Major Changes Shaking Up the Healthcare Industry

Posted on February 4, 2022 Written by

A large part of how we support our distributor partners involves taking into account predicted trends for the upcoming year within a variety of vertical markets. As we look forward to a new year, it is apparent the competition will be fierce and those with solid sales strategies will excel. We’re taking a close look at what big changes this new year brings for healthcare organizations and what that means for our distributors.

Healthcare marketing budgets are up

Out of the main types of healthcare companies in the U.S., including categories like pharmaceutical manufacturers and medical device firms, biotech companies had the highest marketing budgets. Nevertheless, all have increased their marketing spend in the last couple of years. On average, the marketing budgets of healthcare companies in the country grew by almost two million dollars. Great news for our industry is the added fact that in general, the healthcare sector tends to focus more on advertising by way of traditional media rather than digital, at least on a local level. This means more print sales for you.

Healthcare continues to consolidate and run as a business

Many industries have been seriously affected in the last couple of years, while vertical markets like healthcare continue to forge ahead impacted in a very different way. Increased demand, as well as mergers and expansions, have brought marketing opportunities for rebranding, open house events, and other communications and promotions. Loyalty programs, direct mail, and promotional products will be increasingly needed. Print marketing has been deemed the most effective marketing strategy for products and services in the healthcare sector. This is due in large part to how hard it is to convince consumers to trust a brand’s product or service just by reading an online ad. However, studies show that most consumers trust printed material far above digital, especially in the healthcare market. The power of print marketing cannot be overemphasized in this industry.

People are seeking integrated healthcare systems

The alternative healthcare sector provides a variety of health services such as acupuncture, naturopathy and homeopathy, meditation, yoga, massage, and much more. The practitioners in this industry had typically operated private or group practices in their own offices, however, due to the pandemic, industry revenue fell significantly when practitioners were unable to offer in-person services. As restrictions lessen, industry revenue has surged as patients quell their pent-up demand for alternative services. The industry has returned to robust growth and at the same time, more insurance companies and employers have recognized the benefit of covering alternative healthcare.

The forecast

As this expansion continues, more practices are landing in the facilities of others, such as hospitals and medical centers because today’s healthcare consumers are seeking out integrated systems and they want convenience. They want easier access to the services they are looking for, when and where they need them. Demand for alternative healthcare is expected to continue over the next five years as a result of increasingly favorable attitudes toward industry services and favorable demographic trends. In particular, the aging population, facing the mounting incidence of disability that accompanies old age, is expected to bolster demand for alternative services. More importantly, the growing acceptance and expanding coverage of these services will drive industry growth. As consumers look more to integrated healthcare systems — where they also have access to retail, urgent care, primary care, and hospitals — traditional hospital systems and large group practices will feel the pressure to expand their services.

What does this expansion mean for our distributors?

Marketing and advertising is expected to take up a significant chunk of budgets as enterprises must promote their businesses rather than just rely on word of mouth. Having a clear understanding of the most important keys for success for this industry – like creating a stellar reputation, developing a symbiotic relationship with other healthcare providers, educating the wider community and generating a loyal customer base – will help you speak directly to their needs. It is also a great exercise in observing the opportunities for print within each key and aligning products and services to meet your client’s objectives.

The Research Dollop

To further expand your familiarity and expertise within the healthcare industry, we’ve created a research dollop for your use. By exploring the predominant needs of the industry and considering the practical sales tactics offered, this educational asset will assist you in either breaking into or further penetrating this worthwhile industry. Taking into account the industry’s major priorities, the most-ordered print products, and reviewing tips on what to say, the healthcare dollop gives you valuable insights and tangible conversation starters. It aligns healthcare marketing objectives with products and services for you to sell to support expanding alternative healthcare, as well as branding opportunities in other growth areas such as non-emergency procedures, and urgent care centers. Additionally, you’ll find questions to ask and the top action steps you can take right away to increase engagement and boost your sales.

The takeaway

Print marketing has had a long-standing alliance with healthcare and it proves to be the best way to stand out in a crowded media landscape. Physical ads and printed pieces have more impact and emotional weight than digital marketing and end up being decisive factors for consumers contemplating healthcare providers. With print marketing, prospective customers can get more details and develop an emotional and subconscious affiliation with the brand. Utilizing various print marketing tactics with all they have to offer is a perfect way for your customers in the healthcare sector to generate new leads and increase brand awareness.

Our newly updated healthcare flyer for the healthcare industry is now available and our healthcare industry dollop has up-to-date information regarding selling to healthcare, designed to help you position yourself as a thought leader and problem solver in this market. For social posts or your website, we have a healthcare social toolkit that you can use to copy, paste and post.

Staying on top of market trends and industry conditions gives us the means to help you make the most of identified opportunities. Rely on us as your go-to resource for thought-leadership and innovation. We’re here to support your efforts in delivering the best customer experiences, giving your customers what they need, and addressing topics important to them.

Filed Under: Business Cards, Education, Folders, Labels, Marketing, News, Print Products, Promotional Products, Resources, Stationery

Program Selling to the Financial Services Industry

Posted on January 14, 2022 Written by

From direct mail outreach to in-branch brochures, and from outdoor and indoor signage to handouts at trade shows and events, banks and credit unions continue to need copious amounts of printed materials. Print communications remain powerful marketing tools for the financial services industry, yet streamlining ordering and maintaining brand cohesiveness between branches prove to be hurdles many have yet to master.

All the feels

Because print advertising connects more on an emotional level with readers than digital, it continues to be the go-to medium of financial services companies. It offers readers a chance to linger over product and service messaging in a way that other channels don’t. Print advertising provides prospects a tangible way to engage with the brand message.

  • Print lasts longer (digital ads disappear in seconds)
  • Print is viewed as more trustworthy
  • Print is cost-effective

However, there is without question a significant focus on online banking, and digital access to banks has increased greatly. Accordingly, mixed marketing such as a postcard with a QR code or Bitly link to online banking will help provide direct access to products and services.

Time to think like a financial services company
What do you suppose keeps their marketing decision-makers up at night? For larger institutions, they may be considering the demand for consistency across multiple branches, indicating the need for a program solution that ensures uniformity in messaging, seamless installation and access to additional products. For medium and small institutions, they may be contemplating local business investments, signifying the need for a collaborator like you to partner with them. They may also be looking to the local chamber of commerce to bring in more opportunities and to demonstrate the value of such investments to the community. For maximum trajectory, think mailing campaigns, vibrant signage, and community canvassing, as well as developing investment guides and infographics depicting top areas of growth.

Here are more ways to get into the minds of your financial services clients:

Trust is numero uno.
Every one of your financial services company clients will tell you that ensuring their customers or members feel trust in their financial institution is priority number one. This includes trusting that both their personal AND financial well-being are being looked after. Refining branch-to-branch and branch-to-member information flows while quickly distributing new collateral based on changing interest rates and economic conditions is paramount to a financial services company’s success. They also lock in that trust by maintaining a positive perception and core position in the community while upholding compliance and regulatory mandates across print.

Renewal and revitalization matter.
More than ever communities are thinking local (shopping, supporting, frequenting) and banks often support “Shop Small” sponsorships or local events to further promote their role in the community. Events require communication efforts, signage, giveaways, apparel and residual marketing products. Special financing, payment forgiveness and small business loans are a few examples of advertising offers that banks and credit unions will consider as an important part of recovery efforts.

Branch distribution is a big deal.
When they roll out a program, financial services companies want their vendors to help coordinate the distribution of their products and may require kitting and project management. Both standardization and compliance are very important across branches, but often your bank and credit union clients don’t have the internal staffing to ensure proper installation and execution. This works to your advantage … with our help, you can really deliver the goods here.

Going online is inevitable.
While digital marketing tactics aren’t as touchy-feely as print and can quite honestly leave bank customers and credit union members cold, online banking is certainly the preferred choice for most, and we don’t see this changing. At the same time, having a local presence is important to a financial services company’s growth. Therefore, maintaining a consistent brand image across all mediums (print, online, signage, promo, apparel, business identity, folders, etc.) is crucial for connecting the digital world to their local community.

A holistic approach

This is where multi-product selling (or program selling) makes its grand entrance. Whether starting small with individual product sales and then building on the offering over time, or introducing a whole suite of cohesively branded products to their financial industry customers, our distributors can really bank on our technology platform designed for program selling. Let’s walk through some case studies that really illustrate the benefit of our solutions:

  1. A large financial institution wanted to deepen relationships between their lending officers and customers by personalizing essential documents. With custom printed Post-it® Note business cards and notecards, the company achieved its marketing objectives without a costly overhaul of existing print collateral. The custom adhesive notes included the lending officer’s contact information and photo, and could be applied to all communications with the customer. As a result, lenders used fewer of their higher-cost business cards, reducing overall print spend. Personalizing generic financial documents with custom branded adhesive cards allowed lending teams to engage with their clients and community.
  2. A distributor just getting started in selling print placed their initial orders manually because they were not very confident with the medium, let alone Navitor.com. Eventually they progressed to placing a couple of orders on Navitor.com and quickly realized just how easy it was to simplify and streamline the ordering process – especially around improving timeliness. As they kept working with their client, they discovered five more locations that were going to need similar branded products, and decided that time/order management could potentially become a bottleneck. We set up a white label ordering platform that their client can order from directly. This program started with a few orders for five-dollar name badges and will likely mature to a five-digit sales growth within a year. The program includes business cards, badges, envelopes, letterhead, presentation folders, decals, labels and more.
  3. Brand control on a large assortment of products was a challenge for one company that faced a surge in requests from their clients looking for ways to mitigate the impact of the pandemic. The need for communication and marketing materials increased exponentially. With the rapid increase, the company realized they needed to lock down brand standards. Working with Navitor on product fulfillment and utilizing our online ordering platform customized to meet the specifics of their organization saved the day. Locations can log on and order their pre-branded business stationery, their new customer kits and the rest of their marketing materials.
  4. Technology integration and brand control were sticking points for one distributor’s large client with 2,000 locations. They were having difficulty maintaining brand standards and controlling expenses since each location was ordering their print ad hoc from various vendors. After the client established their own brand portal to centralize sourcing, it was vital to find a print provider that could integrate quickly with their existing e-store ordering platform. By partnering with Navitor, the distributor was able to spin-up an ordering platform that incorporates brand compliance and efficient ordering while controlling the quality and brand conformity of the end product. In addition, the client has sourced several additional print items Navitor produces, resulting in BIG business for our distributor.

Content you can count on

Our newly updated flyer for the financial services industry is available here, and our industry dollop has up-to-date information regarding selling to financials, designed to help you position yourself as a thought leader and problem solver in this market. For social posts you can copy, paste and post from your social media accounts in order to prompt conversations, click here.

We are keeping our fingers on the pulse of the financial services industry and are working on your behalf to provide useful content and relevant solutions to keep you selling. Staying on top of market trends and industry conditions gives us the means to help you deliver the best customer experiences. To make sure you’re giving your customers what they need and addressing topics important to them, rely on us as your go-to resource for thought leadership and innovation.

Filed Under: Business Cards, Education, Folders, Labels, Marketing, Print Products, Promotional Products, Resources, Stationery

New Year, New Business Cards: Help Customers Make Meaningful Connections in 2020

Posted on January 22, 2020 Written by

The start of a new year brings new opportunities. It’s the perfect time to make changes – and one change your customers should consider is upgrading their business cards. A unique business card reflecting a company’s personality can really stand out in a stack of generic cards.

In fact, according to Entrepreneur, business cards continue to provide a vital way to distinguish brands from competitors. In face-to-face meetings, business cards are often the first time clients are exposed to a brand. And if someone passes on a card to a colleague, it’s likely the only information he or she has about the company.

So business cards need to make a powerful first impression.

We offer a wide range of solutions that can be customized to reflect any company’s distinctive brand. For example:

  • Corporate customers with high-end services or products: Consider elegant cards with a thick paper stock and raised printing. Our Raised Foil Business Cards are available with a variety of foil colors options, and the shimmering effect can serve either as a stylish accent or the centerpiece of the design.
  • Fashionable, trendy businesses: Offer business cards with a distinguishing colored core that grab attention. Plus, our Crystal White Glitter Color Core Business Cards have a sparkly finish, and at a 45 pt. thickness they are sure to stand out.
  • Customers in creative fields: Propose an eye-catching shape – such as a circle or oval – to differentiate your customer’s company. We offer Shaped Full Color Business Cards in six silhouettes. There’s no rule that says you have to stick to rectangles!
  • Edgy companies promoting innovation: Recommend raised spot gloss. This specialized printing process really packs a punch whether it’s used to emphasize important elements or used as a design element on its own. Our Raised Spot Gloss Business Cards bring designs to new heights.

A professional and creative business card leaves a lasting impression. To quote the author of the Entrepreneur article, “The physical exchange and engagement creates a connection that can’t be recreated by LinkedIn or your website.” You can help your customers reach their customers – and their 2020 business goals – with our new modern offerings.

What business cards have caught your customers’ eyes recently? We’d love to hear more in the comments below.

Filed Under: Business Cards, Marketing, News, Print Products, Stationery

5 Creative Holiday Uses for Business Cards

Posted on December 11, 2019 Written by

The holiday season is here, and your customers probably have a checklist. Send out greeting cards? Check. Decorate a tree? Check. Purchase gifts? Check. But have they considered adding business cards to their checklist?

The business card might seem like an everyday item—and it is a business essential for a reason—but it can also be a small canvas for big holiday plans. Because of the wide variety of stock options available for business cards and the variety of print options, business cards could be an ideal addition to your customer’s holiday season when they are used creatively. Even better, you’ll save instantly on business card shipping throughout December. Here are our five creative ideas for using business cards in the holiday season.

Drink Tickets
Is your customer hosting an event for the holiday season? Whether they are hosting a New Year’s Eve bash, celebrating the holidays with employees or hosting a fundraiser for a good cause, drink tickets could be a must-have element of the evening. Business cards make ideal drink tickets because they are pocket-sized and easy to personalize to match any event décor.

Gift Tags
Whether your customer is creating a gift for top clients, employees, or simply friends or family, a business card could be a creative gift tag option with flair. Not only can they easily be branded for your customer’s business gifts, but they can easily be taped or tied in place with ease. Gift tags can also be printed to match event décor to add an instant finishing touch to door prizes and gifts alike. – Check out our Shaped business cards for more ideas.

Coupons
Holiday sales and special offers are a hallmark of the season, and business cards make ideal colorful coupons that can be sent alongside invoices, scattered on tables at storefronts, or stacked by the register. Your customer could also give these coupons as a gift for customers who make holiday season purchases and to encourage them to start the New Year with another purchase.

Business Cards for Santa
Does your customer want to add an extra touch to Santa’s presence at their retail location? They should consider creating business cards for him! Full color print will make them festive, and these business cards could even point kids to a Santa phone number for an extra surprise.

Event Favors and Easy-to-Distribute Gifts
Is your customer looking for a lightweight favor or gift that they can give out at large events or send to a large group of their clients? Magnetic business cards are a fun option that is a colorful surprise they’ll appreciate now and may keep for weeks and months to come.

Want one more reason to order business cards for the holiday season? You’re in luck! Business cards and other Stationery items have 50% off shipping through December! These savings will be applied automatically for online orders. Be sure to place your order by December 31st to save.

Do your customers get creative with business cards during the holiday season? We’d love to see your creative uses in the comments below.

Filed Under: Business Cards, Design, Education, Marketing, News, Resources

Is it Time for Your Customers to Reorder?

Posted on November 21, 2019 Written by

The New Year is fast approaching, and that means it’s time for your customers to reorder the print pieces they rely on! Whether their print needs an update before 2020 or they want to freshen things up, it’s a great time for them to reorder the pieces they use every day. It’s also a good time for you to remind your customers of the products they might want before January. Here’s a checklist of the things your customers should consider reordering before the New Year.

Stamps and Embossers
Stamps and embossers are some of the most common products that need to be reordered before the New Year. From notary stamps and embossers that require updating to dater stamps that end in 2018, freshening up your customer’s stamps is a good way to ensure that they have everything they need on January 1st.

Business Cards
Whether your customer has updated their branding or just wants to ensure that they have enough on hand, the end of the year is a good time for them to place an order for updated business cards. It’s a good time for customers to update these business essentials with new job titles, updated photographs, and other important details.

Promotional Products
If your customer’s tradeshow schedule is anything like ours, they’ll probably try to start the year strong with event attendance. This means that it is an essential time to update their promotional products! Not only does this give them a chance to replenish their stock after holiday giving, but it will also give them the chance to consider new promotional products for 2020. And, speaking of promotional products…

Calendars
Whether your customer keeps branded calendars in the office or wants to create a promotional piece that will last throughout the year, calendars are a great option. Ordering soon will ensure that they will give 365 days of marketing impressions.

Awards
The end of the year is also a great time to update awards. If your customers have an employee of the month program (or are looking to start one), the end of the year is an ideal time for them to make sure they have personalized plates for all of this past year and a new plaque for next year. Navitor’s cherry finish perpetual plaques let your customers reward their best employees every month and encourage other employees to work hard, too.

More information about Navitor’s wide range of useful products can be found on the Help and Resources page of our website. There, you can view all of our updated catalogs and see the new options and old favorites we currently offer.

Is it time for your customer to reorder? What print pieces are a yearly must-buy? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Marketing, Print Products, Promotional Products, Resources

Should Your Customer’s Stock be Sturdier? The Benefits of Bringing in a Heavyweight

Posted on August 22, 2019 Written by

Your customer has a lot of stock options to choose from when creating their print piece. Do they want something lightweight and budget–friendly, or do they want to invest in something heavier? With so many options to choose from, it’s important for them to know the benefits of investing in a heavier stock—that’s why we’re breaking down the benefits of using a thick or sturdy stock for business cards, postcards, announcements, and more.

Benefits By the Numbers
What do statistics say about the importance of heavyweight papers? According to WestRock, they had had a lot to say. Their research indicates that, when it comes to direct mail pieces, thicker and sturdier stock definitely wins out.

  • 18% of consumers said that their intent to purchase would be impacted by receiving a sturdier piece of direct mail
  • National retailers with sturdier paper saw a 38% response rate

Getting Noticed
Thicker stocks aren’t just great for postcards—they’re a surefire way to get a wide variety of print pieces noticed! One of the reasons for this is that thicker stock makes your customer’s print piece sturdier and more durable than thinner pieces.  When they choose a durable stock, their print pieces will last longer and stick around in consumers’ wallets or mailboxes.

The Unexpected Touch
Unexpected details are always the thing that makes a print piece memorable, and stock could be the unexpected detail your customer is looking for. Imagine pulling out a stack of business cards from a trade show, for example—a pop of color from a color core stock will be immediately noticeable. Even if it’s not a color core stock, the thickest and most substantial business card will be among the first that gets noticed among the stack.

These unexpected touches don’t just get business cards noticed. We mentioned earlier that direct mail is more effective when printed on a sturdy stock, and announcements will have a memorable, luxurious feel when printed on a heavier stock.

Know Your Options
Are your customers ready to bring in a heavyweight? It’s time to introduce them to their options. Many of our cover stocks have a substantial feel, and you can check out color core and extra thick stocks for a thickness that truly stands out from the crowd. The best way for your customers to feel the difference is to see them in person, so be sure to show them samples or pull out a swatch book. If you don’t have one yet you can give our customer care team a call to request yours.

Do your customers love heavyweight stocks? Which ones are their favorites? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Design, Marketing, News, Print Products, Resources, Stationery

Matte Finishes are Anything But Dull!

Posted on August 15, 2019 Written by

matte gold foil on a legal business cardMatte finishes are back on trend, and your customers should consider them for their next print piece! Whether they love the look of an uncoated stock or are looking for a subtle touch of metal without a high gloss shine, matte finishes, here are just a few of the reasons your customers should use matte finishes for their next print piece.

Uncoated Stocks Let Texture Shine Through
If your customer is looking for a classic, elegant look, uncoated stocks bring their texture to the forefront! The texture of an uncoated stock gives it a handmade, tactile appeal that feels high end.

Uncoated stocks give your customers a variety of other benefits, too! They are easier to write on, so if your customer is hoping to include a handwritten note on their business card or to sign their announcements by hand they might want to stick to uncoated stocks. Your customer can also be sure that their print piece will look cleaner because fingerprints and smudges won’t show up after their print piece has been touched.

Uncoated Stocks and Color
In matte prints, colors are slightly more muted, giving colors and images a more natural feel. While vibrant hues are a great option for some customers, these subtler colors are a good fit for print pieces with a more muted color palette. This also gives a print piece a more classic feel instead of the sleek look of a coated stock.

Matte Foils are Subtle and Elegant
When your customers think of foil, they probably think of a shiny finish first and foremost. However, they can also choose foils that give them the look of classic gold or silver in a matte or dull finish. Our graphic designers recommend dull foils especially for markets that value a subtle and classic look with high end flair: law firms, financial institutions, and other well-established businesses.

Matte foils also add another benefit: readability. Because there is no glare on a dull foil, they are easier to read and keep your customer’s message and branding in the forefront.

Dull Foil for Designer’s Choice!
Like we mentioned before, when we talked to our team’s graphic designers they had a lot to say about the love of matte finishes. They said that they prefer dull foil because they find it more attractive and more subtle. They also said that dull foil stands out because many printers don’t offer it as an option and as a result it’s a less common finishing touch for business cards, announcements, and other print pieces.

Do your customers like matte finishes? Or do they prefer something shinier? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Design, News, Print Products, Resources, Stationery

Coming Soon to Navitor.com: Glitter Stock!

Posted on August 1, 2019 Written by

Are your customers ready to try something new? Have they been looking for an eyecatching stock that will get them noticed? Do they want to add a touch of luxury to their print order?

Have we got news for you!

Coming soon to Navitor.com is Crystal White Glitter Color Core stock. This new addition pairs the heavyweight thickness and unexpected pop of color that comes from color core stock with the sparkle of a glittered surface! Here’s what you need to know about this new option for announcements, business cards, and postcards.

Get to Know the Sparkle: Crystal White Glitter
The crystal white finish of our glitter stock is more than just sparkly. It has a subtle, iridescent look that adds depth and visual interest to the glitter finish. And we are pleased to note that the glitter stays put on the stock’s surface—this means that it won’t lose its sparkle before it’s been handed to the customer.

The glitter also adds a textured surface to any business card, announcement, or postcard that uses glitter stock, adding an extra touch of tactile appeal. This means that when a design features heavy ink coverage and the glitter itself is covered by that ink, there is an appealing textured surface on those areas.

We are debuting Crystal White Glitter as a color core stock, so not only will your customer’s print order include a striking touch of sparkle but it will also feature their choice of five colored cores. And because of the colored core, Crystal White Glitter Color Core stock will weigh in at an impressive 45pt. thickness that is sure to stand out from the crowd.

Truly New!
We understand that your customers want to stand out, and that’s why we’ve brought glitter stock into our offering! It’s truly new to the personalized print market and will make your customer’s business card, announcement, or postcard stand out even more because of that.

Want to know more? Before this new stock goes live on Navitor.com, you can click here to download a free PDF flyer for more information. Be sure to update your email subscriptions, too, so that you won’t miss out on the email when this new stock is available for purchase.

Are you excited about our new Crystal White Glitter Color Core stock? Do you have customers who have been looking for that bit of extra sparkle? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Education, News, Print Products, Resources, Stationery

Doing More With Less: Creating Great Minimalist Design

Posted on July 26, 2019 Written by

do more with less minimalism for personalized print typographyMinimalism has been on trend for some time, and if your customers come to you to ask for your design advice you want to create something eye catching. If what they’re looking for is minimalism, you need to ensure that your design does more with less. Here are our tips for achieving great minimalist design.

Highlight What’s Most Important
Minimalist design relies on choosing only the most important details and leaving the rest behind. If you’re creating a design for your customers, be sure that they pick the information that’s essential. For event invitations, that’s the information necessary for RSVPing and attending. For a business card, that’s your customer’s essential contact information. Use those details as the foundation of the design.

And stick to what’s most important in terms of color, too! Focus on your customer’s brand colors or the colors for their event to ensure that their minimalist design contributes to a cohesive overall look.

If you’re looking for some design inspiration, check out this post from 1st Web Designer to look at some eyecatching minimalist business cards.

Embrace the Unexpected Detail
Sometimes, an unexpected detail is what you need to make minimalism really work for your customer’s print order. A touch of spot gloss or raised print can add unexpected texture. A heavyweight stock can catch attention immediately. A pop of bright, branded color in an otherwise muted business card will stand out all the more because of the minimalist design.

Choose Just the Right Stock
Because minimalist design is focused on only the most important details, your customer’s stock choice is even more important. Minimal designs let the space around the text do much of the talking—and that can make an impact that’s anything but minimal! Minimalist designs allow the texture of the stock to take center stage, whether the stock is smooth and sleek or features a subtle texture with handmade appeal.

Stock can also be the source of those unexpected details I mentioned before. A subtle shimmer from a pearlized stock adds a luminous touch. An extra thick stock has a surprising heft when held. And for an additional pop of color, consider color core stock.

Consider The Print Process
Minimalist design is also a chance for your customers to use print processes that add an extra touch of professionalism to their design. Full color print is a great option for many customers, but when your customers are interested in minimalist design they should consider the many other options available to them.

Thermography is a great place to start. Whether paired with full color print or spot color, thermography adds depth and texture to your customer’s design. That texture can add a lot of interest to their print piece.

Speaking of depth, for a truly extraordinary finishing touch, consider enhanced finishes. Spot gloss and raised spot gloss can be used to enhance your customer’s minimalist design or on their own for a subtle, shiny look. Raised foil creates a classic metallic look with style.

Do your customers love the look of minimalism? What details are their favorites? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Design, Education, Folders, Labels, News, Print Products, Promotional Products, Stationery

Print to Add Polish to Nonprofit Fundraisers

Posted on July 24, 2019 Written by

Nonprofits of all sorts will soon be hosting the last outdoor fundraisers of the year, and just as soon they will be preparing for the events they host at the end of the year. When they’re planning their events, they should also be planning the print that adds a great finishing touch to their fundraisers. Here are our choices for the print pieces that will add profit to your customer’s next nonprofit fundraiser.

Posters
Are your customers trying to get the word out to a wider audience? Posters could be the best way to raise interest in their community events! And with a variety of quantities available, posters could also be a colorful addition to event promotion even in smaller communities.

Announcements and Postcards
Some of your customers’ events focus on previous donors or top donors, and announcements and postcards are a great way to add polish to those event invitations. Choose postcards for a more informal feel, or use announcements to make the occasion feel a little extra special.

Brochures, Rack Cards and Sales Sheets
Whether your customer wants to include them with a mailing or wants a piece to show donors what their gifts will be doing, informational pieces are an essential way to get the word out about the good work that they do. Brochures, rack cards, and sales sheets are classic pieces that can include text to show off essential statistics or photographs that highlight the people who benefit from a nonprofit’s work.

Event Tickets
If your customer is hosting a raffle or fundraising event, event tickets are essential! These tickets feature practical details like perforated ends for easy raffle use and numbering to make it easy to keep track of attendees. Even better, when your customer chooses full color print they can help make their nonprofit’s branding more memorable.

Folders
Whether it’s organizing instructions for volunteers, putting together forms and information for donors, or keeping documents organized afterward, branded folders are a good way to keep organized. As a bonus, using branded folders is a good way to add that extra touch of professional polish to every document.

Badges
Speaking of event volunteers, badges are a great way to show which people at your customer’s event are working and which are simply attending. Choose labels as temporary name tags for events with a lot of short-term volunteers, or consider window badges, chalk badges or erasable badges  for flexible badges that can be used at event after event.

Banners, Signs and Other Décor
Once your customers are actually at their event, indoors or out, it’s time to personalize the space. Banners are a great fit for events indoors or out, adding a splash of color in your customer’s choice of a variety of styles. Freestanding a-frame signage can guide attendees through buildings, personalize stages and accent sidewalks outside outdoor event venues.

Do you work with customers in the nonprofit sector? Which print products are their favorites? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Folders, Labels, Marketing, News, Print Products, Promotional Products, Resources, Stationery
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