Signs That Sell: Helping Small Businesses Get Seen with Affordable Signage

Every small business wants to be seen – especially during the holidays when every window, booth, and checkout counter is shouting for attention. That’s where you come in. As a print reseller, you’re not just selling signs – you’re selling visibility, confidence, and momentum.

Let’s talk about how you can help your clients grab the spotlight with signage that sells – and how Navitor can help you turn short-term buzz into long-term revenue.

Visibility Wins (Especially During the Holidays)

The holidays bring crowds – in stores, pop-ups, and events. That means more eyes, more potential customers, and more need for clear, compelling visuals. Your clients need signage that helps shoppers find what they’re looking for (and what they didn’t know they needed).

Here’s where you can guide them:

Window decals that tease promotions or gift ideas.
Floor decals that steer traffic or spotlight seasonal deals.
Wall decals and posters that add color, warmth, and personality to the space.

Think of these as silent salespeople. Affordable, versatile, and easy to swap out after the season. They help small businesses keep their look fresh all year round.

Turn Branding into an Experience

Great signage doesn’t just inform, it tells a story. Help your clients to think beyond the front door:

Banners and A-Frame boards that tell shoppers what’s happening before they even step inside.
Table tents that start conversations in cafes, lobbies, and event booths.
Foam board and PVC signs that deliver a bold, professional presence without the heavy price tag.

These simple, cost-effective pieces give small businesses that big-brand feel without the big-brand budget. And they’re easy to print, ship, and bundle into profit-building packages (think: banner + window decal + floor sticker bundle).

Make Every Season Sign Season

Sure, the holidays are prime time for signage. But don’t stop there. Every month brings a new reason for small businesses to promote something. Think: New Year’s promotions, spring reopenings, summer events, fall festivals, back-to-school specials… and beyond.

Encourage clients to plan ahead with signage that keeps their marketing fresh all year:

Magnetic and metal signs for reusable branding on vehicles or outdoor displays.
Plastic and metal yard signs for real estate agents, local events, and seasonal services.
Pedestal signs that rotate easily between promotions or wayfinding.

When you help clients think beyond the holidays, you move from “printer” to partner.

4 Smart Selling Strategies for Resellers

Here’s how to turn your signage know-how into stronger sales and happier customers:

Start with goals, not products. Ask what success looks like. More foot traffic? More sales? Broader awareness? Then match the right mix of signage.
Bundle up. Offer ready-made kits like “Retail Refresh” or “Holiday Pop-Up” bundles that make buying easy and value obvious.
Talk ROI. Remind them: a few smartly placed signs can drive real revenue.
Show, don’t tell. Samples close deals. Navitor’s wide signage lineup gives you the visual proof to win trust – and repeat orders.

Your Partner in Profit: Navitor

From vinyl banners and PVC signs to magnetic, metal, and yard signs, Navitor makes it easy to deliver signage that looks great, performs well, and builds profit. And since most of these products can be ordered in quantities as few as one, they’re ideal for small retailers and pop-up shops testing new ideas without overstocking.

Whether your clients are dressing up storefronts, decorating for the holidays, or rebranding for the new year, you’ll have the goods to get them seen. Because when small businesses look great, you do too.

Signs That Sell: Helping Small Businesses Get Seen with Affordable Signage