News & information for experts in printing and design
Consultative selling gets talked about a lot, but the idea is simple: instead of reacting to the order in front of you, you ask better questions, look at the bigger picture, and recommend print based on what the customer is trying to … [Continue reading]
Most resellers can sell print to almost any business. That’s both the opportunity and the trap. When your product mix includes business cards, envelopes, labels, folders, forms, signs, banners, badges, stamps, decals, marketing materials, … [Continue reading]
When a customer says, “I need labels,” the best next question isn’t “What size?” It’s: “What does the label need to do?” Because “labels” can mean a lot of things. A barcode label in a warehouse has a very different job than a foil stamped … [Continue reading]
Every company has its unique story and history that shapes who they are, how they operate, and what they value. Navitor is no exception. As a recognized leader in wholesale printing, we are often asked: Who is Navitor? Where does the name … [Continue reading]
Spring and summer event season creates a familiar kind of pressure. Deadlines get tighter. Calendars get fuller. Customers start juggling attendance goals, signage, schedules, sponsorships, registration materials, promotions, and follow-up – often … [Continue reading]
“Sustainability” is one of those words people said in meetings while everyone else nodded and quietly wondered what it actually meant. Not anymore. Now customers are asking real questions. They want to know what something is made of, where it … [Continue reading]
Starter → Growth bundles that build stickier accounts Vertical bundling works because it matches how customers actually buy: operational print drives reorders, and visual print protects margin. The best bundles combine both. Use this … [Continue reading]
Frequency vs volume – and why you want both Repeat revenue doesn’t come from luck. It comes from choosing print categories that naturally come back around – then giving customers a reason (and a simple path) to reorder without starting from scratch … [Continue reading]
Margin doesn’t come from a product. It comes from the conditions around it. Most low-margin deals share a common trait: the customer can compare your quote to a dozen others in about 30 seconds. Higher-margin categories tend to hold margin … [Continue reading]
The fastest way to sell print is to stop guessing who buys what Are you selling print as a single solution set across multiple industries? You might be making your life harder than it needs to be. Different industries buy different categories for … [Continue reading]