Labels are one of the most versatile print products in your reseller toolkit. They stick (literally) with customers, travel far beyond the point of sale, and create lasting impressions. The best part? They can be simple to sell once you show your clients just how many ways labels can work for them.
Here are fresh ideas you can share with your customers to inspire their next label project:
Spark Ideas for Everyday Branding
- Products and packaging – From jars to boxes to bags, custom labels instantly turn everyday containers into branded merchandise.
- Events and promotions – Short-run labels are perfect for highlighting seasonal specials, grand openings, or anniversaries.
- Giveaways that travel – Bumper stickers, decals, and sticker sheets make easy swag for parades, community events, or tradeshows.
Show Off with Creative Applications
- Hydrate and advertise – Hand out branded water bottles with custom labels at events, keeping the company’s name in every hand.
- Multi-location marketing – Variable content printing allows one order to highlight different storefronts, regional contact info, or localized promotions.
- Smart labels – Add QR codes or barcodes that link to special offers, websites, or campaign landing pages to track response.\
Pro Tips for Resellers
- Pitch the low lift – Labels are cost-effective, quick to produce, and easy to update, making them an easy “yes” for busy buyers.
- Upsell seasonal spins – Encourage clients to refresh labels for holidays, seasonal promotions, or limited editions.
- Bundle with print campaigns – Labels pair perfectly with packaging, direct mail, or event signage for a cohesive brand presence.
Your Label Resource
Label Works makes it easy to deliver creative solutions fast, with most orders shipping within a few business days. Need ideas to share with customers? Explore our selling resources for catalogs, sales tools, and more inspiration.
And remember, if you ever need support on pricing, artwork setup, or creative possibilities, our team is here to help at 800.522.3558 or customercarelw@labelworks.com.
Special Dealer Perk
As a Label Works dealer, you are eligible for 20% advertising and promotional labels for your business! Reaching a broader client base just became easier and more affordable! As long as the label sports YOUR company name, you’ll receive a 20% discount*. Be sure to use Code: CPN-20SFP with catalog orders only.
*Label must include dealer’s company name. Valid on label orders only. The discount does not apply to shipping. Code valid until 12/31/2025.