The Power of Print in Higher Education Marketing

The higher education market has become increasingly competitive as schools vie for a shrinking pool of prospective students. Print plays a big role in today’s higher education marketing campaigns because it works. It remains the foundation upon which multi-generational marketing is built.

The audience is larger than you think

Prospective and enrolled students aren’t the only audience that higher ed institutions must reach. Community members, businesses, parents, alumni, donors, faculty and staff comprise a school’s broader support network. Colleges and universities have a unique challenge when it comes to developing a brand that appeals to a wide-ranging network of audiences and generations: to reach many and to resonate deeply. Whether it is promoting online education programs, increasing application and enrollment rates, engaging non-traditional learners, informing accepted students, promoting campus events, motivating current students, or engaging with alumni, strategic and integrated solutions are the right answer.

Cross-channel marketing

Not only is print a tactile and personal experience, but its message to a specific audience also can be amplified through digital media. And in higher education marketing, it’s more powerful than ever. Colleges and universities have been harnessing this power of print in reaching new students, their parents and other audiences for as long as they’ve been around. Utilizing tactics like personalized direct mail, marketing materials, fundraising campaigns and signage, higher ed institutions are well-versed at connecting and engaging with their extensive network. And with “digital fatigue” becoming a major concern, audiences appreciate the lasting tactile experience that a quality print piece delivers.

Anyone doing it on their own?

While some colleges and universities have on-site print shops, they’re often not the best fit for large-scale print campaigns. The vast array of print products used in higher education marketing makes it difficult for in-house shops to handle both the volume and the varied/complex processes required. Some of the more complex or long-run products that need an experienced partner often include:

  • Variable Data Postcards
  • Envelopes
  • Folders
  • Booklets
  • Calendars
  • Badges
  • Architectural Signage
  • Window, Wall and Floor Decals
  • Large Format Signage
  • Awards and Gifts
  • Promotional Products
  • Labels and Packaging

Having a trusted resource that helps plan, execute and deliver multiple elements within the marketing program saves the day. From prepress through digital and offset printing, finishing, kitting and shipping, a trusted partner helps take the complexity out of the print experience and delivers quality results.

The bottom line

Higher education marketing influences audiences at every level, from attracting prospective students to enhancing the enrolled student’s experience while on campus and encouraging alumni engagement. It can also be instrumental in drawing top-tier staff and donors. Print marketing is vital in order to make the greatest impact. Education institutions need marketing support from vendor partners that not only offer expansive print marketing capabilities but also provide personalized service, integrated solutions, and quick turns, all competitively priced.

To learn more about how Navitor can help you, we’ve compiled support materials like our Education Sale SheetProduct Images, and Education Social Toolkit content that you can use to go to market today. Check out all the material on Education and more on our Content Calendar page here.

Trading Cards – this summer’s surprise hit!

In the world of marketing, staying ahead of the curve is essential to capture the attention of customers and promote brands effectively. Unexpectedly, trading cards have emerged as the biggest summer growth product, with orders increasing exponentially. These versatile collectibles are not just for hobbyists and sports enthusiasts; they have become a powerful tool for businesses and communities to boost their marketing efforts.

Creative uses of trading cards:

  • Promoting local sports teams – trading cards featuring local athletes and team stats can be distributed at games or sold in stores.
  • Announcing big events – create limited-edition trading cards to announce significant events, festivals, or concerts, adding an element of exclusivity.
  • Community activities or groups – celebrate community members’ achievements or highlight local initiatives on trading cards using “did you know” facts about the area.
  • Breweries and wineries – design unique trading cards showcasing various brews or wine varieties, encouraging customers to collect them and explore available offerings. These are also fun ways to add to the packaging at the counter, or to your displays in the store.
  • Pets – appeal to pet lovers for the shelter animals to promote adoption by putting their faces and names with adoption instructions or donation needs.
  • Clubs – whether it’s a book club, hobby group, or fitness class, custom trading cards can unite members and promote a sense of belonging. Cards can be instructional (the cards you get are the exercises you have to do) or inspirational (each class has a theme promoting wellness or balance).
  • Local fire, EMS, ambulance, and police – honor local heroes by creating trading cards that showcase their bravery and service to the community with facts and stats about their organization.

BONUS! A clever promotional idea

Capitalize on the trading card trend by offering a discount to your customers if they include your logo on the cards. This mutually beneficial strategy maximizes marketing exposure for both you and your customers.

How to order online

Ordering trading cards through Navitor’s platform is quick and easy.

  1. Just visit and select the “Multiple Designs” option. Specify the number of unique designs you want for your order. For example, if you have five designs and want 100 cards for each design, note “5” in the “Number of Designs” field and select “100” in the “Select Quantity” field.

Personalization and approval process

  1. Each trading card can be personalized with interesting stats, Q&As, and variable images. Upload your artwork into the tool for Product 1, Product 2, Product 3, etc. PDF proofs can be emailed to customers for approval.
  2. After thorough review and approval, check “I accept and approve my artwork”, and click NEXT in the order to save your project in your cart. Once all fully approved, then you can check out!

Fast shipping and completion

Navitor’s efficient production process ensures that trading cards ship within two days of placing the order, so you’ll get your order fast!

The takeaway

If your customers are looking to enhance their marketing game, have them consider trading cards. Embrace the trend. Order custom trading cards from Navitor today and unlock the potential of this exciting marketing medium.

Top 12 Questions about Outdoor Banners

There’s no denying the impact that signs and banners have when it comes to advertising and marketing – they capture attention, communicate messages, and drive results. Some of the advantages of these marketing powerhouses to amplify a brand’s visibility include:

  • Grabbing attention and increasing visibility
  • Reinforcing brand identity and awareness
  • Providing versatility and adaptability of messaging
  • Enhancing offline and online integration

By understanding the different aspects of outdoor banners, such as size, materials, and installation methods, you can make informed decisions to create impactful displays that meet your customer’s specific needs. Whether for a business promotion, event, or personal use, outdoor banners offer versatility and customization options to enhance visibility and reach. We answered the most commonly asked questions about outdoor banners:


Q. What are the most popular material choices for outdoor banners?

A. The most popular banner material for both indoor and outdoor use is 15-ounce scrim. It offers durability and versatility. When selecting an outdoor banner, consider the location and placement. If you anticipate high winds or need to hang the banner between two structures, a mesh banner is recommended to allow airflow. The expected duration of banner use also affects the choice of material and finishing options. A 15-ounce scrim vinyl banner with no weld may suffice for a summer period against a flat rigid surface. For longer-term solutions, heat-welded edges can strengthen the banner to withstand various elements.

Q. What size should an outdoor banner be?

A. The size of an outdoor banner depends on the intended location and purpose. Outdoor banners can be customized to meet specific requirements, ensuring optimal visibility and impact.

Q. What are the most popular banner sizes?

A. The most popular banner sizes are typically 2×4 feet and 3×6 feet. However, customization options allow you to select the size that best suits your needs.

Q. How do I print a large banner?

A. Large banners are typically printed on latex or UV gel ink presses, offering vibrant and durable prints. Our printing capabilities allow us to produce banners between 4-8 feet in length, but we can also accommodate longer lengths for special projects, such as 10-20 feet.

Q. What is the maximum size of a banner?

A. The width of banners we produce typically starts at around 24″ and can go up to 60″ depending on the material. Not all materials are available in all sizes. Regarding length, banners are typically between 4-8 feet, but longer banners up to 10-20 feet can be produced for special projects.

Q. Where should I put a banner?

A. Banners can be placed virtually anywhere. With a wide range of material options and hanging methods available, banners offer versatility in their placement.

Q. Where is the BEST location for a banner?

A. Banners can be used or hung in various locations. The ideal location depends on your specific needs. Whether it’s a wall, window, fence, or pole, we can help you find the best banner option based on your intended use and location.

Q. What is the best way to put up a banner?

A. The method of hanging a banner depends on its location. For windows, attaching suction cups to grommets or hanging tabs can be effective. If you’re hanging on a pole or rod, a banner with a pole pocket can be used. Bungee cords are suitable for hanging on a fence, while ropes or adhesive strips are practical for wall-mounted banners.

Q. How much does it cost to put up banners?

A. The cost of banner installation varies based on several factors, including size, location, and complexity. While we don’t handle installations directly, we work with independent installation companies to assist our customers. For the average person, our banners are designed to be easy to put up using grommets and hanging tabs. Simple methods like using ropes, suction cups, or bungees to secure the banners to grommets or hanging tabs are effective for attaching them to surfaces, poles, or fences.

Q. Is there a budget banner type vs. a higher-end one?

A. Yes, there are various material and finishing options for banners. We offer a value banner, which is more suitable for indoor use but can also be used outdoors for short-term applications. While this is the most cost-effective option, it may not be suitable for all applications. Durable banners and mesh banners are higher in price but offer stronger materials and finishing options, making them more versatile and durable for both indoor and outdoor use. The choice depends on the location and expectations for the banner’s application.

Q. Can I upload my own design?

A. Absolutely! We welcome customers to upload their own designs for banners. This allows for greater personalization and ensures that the banner aligns perfectly with your branding and message.

Q. What resolution should I use for an outdoor banner?

A. For all full-color products, a minimum of 300 dpi is recommended.


In conclusion

In a digital era dominated by screens and pixels, the value of physical advertising should not be underestimated. Indoor and outdoor signs and banners possess numerous benefits that can significantly enhance any size business’ marketing strategies. By leveraging their versatility and adaptability, you can effectively expand a brand’s reach, engage target audiences, and drive meaningful results in today’s competitive market. We’re happy to help you make well-informed decisions when planning your next banner project. Contact us today and let’s reach max visibility.

The 6 biggest benefits of signs and banners

In today’s fast-paced digital world, where online marketing dominates the landscape, it’s easy to overlook the enduring power of physical advertising. However, signs and banners remain highly effective marketing tools that can capture attention, communicate messages, and drive results. Whether placed indoors or outdoors, these visual aids possess numerous benefits that can enhance marketing strategies. Let’s explore the advantages of utilizing these marketing powerhouses and how they can amplify a brand’s visibility and impact.

Grab attention and increase visibility

One of the primary advantages of signs and banners is their ability to grab attention in a crowded environment. Both indoors and outdoors, eye-catching visuals and compelling messages displayed on signs can immediately attract the gaze of passersby. By strategically placing signs in high-traffic areas, you can significantly increase a brand’s visibility and ensure that the message reaches a broader audience.

Reinforce brand identity and awareness

Signs and banners provide an excellent opportunity to reinforce a brand’s identity and create a lasting impression on potential customers. With consistent branding elements such as logos, color schemes, and typography, you can strengthen brand recognition and recall. By incorporating a brand’s personality and key messages into these physical marketing materials, a memorable presence is established that fosters brand loyalty and trust.

Versatility and adaptability

One of the greatest strengths of signs and banners is their versatility and adaptability to various marketing approaches. Indoor signs can be utilized within retail spaces, trade shows, conferences, and events, serving as powerful tools to guide customers, showcase promotions, or highlight new products. Outdoor banners, on the other hand, can be employed in high-traffic areas, on the sides of buildings, or at outdoor events, effectively capturing the attention of a broader audience. The flexibility to adjust their placement and messaging according to campaign goals makes signs and banners a valuable asset for any marketing strategy.

Cost-effective marketing solution

Compared to many other marketing channels, signs and banners are a cost-effective solution that can provide a significant return on investment. Once designed and produced, they require minimal ongoing expenses and can be reused for multiple campaigns or events. Additionally, the durability of quality signage ensures longevity, allowing messages to reach audiences over an extended period. With proper maintenance, signs and banners can serve as a long-term marketing investment, delivering value well beyond their initial creation.

Local targeting and community engagement

For businesses targeting local communities, signs and banners are invaluable tools for reaching the intended audience. By placing signage in specific geographic locations, offerings can be effectively communicated to the local population. Whether it’s promoting a new store opening or announcing a community event, signs and banners have the ability to connect with people at a grassroots level, fostering a sense of community engagement and loyalty.

Enhance offline and online integration

Contrary to popular belief, signs and banners can seamlessly integrate with digital marketing efforts as well. By incorporating QR codes, hashtags, or social media handles on signage, the gap between offline and online marketing channels is bridged. This integration allows customers to easily access more information, engage with a brand on social platforms, or participate in online promotions. By leveraging the power of both physical and digital marketing, a cohesive and holistic brand experience is created.

The takeaway

Indoor and outdoor signage brings high-value benefits that can considerably enhance a brand’s marketing strategy. Signs and banners have the ability to grab attention, reinforce brand identity, adapt to different environments, provide cost-effective solutions, target local communities, and seamlessly integrate with an online presence. To dive deeper into the different aspects of outdoor banners, such as size, materials, and installation methods, check out our answers to the most commonly asked questions in part two of this blog series.


In the world of business and office supplies, efficiency and convenience are key factors in ensuring smooth operations. Expanding product lines to improve efficiencies and convenience is an all-around win for manufacturers, resellers and distributors, as well as the end-customers. Our teams have been hard at work improving mechanisms, ink formulation and release in new and refreshed stamp lines that we know your customers will love.

1. 2000 Plus® self-inking stamps get a makeover

We made them even better. The introduction of our all-new PrintPro™ Series stamp line is designed to revolutionize the stamping experience, offering users unparalleled convenience, speed, and accuracy. By combining user-friendly features with a wide range of customization options, this new line is set to meet all stamping needs effectively. With a total of 19 different sizes available, your customers will have ample choices to find the perfect fit for their requirements.

2. Eco-friendly construction

One of the most significant improvements with the PrintPro line is the focus on environmental sustainability. The majority of housings in this new line are produced with net-zero carbon dioxide emission, and are made from up to 75% post-consumer recycled content, making them eco-friendly and reducing their impact on the environment. This commitment to sustainability aligns with the growing awareness and importance of eco-conscious practices in the business world. 

3. Ink enhancements

In addition to its environmental benefits, the PrintPro line also features an improved ink formulation and release mechanism. These enhancements lead to richer color and more consistent impression quality, ensuring that every stamped document or package leaves a professional and visually appealing mark.

4. Mount upgrades

The core sizes in the PrintPro line also come with a new single-locking mechanism on the back of the handle. This feature enhances usability and prevents accidental smudging or unwanted impressions, allowing users to stamp with confidence and precision.

5. New product, same price

Sometimes, up leveling means new numbers, new SKUs, and new order processes. But not in this case. We’ve upgraded the products with no change to manufacturing/production SKUs or reseller/customer SKUs, keeping it Simple Simon. And there has been no change in pricing.

6. The pre-inked line is upgraded, too!

Besides enhancements to the self-inking line, we have also made improvements to our pre-inked line. The 2000 Plus HD Pre-Inked Stamp will be upgraded to the new 2000 Plus PI Pre-Inked Stamp. This upgrade brings benefits such as:

  • Precise and clean impressions
  • A large ink reservoir for thousands of impressions
  • Easy refilling
  • Ergonomic handle design
  • A closing cap to prevent accidental stamping and contamination

To offer customers flexibility, all the new stamp products from both the self-inking and pre-inked lines will be available with black, red, blue, green, and violet ink options. This wide selection allows users to personalize their stamped impressions while maintaining consistency and professionalism.

Additionally, keep an eye out for upcoming product improvements and new features of non-inking daters and branded mounts. The anticipated time frame for all of these changes starts now, and extends through the end of the year, with more rollouts in early 2024.

We deeply understand the importance of staying ahead of the curve and delivering innovative products to your customers. The enhancements made to our stamp lines reflect this commitment to providing value and superior performance. Our dedication to continuous improvement ensures that your customers receive the best stamping experience possible, with products that deliver precise, clean impressions time after time.

The introduction of our all-new 2000 Plus PrintPro® self-inking stamp line marks an exciting milestone in the stamping industry. With its focus on sustainability, enhanced ink formulation, improved usability, and expanded customization options, the PrintPro line sets a new standard for efficiency and performance. As businesses and individuals continue to rely on stamping solutions for their daily operations, you get to remain at the forefront, delivering your customers products that meet and exceed their expectations.

Stay tuned for future announcements about our new stamp marketing resources, including unbranded product sell sheets. These are great conversation-starters that you can personalize to engage with your customers about the new and improved stamp offering.

If you are interested in learning more about our products or becoming a Navitor member, we invite you to visit our website at

4 Major Benefits of Ordering Online

There was a time when getting wholesale printing services meant going to a brick-and-mortar facility, speaking with a staff member, and placing a manual order for whatever you needed. Seems like ancient history, doesn’t it? It’s no question that the digital age has changed the world completely, especially when it comes to our reliance on e-commerce for obtaining goods and services. Additionally, in today’s fast-paced business world, time is a valuable commodity. Ordering print products such as custom folders, custom business cards, envelopes, and brochures is a necessary task, but it can be time-consuming. Fortunately, distributors have a convenient and cost-effective option to order print products online at In case you haven’t noticed yet, we aim to make your life easier, and your business more profitable. Here are some of the benefits of ordering wholesale printing online versus calling in or emailing your orders.

Speed and Efficiency

One of the primary benefits of ordering print products online is the speed and efficiency with which you can complete the transaction. With just a few clicks, you can quickly and easily order the products you need. This process can be completed from anywhere, at any time, which is especially suitable for those who work remotely or have a busy schedule. Additionally, you can complete the entire process of looking through the options, picking what you want, paying for the order and selecting your delivery options – all online.


Ordering print products online is much more convenient than traditional ordering methods. When ordering by phone or email, you may have to wait for someone to answer the phone or respond to an email. This can take up valuable time that could be better spent on other important tasks. With online ordering, there is no waiting or delays in the ordering process. You can simply log in to and place your order whenever it is convenient for you.


Customization doesn’t have to be complex. Simplify your ordering and get the print materials you’re looking for with complete customization – while maintaining uniformity and consistency. Get the best options to suit your needs when you couple high-quality product options with a series of design tools to accompany any skill level, and you’ll quickly discover just how easy it is to customize the materials to perfectly fit the brand and message.

Cost Savings

Another significant benefit of ordering print products online is the cost savings that can be achieved. Did you know that when you call in or email a product order that can also be ordered online it’s a little more expensive? Yep, typically around $15 more. Yes that fee will ensure your artwork is correct and specs align, BUT we have online ordering through at that saves you time and eliminates the manual fee. Instead of the additional labor cost for manually processing your order, online automation saves an expense, which increases your profits.

And We’re Still There for You

Rest assured, just because you choose to save time and money with our convenient and cost-saving online ordering, that doesn’t mean that you have to say goodbye to our good old fashioned one-on-one personal service. Let’s face it, some printing projects can end up being a bit complicated, and no one wants to run into problems during the production process, but sometimes issues come up and you will find yourself in need of help. Fortunately, we give you both the ease of using online ordering, plus the personal service you deserve.

Top Products Ordered Online

Recently, we’ve made even more user friendly, and a place where you can easily find all the products we supply. Our goal has always been to provide printing excellence at superb prices, and our website has been newly renovated, helping to make pricing print, uploading artwork and ordering even more quick and simple. Our wide selection of print products covers the gamut of wholesale printing needs, and some of the top products ordered online include custom business cards, envelopes, custom folders and brochures. These products are essential for any business, and ordering them online now saves you time, money, and effort.

The Takeaways

Ordering print products online at offers many benefits to our valued distributor members. These benefits include speed and efficiency, convenience, and cost savings. By taking advantage of online ordering, you can streamline your print product ordering process and focus on other important tasks for your business. When you order your print online you don’t have to spend valuable time on the phone or waiting for quotes and news on your job. You can do everything online – from getting instant prices to uploading your artwork and arranging delivery, all from your desktop or even your phone.

For a crash course on all that our online space offers, watch the Ultimate Guide to

And don’t stop there – watch our webinar from July, Mastering Tips, Tricks, and Hacksand learn how this platform can help you save time and money while also ensuring fast, reliable delivery for your customers. Whether you’re a small business owner or a marketing professional, is your one-stop shop for personalized products that get results.

LIKE A BOSS: How to Dominate the Print Game through Company eStores

Are you looking to boost your revenue stream while bringing more convenience to your customers? Setting up an online store for your customers to easily order print products like business cards, postcards – and a bunch of other stuff – is simpler than you might think.

Old-school sales and ordering

This scenario has been played out in the wholesale printing game for decades. You have your list of repeat buyers. You reach out to them periodically to see if they need to order anything. They request a quote, you have some numbers run, you share a proposal, they review the pricing, they decide to order, they reach back out to you…whew, I’m getting tired and we’re not even to the order yet! Not to mention all the next steps, including the approval process. 

It’s a new day for ordering print

Digital rules. Selling goods online just makes ordering easier, and more than ever, people simply want the convenience of it. Ordering online eliminates many of the hassles associated with ordering print, and it’s an efficient way to save time and streamline processes. Not only does a Company eStore provide a user-friendly and seamless ordering experience for your customers, but it also brings in a steady flow of repeat web-to-print orders for you, ensuring a reliable and predictable source of income for your business.

Picture this

Your ideal customer has lots of locations, lots of employees, lots of products…. like a company with, say, 100 employees, and they are ordering things like custom business cards and custom postcards all year long. They’re doing around 20-30 orders per year. What if your customer could just order all their stuff from a site that houses it all? They click whenever they need anything, and you, well, you can spend more time prospecting. Or golfing. You choose.

Customers order a huge variety of product on these sites and here are the top three most popular: Custom Business Cards, Custom Brochures, and Custom Postcards.

Consider all of the advantages Company eStores offer

Easy ordering, seamless proofing. Sound good? But the benefits don’t stop there. A Company eStore streamlines the ordering process, reducing the need for manual data entry and minimizing the chance of errors. This means you can fulfill orders more efficiently, which allows you to take on more business and grow your customer base.

When your customers can order print quickly and easily from a custom site, you get more business. More business means more revenue…you get the picture. Here are some of the benefits Company eStore can bring to you:

  • Automation of the order process
  • Consistent revenue streams
  • Increased order accuracy
  • Repeat business
  • Easier and more economical print management
  • Increased revenue through a broad product offering
  • Increased customer retention and annuity sales over time
  • Savings on administrative expenses

But you’re not the only one benefiting. Your customers get in on the advantages too.

Why an online eStore is the way to go for your customers

A corporate or employee store carries your customer’s brand and makes ordering print products a snap for them. The advancement of online print ordering provides limitless on-demand options for your customers’ printing needs, and it benefits businesses and enterprises by providing them with: 

  • Brand control
  • Centralized procurement
  • Resource conservation
  • Flexibility
  • Faster order turn-time
  • Easy one-stop shopping

Larger companies with multiple locations, as well as franchises can utilize a custom store to save a great deal of time coordinating the distribution of new marketing materials. An online store makes it super easy for them to order, ensuring more brand consistency. All this saves them time and hassle, which in turn builds loyalty and trust in your business.

Let’s deep dive into a few of the benefits:

  1. Easy customization: With web-to-print ordering, your customer can easily customize their print materials with their company’s logo, colors, and other branding elements. They can choose from pre-designed templates or create unique designs, covering all the creative bases.
  2. Time-saving: With traditional ordering methods, there’s a lot of communication and waiting for proofs and revisions. With web-to-print ordering, changes can be made in real time and finished products are received much faster.
  3. Consistency: When ordering through a Company eStore, you can be assured that all of the print materials are consistent in design and quality, which is essential for building a strong brand (and keeping your customers happy).
  4. Cost-effective: Web-to-print ordering can be much more cost-effective than traditional methods, as it allows for bulk ordering and eliminates the need for intermediaries.
  5. Convenient: Web-to-print ordering is simply more convenient for busy professionals. They can order print materials whenever and wherever they have an internet connection, and can easily track their orders and receive notifications as things progress.

Real estate and travel industries

For businesses in the real estate and travel industries, having professional print materials like business cards and postcards is essential for promoting their brand and services. But the traditional process of ordering print materials can be time-consuming and frustrating for them, with back-and-forth communication taking up their staff’s valuable time. Web-to-print ordering through an online eStore allows them to easily customize and order their print materials from the comfort of their computer, without any of the bother of traditional ordering methods.

If you have customers in the real estate or travel industry that are in need of professional print materials, web-to-print ordering through a Company eStore is the way to go. It’s fast, easy, cost-effective, and convenient, allowing them to focus on growing their business rather than worrying about ordering print materials.

The profitable weight of customer retention

Retention Science shares that 80 percent of your future profits will come from just 20 percent of your existing customers, and repeat customers spend 33% more than existing ones. So you can see how increasing customer retention increases profits and the value of your company, and how the “stickiness” of a site fuels repeat buying. In fact, web-to-print technologies increase retention by up to 95%.

Where do you go from here?

In a flash, we can set up an employee or corporate online store tailored to your customer’s unique requirements. These are dedicated sites for each of your largest clients, branded to them, accessible 24/7, allowing effortless management of all their marketing materials in one place. So why wait?  Start exploring your options for web-to-print ordering today.Top of Form Bottom of Form

If you’d like to make your customers’ lives easier and grow your business, let’s have a quick chat. You’ll get an account review and a demo of our technology platform, built to bring you more sales. Take advantage of this revenue-boosting opportunity and set up a 15-minute flash appraisal. We’d love to show you (in just a few minutes) how to grow business quickly.

Start your Flash Appraisal

But wait! There’s more.

We also have a webinar coming up where we will dive deep into everything eStore. Our upcoming webinar, “LIKE A BOSS: How to Dominate the Print Game through Company eStores” on March 22 will show you how easy it is to set them up and answer any questions you may have. 

In conclusion

Ready to find out how easy it is to get a site set up so any one of your customers (or all of them…hey, go big or go home) can order business cards, stationery, marketing collateral and more? Set up your Company eStore today and start reaping the benefits of a streamlined, efficient, and profitable web-to-print ordering process. Your customers will thank you, and your bottom line will too!

Let’s Get Started!

How print drives traffic for the restaurant industry

Going out to eat is back in full swing. And more than 660,000 restaurants across the country are cooking up tasty fare for hungry foodies. That’s a lot of cafés, bistros, grills and diners. The landscape is a competitive one – patrons can only eat so much in a day. Restaurants have to balance keeping customers satisfied while dealing with skyrocketing prices on products and fuel. The bottom line: they need to have the highest return possible for every dollar spent. There’s no question how impactful the role of print communications is for restaurants to gain new patrons, engage their guests, encourage repeat dining and keep their eateries top of mind…and very visible.

Restaurant marketing objectives include promoting specials and events, upselling menu items, and generating a buzz, just to name a few. Print remains the go-to medium when it comes to conveying personality, telling a story, welcoming visitors and developing an ambiance. Here are five big ways that print tastefully markets restaurants of all sizes:

1. Signage

There’s no better way to turn foot traffic into sales, and transform spaces into showcases than with indoor and outdoor signage. Getting customers in the door takes bold and innovative options. Durable Banners can be hung from buildings to attract attention from a distance and Sail Signs can be positioned near a building or along a busy boulevard. Using interchangeable sign inserts to update messages on the fly, list specials and advise of open/closed seating areas or special parking areas takes full advantage of the versatility of signs. Erasable signage used as a Menu Board in a central location can work together with individual menus at tables, and Communication Boards can be used for assigning tables to wait staff or posting work schedules.

2. Labels, stickers and decals

Restaurants can shape the atmosphere, clearly direct traffic flow, and show off specials and new items with bright, full-color imagery on Window, Table and Floor Decals. Using QR Codes on decals serves up quick reference and easy online ordering. Wall Decals feature seasonal specials and easily transform the décor. Branded Labels and Stickers create a marketing message on the go. Available in a wide variety of sizes, they are perfect to have on hand to dress up various restaurant provisions like take-out boxes, paper bags, coffee cups and giveaways.

3. Print to hold on to

Brochures, postcards, flyers and door hangers are just a few examples of tangible pieces that inspire action. Take-Out Menus and Rack Cards can be placed at nearby businesses and hotels to promote patronage. Whether boosting repeat business through direct mail Postcards, canvassing entire areas with Door Hangers, or offering loyalty program perks like Fridge Magnets, the tactile nature of print keeps brands front and center while prompting response.

4. Tableside marketing

Table Tents are one of the best ways to promote special deals, recommend food combinations and show off food photography. Table tents are so prolific because they WORK! The most powerful complement to any menu, tableside marketing elements bridge the gap between print and digital, and help maximize market share. Convenient, self-standing promotional powerhouses, table tents are an exceptional way for restaurants to encourage upsells, promote new items and special deals, attract repeat business, and market products and events.

5. Branded apparel

Sometimes used to show employee appreciation and create a team environment, sometimes used to generate additional revenue streams, branded aprons, shirts, uniforms and other Apparel always creates roving marketing opportunities. Cohesiveness in dress code can improve customer experience and enhance the setting. Selling branded restaurant merchandise is a fantastic way for eateries to strengthen their connection with customers and increase sales. Sweatshirts, jackets and hats decorated with a restaurant’s logo not only make great gifts, they also help the business stay top of mind whenever a customer puts them on.

The takeaway

Even though the restaurant industry appears pretty overcrowded, promoting a brand doesn’t have to be overwhelming. There are plenty of cost-effective techniques to help restaurants get people through their doors (and coming back) so they can better stay afloat in inflationary times. Being creative and employing some of the methods above are fast tracks to satisfaction. Help restaurants meet all their marketing objectives with the product ideas and strategic solutions that we cover in our latest flyer. Download and share with your customers and prospects today!

Nonprofits: Raising Funds and Marketing Their Mission

Did you know there are 1.54 million nonprofits registered with the IRS? And since December is the most popular month for charitable giving, now is a perfect time to seek out and have some conversations with the nonprofits in and around your community.

Nonprofits by the numbers

Over 80% of all donations to charities and nonprofit organizations in the U.S. come from individuals. According to The Philanthropy Roundtable, six out of ten American households participate in some sort of charitable giving. Giving is on the rise and the tally shows total giving grew 4% year over year, revealing that Americans continued giving more generously than before the pandemic. In 2021, donors returned to their favored causes, with many of the sectors that struggled in 2020 making a recovery in 2021. The $466.23 billion contributed in 2020 was outpaced as U.S. charities received an estimated $484.85 billion in 2021. Significant increases were found in the following areas: giving to public-society benefit organizations, giving to arts, culture and humanities, and donations to environmental and animal organizations. Here are some additional stats that are good to know before consulting your customers:

  • Younger donors prefer recurring donations – almost 48% of 18- to 29-year-old donors and more than 33% of 30- to 44-year-old donors give monthly
  • Nonprofit Source reports that donors who set up some sort of recurring monthly donation give 42% more than one-time givers
  • Gen Z and Millennials want to receive updates from nonprofits at least monthly
  • Boomers are the most likely to donate to religious organizations
  • Average age of the U.S. donor is 64
  • Boomers far prefer to donate by mail than other channels
  • Boomers want to know where their money is being used – of the Boomers that stopped donating to a cause, more than 40% said it was due to feeling their money was not being used strategically

People are generally more philanthropic toward the end of their lives, when they tend to have more savings, time and motivation to help others. Giving peaks at ages 61-75, when 77% of households donate, compared to just over 60% among households headed by someone 26-45 years old. The top contributions by organization type are:

  • Religion – 27%
  • Education – 14%
  • Human Services – 13%

How you can be of service

When it comes to nonprofit organizations – whether fundraising, notifying of upcoming events, attracting sponsors or thanking donors – print continues to further worthy causes, even in a world driven by digital communications. Print materials feel more personalized; they allow nonprofits to reach precise audiences, they inform donors and volunteers, and they help bring in fundraising revenue. Segmentation and personalized campaigns will become even more targeted by marketers as we head into 2023.

Whether your nonprofit customer is preparing for an upcoming event, announcing new sponsorship opportunities, or striving to keep the general public and local communities involved in what they do, keeping the organization top-of-mind is key to getting the support it needs.

How can your customer set themselves apart and continue to grow? Below are some proven print marketing tips that will help your nonprofit customers more effectively attract supporters, engage with their donors as well as local community members and sponsors, and thank their constituents.

Tips and trends

Inflation and economic conditions have increased need and decreased buying power. Fundraising efforts must ramp up to close the gap. Attracting attention, communicating the mission, identifying staff and engaging with volunteers, donors and sponsors require an integrated approach and a versatile vendor partner. Using personalized, targeted campaigns will increase donation dollars. Bright and bold graphics on windows, floors, banners and signs will command attention, and print marketing materials like calendars, notebooks and sticky notes make ideal gifts – branded with the cause near and dear to the recipient’s heart. Plus, the practicality of them guarantees they’ll be used and appreciated.


Attract and promote sponsors with indoor and outdoor signage prior to and during charitable events. Spread the word about a campaign or event through postcards and door hangers. Let the support base know about new opportunities to give and/or volunteer with flyers, letters and brochures. Reach as many supporters and prospects as possible with yard signs, vinyl banners and A-frame signs. Digital print is perfect for creating materials and resources with multiple language versions.


Engage the community year-round, grow the donor base and update supporters with calendars, direct mail and invitations. Share facts about meeting mission goals and milestones with annual reports. Get more personal with donors, raise more revenue and retain donors by articulating what your donors care most about through segmentation and personalization. Bring in fundraising revenue and further the cause with fundraising letters or water bottle labels that include a link or QR code to the online donation form or social media accounts. This is an ideal way to bridge the gap between tactile and digital channels.

Giving Thanks

Show donors how much they are appreciated with branded promotional products or labels and stickers. Thanking and identifying donors, supporters and volunteers with branded apparel gives them an opportunity to spread the word with pride each time they wear it. Let major donors see the work they are funding with appreciation gifts in tuck boxes. Add a personal touch to thank-you notes, making donors feel more valued.

Moving forward

The strategies covered above represent some of the ways nonprofits rely on print materials to further their mission. Choosing the right partner will help your nonprofit customers find the best print marketing strategies for their messaging to ensure they get results. Together, we can help your nonprofit customers reach, raise and retain. Rely on us to help solve some of the challenges they face. Discover more detailed information on top product ideas and industry stats in our latest flyer for nonprofits.


Key Trends Creating a Stir in the Alcoholic Beverage Market

Never stagnant, the alcoholic beverage industry has proven itself to also be one of the most crisis-proof consumer goods categories. When COVID restrictions shut the doors of bars and restaurants, off-premise sales of alcohol soared. Conversely, non-alcoholic and low-alcohol beverages are growing in popularity, prevalent among Millennials and Gen Zers – who are drinking less than other generations did at their age – as well as the “sober curious.” Significant supply chain issues, climate change and even a pandemic has not slowed the growth of this resilient industry.

A market on fire

Although more and more people are becoming health-conscious, pulling back on their alcohol consumption, or stopping altogether, as well as a steady rise in the use of cannabis products, the industry remains unscathed by folks opting for drinking less. Industry experts anticipate the growth rate to be as much as or greater than four percent each year for at least the next five years. According to, the craft spirits market share is expected to increase by more than $36 billion from 2020 to 2025, and that segment’s growth momentum will accelerate at a CAGR of more than 22%

From 2001 to 2020, the winery industry gained nearly 4,000 new establishments, which represented a 371% increase. The brewery industry opened almost 4.7K new establishments (1,185%), and the distillery industry netted more than 1.1K new establishments (1,789%).

Market trends

Some very interesting developments are taking shape with beer, wine and spirits, and now more than ever, alcohol brands are being forced to re-examine their target audience, the products they offer, their image and how they are showing up in the marketplace in order to effectively compete.

Smaller portions and moderation

With the rise in cannabis consumption and the competition it brings, the alcoholic beverage industry needs to reconsider how products are packaged, and apply more thoughtful features that will appeal to customers. Cannabis is touted as a healthier alternative to alcohol, and for the beverage industry to compete, they’ll need to use strategic measures like introducing smaller packaging sizes and serving options. The industry also faces a moderation movement. By offering smaller serving options, brands can balance the consumer moderation desire in both new and mature drinkers.

Consumers are looking for ethical brands

Solidarity with local brands and businesses was a key trend during the pandemic, and is one that is closely associated with consumers’ preferences around sustainable product packaging and ethical practices. IWSR’s consumer research shows that 48% of U.S. alcohol drinkers say their purchase decisions are positively influenced by a company’s sustainability and/or their environmental initiatives. Sustainable packaging solutions have been at the top of corporate and social responsibility agendas in the drinks industry for many years. Consumers are increasingly looking for alcoholic beverage companies to show a clear commitment to sustainable practices. Local brands can reinforce their status for the long term by emphasizing sustainability, quality and community values on their packaging.

Plenty are ready for ready-to-drink

You may have noticed pre-mixed cocktails are taking over store shelves and commercial ad space. A burgeoning fourth category of alcoholic beverages, ready-to-drink (RTD) beverages, have seen sales increases from seven percent in 2019 to 11 percent for the first half of last year, with several sources indicating that the market will continue to grow. Checking out the latest goings-on inside the beer, wine and spirits industry you’ll definitely stumble across the increasing popularity of RTD selections. Interestingly, these options have been around for a long time, but they are really gaining popularity right now. To give you a better idea of just how popular alcoholic RTD beverages have become, Nielsen notes that the sales of malt-based cocktail variants have grown by 597 percent compared to last year. Also on the rise, hard seltzer RTD sales are at 193 percent growth, while canned wine sales increased by 77 percent.

Driving shelf disruption and creating a stir

In order for beverage alcohol brands to compete in an overly competitive market, deliver exceptional experiences and differentiate their brand, they must pull out all the stops at every avenue possible. Starting with labels and packaging, moving through points-of-purchase at retail stores all the way to designing the right atmosphere at on-site tasting rooms and events, print materials set the tone, build excitement, tell a story and make that vital impression with retail customers. Additionally, many alcohol brands find incredibly receptive customers at music festivals, sporting events and large seasonal gatherings. By enhancing an attendee’s enjoyment, these brands know how to secure their place in the memories of consumers. Use of their product during festive and meaningful events makes an impression that lasts.

According to Forbes, presenting a brand consistently across all platforms can increase revenue

by up to 23%. Ensuring that a brand’s products, packaging, online presence, POP advertising and marketing materials all send a uniform message about the brand’s identity and its core values is essential.

Top print products

Opportunities for print are really brewing in this market. The top print products listed below merely scratch the surface of what’s needed for the alcoholic beverage brands to show up front and center.

  • Packaging – single-serve packaging, branded cans, pouches and folded cartons for products and mix-ins
  • Labels – hang tags, bottle-neckers and stickers for branding, displaying nutritional information, QR codes and special promotions, as well as tracking ROI
  • Marketing Materials – folders, brochures, booklets, rack cards and flyers are effective tools for on-site marketing
  • Signage – interior and exterior signage to attract attention, and mass-merchandise displays to highlight specific products
  • Graphics – floor and wall graphics to market new products and for seasonal promotions, and window clings to inform consumers and advertise brands
  • Promotional Products – branded apparel, drinkware, writing instruments and bags make lasting brand impressions
  • Wraps – can wraps as an alternative to printed cans, and vehicle wraps to advertise brands while transporting

Conversational tips

To open doors and have relevant conversations with your beer, wine and spirits customers and prospects, there are a few topics you can cover with them to get a solid dialogue rolling:

  • Mention the rise in competition within the industry and externally.
  • Explain that the top buying segment is consumers aged 45-64 – which is an age group who prefers shopping in-store and physical advertisements.
  • Emphasize the increase in consumer demand for sustainable products and the need for the brands to react.
  • Learn about trending beverages in the market such as non-alcoholic, ready-to-drink and high-end spirits.

The takeaway

As we enter a new year, the trends we covered above should help you better understand the opportunities within the market and some of the challenges the alcohol industry is facing. To propel your sales within this growing market, there are a couple of next steps you can take:

  • Gather background industry information
    Research the industry and top players. Keep up with new and emerging trends. Reports like the ones on IBISWorld contain industry background info, revenue, outlook and jargon necessary to be mindful of when entering this industry for the first time.
  • Learn about innovations and trends for alcoholic beverage packaging
    With sustainability and brand image being a growing priority, offering new ways to combine aesthetics and sustainability without sacrificing quality is key. Here is an example of a website that offers a ton of good information about packaging trends.

Together, we can help your beverage alcohol industry customers get noticed and we can solve some of the challenges they face. Discover more detailed information on top product ideas and industry stats in our latest flyer for the Beer, Wine & Spirits industry.