Check Out Label Sales Tools in 2019

Posted on January 9, 2019 Written by

Happy New Year! Now is the time we all say ‘Hello 2019’ and ‘Hello’ to creating this year’s plan to target new label, decal and sticker sales growth. Go ahead and mark it off your ‘to do’ list because Label Works already has the plan taken care of.  Check out our FREE, ready to use sales tools below to see how growing business is really as simple as 1-2-3.

First off, we all know clients love seeing materials that speak directly to their market, day-to-day needs and goals. So why not use a sales presentation that does exactly that? Just use and repeat the steps below for any vertical you’re targeting this year and ta-dah your presentation is ready!

  • Zoom Catalog – Use this resource to re-brand our free marketing pieces with your own company name and logo. Your individual sales reps can also customize these with their contact info. Start with our e-catalog then move to one of our many Sales Flyers. These flyers highlight types of labels, their uses and available options for each market. Simply find the customer type that you’re speaking to, create a PDF of the flyer or print it out and share!
  • Physical Sample Kit – Gone are the days of having to show your customer samples that do not pertain to them and trying to get them to use their imagination to fit them into their world. Our sample kits are designed to include stickers that speak to specific markets. As you open the kit, you can share how every label within it speaks to your customer specifically. Ideas will start flowing! How cool is that?! These kits make a wonderful tool to mail out directly to customers as well.
  • Vertical Market Deck – We all love happy endings! Our vertical market deck, made up of 18 different 5 x 7” post cards, provides you with a success story to share with your customer that is relevant to their industry. Not only that, it is also an end customer facing piece that shares various label ideas and benefits that will help spark additional conversation. How do you use this tool you ask? It’s easy! Simply pick out the card that matches the industry you’re meeting with, pair it with the branded sales flyer and physical sample kit and you have the perfect presentation combination! Keep this tool at your office, in your vehicle or even utilize the e-version that is available to share via email!

One important key to growing sales in this product line is to simply make sure your potential and existing customers are aware that you sell it! Whether you like to call them labels, stickers or decals, we’ve got you covered. Using the above tools, as well as help from your label expert team at Label Works, makes this easy. Happy Selling in 2019! We’re excited to partner with you again this year!

Filed Under: Labels, Marketing, News, Print Products, Resources

5 Tips For Achieving Your Goals in 2019

Posted on January 4, 2019 Written by

Creating and working toward yearly goals is an essential way for you to bring more success to your business, but achieving your goals can seem like a daunting challenge. That’s why we’ve brought together five tips to help you achieve your goals.

1. Know How Much Time You Have
One essential element of making an attainable goal is to give yourself a deadline. Of course, yearly goals are a great way to do this, but good goals aren’t just a year-long endeavor. Consider whether your yearly goals can be broken down into smaller tasks throughout the year or whether some of your smaller yearly goals can be achieved by midyear rather than leaving them for the end of the year.

And speaking of breaking down your yearly goals…

2. Break Things Up
No matter what the large goals you have, they can seem daunting when you look at them as a single, large objective. As a result, it can be a good idea to break those goals down so that you have a smaller, more manageable set of subtasks.

3. Make Sure Your Goals are Measurable
It’s easy to make your goals vague. Maybe you are concerned about failure and are leaving yourself wiggle room in your goals. Maybe you want to make progress in general but are unsure how to measure that progress. However, making your goals measurable is an essential element of ensuring that you can achieve them.

If you’re hoping to add new customers, for example, knowing just how many customers you want to bring in will let you know how you’re progressing throughout the year. If you want to be more consistent about your marketing, make sure you have certain tasks that you must achieve each month.

4. Make Sure Everyone is On The Same Page
Your business’s high-level goals can feel like they don’t connect with every employee’s day-to-day work, but it’s important that everyone knows how their job connects with those goals. No matter what their role, whether they work to market your business or they are working with customers on a daily basis, everyone should have goals that support your business’s goals and should know how their goals support the business.

5. Celebrate Success
Celebrations are great motivation, and celebrating your business’s achievements can help motivate everyone to work harder on their own goals. Celebrations don’t have to be big—breakfast for the team during the last part of a big project or a round of applause at a meeting can still give motivation a boost. No matter how you celebrate, though, that celebration can help everyone at your business keep up their momentum to ensure that you achieve your goals this year.

Need more ideas? Throughout the month of January, we’re going to be bringing you ideas for New Year’s resolutions that you can use in your business. Keep an eye on the blog for more ideas for goals you could pursue throughout the year.

What goals are you working on in your business? We’d love to hear about how you’re working toward achieving them in the comments below!

Filed Under: Education, Marketing, News

2019 is Here—Do Your Customers Have The Stamps They Need to Make Their Mark?

Posted on January 3, 2019 Written by

Now that January is here, are your customers ready for the year? And, just as importantly, are the stamps and daters they use ready too? Don’t let your customers get stuck without time-saving stamps in 2019. Contact them about ordering—or reordering—the stamps they love to get ready for the New Year.

A New Year, A New Dater Stamp
Now that 2019 is here, one of the most important things your customers might want to update is their dater stamp. Most of our dater stamp bands are good for five years, and their band might be running out. Ordering early will help ensure that they can easily date their documents, paperwork, and more throughout the year. Daters are also a product where buying earlier is a good way to ensure your customer gets the most use out of their purchase—after all,the earlier they order, the more time they’ll save in 2019.

Does your customer want something new out of their dater stamp order this year? They’re in luck! We’ve added Comet and Pullman stock band stamps to our catalog in 2019. These heavy-duty stamps bring together an industrial grade body and a long-lasting band, making them a durable option for daily and repeated use.

Signature Stamps Save Time
Does your customer want to save time on the paperwork they fill out regularly? A signature stamp could be the best option, especially for businesses where one employee will be signing a lot of paperwork or signing for frequent package deliveries. They can scan their signature to create a stamp that replicates that writing without the need to sign every time.

Notary Stamps and Embossers
The New Year is also a great time to ask about new notary stamps for your customers who are certified as a notary public. Because their stamps or embossers need to be updated periodically, checking in with these customers is a good way to make sure they are prepared for the year.

Which stamps are your customers ready to refresh? We’d love to see you join the conversation in the comments below.

Filed Under: Marketing, News, Print Products

70 Years of Print History

Posted on February 14, 2018 Written by

Print technology is changing every day, and with Navitor celebrating 70 years in the print industry, we wanted to take a moment to explore the many ways that it has changed since we first put ink on paper. We’ve seen new terminology come onto the scene, new file formats and print tools, and many digital developments. Here are just a few of the big changes that we’ve seen over the 70 years we’ve been in business.

1948      The first of the companies that came together to become Navitor was founded.

1949      Phototypesetting was developed.

1950s    Term “prepress” replaced “pre-makeready” used in commercial letterpress, particularly in regard to printing photoengravings.

1951      Inkjet printing was developed.

1957      Helvetica typeface was introduced. Helvetica remains one of the most popular typefaces.

1957      Dye-sublimation printing was developed. We still use sublimation to create vibrant badges and other specialty products.

1959      Xerographic office photocopying was introduced.

1963      Pantone Color Matching System was introduced. It’s still the premiere color matching system to this day.

1969      Laser printer was invented at Xerox.

1970      Water-based ink was introduced.

1974      American Printing History Association was founded.

1975      ISO standard for paper sizes was introduced (ISO 216).

1981      The Internet was developed. If you’re reading this, you probably have a good idea of how much that development has opened up possibilities for print businesses.

1983      Desktop publishing was developed.

1987      Soy-based ink was developed.

1988      Adobe Photoshop raster graphics editor was introduced. Photoshop and other Adobe programs are still some of the most popular for creating print documents.

1991      TrueType scalable computer fonts were introduced.

1993      The Indigo digital color printer was introduced.

1993      Portable Document Format (PDF) files were introduced.

1996      OpenType scalable computer fonts were introduced.

2003      Hewlett Packard wi-fi laser printers were introduced.

2006      The G7 method for color management was introduced.

2008      Printing Industries of America/Graphic Arts Technical foundation was rebranded under a new logo and the name Printing Industries of America (PIA).

As you can see, there have been a lot of advances since Navitor got its start. We’re proud to have stood with you through the rise of digital technology, the development of new file formats, and the evolution of new print processes, and we look forward to the advances that the future brings!

What bits of print history have made the biggest impact on your work? We’d love to hear more from you in the comments below.

Filed Under: Marketing, News
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