We’ve talked through marketing strategies for spring and summer—now it’s time to plan for fall! As the weather gets cooler and the leaves start to change color, your marketing strategy has the chance to change, too! Fall is a great time to regroup … [Continue reading]
4 Sales Call Mistakes Your Customers Have Probably Heard This Week
Posted on August 28, 2019 Written by
No matter who you are talking to, a sales call can be a challenge—especially if your customer has been the recipient of several sales calls recently. Not only are you trying to make sure that your customer knows the benefits of the print you offer, … [Continue reading]
Poster vs. Poster
Posted on August 23, 2019 Written by
When you think about a poster you probably envision something pretty specific, a concert poster on a bedroom wall or a poster on a bulletin board to advertise a performance. And it can seem like posters are essentially all the same. But are they … [Continue reading]
Should Your Customer’s Stock be Sturdier? The Benefits of Bringing in a Heavyweight
Posted on August 22, 2019 Written by
Your customer has a lot of stock options to choose from when creating their print piece. Do they want something lightweight and budget-friendly, or do they want to invest in something heavier? With so many options to choose from, it’s important for … [Continue reading]
Could Your Home Office Be Better?
Posted on August 21, 2019 Written by
If you’ve ever had to spend a day working from home, you know how important it is to have your space ready for your day of work. However, it’s important to periodically take a moment to improve your workspace at home. Whether you work primarily from … [Continue reading]
4 Back-to-School Lessons You Can Use in Your Business
Posted on August 16, 2019 Written by
We talked a few weeks back about how you can go “back to school” to keep your business knowledge moving. Today we want you to think back to the lessons you learned when you were in school—and put them in practice in your business! Here are four of … [Continue reading]
Matte Finishes are Anything But Dull!
Posted on August 15, 2019 Written by
Matte finishes are back on trend, and your customers should consider them for their next print piece! Whether they love the look of an uncoated stock or are looking for a subtle touch of metal without a high gloss shine, matte finishes, here are just … [Continue reading]
Postcards Vs. Letters: Which is Better for Your Customer’s Direct Mail?
Posted on August 14, 2019 Written by
Your customer has a lot of different options for their next direct mail project. Should they print their message on letterhead and send it as a letter? Should they send out a postcard with full color flair? Which mailing will speak to their customers … [Continue reading]
Marketing: It’s Time to Shake Things Up!
Posted on August 9, 2019 Written by
Whether you’re feeling stuck in a rut with your marketing efforts or you want to reach out to a new audience, sometimes you need to shake things up with your marketing efforts! If you’re looking to make a change, here are a few tips for shaking … [Continue reading]
Labels for Nonprofits
Posted on August 8, 2019 Written by
In a world that’s constantly on the go, why settle for advertising that stays put? Get your message out and about! Cost effective and multi-functional, labels can play a supporting role in engaging donors and increasing the awareness of your cause or … [Continue reading]