Weather the Elements with Outdoor Labels

Posted on March 18, 2020 Written by

The sun is shining, the temps are starting to rise and it’s time to head outside! Ok, that’s not exactly the case here in Minnesota but a dreary snow-filled day is no match for outdoor labels.

Luckily, Label Works has top quality options to meet all your outdoor label needs. We offer 1 to Process color printing on 8 standard outdoor stocks, including a removable stock option – perfect for labels that are not intended to take permanent residence on a surface. Plus, we also offer our new, reflective stock. This stock bounces the light back to the source, creating high-visibility in low-light, dark or poor weather conditions.

A free, gloss lamination is provided to our outdoor labels to protect them against moisture, scratching and outside elements while adding an extra sheen to enhance your label design. Looking for the added protection, but not a fan of high-gloss? We have just the thing! Our matte lamination provides the same great barrier against the elements…plus, it’s the perfect choice for labels that need to be written on.

Yet another option for protecting outdoor labels from fading and cracking is our sunscreen lamination. It protects labels by combating UV rays and may extend the fade resistance of some inks. It might not smell of coconut, but it sure works wonders to ward off those pesky and abusive sunrays!

But don’t let the name deceive you…these labels are great for indoor items that just need a little extra protection. Think freezer labels, shampoo labels and any other label that may need a shield from the elements.

How can we meet your outdoor label needs? Click here to get started or contact us at 1-800-522-3558 or customercare@labelworks.com to chat about all we have to offer for outdoor labels and more!

Filed Under: Labels, News, Resources

Custom Letterhead and Envelopes: A Perfect Pair

Posted on February 26, 2020 Written by

When consumers go out to their mailbox, what they see can make a big difference in whether their mail gets opened. Polished, branded envelopes and letterhead are an essential way to add your customer’s brand to every mailing.

Why Coordinate?
The first reason your customers probably think of for buying letterhead and envelopes together is to create a complete stationery suite, and that’s a great place to start. Stationery envelopes are meant to coordinate with your customer’s letterhead order, which means that they can easily match the stock and print to create a stationery look with the utmost professionalism.

And coordinating stationery pieces does create a more professional look. It will make your customer’s messaging look put-together, and that can help consumers see your customer as more professional.

Beyond Stationery
Envelopes aren’t just the finishing touch for your customer’s stationery suite, though. They can also bring your customer’s brand to every mailing they send out. Stationery envelopes are just one part of a complete coordinated print set for your customer’s business, and bringing it all together can help them look as professional as possible to consumers.

Business envelopes printed with your customer’s logo are a great way to bring their brand to everyday mailings like invoices and account statements even before the envelope is opened. Even better, consumers will know exactly who sent their mail, so they’ll know at a glance who the mailing is from. This makes invoices and account statements more noticeable.

And if your customer has a larger mailing to send out, envelopes can bring their brand to catalogs, large booklets, paperwork packets, and more. Not only are these pieces branded, but they can also help protect these larger pieces better than sending them as a self-mailer will.

Which are your customers’ favorite envelopes? Leave us a comment below to tell us more about how your customers use envelopes in their business.

Filed Under: Design, Marketing, News, Print Products, Stationery

The Business of Badges: How You and Your Customers Can Both Benefit

Posted on February 12, 2020 Written by

Almost every industry uses ID badges. You see them on bank tellers, store clerks hotel staff and bartenders. Flight attendants, nurses, and even realtors commonly wear name badges.

Badges provide an opportunity to reinforce a company’s brand while also lending a sense of professionalism. Knowing someone’s name also gives customers a sense of familiarity. And badges encourage employees to go the extra mile, knowing customers might mention them by name.

We offer an extensive selection of name badges to suit any industry.

New Offerings for 2020
Our badge line now includes two new options:

  • Full color printing on alder wood for a natural, aesthetic
  • Sublimation printing on silver or white aluminum for a more industrial feel

Reusable Name Badges
High turnover industries like retail and hospitality particularly appreciate our reusable badges. The ability to use the badges for different employees reduces costs and waste.
Our three reusable name badge options include a full color imprint with different functions:

  • Chalkboard (used with chalk or chalk marker),
  • Plastic (used with a dry erase marker)
  • Window-badge (used with customer-supplied printed name)

Engraved Name Badges
Engraved badges offer supreme durability. Choose from plastic, metal (Flexibrass), or wood. Engraving is permanent and long lasting.

Full Color Print & Sublimation Name Badges
These specialized printing processes can be used with plastic, wood, metal or acrylic for a polished appearance. These badges are ideal for customers with intricate or colorful logos.

Photo ID Badges
Custom ID badges are beneficial to workplaces where additional security is needed. They help distinguish between employees and non-employees.

Name badges are a useful tool for all types of businesses. And any time is a good time to promote them. Badges are a great way for businesses to accentuate their brand and make employees more approachable to customers. Let us know what kind of badges you use in the comments below!

Filed Under: Education, Marketing, News, Print Products

Boost Sales with Folders

Posted on January 30, 2020 Written by

Presentation folders are a great marketing tool for your customers. And they are an ideal sales opportunity for you because they are as practical as they are versatile. Let’s look at the top three reasons to offer these popular products to your customers:

1. Flexible customization options: Whether your customer wants the impact of full color or the precision of spot color print, folders can be customized to perfectly suit any company’s brand.

2. High-profit potential: With an average retail order value of $800, presentation folders can greatly increase your sales.

3. Opportunities across multiple markets: Folders are used by virtually every business that has an office. But here are the leading vertical markets you should consider targeting:

  • Education & Academics
  • Automotive
  • Construction & Contractors
  • Finance & Banking
  • Government
  • Healthcare & Medical

Do you have prospects in these markets? Tell them about our extensive product offering – including standard folders, expandable folders, legal folders, mini folders and more. Of course, these aren’t the only groups looking for personalized folders. Every customer could potentially be a prospect!
Check out our folders today!

And don’t forget about our other complementary print products like certificate holders, table tents and card carriers. These are also strong sales opportunities to tie in with your next customer order.

Did we miss a vertical market where you’ve had success selling folders? We’d love to continue the conversation with you in the comments below.

Filed Under: Folders, News, Print Products

New Year, New Business Cards: Help Customers Make Meaningful Connections in 2020

Posted on January 22, 2020 Written by

The start of a new year brings new opportunities. It’s the perfect time to make changes – and one change your customers should consider is upgrading their business cards. A unique business card reflecting a company’s personality can really stand out in a stack of generic cards.

In fact, according to Entrepreneur, business cards continue to provide a vital way to distinguish brands from competitors. In face-to-face meetings, business cards are often the first time clients are exposed to a brand. And if someone passes on a card to a colleague, it’s likely the only information he or she has about the company.

So business cards need to make a powerful first impression.

We offer a wide range of solutions that can be customized to reflect any company’s distinctive brand. For example:

  • Corporate customers with high-end services or products: Consider elegant cards with a thick paper stock and raised printing. Our Raised Foil Business Cards are available with a variety of foil colors options, and the shimmering effect can serve either as a stylish accent or the centerpiece of the design.
  • Fashionable, trendy businesses: Offer business cards with a distinguishing colored core that grab attention. Plus, our Crystal White Glitter Color Core Business Cards have a sparkly finish, and at a 45 pt. thickness they are sure to stand out.
  • Customers in creative fields: Propose an eye-catching shape – such as a circle or oval – to differentiate your customer’s company. We offer Shaped Full Color Business Cards in six silhouettes. There’s no rule that says you have to stick to rectangles!
  • Edgy companies promoting innovation: Recommend raised spot gloss. This specialized printing process really packs a punch whether it’s used to emphasize important elements or used as a design element on its own. Our Raised Spot Gloss Business Cards bring designs to new heights.

A professional and creative business card leaves a lasting impression. To quote the author of the Entrepreneur article, “The physical exchange and engagement creates a connection that can’t be recreated by LinkedIn or your website.” You can help your customers reach their customers – and their 2020 business goals – with our new modern offerings.

What business cards have caught your customers’ eyes recently? We’d love to hear more in the comments below.

Filed Under: Business Cards, Marketing, News, Print Products, Stationery

5 Reasons You Should Try our Rebrandable eCatalogs

Posted on January 3, 2020 Written by

Did you know that you can rebrand a digital copy of our catalog with your logo and contact information? Creating an ecatalog personalized with your business’s brand takes just a few minutes, and you can use this catalog as a customer-facing sales tool. We have five reasons you should give our rebrandable ecatalog a try.

1. It’s Easy
Creating a branded piece might seem challenging, but rebrandable ecatalogs allow you to add your brand to our catalog with just a few clicks. Simply visit the navitor.com eCatalogs page to get started. Once you’re there, you can select the Navitor Catalog, the Folder Works catalog, the NSP Catalog, or the NSP Architectural Catalog. Once you’ve selected your catalog, click “Personalize” to add your logo—it’s that easy!

Once you’ve created your catalog, you can download your personalized catalog, save the catalog link for future use, or use the zoomcatalog tool to upload your email list and send an email link of your new catalog to your customers.

2. It Gives Your Customers a Chance to Browse On Their Own Time
Whether your customers want to take some time to make their print decisions or would appreciate the ability to browse before their next order, giving them the time they need to make their print decision can help your customers make a more informed decision. You can send all your customers an email link or keep the catalog link to send to new customers as a part of the acquisition process.

3. It Brings Together Your Brand And Your Print Offering
Want to give your customers a strong connection between your business and the print that you offer? Rebrandable ecatalogs can help you do just that. Showing off your logo and contact information will strengthen your brand, and tying that to print will help your business stick in the mind of your customers.

4. It’s Digital
A digital catalog is a flexible tool with staying power. When you’re unable to visit a customer in person or to bring your sales tools to them, a digital catalog is always just a click away. It also makes a great leave-behind, and you’ll never run out of copies.

5. It’s Free
The rebrandable ecatalog joins our expanding selection of free sales tools, and we’re proud to give you the tools you need to boost your business. You’ve got the opportunity to create a branded sales piece at no cost to you, so you can focus your marketing budget on direct mail pieces, print ads, and more.

Have you checked out our rebrandable catalog yet? If you haven’t, give it a look here. If you have, we’d love to hear what you thought in the comments below.

Filed Under: Education, Marketing, News, Print Products, Resources

Promote Yourself, With Labels!

Posted on January 1, 2020 Written by

Looking for a fresh, new way to promote YOUR business throughout the New Year? Labels offer a cost-effective solution to getting your business in front of potential customers. Engage your audience with confidence & creativity by using labels that deliver your message when & where you need them.

  • Creatively showcase your brand while marketing goods, services & events
  • Highlight seasonal promotions/offers, events and anniversaries
  • Offer water to your customers with custom water bottle labels – keeping your brand front of mind
  • Bumper stickers and sticker sheets are great for giveaways, local parades, and tradeshows
  • Have multiple locations? Place a single label order with variable content to highlight individual storefronts
  • Track campaign effectiveness or link to your website with barcode and QR code labels

Label Works offers low minimums for projects and events of all sizes. And with many label options shipping in just 24 hours, we have a solution for even those last-minute efforts.

Being a Label Works dealer has its perks too, and here’s a nice one: as a dealer, you are eligible for 20% advertising and promotional labels for yourself! Reaching a broader client base just became easier and more affordable! As long as the label sports YOUR company name, you’ll receive a 20% discount*. Be sure to use Code: CPN-20SFP with catalog orders only.

Looking for label inspiration? Check out our selling resources for an online catalog, sales tools and so much more. As always, if you need label or pricing help, please contact Label Works at 800.522.3558 or customercare@labelworks.com. We’re here to answer any of your label questions!

*Label must have dealer’s name on it. Valid on label orders only. The discount does not apply to shipping. Code valid until 12/31/2020.

Filed Under: Labels, Marketing, News

Tradeshows 2020

Posted on December 27, 2019 Written by


ASI Orlando
When: January 4th-6th
Where: The Orange County Convention Center, Halls A3-B2 in Orlando, Florida
Visit us at Booth Number: 1433

 


PPAI Las Vegas
When: January 12th-16th
Where: The Mandalay Bay Convention Center in Las Vegas, Nevada
Visit us at Booth Number: 6132

 


ASI Fort Worth
When: February 3rd-5th
Where: The Fort Worth Convention Center, Halls A-F in Fort Worth, Texas
Visit us at Booth Number: 922

Filed Under: News, Resources

We Love Print

Posted on December 19, 2019 Written by

There’s a lot to love about print, from the subtle look of embossing to the texture of a particularly well-chosen stock to the ability to personalize cups, pens, and much more. To celebrate the holidays and our love of print, I talked to a number of members of the Navitor team and asked them what they love about print.

What did they love most?

infographicWhat do you love about print? Did any of these quotes hit home with you, or is there another product you particularly love? Tell us about it in the comments below.

Filed Under: Design, Misc, News, Print Products

Navitor.com a Year in Review

Posted on December 12, 2019 Written by

With the year coming to close, we wanted to do a wrap up of all the new products and features that have been added to Navitor.com this year.

New product additions:

  • Enhanced Finishes- Raised Foil, Raised Spot Gloss, Spot Gloss available on Announcements, Business Cards and Postcards
  • Hang Tags
  • Shaped Business Cards
  • Holiday Greetings
  • Stainless Insulated Tumbler
  • Spot Color Announcements
  • Spot Door Hangers
  • Additional Color Stock Pairing for Signs and Badges
  • Stock Additions to:
    • Blank letterhead
    • Full Color and Spot Color letterhead
    • Brochures
    • Sales Sheets
    • Stationery Envelopes
    • Glitter Stock: Business Cards, Post Cards and Announcements

New Features:

  • Mulit Design Ordering
  • Coupons
  • Additional Sales Flyers and Tools

We look forward to bringing you even more features and additions in 2020!

Filed Under: Education, News, Print Products, Resources
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