Want a closer look at which industries are buying – and how you can win more of that business? We cover sector-by-sector product bundles, pitch angles, and insights to take into client conversations.
If you want more print volume and stronger, stickier customer relationships in 2026, the secret isn’t chasing every new trend. It’s knowing which verticals are increasing their print spend – and why.
Across industries, economic pressure, digital fatigue, complex workflows, and rising expectations for personalization are pushing organizations to use print more strategically. These buyers aren’t just ordering some brochures. They’re solving real problems with durable signage, tailored communication, micro-localized updates, and tactile experiences.
Below is a deeper look at where the opportunity is growing, what each sector needs from you, and how to frame your recommendations so customers immediately understand the value you bring.
E-Commerce + Retail: High Velocity, High Opportunity
Retail moves fast – and their print needs must move with them. Rising SKU counts, constant product refreshes, and market-by-market promotions are driving a spike in demand for labels, micro signage, packaging inserts, and loyalty components.
- What to listen for:
• “We update promotions constantly.”
• “Our stores execute differently.”
• “We need better brand consistency.”
Your angle:
Position print as a flexible system, not a one-off order.
Low-minimum labels, short-run packaging components, localized signage, and quick signage swaps help retail teams stay nimble without overprinting.
The more frequently they update, the more frequently they reorder – and having access to U.S.A.-made options and fast-turn products makes those repeat cycles reliable.
Manufacturing: Compliance + Clarity Drive Print Demand
Manufacturing environments run on precision. Safety, compliance, equipment labeling, material flow, and workforce communication depend on clear, durable print.
What they buy:
• Safety signage
• Equipment IDs and durable labels
• Forms and checklists
• Packaging components for internal workflows
Your angle:
Ask about regulatory updates and onboarding challenges. When standards shift or teams grow, print usage spikes.
Manufacturers value consistency, durability, and speed. Navitor’s tough materials, made-in-America options, and dependable turn times align perfectly with their expectations.
Technology: Print That Humanizes Digital-First Brands
Tech companies compete for attention – from customers, from prospective hires, and even from their own employees. That’s why tactile, premium print is making a comeback in a space traditionally dominated by digital.
What they buy:
• Onboarding kits
• Premium collateral and sales materials
• Event and training signage
• Packaging for swag and welcome experiences
Your angle:
Tech brands want to look modern and human. Suggest high-quality finishes, textured materials, and curated kits. These pieces help digital-first companies create tangible, memorable moments that screens can’t match.
Kits and specialty items also offer strong margin opportunities for you – and Navitor’s low-minimum capability supports everything from startup-sized runs to enterprise-level rollouts.
Construction + Trades: Durable Print for Complex Worksites
Construction companies rely on clarity and visibility. As jobsites scale and compliance expectations rise, print becomes essential.
What they buy:
• Weather-resistant signage
• Branded safety materials
• Equipment tags
• Forms and inspection documents
• Wayfinding pieces
Your angle:
Lead with durability. Show samples of materials that hold up to sun, moisture, and heavy use. Reliability matters in this category – and U.S.A.-made products with strong materials make a difference.
Once a contractor trusts you for safety signage, doors open to ongoing work: site maps, vehicle decals, branded apparel, service brochures, even local hiring materials.
Nonprofits + Fundraising: Storytelling and Donor Experience Matter
Nonprofits must communicate impact clearly and emotionally – and print delivers both.
What they buy:
• Personalized donor mailers
• Remittance envelopes
• Event signage
• Storytelling kits
• Thank-you and recognition materials
Your angle:
Speak their language: connection, transparency, stewardship. Personalized print improves response rates and strengthens donor commitment. Include options like FSC-certified stocks or U.S.A.-made products – sustainability matters deeply in this sector.
Nonprofits also operate on seasonal cycles, which creates predictable and repeatable print opportunities for you.
How to Use These Insights to Win More Business
No two verticals buy print for the same reasons – but they all need a partner who can translate challenges into solutions.
Here’s how to start stronger conversations:
- Ask about their pressure points (regulations, speed, engagement, localized updates).
- Build bundles that match their workflows and budget cycles.
- Recommend low-minimum, sustainable, or fast-turn options that reduce waste and increase agility.
- Show samples – texture, durability, and quality sell themselves.
- Position print as recurring strategy, not a one-off project.
And behind every piece you sell, Navitor is there with nationwide production, low minimums, options for U.S.A.-made products, fast turns, and real humans ready to help you deliver.
About Julie Carlson-Kulla