We’ve talked through marketing strategies for the rest of the year – now it’s time to plan for this winter! As the weather gets cold and, for many of us, snow becomes a constant topic of conversation, it provides an opportunity to start our planning with a blank canvas. Winter is the perfect time to regroup, set goals and much more. Here are our tips for creating a winter marketing strategy.
“Start Early!”
If your customers order print for a business that has seasonal services, this is the time to remind them that their marketing should start early. For example, if you work with customers in the lawn care industry, they should be laying the groundwork for new customer relationships before the first blades of grass peek through the snow. Talking to these customers about the necessity of starting early is a good way to boost your business and theirs.
“Be Visible!”
Step up your social media to reach out to more customers when the weather doesn’t allow you to get out as much as you’d like. Or simply give your customers a call. If things have slowed down due to the weather, consider giving a call to your customers.
Make Sure Your Emails are Polished
Consider updating your email signature to include your photo or company logo and using fonts that work well with your branding to add style to your everyday emails. You should also work to ensure that any promotional emails like newsletters look good, too—use photographs and be sure to show the best of what your business has to offer.
And speaking of digital promotions…
Online Options
One of the best ways to market to your customers is to give them a way to browse your product offering without having to brave the snow. One in-depth way to do this is to create a website that allows your customers to order online, but there are small ways to give them online options, too. PDFs of product flyers or customized digital catalogs can both be sent through email and ensure that information about your product offering is only a click away.
Want to get started on these simple online options? You’re in luck—Navitor offers free online flyers and digital catalogs. Visit Zoomcatalog to get started on personalizing your copy of the Navitor catalog or check out our free digital flyers for more information.
How do you promote your business when you’re snowed in? We’d love to see your winning winter marketing strategies in the comments below.
The New Year is fast approaching, and that means it’s time for your customers to reorder the print pieces they rely on! Whether their print needs an update before 2020 or they want to freshen things up, it’s a great time for them to reorder the pieces they use every day. It’s also a good time for you to remind your customers of the products they might want before January. Here’s a checklist of the things your customers should consider reordering before the New Year.
Are your customers looking for ways to increase their business success? Are you looking for a way to boost your bottom line? If so, FolderWorks™ has the answers to both of these questions! We are confident that our products, solutions, and services will deliver success for both you and your customers and provide you with the Best Folder Experience.
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PackageWorks™ specializes in short-run quantities for the fast-changing retail market where niche brands, regional product introductions, and burgeoning “micro” markets demand high-quality packaging in smaller quantities.



If your customer wants something completely unique and eyecatching, they should consider a design that takes advantage of the heavyweight thickness and unexpected pop of color that comes from color core stock with the sparkle of a glittered surface!