Do you have a customer who is unsure about whether or not they should order folders? Folders are an ideal place for personalization in any market because they are as practical as they are versatile. Whether your customer wants the flexibility of full color or the precision of spot color print, folders can be printed to suit their brand perfectly. There are plenty of reasons why you should consider introducing your customers to custom folders on their next order!
With an average retail order value of $800, presentation folders have the opportunity to increase your profit potential. Each folder order is an important high profile, high value, high risk/high reward sale for you and your customer. Presentation folders of all sizes, certificate holders, table tents and card carriers, are all options to consider with your next customer order!
Presentation Folders are used across nearly every vertical and customer regardless of their business type. Just take a look at the businesses within your community, nearly all of these businesses require some type of folder. Here are a few of the vertical markets in your community that have a need for folders:
- Education & Academics
- Automotive
- Construction & Contractors
- Finance & Banking
- Government
- Healthcare & Medical
- And more
Want to Know More?
These aren’t the only customer groups looking for personalized folders; every customer potentially has a need for folders! We’ve created this helpful tool Keep Your Marketing On Target to help you prospect your local businesses.
Did we miss a Vertical Market that your business has been successfully selling Folders to? We’d love to continue the conversation with you in the comments below.

About 3.8 million inpatient visits and 20 million outpatients visit healthcare facilities in the United States on a daily basis. If you work with customers in the healthcare industry, every one of those millions of visits is a chance to improve patient experiences, and signage is an excellent way to create a smoother patient experience and much more! Here are six signs perfect for your customers in the healthcare industry.
Sometimes the best way to make the New Year a success is to take the best lessons from the past. With that in mind, we’re celebrating the last quarter of the year by highlighting some of our favorite articles from past Insiders. We hope this will let you start the New Year right.
Whether your business is large or small, whether you rely on an active sales force or advertise so that customers will come to you, marketing is an essential part of bringing in new customers. And, when you’re marketing, sometimes getting back to basics is the best way to keep your strategy strong. There are many must-have marketing tips—these are four of our favorites.
Listening to customer complaints is challenging but essential when doing business. We all have experience with handling an order that didn’t go quite as they expected or a shipping delay. But just as challenging—and perhaps more difficult to handle—is positive feedback. How can you build on a compliment to get better at your job? How can you use it to make the customer’s next order even better? Here are our tips for accepting positive feedback, and for building on it to lead to even more future success.