News & information for experts in printing and design
With every year, your customer has more and more options for their marketing campaigns. Email, print ads, television ads, digital ads, and direct mail all compete for their time and budgets. However, direct mail is an essential tool for their … [Continue reading]
You’ve missed a call. Maybe you stepped out of the office for a moment, or maybe you were out of town for a few days. You might have even received a call over the weekend when your business wasn’t open. Whatever the reason, you’ve got a voicemail, … [Continue reading]
The turning of the calendar page to July means we’re in the last half of 2019. And as the weeks and months roll by, 2020 comes more closely into focus. Before you can say fireworks, we’ll be finding ourselves once again in a raucous presidential … [Continue reading]
Have your customers taken a closer look at their print? While it can be easy to think of their print pieces as a simple piece of paper, the details of their print piece are essential to creating a great print piece. This is especially true of event … [Continue reading]
When your customers are thinking about their print order, door hangers might not be the first thing they think of—but they should! Door hangers are a perfect fit for a wide variety of different markets, from hospitality to education. Here are five of … [Continue reading]
When summer heat is here, sometimes it’s nice for both you and your customers to stay inside where it’s cool. That makes summer the perfect time for digital sales tools! Not only are these tools an ideal way to inform your customers about your … [Continue reading]
When your customer is creating a print piece, often their stock choices are one of the biggest factors in how that project fits into their budget. With stocks labeled with both points and pounds, though, it can be tricky to decode what these labels … [Continue reading]
From the perfect menu to the plates and napkins that form the foundation of the dining experience, there are many important details for your customers to consider when they are operating a restaurant. However, it’s important to look at the complete … [Continue reading]
When everything works—from the print design to the stock choices—a business card can be a key part of making a great first impression. And if your customers are coming to you for advice on their business cards, considering all elements of the design … [Continue reading]
Summertime is filled with great weather, summer trips, events and distractions, and that can make the sales process challenging. There are also a few customer challenges that you’re more likely to see in the summer. Here are just a few of the … [Continue reading]