Trending in MARKETING EVENT MARKETING Meeting the evolving needs of event organizers. WHAT YOU NEED TO KNOW Current trends in event marketing, such as hybrid events, immersive technologies, and sustainability, are driving demand for innovative print products. Exhibitors continue to attend major trade shows, but many are also experimenting with smaller, more frequent events to offer year-round engagement opportunities. WHY IT MATTERS Exhibitors need sustainable, scalable solutions that reflect positively on brand values as they inform and engage attendees. At the same time, rising costs place a premium on ROI, making technological integration that streamlines operations and facilitates the collection of valuable data crucial. Face-to-Face Wins Whether you’re looking for market dynamics, seeking inspiration from successful strategies, or aiming to stay ahead of emerging trends, The Ortus Club’s report offers valuable insights that will shape approaches to event marketing in 2025. Read more The 2025 Event Marketer’s Playbook Report | 10 Minutes As reported by Cvent and Forester Consulting, 89% of global event and meeting strategy leaders say in-person events are important or critical to increasing revenue. TOP 5 TRENDS IN EVENT MARKETING Personalization Enhanced Engagement Immersive Technologies Hybrid Events Sustainability Source: Cvent Where to Find Events Check out these resources to find event exhibitors in need of solutions: Local Chamber of Commerce Website Convention Center Websites Trade Show News Network (TSNN) Online City Events Calendar Local Conference Venue Websites Cvent – cvent.com Eventbrite – eventbrite.com Meetup – meetup.com Learn more Combining in-person and virtual elements, this trend increases the need for both digital and physical marketing materials. Products like brochures, flyers, and banners are essential for the in-person experience. Augmented Reality (AR) and Virtual Reality (VR) create engaging and interactive experiences. Print integrates AR and VR, allowing attendees to scan folders, labels, and signage for more content and features. Sustainable practices are now a priority. This includes using ecofriendly materials for print and signage. Opt for recyclable or biodegradable materials to promote sustainability as part of a brand’s image. Customizing print like invitations, name badges, and tailored signage to reflect attendee interests is key to connecting. Leverage data to create targeted print and digital communications. Interactive signage, engaging print materials, custom promotional products, and dynamic displays capture attention and captivate audiences.
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