Promote Yourself, With Labels!

Posted on January 1, 2020 Written by

Looking for a fresh, new way to promote YOUR business throughout the New Year? Labels offer a cost-effective solution to getting your business in front of potential customers. Engage your audience with confidence & creativity by using labels that deliver your message when & where you need them.

  • Creatively showcase your brand while marketing goods, services & events
  • Highlight seasonal promotions/offers, events and anniversaries
  • Offer water to your customers with custom water bottle labels – keeping your brand front of mind
  • Bumper stickers and sticker sheets are great for giveaways, local parades, and tradeshows
  • Have multiple locations? Place a single label order with variable content to highlight individual storefronts
  • Track campaign effectiveness or link to your website with barcode and QR code labels

Label Works offers low minimums for projects and events of all sizes. And with many label options shipping in just 24 hours, we have a solution for even those last-minute efforts.

Being a Label Works dealer has its perks too, and here’s a nice one: as a dealer, you are eligible for 20% advertising and promotional labels for yourself! Reaching a broader client base just became easier and more affordable! As long as the label sports YOUR company name, you’ll receive a 20% discount*. Be sure to use Code: CPN-20SFP with catalog orders only.

Looking for label inspiration? Check out our selling resources for an online catalog, sales tools and so much more. As always, if you need label or pricing help, please contact Label Works at 800.522.3558 or customercare@labelworks.com. We’re here to answer any of your label questions!

*Label must have dealer’s name on it. Valid on label orders only. The discount does not apply to shipping. Code valid until 12/31/2020.

Filed Under: Labels, Marketing, News

Tradeshows 2020

Posted on December 27, 2019 Written by


ASI Orlando
When: January 4th-6th
Where: The Orange County Convention Center, Halls A3-B2 in Orlando, Florida
Visit us at Booth Number: 1433

 


PPAI Las Vegas
When: January 12th-16th
Where: The Mandalay Bay Convention Center in Las Vegas, Nevada
Visit us at Booth Number: 6132

 


ASI Fort Worth
When: February 3rd-5th
Where: The Fort Worth Convention Center, Halls A-F in Fort Worth, Texas
Visit us at Booth Number: 922

Filed Under: News, Resources

We Love Print

Posted on December 19, 2019 Written by

There’s a lot to love about print, from the subtle look of embossing to the texture of a particularly well-chosen stock to the ability to personalize cups, pens, and much more. To celebrate the holidays and our love of print, I talked to a number of members of the Navitor team and asked them what they love about print.

What did they love most?

infographicWhat do you love about print? Did any of these quotes hit home with you, or is there another product you particularly love? Tell us about it in the comments below.

Filed Under: Design, Misc, News, Print Products

Navitor.com a Year in Review

Posted on December 12, 2019 Written by

With the year coming to close, we wanted to do a wrap up of all the new products and features that have been added to Navitor.com this year.

New product additions:

  • Enhanced Finishes- Raised Foil, Raised Spot Gloss, Spot Gloss available on Announcements, Business Cards and Postcards
  • Hang Tags
  • Shaped Business Cards
  • Holiday Greetings
  • Stainless Insulated Tumbler
  • Spot Color Announcements
  • Spot Door Hangers
  • Additional Color Stock Pairing for Signs and Badges
  • Stock Additions to:
    • Blank letterhead
    • Full Color and Spot Color letterhead
    • Brochures
    • Sales Sheets
    • Stationery Envelopes
    • Glitter Stock: Business Cards, Post Cards and Announcements

New Features:

  • Mulit Design Ordering
  • Coupons
  • Additional Sales Flyers and Tools

We look forward to bringing you even more features and additions in 2020!

Filed Under: Education, News, Print Products, Resources

5 Creative Holiday Uses for Business Cards

Posted on December 11, 2019 Written by

The holiday season is here, and your customers probably have a checklist. Send out greeting cards? Check. Decorate a tree? Check. Purchase gifts? Check. But have they considered adding business cards to their checklist?

The business card might seem like an everyday item—and it is a business essential for a reason—but it can also be a small canvas for big holiday plans. Because of the wide variety of stock options available for business cards and the variety of print options, business cards could be an ideal addition to your customer’s holiday season when they are used creatively. Even better, you’ll save instantly on business card shipping throughout December. Here are our five creative ideas for using business cards in the holiday season.

Drink Tickets
Is your customer hosting an event for the holiday season? Whether they are hosting a New Year’s Eve bash, celebrating the holidays with employees or hosting a fundraiser for a good cause, drink tickets could be a must-have element of the evening. Business cards make ideal drink tickets because they are pocket-sized and easy to personalize to match any event décor.

Gift Tags
Whether your customer is creating a gift for top clients, employees, or simply friends or family, a business card could be a creative gift tag option with flair. Not only can they easily be branded for your customer’s business gifts, but they can easily be taped or tied in place with ease. Gift tags can also be printed to match event décor to add an instant finishing touch to door prizes and gifts alike. – Check out our Shaped business cards for more ideas.

Coupons
Holiday sales and special offers are a hallmark of the season, and business cards make ideal colorful coupons that can be sent alongside invoices, scattered on tables at storefronts, or stacked by the register. Your customer could also give these coupons as a gift for customers who make holiday season purchases and to encourage them to start the New Year with another purchase.

Business Cards for Santa
Does your customer want to add an extra touch to Santa’s presence at their retail location? They should consider creating business cards for him! Full color print will make them festive, and these business cards could even point kids to a Santa phone number for an extra surprise.

Event Favors and Easy-to-Distribute Gifts
Is your customer looking for a lightweight favor or gift that they can give out at large events or send to a large group of their clients? Magnetic business cards are a fun option that is a colorful surprise they’ll appreciate now and may keep for weeks and months to come.

Want one more reason to order business cards for the holiday season? You’re in luck! Business cards and other Stationery items have 50% off shipping through December! These savings will be applied automatically for online orders. Be sure to place your order by December 31st to save.

Do your customers get creative with business cards during the holiday season? We’d love to see your creative uses in the comments below.

Filed Under: Business Cards, Design, Education, Marketing, News, Resources

Something New on Navitor.com

Posted on December 6, 2019 Written by

We are continuing to make our website the best ordering tool for you. The upcoming release the evening of December 12th, will introduce the new feature of Coupons!

You will notice that when you log in you have a new feature on the My Account page, a new area for coupons.

When you have coupons available to use they will display in this area.

With each coupon, you can click on the code to open a new page that will display more information about the coupon.

  • You can view what the coupon is valid for
  • View the end date of the coupon
  • View the max uses of the coupon
  • View the number of times that the coupon has been used

There will be instances that you may have a coupon available to use that we provided to you that may not display in the coupon area, however, the coupon will be valid when you enter the code in the shopping cart.

In the shopping cart there is also an option to View All Coupons when this is clicked, a new window will appear with the available coupons. Simply click on the coupon that applies to your cart and the coupon will automatically be added.

And we’re not done yet. We have many more enhancements planned throughout the next year and beyond. Remember to check back in the beginning of January to view all of the new 2020 catalogs! Please let us know what you think of the site — as well as any suggestions you have for making Navitor.com better.

Filed Under: Education, Marketing, Misc, News, Resources

Introducing The 2020 Label Works Catalog

Posted on December 5, 2019 Written by

We’re excited to share our 2020 Label Works custom labels catalog with you! While we’ve maintained the offering you loved from last year, we’ve also expanded and added new features. PLUS, we’ve wrapped it up in a fresh, new look!

Here’s a quick overview of what’s new for 2020:

  • Expanded Most Popular 24 Hour FasTurn® Label offering
    • 1-3 color imprint now available
    • Additional shapes, sizes and stocks added
    • Increased Process Color offering
  • NEW! Silver Film BOPP Stock
    • A standard stock for ALL 24 Hour FasTurn® Labels – no upcharge!
  • Lowered freeform™ Laser Cut Labels pricing on both Indoor & Outdoor offerings – plus, still the fastest production time in the industry
  • NEW! Reflective Labels
    • Great for high visibility in low-light or dark conditions
    • Long range scanning, perfect for warehouses

Just can’t wait to receive yours? View the 2020 Label Works e-catalog now

As always, give us a call at 1.800.522.3558 or email us at customercare@labelworks.com if you can’t find what you’re looking for; our capabilities stretch far beyond the scope of our catalog offering. Lean on Label Works to be your experts in delivering exactly what your customer is looking for!

Filed Under: Education, Labels, Marketing, News, Resources

Pantone Announces 2020 Color of the Year

Posted on December 4, 2019 Written by

Pantone, the leading authority in color, has announced their choice for color of the year in 2020: Classic Blue (PANTONE 19-4052)! A timeless and enduring blue hue is elegant in its simplicity and satisfies our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

What Does Pantone Say?
According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, this color is the constancy and confidence needed for the New Year. “We are living in a time that requires trust and faith,” says Eiseman. “Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation.”

Eiseman also says that the 2020 color of the year is a boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”

A Dependable and Stable Foundation in Design
Incorporating the color of the year into print and design is a great way to keep things focused and help bring clarity to your design, and “dependability” is the name of the game with this reflective blue tone. Its sense of peace and tranquility offers refuge to the human spirit.

If your customers want to pair Classic Blue with another color, they’re in luck. Pantone has a number of suggestions for color pairings when your customer is creating their print. From cool blue pairings and an array of warm and soothing shades to help induce a gently calming effect and feelings of peaceful tranquility to the human spirit.

Looking for a way to make Classic Blue even more special? Consider pairing it with a specialty stock or process! Consider pairing with Enhanced Finishes for another level of design.

A Color for All
Classic Blue is a great fit for many different industries, it’s a particularly natural fit for customers that need to convey dependability and stability in their business. From Healthcare to Banking and Finance the reassurance of Classic Blue will put their customer’s minds at ease.

What do you think of Pantone’s choice? Do you think your customers will want to use it in their print? Tell us about it in the comments below.

Filed Under: Design, Education, Marketing, Print Products, Resources

Freshen Up Your Dated Goods for the New Year

Posted on November 28, 2019 Written by

The New Year is rapidly approaching, so now is a good time to talk to your customers about refreshing their date stamps and embossers while they prepare to order other dated goods like calendars, planners, and appointment books.

Most businesses work with documents that must be dated. From checks and mailings to dated forms, a date stamp can save your customers time and formalize the documents they use every day. Our collection of date stamps has an option perfectly suited to your customer’s business.

Xstamper pre-inked date stamps can be used thousands of times before needing to be re-inked. Our 2000 PLUS Self-inking stamps are great for high-volume use and can also be used thousands of times before their built-in ink pad needs to be re-inked or replaced. Every dater we offer is guaranteed for the duration of its date band, so your customers are sure to enjoy their date stamp for years to come.

Does your customer need something a little more durable this year? We’ve expanded our line to include Comet and Pullman stock band stamps. These heavy-duty stamps bring together an industrial-grade body and a long-lasting band, making them a durable option for daily and repeated use.

Does your customer sell a product that has an expiration date? Dater stamps are one way to make sure that date is clearly marked. These stamps are ideal for small businesses that sell food, like independent bakeries or butcher shops.

The New Year is also a great time to ask about new notary stamps and embossers for your customers who are certified as a notary public. Because their stamps or embossers need to be updated periodically, checking in with these customers is a good way to make sure they are prepared for the new year.

For more information about the daters and embossers, you can offer your customers, take a look at the stamp and embosser sections on our website.

Filed Under: Education, Marketing, Resources

Create a Winter Marketing Strategy that “Wins”

Posted on November 27, 2019 Written by

We’ve talked through marketing strategies for the rest of the year – now it’s time to plan for this winter! As the weather gets cold and, for many of us, snow becomes a constant topic of conversation, it provides an opportunity to start our planning with a blank canvas. Winter is the perfect time to regroup, set goals and much more. Here are our tips for creating a winter marketing strategy.

“Start Early!”
If your customers order print for a business that has seasonal services, this is the time to remind them that their marketing should start early. For example, if you work with customers in the lawn care industry, they should be laying the groundwork for new customer relationships before the first blades of grass peek through the snow. Talking to these customers about the necessity of starting early is a good way to boost your business and theirs.

“Be Visible!”
Step up your social media to reach out to more customers when the weather doesn’t allow you to get out as much as you’d like. Or simply give your customers a call. If things have slowed down due to the weather, consider giving a call to your customers.

Make Sure Your Emails are Polished
Consider updating your email signature to include your photo or company logo and using fonts that work well with your branding to add style to your everyday emails. You should also work to ensure that any promotional emails like newsletters look good, too—use photographs and be sure to show the best of what your business has to offer.

And speaking of digital promotions…

Online Options
One of the best ways to market to your customers is to give them a way to browse your product offering without having to brave the snow. One in-depth way to do this is to create a website that allows your customers to order online, but there are small ways to give them online options, too. PDFs of product flyers or customized digital catalogs can both be sent through email and ensure that information about your product offering is only a click away.

Want to get started on these simple online options? You’re in luck—Navitor offers free online flyers and digital catalogs. Visit Zoomcatalog to get started on personalizing your copy of the Navitor catalog or check out our free digital flyers for more information.

How do you promote your business when you’re snowed in? We’d love to see your winning winter marketing strategies in the comments below.

Filed Under: Education, Marketing, Print Products, Resources
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