24 Review accounts with spring and summer event potential Not sure where to start? Look for customers whose spring and summer calendars naturally create communication, attendance, organization, or visibility needs. How to Spot the Right Opportunities Reach out before the rush Ask what is on the calendar before asking what they need printed LOOK FOR CUSTOMERS WHO: • Host annual or recurring events • Promote around holidays or observances • Run fundraisers or community programs • Rely on foot traffic or seasonal demand • Need to attract attendees, donors, or participants • Use outdoor signage or durable materials • Attend or host tradeshows, fairs, or open houses • Coordinate volunteers, parents, sponsors, or staff • Need to communicate clearly with multiple audiences • Tend to have busy calendars and many moving parts Three simple actions to take now 1. 2. 3. If a customer checks even a few of these boxes, there is likely a worthwhile print conversation to have.
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