News & information for experts in printing and design
Minimalism has been on trend for some time, and if your customers come to you to ask for your design advice you want to create something eye catching. If what they’re looking for is minimalism, you need to ensure that your design does more with less. … [Continue reading]
One of the many ways to guide your marketing strategy is to focus on a specific market, but finding that niche can be a challenge. Whether you’re looking to focus on reaching out to a new market to guide your marketing strategy or you’re hoping to … [Continue reading]
Nonprofits of all sorts will soon be hosting the last outdoor fundraisers of the year, and just as soon they will be preparing for the events they host at the end of the year. When they’re planning their events, they should also be planning the print … [Continue reading]
A personalized form offers your customers a variety of benefits: brand recognition, tailor-made information, the ideal size, and more. However, your customer’s form choice has a big impact on their opportunity to personalize their forms, and some … [Continue reading]
Whether flat or raised, spot gloss is a finish on the rise, and for good reason! This Enhanced Finish is becoming a popular option for a variety of print pieces, and it can be an excellent addition to your customer’s business card, announcement, or … [Continue reading]
With every year, your customer has more and more options for their marketing campaigns. Email, print ads, television ads, digital ads, and direct mail all compete for their time and budgets. However, direct mail is an essential tool for their … [Continue reading]
You’ve missed a call. Maybe you stepped out of the office for a moment, or maybe you were out of town for a few days. You might have even received a call over the weekend when your business wasn’t open. Whatever the reason, you’ve got a voicemail, … [Continue reading]
The turning of the calendar page to July means we’re in the last half of 2019. And as the weeks and months roll by, 2020 comes more closely into focus. Before you can say fireworks, we’ll be finding ourselves once again in a raucous presidential … [Continue reading]
Have your customers taken a closer look at their print? While it can be easy to think of their print pieces as a simple piece of paper, the details of their print piece are essential to creating a great print piece. This is especially true of event … [Continue reading]
When your customers are thinking about their print order, door hangers might not be the first thing they think of—but they should! Door hangers are a perfect fit for a wide variety of different markets, from hospitality to education. Here are five of … [Continue reading]