News & information for experts in printing and design
You’ve made it past the initial elevator pitch. Your new customer is interested. You’ve scheduled a meeting. You might be tempted to create a big presentation that will take most of your allotted time. Then your customer calls. Maybe their day … [Continue reading]
There are a lot of ways to approach your marketing strategy. You can lean hard on online marketing. You can advertise on television, on the radio, in magazines or newspapers. But all of these methods can be expensive. So how can you market your … [Continue reading]
Take a look at your desktop. If it’s anything like mine, you probably have a cup full of pens, pencils, and markers at the ready for taking notes, signing forms, and more. And chances are that at least some of your pens or pencils will be branded … [Continue reading]
Every year, the world produces 1.3 billion tons of waste. That’s a staggering amount, especially when you consider that from 2017-2018, the world produced 745.8 million tons of wheat and 479.8 million tons of rice. As a planet, we produce more … [Continue reading]
It can be easy to think of a storefront in terms of larger print pieces like signage, but signage is really only the beginning of the print possibilities! If your customer works in the retail sphere, they might be missing opportunities to reinforce … [Continue reading]
Whether it’s icy roads or a sudden snowfall keeping people indoors, doing business with customers in the winter can be a real challenge. And, when you’re faced with inclement weather, it can be a challenge to market to your customers as well. Here … [Continue reading]
Whether you design print pieces often or simply advise your customer as they create designs for their print pieces, making that design more effective is an essential part of ensuring that their print order shines. How can you help them design a more … [Continue reading]
If you haven’t sat down with your 2019 Navitor Catalog, you might not have noticed that one of your favorite products is back in our product offering. That’s right—full color plastic bags are back! What You Need to Know Full color plastic bags … [Continue reading]
Every customer that comes to you with a question or concern is unique, but many customers have similar challenges. Whether your customer is angry, is asking a question you don’t have the answer to, or is competing with another customer for your time, … [Continue reading]
This year, I’ve been trying to get some quick home repairs done. While it might not seem like updating cupboard hardware and tightening hinges have a lot to do with print sales, you’d be surprised how much your tools could teach you! Here are just … [Continue reading]