THINKBEYOND – Navitor’s Trends Guide Q3 2024

Print Trends WHO IS BUYING WHAT IN Q3? Eco-Friendly Eco-friendly paper is on the rise in print marketing for its waste reduction and resource conservation. Choosing eco-friendly paper bolsters a brand’s image by showcasing environmental responsibility. Think business cards, postcards, and labels. Textured Textured papers provide a distinct touch and visual appeal, enhancing brand image and making marketing materials more impactful and memorable. The tactile experience of textured paper works beautifully with personalized stationery, letterhead, and folders. Clear Clear acrylic and vinyl stocks offer a sleek, modern look that conveys a sense of sophistication, building a business’s credibility through unique and innovative style. Think labels and decals for business but don’t forget invitations and signage for special events. Cotton Made from natural fibers, cotton paper is durable and luxurious, not to mention an eco-friendly option. Soft to the touch, cotton stocks provide a premium, tactile experience. Cotton paper is especially striking as business cards, note cards, letterhead, and envelopes. Smooth Exceptional quality at a great price, smooth paper is a staple in the industry. Its soft finish enhances print vibrancy, offering a reliable and attractive choice for both business and social purposes. Think promotional flyers and mailers as well as greeting cards, and announcements. TRENDING PAPER STOCKS The right paper choice can enhance a printed piece in a variety of ways, and should be top of mind when printing everything from product packaging to marketing materials. Here’s what’s trending for paper stocks in 2024. TOP SELLING TOP SELLING TOP SELLING TOP SELLING Labels Promo Products Signs Custom Print Posters Envelopes Folders Magnets Memo Pads Post-it® Notes Tote Bags Mugs Pens Durable Banners Table Tents Pedestal Signs TOP SELLING Stamps and Badges Self-Inking Stamps ID Badges Full-Color Badges Engraved Badges Bumper Stickers freeform™ Shaped Labels Water Bottle Labels Top Selling Verticals Retail • Education Healthcare Visit our Content Calendar Page for fresh new content including booklets, flyers, and videos. Trending in PRINT

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