Check Out Label Sales Tools in 2019

Happy New Year! Now is the time we all say ‘Hello 2019’ and ‘Hello’ to creating this year’s plan to target new label, decal and sticker sales growth. Go ahead and mark it off your ‘to do’ list because Label Works already has the plan taken care of.  Check out our FREE, ready to use sales tools below to see how growing business is really as simple as 1-2-3.

First off, we all know clients love seeing materials that speak directly to their market, day-to-day needs and goals. So why not use a sales presentation that does exactly that? Just use and repeat the steps below for any vertical you’re targeting this year and ta-dah your presentation is ready!

  • Zoom Catalog – Use this resource to re-brand our free marketing pieces with your own company name and logo. Your individual sales reps can also customize these with their contact info. Start with our e-catalog then move to one of our many Sales Flyers. These flyers highlight types of labels, their uses and available options for each market. Simply find the customer type that you’re speaking to, create a PDF of the flyer or print it out and share!
  • Physical Sample Kit – Gone are the days of having to show your customer samples that do not pertain to them and trying to get them to use their imagination to fit them into their world. Our sample kits are designed to include stickers that speak to specific markets. As you open the kit, you can share how every label within it speaks to your customer specifically. Ideas will start flowing! How cool is that?! These kits make a wonderful tool to mail out directly to customers as well.
  • Vertical Market Deck – We all love happy endings! Our vertical market deck, made up of 18 different 5 x 7” post cards, provides you with a success story to share with your customer that is relevant to their industry. Not only that, it is also an end customer facing piece that shares various label ideas and benefits that will help spark additional conversation. How do you use this tool you ask? It’s easy! Simply pick out the card that matches the industry you’re meeting with, pair it with the branded sales flyer and physical sample kit and you have the perfect presentation combination! Keep this tool at your office, in your vehicle or even utilize the e-version that is available to share via email!

One important key to growing sales in this product line is to simply make sure your potential and existing customers are aware that you sell it! Whether you like to call them labels, stickers or decals, we’ve got you covered. Using the above tools, as well as help from your label expert team at Label Works, makes this easy. Happy Selling in 2019! We’re excited to partner with you again this year!

Label Works Receives Premier Print Award, Certificate of Merit

Label Works PIA Award

Recently, The Premier Print Awards, presented by Printing Industries of America (PIA), were announced with Label Works winning a Premier Print Award – Certificate of Merit in the Special Innovations category for our Warehouse Winery label.

Creating eye-catching labels for customers is a source of pride for Label Works. When Warehouse Winery requested a distinctive look for their labels, the Label Works team knew that full color printing using Color-Logic’s Process Metallic Color System was the perfect combination. With Label Works being one of only three certified label printers in the United States to offer Color-Logic, Warehouse Winery’s labels would truly stand out as Color-Logic label printing is extremely limited in today’s market.

Color-Logic Partner

The Color-Logic system allows printers to create up to 250 different metallic colors in a single print run along with different effects such as gradations, watermarks and dimension; when applied to labels, the system allows customers to have a unique looking label printed without the expensive costs for foils, embossing or dies for different shapes. Traditionally, printing with metallic inks or trying to create a metallic effect with two or more colors is difficult; with Color-Logic, the Label Works’ designer manipulated portions of Warehouse Winery’s design to incorporate metallic effects while allowing the rest of the label to print as a traditional full color label. During this process, Label Works created several different designs for the customer to review using a variety of the effects offered through Color-Logic so the customer could choose the appearance that most appropriately displayed their ideas.

The label was printed digitally on an HP Indigo 4500 with the Color-Logic Enhancements; the final printing included four color process plus white ink and a matte UV Varnish on silver stock.

Label Works - Wine Warehouse

Against the matte finish, the Color-Logic effects pop: the metallic red of the “No. 10”, the metallic blue for “Warehouse Winery”, the green and purple seal on the lower right side and the raven holding a cluster of grapes to the left of the “10.” With Color-Logic, Warehouse Winery could add the effect of having the bottom of the “10” appear with a metallic effect while not interfering with the wine type “Frontenac Merlot” in dark blue below it.

For more information on how Color-Logic can help create eye-catching labels for you, contact Label Works today!