs to be balanced carefully to ensure that the overall cost remains competitive.

There are several strategies that Navitor employs to reduce shipping costs, including:

  • Negotiating with shipping providers building strong relationships with carriers has led to better rates.
  • Optimizing packaging – using the right size and materials for packaging reduces weight and, consequently, shipping costs.
  • Consolidating shipments – carriers often lower rates for larger shipments, plus fewer shipments means lower carbon emissions.
  • Streamlined logistics and administration – simplifying processes and streamlining communications has reduced administrative overhead.

The Takeaway

Managing shipping costs is a complex task, and it presents an opportunity for you to differentiate yourself in a competitive market.

A stack of three boxes on a wooden table.
Remember, in the world of e-commerce and wholesale print selling, the way you handle shipping can be as important as the products you’re selling.

At Navitor, we’ve worked hard to leverage strong relationships with shipping carriers – so watch for reduced shipping charges in your cart.

NEW Custom Print Stationery Sales Tool!

Unveiling Our Game-Changing Sales Tool: Elevate Your Distribution Game!

We’re thrilled to introduce a revolutionary sales tool crafted to make your job easier and more efficient. Designed with meticulous attention to detail, this custom print stationery sales tool is set to transform how you manage and present your products. Let’s dive into the incredible features that make this tool a must-have for any distributor:

🔹 Easy-to-Use Shape and Ring Holder Our innovative shape and ring holder ensures your samples are always organized and accessible. No more fumbling around or losing track of your most important pieces. It’s designed for ease of use, so you can focus on what you do best—selling!

🔹 Prioritized Placement of Recommended House Stocks Stay ahead of the game with our prioritized placement feature. This allows you to highlight the most recommended house stocks, ensuring they get the attention they deserve. It’s a smart way to boost visibility and sales of your key products.

🔹 User-Friendly Pagination Navigate through your inventory seamlessly with our user-friendly pagination. It’s all about efficiency—quickly find what you’re looking for without getting bogged down by endless scrolling.

🔹 Streamlined Design A sleek, streamlined design that not only looks good but also enhances functionality. This tool is crafted to provide a smooth and hassle-free experience, making your sales process more efficient than ever.

Elevate your distribution game with this powerful new sales tool! Ready to experience it firsthand? Comment ‘swatchbook’ below and we will send you one for FREE!

Join the movement and take advantage of this incredible opportunity. Your sales process will never be the same!

 

Trends Guide Webinar Wrap-Up

Ready to distinguish yourself from your competition with forward-thinking ideas? Watch the Trends Guide Webinar 

Looking forward and anticipating what your customers will need and want next is vital. Awareness of trends keeps you competitive, in the moment and identified as the expert. See what’s exciting and in the now so you can uncover new business opportunities and demands. 

The Q1 Trends Guide covers four hot topics for distributors 

You’ll find must-know trends and details within each topic and links to helpful resources. Here’s a quick review of what you’ll learn: 

Print Trends  

The Navitor Team discusses who is buying what this time of year. You’ll hear about popular products you should be offering to clients as well as design trends to look for and incorporate into promotional materials, packaging, business flyers, and more! 

Artificial Intelligence 

The quintessential trend set to shape marketing in 2024 and beyond! The Navitor Team breaks down how AI is impacting sales for resellers and recommends their favorite AI sales tools you can start using today (if you aren’t already). 

Healthcare 

The Healthcare industry is experiencing a tremendous amount of change. Our print experts are sharing must-have print solutions for communicating these changes. You’ll also learn about the top 5 healthcare trends driving this change.   

Labels and Packaging 

Brand strategy is top priority for businesses, and labels and packaging are must-have print solutions for creating an optimal customer experience. Our team will discuss top prospects for label sales, and they’ll reveal popular labels and packaging trends so far this year.  

Navitor Tools Featured in the Webinar: 

The Power of Print in Higher Education Marketing

The higher education market has become increasingly competitive as schools vie for a shrinking pool of prospective students. Print plays a big role in today’s higher education marketing campaigns because it works. It remains the foundation upon which multi-generational marketing is built.

The audience is larger than you think

Prospective and enrolled students aren’t the only audience that higher ed institutions must reach. Community members, businesses, parents, alumni, donors, faculty and staff comprise a school’s broader support network. Colleges and universities have a unique challenge when it comes to developing a brand that appeals to a wide-ranging network of audiences and generations: to reach many and to resonate deeply. Whether it is promoting online education programs, increasing application and enrollment rates, engaging non-traditional learners, informing accepted students, promoting campus events, motivating current students, or engaging with alumni, strategic and integrated solutions are the right answer.

Cross-channel marketing

Not only is print a tactile and personal experience, but its message to a specific audience also can be amplified through digital media. And in higher education marketing, it’s more powerful than ever. Colleges and universities have been harnessing this power of print in reaching new students, their parents and other audiences for as long as they’ve been around. Utilizing tactics like personalized direct mail, marketing materials, fundraising campaigns and signage, higher ed institutions are well-versed at connecting and engaging with their extensive network. And with “digital fatigue” becoming a major concern, audiences appreciate the lasting tactile experience that a quality print piece delivers.

Anyone doing it on their own?

While some colleges and universities have on-site print shops, they’re often not the best fit for large-scale print campaigns. The vast array of print products used in higher education marketing makes it difficult for in-house shops to handle both the volume and the varied/complex processes required. Some of the more complex or long-run products that need an experienced partner often include:

  • Variable Data Postcards
  • Envelopes
  • Folders
  • Booklets
  • Calendars
  • Badges
  • Architectural Signage
  • Window, Wall and Floor Decals
  • Large Format Signage
  • Awards and Gifts
  • Promotional Products
  • Labels and Packaging

Having a trusted resource that helps plan, execute and deliver multiple elements within the marketing program saves the day. From prepress through digital and offset printing, finishing, kitting and shipping, a trusted partner helps take the complexity out of the print experience and delivers quality results.

The bottom line

Higher education marketing influences audiences at every level, from attracting prospective students to enhancing the enrolled student’s experience while on campus and encouraging alumni engagement. It can also be instrumental in drawing top-tier staff and donors. Print marketing is vital in order to make the greatest impact. Education institutions need marketing support from vendor partners that not only offer expansive print marketing capabilities but also provide personalized service, integrated solutions, and quick turns, all competitively priced.

To learn more about how Navitor can help you, we’ve compiled support materials like our Education Sale SheetProduct Images, and Education Social Toolkit content that you can use to go to market today. Check out all the material on Education and more on our Content Calendar page here.