Check Out Label Sales Tools in 2019

Posted on January 9, 2019 Written by

Happy New Year! Now is the time we all say ‘Hello 2019’ and ‘Hello’ to creating this year’s plan to target new label, decal and sticker sales growth. Go ahead and mark it off your ‘to do’ list because Label Works already has the plan taken care of.  Check out our FREE, ready to use sales tools below to see how growing business is really as simple as 1-2-3.

First off, we all know clients love seeing materials that speak directly to their market, day-to-day needs and goals. So why not use a sales presentation that does exactly that? Just use and repeat the steps below for any vertical you’re targeting this year and ta-dah your presentation is ready!

  • Zoom Catalog – Use this resource to re-brand our free marketing pieces with your own company name and logo. Your individual sales reps can also customize these with their contact info. Start with our e-catalog then move to one of our many Sales Flyers. These flyers highlight types of labels, their uses and available options for each market. Simply find the customer type that you’re speaking to, create a PDF of the flyer or print it out and share!
  • Physical Sample Kit – Gone are the days of having to show your customer samples that do not pertain to them and trying to get them to use their imagination to fit them into their world. Our sample kits are designed to include stickers that speak to specific markets. As you open the kit, you can share how every label within it speaks to your customer specifically. Ideas will start flowing! How cool is that?! These kits make a wonderful tool to mail out directly to customers as well.
  • Vertical Market Deck – We all love happy endings! Our vertical market deck, made up of 18 different 5 x 7” post cards, provides you with a success story to share with your customer that is relevant to their industry. Not only that, it is also an end customer facing piece that shares various label ideas and benefits that will help spark additional conversation. How do you use this tool you ask? It’s easy! Simply pick out the card that matches the industry you’re meeting with, pair it with the branded sales flyer and physical sample kit and you have the perfect presentation combination! Keep this tool at your office, in your vehicle or even utilize the e-version that is available to share via email!

One important key to growing sales in this product line is to simply make sure your potential and existing customers are aware that you sell it! Whether you like to call them labels, stickers or decals, we’ve got you covered. Using the above tools, as well as help from your label expert team at Label Works, makes this easy. Happy Selling in 2019! We’re excited to partner with you again this year!

Filed Under: Labels, Marketing, News, Print Products, Resources

5 Tips For Achieving Your Goals in 2019

Posted on January 4, 2019 Written by

Creating and working toward yearly goals is an essential way for you to bring more success to your business, but achieving your goals can seem like a daunting challenge. That’s why we’ve brought together five tips to help you achieve your goals.

1. Know How Much Time You Have
One essential element of making an attainable goal is to give yourself a deadline. Of course, yearly goals are a great way to do this, but good goals aren’t just a year-long endeavor. Consider whether your yearly goals can be broken down into smaller tasks throughout the year or whether some of your smaller yearly goals can be achieved by midyear rather than leaving them for the end of the year.

And speaking of breaking down your yearly goals…

2. Break Things Up
No matter what the large goals you have, they can seem daunting when you look at them as a single, large objective. As a result, it can be a good idea to break those goals down so that you have a smaller, more manageable set of subtasks.

3. Make Sure Your Goals are Measurable
It’s easy to make your goals vague. Maybe you are concerned about failure and are leaving yourself wiggle room in your goals. Maybe you want to make progress in general but are unsure how to measure that progress. However, making your goals measurable is an essential element of ensuring that you can achieve them.

If you’re hoping to add new customers, for example, knowing just how many customers you want to bring in will let you know how you’re progressing throughout the year. If you want to be more consistent about your marketing, make sure you have certain tasks that you must achieve each month.

4. Make Sure Everyone is On The Same Page
Your business’s high-level goals can feel like they don’t connect with every employee’s day-to-day work, but it’s important that everyone knows how their job connects with those goals. No matter what their role, whether they work to market your business or they are working with customers on a daily basis, everyone should have goals that support your business’s goals and should know how their goals support the business.

5. Celebrate Success
Celebrations are great motivation, and celebrating your business’s achievements can help motivate everyone to work harder on their own goals. Celebrations don’t have to be big—breakfast for the team during the last part of a big project or a round of applause at a meeting can still give motivation a boost. No matter how you celebrate, though, that celebration can help everyone at your business keep up their momentum to ensure that you achieve your goals this year.

Need more ideas? Throughout the month of January, we’re going to be bringing you ideas for New Year’s resolutions that you can use in your business. Keep an eye on the blog for more ideas for goals you could pursue throughout the year.

What goals are you working on in your business? We’d love to hear about how you’re working toward achieving them in the comments below!

Filed Under: Education, Marketing, News

2019 is Here—Do Your Customers Have The Stamps They Need to Make Their Mark?

Posted on January 3, 2019 Written by

Now that January is here, are your customers ready for the year? And, just as importantly, are the stamps and daters they use ready too? Don’t let your customers get stuck without time-saving stamps in 2019. Contact them about ordering—or reordering—the stamps they love to get ready for the New Year.

A New Year, A New Dater Stamp
Now that 2019 is here, one of the most important things your customers might want to update is their dater stamp. Most of our dater stamp bands are good for five years, and their band might be running out. Ordering early will help ensure that they can easily date their documents, paperwork, and more throughout the year. Daters are also a product where buying earlier is a good way to ensure your customer gets the most use out of their purchase—after all,the earlier they order, the more time they’ll save in 2019.

Does your customer want something new out of their dater stamp order this year? They’re in luck! We’ve added Comet and Pullman stock band stamps to our catalog in 2019. These heavy-duty stamps bring together an industrial grade body and a long-lasting band, making them a durable option for daily and repeated use.

Signature Stamps Save Time
Does your customer want to save time on the paperwork they fill out regularly? A signature stamp could be the best option, especially for businesses where one employee will be signing a lot of paperwork or signing for frequent package deliveries. They can scan their signature to create a stamp that replicates that writing without the need to sign every time.

Notary Stamps and Embossers
The New Year is also a great time to ask about new notary stamps for your customers who are certified as a notary public. Because their stamps or embossers need to be updated periodically, checking in with these customers is a good way to make sure they are prepared for the year.

Which stamps are your customers ready to refresh? We’d love to see you join the conversation in the comments below.

Filed Under: Marketing, News, Print Products

What’s New at Navitor? New Promotional Products!

Posted on January 2, 2019 Written by
promotional products pens mugs metal color accentHave you taken a look at the 2019 Navitor catalog yet? If you haven’t, you might have missed that we have a wide variety of different promotional products joining our offering! Because so many new promotional products are joining our catalog, we wanted to take a moment to introduce you to all those new options. Take Note with NewPens Writing utensils are one of the most effective promotional products, and we are proud to bring two new pens to our offering. If your customer wants a pen that does double duty as a highlighter, the new Fusion Highlight Twist Pen features a built-in highlighter in their choice of four different colors. And if they want something really eye-catching, the Luminate Prism Stylus Pen features illuminated laser engraving and a stylus on a metallic pen for a high-tech look and feel. Raise a Glass to NewDrinkware If your customer wants to go big with their accent mugs, they have two new,larger-volume mug options that are sure to please. The Digital 15 oz. Accent Mug is printed in full color and features a colored interior and handle that can be chosen to coordinate with your customer’s design. The 16 oz. Black Accent Flare Mug is a stylishly shaped black mug with your customer’s choice of five interior colors and printed with a striking single-color design. Is your customer looking for a good way to keep things cool?We’re delivering that, too. The Digital 16 oz. Acrylic Tumbler with Straw pairs a lidded tumbler style that is perfect for picnics and other outdoor events with full color print! And for health-conscious customers, the 20 oz. Aluminum Sports Bottle and 26 oz. Groove Grip Plastic Water Bottle are new water bottle styles that their employees or clients will love. And we have new drinkware accessories, too! For those water bottles, we now have water bottle bags that make them portable and will keep their contents cool. We’re also adding the Slim Fit Pocket Can Cooler to our selection of can coolers, and it is ready-made for the slimmer cans that have recently become popular. Promote with NewOptions Alongside these popular promotional options, we’re bringing you a selection of brand new options for 2019. The Luminate Flashlight Key Fob is a miniature flashlight personalized with illuminated laser engraving. Business Card Sized Mint Dispensers feature sugar free peppermints in a convenient dispenser shaped like a credit card. Lip balm in a variety of flavors is also joining our offering—and it’s made in the USA.If you want to know more or are looking to place an order, take a look at the Promotional Products section of the 2019 Navitor Catalog. And we’d love to see you join the conversation in the comments below.Which of these new promotional products is your favorite?
Filed Under: Education, News, Promotional Products

70 Years of Print History

Posted on February 14, 2018 Written by

Print technology is changing every day, and with Navitor celebrating 70 years in the print industry, we wanted to take a moment to explore the many ways that it has changed since we first put ink on paper. We’ve seen new terminology come onto the scene, new file formats and print tools, and many digital developments. Here are just a few of the big changes that we’ve seen over the 70 years we’ve been in business.

1948      The first of the companies that came together to become Navitor was founded.

1949      Phototypesetting was developed.

1950s    Term “prepress” replaced “pre-makeready” used in commercial letterpress, particularly in regard to printing photoengravings.

1951      Inkjet printing was developed.

1957      Helvetica typeface was introduced. Helvetica remains one of the most popular typefaces.

1957      Dye-sublimation printing was developed. We still use sublimation to create vibrant badges and other specialty products.

1959      Xerographic office photocopying was introduced.

1963      Pantone Color Matching System was introduced. It’s still the premiere color matching system to this day.

1969      Laser printer was invented at Xerox.

1970      Water-based ink was introduced.

1974      American Printing History Association was founded.

1975      ISO standard for paper sizes was introduced (ISO 216).

1981      The Internet was developed. If you’re reading this, you probably have a good idea of how much that development has opened up possibilities for print businesses.

1983      Desktop publishing was developed.

1987      Soy-based ink was developed.

1988      Adobe Photoshop raster graphics editor was introduced. Photoshop and other Adobe programs are still some of the most popular for creating print documents.

1991      TrueType scalable computer fonts were introduced.

1993      The Indigo digital color printer was introduced.

1993      Portable Document Format (PDF) files were introduced.

1996      OpenType scalable computer fonts were introduced.

2003      Hewlett Packard wi-fi laser printers were introduced.

2006      The G7 method for color management was introduced.

2008      Printing Industries of America/Graphic Arts Technical foundation was rebranded under a new logo and the name Printing Industries of America (PIA).

As you can see, there have been a lot of advances since Navitor got its start. We’re proud to have stood with you through the rise of digital technology, the development of new file formats, and the evolution of new print processes, and we look forward to the advances that the future brings!

What bits of print history have made the biggest impact on your work? We’d love to hear more from you in the comments below.

Filed Under: Marketing, News

Navitor Receives G7 Qualification Renewal

Posted on December 18, 2012 Written by

Navitor has received a renewal of our G7 qualification for exceptional quality. This confirms our intentions of being a quality printer who you can rely on for consistency, while producing a product that meets and exceeds  your customers expectations.

What is G7?
The G7 master printer qualification mark means that Navitor conforms and uses the most modern technology, techniques, proofing and press controls required to produce a close visual match from proof to print! To retain our G7 qualification year after year Navitor submits press sheets for verification to IDEAlliance along with our curve corrections that indicate our G7 Calibration is being maintained.

In 2011 prior to implementing G7 methodology and achieving our G7 Master qualification we recorded 482 jobs that had some type of a color issue. As of December 2012 we have had 73 jobs with a color issue to date which is an improvement of 84%. The G7 method has also provided our company with improved press stability which has decreased our make press prep time and waste.

We will continue to invest in the G7 qualification year after year because when ordering full color Stationery and Presentation Folder products we want you to have the best quality product that you can be proud of.

Additional information on G7 Qualifications is available at the IDEAlliance website.

 

Filed Under: News

The History of Navitor

Posted on November 20, 2012 Written by

Every company has its unique story and history that shapes who they are, how they operate, and what they value. Navitor is no exception. As a recognized leader in wholesale printing, we are often asked:

  • Who is Navitor?
  • Where does the name “Navitor” come from?
  • How long have you been in business?

The purpose of this article is to share our story and offer a closer look at how our company — today known as Navitor — evolved into one of the largest personalized print providers in the country.

Who is Navitor?

Navitor, a subsidiary of the Taylor Corporation, is a trade-only commercial printer that provides personalized business products to a network of print reseller members throughout North America. From business cards, stamps and signs to banners and presentation folders, we supply our network of members with a wide range of customized business stationery and office products. A G7® Master Printer, we support our members with high-quality, sustainable, convenient and dependable production facilities across the country.

Where does the name “Navitor” come from?

With roots in the word “navigation,” our company name implies guidance and the role of pathfinder. We strive to help our member customers thrive as marketing and creative businesses that provide their clients with unique and valuable personalized business products. We feel the Navitor name also makes a strong connection to innovation and technology, two strong attributes of our business.

How long has Navitor been in business?

Navitor was formed in 2008, when Carlson Craft Business Solutions, Regency, Cosco and Label Works — all independent entities of Taylor that specialized in personalized business printing solutions — merged to create one unified brand.

While our company name and structure is fairly new, the history of Navitor dates much further back — more than 60 years. To truly appreciate the history and breadth of printing experience we bring to the industry, we must first tell the stories of the four companies who merged to create Navitor.
[Read more…]

Filed Under: News

Label Works Receives Premier Print Award, Certificate of Merit

Posted on October 17, 2012 Written by

Label Works PIA Award

Recently, The Premier Print Awards, presented by Printing Industries of America (PIA), were announced with Label Works winning a Premier Print Award – Certificate of Merit in the Special Innovations category for our Warehouse Winery label.

Creating eye-catching labels for customers is a source of pride for Label Works. When Warehouse Winery requested a distinctive look for their labels, the Label Works team knew that full color printing using Color-Logic’s Process Metallic Color System was the perfect combination. With Label Works being one of only three certified label printers in the United States to offer Color-Logic, Warehouse Winery’s labels would truly stand out as Color-Logic label printing is extremely limited in today’s market.

Color-Logic Partner

The Color-Logic system allows printers to create up to 250 different metallic colors in a single print run along with different effects such as gradations, watermarks and dimension; when applied to labels, the system allows customers to have a unique looking label printed without the expensive costs for foils, embossing or dies for different shapes. Traditionally, printing with metallic inks or trying to create a metallic effect with two or more colors is difficult; with Color-Logic, the Label Works’ designer manipulated portions of Warehouse Winery’s design to incorporate metallic effects while allowing the rest of the label to print as a traditional full color label. During this process, Label Works created several different designs for the customer to review using a variety of the effects offered through Color-Logic so the customer could choose the appearance that most appropriately displayed their ideas.

The label was printed digitally on an HP Indigo 4500 with the Color-Logic Enhancements; the final printing included four color process plus white ink and a matte UV Varnish on silver stock.

Label Works - Wine Warehouse

Against the matte finish, the Color-Logic effects pop: the metallic red of the “No. 10”, the metallic blue for “Warehouse Winery”, the green and purple seal on the lower right side and the raven holding a cluster of grapes to the left of the “10.” With Color-Logic, Warehouse Winery could add the effect of having the bottom of the “10” appear with a metallic effect while not interfering with the wine type “Frontenac Merlot” in dark blue below it.

For more information on how Color-Logic can help create eye-catching labels for you, contact Label Works today!

Filed Under: Labels, News

G7 Master Printer Qualification

Posted on June 8, 2012 Written by

We wanted to take a closer look at G7 and why Navitor chose to achieve the G7 Master Printer Qualification.

Dave Spangenberg, Process Manager for Navitor, describes the process that is managed to achieve the printing to gray balance.  With this gray balance we are able to achieve alignment between proofs, offset, digital and other full-color devices across Navitor’s manufacturing process. G7 brings the goal of “printing to the numbers” one step closer to reality.

Our G7 certification means better on time delivery, reduced color concerns and regional production capability.

For more information on G7 or any of our products, please visit Navitor.com

Filed Under: News

Navitor G7 Master Printer Qualification

Posted on January 24, 2012 Written by

After substantial investment in training and technology, Navitor has been awarded the prestigious G7 Master Printer Qualification following a rigorous quality review process through IDEAlliance.

Color is subjective. But with Navitor’s new color management system, reproduction is controlled through printing to gray balance. This allows impeccable color alignment between proofs, offset, digital and other full-color devices across Navitor’s manufacturing process.

Navitor is awarded G7 certification

“Navitor is committed more than ever toward advancing our technology to provide our resellers the quality they expect and demand for their customers,” says  Dave Spangenberg, Navitor Process Manager. “G7 Qualification raises the bar to the next level for our partners to ensure their continuing competitive advantage in the marketplace.”

 

The G7 Master Printer qualification mark means that we use the most modern technology, techniques, proofing and press controls, and standards requited to produce a close visual match from proof to print.

Filed Under: News
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