Print has a lot of features that can be replicated on a digital screen, but one feature simply must be experienced in person: texture. Texture might be a nearly unphotographable element of your customer’s print order, but whether your customer is looking for a glossy finish or subtle elegance, stock texture is an essential part of their print pieces.
So, how can your customers use texture in their print orders?
Wove
Paper with a wove finish is one that has no specially manufactured texture, which results in a smooth stock good for everyday use. Wove is a low-key texture that lets other elements of your customer’s design take center stage.
Linen
Linen paper has a look and feel reminiscent of fine linen fabric. The texture of linen paper is a crosshatch pattern similar to the feel of woven fabric. This fabric-like texture is a great fit for customers looking to create a classic, elegant look for their print and to show off the quality of their business. Consider this stock for personal stationery, business letterhead, or even menus for restaurants looking to convey a sense of quality.
Laid
Laid is a finish that emulates the look of fine hand-crafted paper. This stock texture is made up of fine ribs known as “chain lines.” These lines are created using a wire cylinder called a “dandy roll” that presses the pattern into the paper during the manufacturing process. Like linen papers, laid papers have a classic appeal that are ideal for letterhead or other print pieces that your customers need to feel important or authoritative like reports, presentations, and official business communication.
Coated
Coated stock creates a smooth, often glossy texture. If your customers aren’t familiar with coated stock by name, they’re probably familiar with it due to its common usage in mailings, magazines, and other glossy print pieces. Not only does coating create a smooth texture, glossy coating also gives the color additional depth and adds a sleek shine that is a good fit for designs featuring photographs and for other marketing pieces.
Want to give your customers an even more up close and personal look at their options for stock textures? Be sure to have your swatch book on hand when they order. Not only will this be a great introduction to stock textures, but it also
How do your customers use different stock textures? We’d love to hear more about their favorites in the comments below.
Have you taken a look at the 2019 Navitor catalog yet? If you haven’t, you might have missed that we have a wide variety of different promotional products joining our offering! Because so many new promotional products are joining our catalog, we wanted to take a moment to introduce you to all those new options. Take Note with NewPens Writing utensils are one of the most effective promotional products, and we are proud to bring two new pens to our offering. If your customer wants a pen that does double duty as a highlighter, the new Fusion Highlight Twist Pen features a built-in highlighter in their choice of four different colors. And if they want something really eye-catching, the Luminate Prism Stylus Pen features illuminated laser engraving and a stylus on a metallic pen for a high-tech look and feel. Raise a Glass to NewDrinkware If your customer wants to go big with their accent mugs, they have two new,larger-volume mug options that are sure to please. The Digital 15 oz. Accent Mug is printed in full color and features a colored interior and handle that can be chosen to coordinate with your customer’s design. The 16 oz. Black Accent Flare Mug is a stylishly shaped black mug with your customer’s choice of five interior colors and printed with a striking single-color design. Is your customer looking for a good way to keep things cool?We’re delivering that, too. The Digital 16 oz. Acrylic Tumbler with Straw pairs a lidded tumbler style that is perfect for picnics and other outdoor events with full color print! And for health-conscious customers, the 20 oz. Aluminum Sports Bottle and 26 oz. Groove Grip Plastic Water Bottle are new water bottle styles that their employees or clients will love. And we have new drinkware accessories, too! For those water bottles, we now have water bottle bags that make them portable and will keep their contents cool. We’re also adding the Slim Fit Pocket Can Cooler to our selection of can coolers, and it is ready-made for the slimmer cans that have recently become popular. Promote with NewOptions Alongside these popular promotional options, we’re bringing you a selection of brand new options for 2019. The Luminate Flashlight Key Fob is a miniature flashlight personalized with illuminated laser engraving. Business Card Sized Mint Dispensers feature sugar free peppermints in a convenient dispenser shaped like a credit card. Lip balm in a variety of flavors is also joining our offering—and it’s made in the USA.If you want to know more or are looking to place an order, take a look at the Promotional Products section of the 2019 Navitor Catalog. And we’d love to see you join the conversation in the comments below.Which of these new promotional products is your favorite?