Why is Navitor going through a rebrand?
It comes down to the changing needs of you, our customers. We all know things are different today than 10, 5 or even 2 years ago. End buyers of print have more options than ever, and the constant focus on price continues to ‘commoditize’ our product. While these are facts, it is clear that print is neither dead nor irrelevant. Many end buyers are rejecting the lowest-common-denominator approach and are embracing the importance of print and personalization to their business. This is the opportunity for you, our customers, to reinforce the expert value you provide your customers.
Our rebrand symbolizes a commitment to quality, to design and to craftsmanship. We know you have a lot of choice in your print service providers, and your customers have an even wider range of choices. Our branding represents our commitment to be more than simply one of your vendors. Navitor is committed to being your strategic business partner, to helping you reinforce your expertise and value with your customers, and to a relentless focus on developing new products, services, solutions and ideas that enable you to grow your business.
So, what does our rebrand mean to you?
- Our Brand is about delivering a member experience across all touch points. While logos are nice, it is about much more than just our logo.
- We are focused on excellence with every customer interaction. Some of these include:
- Ease of doing business – simplicity of phone numbers, invoices, etc. We have been working on one system to give you a more unified experience.
- Our customer care teams – we convey our emotions, attitudes and passion on the phones and give real, live and personal service today. We will continue to WOW our customers with how passionately and thoroughly we problem solve.
- Our market basket of products and services is a part of our brand. We strive to create our offers that fulfill you and your customers “every” need so you do not need to go elsewhere. Navitor enables you to offer your customers a full breadth of custom printed products.
With Navitor, you aren’t just a customer, you are a business partner and a member of our large and growing community of small business experts working together to grow our businesses by overcoming business challenges and increase the value you offer your customers.
Sincerely,
Tom Ninneman
President, Navitor