4 Ways to Make Your Next Project Run Smoothly

Whether you’re working on creating a new marketing campaign or getting ready to exhibit at a trade show, large scale projects can be a challenge. When things go right, having many people working on a project can help get things done faster. When things don’t, however, the friction between team members can bring progress to a halt. So, how can you keep things running smoothly?

1. Make Sure Everyone Knows the Plan
Nothing helps a project so much as keeping everyone on the same page, so make sure that everyone involved in your project knows on a high level what the plan looks like. That way everyone knows what their part is, what their deadlines are, and whose work might rely on theirs.

2. And Make Sure that Plan is Consistent
Have you ever been in a meeting and walked out of it with a strong game plan, only to have someone else get a completely different message from the meeting they attended? Not only does this make a plan hard to execute, but it can become frustrating for everyone working on the project. Instead, make sure the plan for your project is as consistent as possible and make sure that everyone is updated when changes do occur.

3. Give Updates When Needed
Take time to touch base often! Not only does this ensure that everyone knows how much progress you’ve made as a team, it also lets everyone know when one person’s task has hit a snag. For example, if one employee is researching the market before another employee can get started creating a marketing piece, it’s essential for both employees to know where the research has hit a snag.

One of the best ways to do this is to have periodic meetings. For big projects with a quick turnaround, scheduling 30 minutes every day to touch base can help keep things moving. For long term projects, a weekly, biweekly, or even monthly meeting could be the option you need to keep things moving.

4. Don’t Neglect the Social Aspect
While not a result of the project itself, social friction can also cause difficulties in your work day. Being short or grumpy while working on a project can easily stress everyone out.

That’s why it’s important not to neglect the social aspect of a project. When possible, give employees a chance to talk face-to-face about the project and its progress, because it can be easy to lose sight of the other people working on a project when we’re buried in our work. Consider ways to keep morale up when deadlines loom. Not only will this help employees keep their mood up individually, but it will help foster teamwork overall.

How do you ensure that projects keep moving? We’d love to see your suggestions in the comments below.

5 Ways to Keep Up Momentum During the Summer Months

ways to keep up productivity during the summer slump at your personalized custom print businessWe know that sometimes your sales can slow in the summer, but that additional space in your schedule could give you the opportunity to build momentum that can continue through the end of the year! Here are just a few of the ways that you can keep your business moving during the summer months.

1. Take the Opportunity to Make a Personal Connection
When things are a bit slower, consider using that extra time in your schedule to contact customers directly. You could take a moment to give top customers a call to thank them for their business—and let them know about products that they might be interested in—or you could call customers whose sales have flagged to encourage them to come back to your business. Not only will this help encourage sales during a slower time of the year, but it will help make your customers feel more emotionally connected to your business at the same time.

2. Prepare for a Busier Season
Just like a more open schedule gives you the opportunity to connect with customers, it also gives you the chance to work ahead. Organize your financial information from the first half of the year so that your documentation is ready come tax season or prepare your emails for upcoming events. Go through your files and remove documents that you no longer need. The slower season is a chance to take those tasks off your plate before sales pick up again in the fall.

3. Take a Look At Your Goals
You made your goals early in the year, but you might not have spent much time looking at them since. After all, between winter weather and customer needs, you’ve had a lot on your plate. The summer slump is a great time to take a look at your goals, see how you’re doing on those goals, and readjust as needed.

4. Build New Habits
Is there something you want to do better in your business? Do you want to get better about building to-do lists or more diligent about sending updates on customer orders? Do you want to neaten up your desk at the end of every week or file documents more regularly at the end of a project? This is the time to build those habits! When business is slower, it’s easier to get into good habits and ensure that they’ll stick around during busier months.

5. Take a Break
Rest is important, and whether you’re a workaholic or tempted by the sunny days outside the window, taking a break can help you be more productive in your day-to-day work. When you take a break, you’ll come back rested, refreshed, and ready to work harder and smarter.

Do you have tips for staying productive during the summer season? We’d love to see your tips in the comments below.

Brochures vs. Sales Sheets: Which One is Right For Your Customer?

Sometimes the print piece your customer needs is obvious. It might be the perfect business card or just the right promotional product to make their business memorable. However, the right product doesn’t always jump out at you. Sometimes it takes some thought. This is especially true when those print pieces are seemingly very similar—like brochures and sales sheets. That’s why we’re running down the questions you should ask to help them decide whether brochures or sales sheets are right for them.

Do They Want Their Piece to Stand Alone?
If your customer wants to create an informational piece that will create a big impact right away, flyers are a great choice. Their large, unfolded size and vibrant color allows them to stand alone, catching consumer attention and informing at a glance.

Brochures, on the other hand, are a better fit for customers who want a larger number of informational pieces to be displayed in one place. Their more compact folded size makes them easier to display in a compact tradeshow booth, as a part of a tabletop display, or at the front desk of their business.

Will Their Customers be Reading Now or Later?
If consumers are going to read their piece now, your customer might want them to get directly to the message. Sales sheets are the perfect way to deliver that! With no folds to undo, they are easy to read immediately after they are received.

Brochures are a great option for customers who want their piece to be read at a later date because of their more compact size. However, if your customer is creating a folder of informational pieces or sending a piece along with a mailing, a flyer might still do the job—just remember that its size makes it harder to stow in a tote bag.

Who Will Be Reading This and How Familiar Are They With Your Customer?
If your customer is looking for a great introduction to their business, flyers printed on sales sheets are a great choice. With a large size, vibrant color and no folds standing between the reader and the information in front of them, they can be a splashy introduction to your customer’s business or to a new product.

Brochures, on the other hand, are a good option for consumers who have a little more of an idea what they’re getting into. Whether your customer has had a chance to chat with them at a tradeshow booth or they’ve had an introduction to the company but still need to get to know the products, a little more knowledge is often the incentive that consumers need to open the brochure and discover the information inside.

What questions do you ask to help your customers make a decision about their print order? We’d love to see your suggestions in the comments below.

6 Seemingly Small Reasons Some Businesses Fail

reasons why some personalized print businesses fail while others succeedSometimes when you see another business fail, why they got there seems obvious. Other times, it can seem like a mystery. In many of those failures, what seems like a small detail can mean big problems for those businesses. Here are six of the reasons why some businesses fail while others succeed.

1. Ignoring Customer Needs
Every business will tell you that the customer is the most important thing, but many businesses don’t deliver on that promise. What are your customers telling you? Have you been listening to the feedback you’ve received? How can you make that feedback a part of your business plan? These are important questions for all businesses to ask and answer.

2. Not Learning From Failure
Not every project or plan will be a success. However, it’s important to learn from that failure. If a business isn’t learning from their mistakes, they may repeat them.

3. Growing Too Fast
Whether it’s investing in a new piece of equipment before they’re ready or rushing into a larger building or move to a new location, growing too fast can be a big challenge for businesses if your customer base doesn’t match that growth.

This is part of why Navitor offers you such a wide selection of products—you can offer your customers more without having to make the investment to produce those products in house!

4. Not Identifying What Makes Them Different
Some businesses pay too close attention to what their competition is doing and don’t take the time to highlight what makes them different. While looking to the competition can be a great way to know what works for customers, doing too much of the same can make their business unmemorable. Instead, successful businesses figure out what makes them different and highlight the things that set them apart from their competition.

5. Leadership That Doesn’t Grow
While employees need to continue growing and improving throughout their careers, sometimes businesses don’t realize that the members of their leadership team also need to grow and change in order to keep things working. Businesses with leadership that doesn’t work to improve might see those challenges impacting all levels of the business.

Leadership improvement doesn’t have to be difficult, though. It can be as simple as identifying a problem and working to improve one aspect of their leadership skills at a time.

6. Relying on Enthusiasm Rather Than a Strong Plan
It can be easy see the drive of an employee or team and expect it to keep a business going. However, without a plan to guide growth, even the most driven business can easily misplace employee efforts and find itself going in entirely the wrong direction.

When you see other businesses fail, what reasons can you see for that failure? We’d love to see you join the conversation in the comments below.

The Worst Business Advice We’ve Ever Heard

worst personalized print business advice we've ever heardBad advice is everywhere. Have you ever had someone give you a recipe that simply didn’t work? Or have you followed the instructions on a tutorial only to have it turn into a complete disaster? We get bad advice regularly in our lives—and business advice is no different! Here are five pieces of the worst business advice we’ve ever heard.

1. “Don’t Make Friends”
We definitely understand where this one comes from—after all, sometimes friends don’t make great colleagues and vice-versa! However, it’s essential to cultivate positive relationships with customers and coworkers alike to keep your business going strong.

2. “Stick to Your Plan”
Plans are great, but if your plan isn’t working then you need to have given yourself another option. Whether you have a backup plan at the ready or take a moment to form a new plan, it’s important to be flexible enough to redirect when needed.

3. “Cast the Largest Net Possible”
For some businesses, doing business with everyone possible is a great way to expand their network. However, this isn’t necessarily a good approach for every business. Instead, you might want to focus on the market or markets that suit you best. Not only does this targeted approach allow you to sell more effectively, it will quickly build up market-specific examples and experience.

Want to focus in on a particular market? Navitor is here to help with our vertical market kits. These kits are stocked with the products you need to focus on a niche market and are absolutely free to Navitor resellers—contact us today to request yours!

4. “It’s Okay to Fudge the Facts”
It’s important to be confident when you walk into a sales meeting. However, fudging the facts can lead to problems in the future. For example, don’t tell your customers that you offer a product that you haven’t yet found a source for. Making that promise without a caveat can lead to losing the sale and making the customer unhappy in the process. Instead, offer to look into the answers to your customers’ questions and check back when you know more.

5. “If You Want Something Done Right, You Have to Do It Yourself”
Being confident in your own abilities is great, but it’s essential to acknowledge when someone else could lend a hand. Whether it’s letting someone else take a phone call when you’re busy or boosting your product offering by partnering with a wholesale company like Navitor, teaming up allows you to rely on the skills of others to make your business stronger.

What’s the worst business advice you’ve ever heard? Join in the conversation below to share your examples and what you would suggest instead.

5 Reasons to Stop Using Your Personal Cell Phone for Business Calls

It can be easy to use your cell phone for business calls—after all, it’s right there in your pocket! However, there are a number of reasons you might want to reconsider that decision. Here are five practical reasons why you might want to stop using your personal cell phone for business calls.

1. Screening Your Calls? You Might Miss Out on Opportunities
If your cell phone is anything like ours, you probably get a lot of robocalls, and screening your calls can be a great way to avoid having to talk to a telemarketer. However, if your personal phone doubles as your business phone it also means that you’re likely to miss a call from a customer. That runs the risk of losing sales or damaging customer relationships.

2. Your Voicemail Might Get Too Crowded
Another disadvantage to using your personal cell phone for personal and business calls is that your voicemail can get overcrowded. From telemarketer calls you haven’t erased yet to messages from your kids, there are a wide variety of messages you might receive and keep for personal use. However, that overstuffed voicemail could also make it harder to answer messages from customers in a timely fashion.

And speaking of voicemail…

3. Your Personal Voicemail Message is Likely to be Different From Your Business One
Your voicemail message is a great chance to promote products, let customers know about upcoming holiday hours, and more. However, you could be missing out on that promotional opportunity if you’re using your personal phone.

4. It’s Important to Know Who You’re Talking To When You Answer
Think about the many different ways you can answer the phone. If you get a phone call from an unknown number, you might assume the person on the other end of the line is a telemarketer and your tone might reflect that. If that phone call is, instead, from a customer using a different phone than usual, that tone could start that conversation on the wrong foot.

5. On Your Personal Phone You Can’t Share Responsibility for the Line
When your call volume gets heavy or when you’re unable to take a call, it’s nice to have another person take a call. However, when your customers use your personal phone number, it’s much harder to hand the phone off if you’re unable to take the call.

How do you make the most of the telephone at your personalized print business? We would love to see you join the conversation in the comments below.

4 People You’ll Meet at a Trade Show

people you will meet when tabling or attending a personalized print trade showWhether you’re attending a tradeshow or setting up a booth to promote your print business, you’ll meet a wide variety of people at a show. Depending on their goal for the show, they might have a very different approach to tradeshow attendance than you do. Here are four people you’ll meet at the next tradeshow you attend.

The Info-Maniac
It’s good to do some research on the tradeshow ahead of time and to pay attention to the details, but this person takes that to the extreme. They love doing their research on exhibitors beforehand, and probably can be seen on the exhibitor floor with a notebook full of scribbled bits of information and a bag full of informational pieces.

If you’re an exhibitor, the Info-Maniac could be a gift or a curse depending on how you handle it. If you can give them the right details—or get their contact information so you can touch base on those questions after the show—you might have a new sale on your hands. Just be sure that you don’t let them monopolize your time.

The Trick-or-Treater
Remember how much fun it was to go door-to-door on Halloween and coming home with a bag of candy? The Trick-or-Treater definitely remembers, and they want to come home with a bag of tradeshow swag to rival those youthful candy hauls. If you’re attending, don’t be afraid to keep an eye on this person if they have a great promotional piece. That might give you an idea of where to explore next.

If you’re exhibiting at a tradeshow, though, this person can be a challenge because they might be more focused on stuffing their tote bag with logoed pieces than they are connecting with the companies behind those logos. Try to limit the amount of time you spend on this person and move on to more promising leads.

The Stealthy Competitor
The Stealth Competitor isn’t interested in doing business with the exhibitors—in fact, he’s one of those exhibitors! He might be seen asking very specific questions about pricing or production costs, trying to get the inside scoop by posing as a customer.

If you’re exhibiting and think you’re talking to a Stealthy Competitor, don’t be afraid to be brief. Ask for their contact information so that you can follow up. If they actually are a potential customer, it’s a great chance to answer those specific questions in a less busy setting. If they are a competitor, chances are they won’t want to talk further.

The Serious Buyer
This trade show attendee visits a booth for a good reason—to buy a product—and that makes them the best person to talk to when you’re exhibiting. If you’re attending, on the other hand, you can still benefit from the Serious Buyer. If you overhear them talking to an exhibitor, pay close attention—you might learn something! Not only might the Serious Buyer give you ideas for good questions to ask, but the direction of their conversation might tell you whether or not an exhibitor is a good fit for you.

Have you met these tradeshow attendees? How did you talk to them? We’d love to see your stories in the comments below.

Small Badges Bring Big Opportunities

Badges may be small, but they are print piece with big potential! Not only do they bring your customers a great opportunity to highlight their brand with every interaction, they are also a great upselling option for you. Here are just a few of the ways that small badges bring big opportunities to both you and your customers.

A Badge for Every Brand
Your customer’s badge is an opportunity to reinforce their brand, and finding the right fit is key. When your customer is looking for a more traditional and highly readable look, there’s no better choice than an engraved badge, a highly durable option that coordinates well with engraved signage. For some customers, color is everything, and full color badges and badges printed using sublimation allow them to coordinate their badge order with full color signage and full color print alike!

For customers looking to show off a luxurious brand, they might want to look into metallic badges. Not only do metallic badges feel high end, but they can be personalized with engraving or full color print to suit your customer’s brand.

Practical Badges with Branded Appeal
Badges aren’t only a canvas for branded style, though. There are a variety of badge styles that are as practical as they are attractive. Full Color Chalk BadgesFull Color Erasable Badges, and Full Color Window Badges allow your customer to change their badges as needed, for example.

And for customers that place security at a premium, nothing says “security” quite like a name badge. With photos for easy identification, these badges are an excellent choice for customers who emphasize security or want to ensure that their clients feel secure.

Try Something New
Is your customer looking for something new that is sure to get plenty of attention? New for this year we have Engraved Wood Badges and Acrylic Badges. Clear acrylic badges are a modern option, and because the full color print is placed on the back of the clear stock they add depth to the image. Engraved wood badges, on the other hand, offer a rustic or handmade look.

An Ideal Addition to Your Customer’s Order
Want to boost your business? Badges are a product that appeals to almost any industry and can be a great addition to a wide variety of different orders. Are your customers ordering new signage for their office space? Talk to them about whether they need to update their badges to match. Are they creating print pieces and promotional products for an upcoming tradeshow? Badges are a great way to bring the booth together. Do they need to restock their supplies of the print pieces that they use every day like business cards and letterhead? They should consider whether they also need new badges.

Want to know more? You can visit our website for more information about badges, or click here to get started on your order!

Which badges are your customers’ favorites? Do they prefer to keep things classic, or change it up? We’d love to see you join the conversation in the comments below.

Promotional Power for Your Customers is Just a Click Away!

Is your customer looking for a way to promote their business this summer? Will they be promoting their business at a tradeshow, networking event, or local fair? Do they want to tell their customers about new products? Some of the best options are only a click away! Here are just a few of the options that you can find on Navitor.com.

Why Buy Online?
Ordering through Navitor.com allows you to benefit in a variety of different ways. The direct web-to-press path of orders allows your order to be completed faster, and digital proofing allows you instant access to a PDF proof for you and your customers to review before you finalize your order.

Buying online also makes it easier for you to reorder your customers’ favorites. Online reordering means that you can place a reorder from any location where you have an internet connection and your artwork will be where you need it when you reorder. If you want to know more about reorders, check out our quick guide to learn more.

Promotional Products with Power
If you haven’t taken a look at the promotional products we offer on our website, you could be missing out on easy ordering and reordering of some of our most popular options! Napkins are a popular addition to events where food will be served like open houses or banquets, and calendars are a classic option that your customers should keep in mind throughout the year. Drinkware and bags are popular and practical, and a variety of options are available online. Silicone card sleeves are a great fit for customers looking to promote their business and create something with high tech appeal.

Picking Up the Pace with Print Pieces
When your customer is preparing for an event, promotional products are a promising way to bring people into a conversation. However, it’s essential that they support promotional products with print to keep that conversation going! Brochures and sales sheets are ready-made for the job. Not only do these print pieces offer your customer the opportunity to pair informative text with full color images, but they’re portable enough to tuck into promotional bags, folders, invoices, and more.

Pocket Sized Print for Promotions
Is your customer looking for a smaller print piece for their summer promotional goals? When they want to highlight a single new product or focus on the high points of what their business offers, smaller print pieces could be the perfect fit. Bookmarks are a great choice for showing off the features of new products, and they offer the versatility of full color print on a convenient small canvas.

Which print pieces do your customers use to promote their business? Which are their favorites? We’d love to see your recommendations in the comments below.

Get Back to Basics With These Marketing Tips

back to basics personalized print marketing ideasSummer can be a tough time for marketing. You’re busy and your customers are busy, and that can make it a challenge to create an effective marketing strategy. However, those challenges also make it a great time to get back to basics with your marketing! Here are four tips that will help you bring your marketing back to basics.

1. Focus on Who You’re Talking To
This is the heart of any good marketing strategy, and focusing on the audience you’re reaching out to is the best shortcut to market effectively even when time is tight. Think about whether you’re reaching out to existing customers or new customers, and then use what you know about those customers to create a strategy. What media do they engage with? Can you send an email, or do you need to reach out using ads in local media or a direct mail piece? Focus your efforts where they’ll be most effective, and let your audience be your guide.

2. What Is Everyone Else Doing? Consider Doing the Opposite
One of the best ways to stand out is to do what nobody else is doing. If your competition is advertising through email, for example, a simple handwritten note could be the best way to make your business memorable.

3. Think About What Worked in the Past but Isn’t Used Now—And Think About Why
Sometimes, marketing strategies are dropped for good reason. You might have stopped putting your energy into newspaper advertising, for example, because you got better results from focusing your efforts on creating a quality email campaign. However, if you dropped a marketing strategy for other reasons—you didn’t previously have the time to pursue it, for example, or something new took your attention instead—it might be worthwhile to revisit that strategy. As an added bonus, you might be able to get inspired for new marketing efforts by examples in your files from these old projects.

4. Always Be Willing to Learn New Things
With new technologies arriving every day, the marketing landscape—especially for smaller businesses—is constantly changing. While there are a lot of tips that can help you navigate that changing world, nothing will serve you better than a willingness to learn. Staying open to new information will help keep you from getting stuck in a rut when it comes to your marketing strategy, and it will keep you flexible enough to adapt to new options when they arrive.

What marketing tips can’t you live without? We’d love to see your tips and tricks in the comments below.