THINKBEYOND – Navitor’s Trends Guide Q3 2024

Trending in PRODUCTS HANG TAGS TOP 5 TRENDS IN HANG TAGS A premium finish and superior selling technique. WHAT YOU NEED TO KNOW In the competitive retail landscape, hang tags are compelling endorsers, capturing attention through custom branding. They help customers associate a particular item to a designer or brand, driving recognition and loyalty. Not to mention they signal an emphasis on quality and care—two things customers want from any business or brand! WHY IT MATTERS Hang tags answer many of the challenges small business owners face. They provide product information and care instructions but they can also upsell products, promote social media, advertise sales or special offers, and more. Hang tags can even add a seasonal look to items without having to change the product’s packaging. Hang tags are an easy sell due to their versatility and practicality. Think Local for Hang Tag Wins! Clothing Boutiques Home Decór Retailers Gift Shops Boutiques Furniture Stores Jewelry Stores Craft Stores Specialty Food Businesses E-commerce Businesses Wineries and Distilleries Read more Sustainability Opting for soy-based inks and recycled, recycleable and renewable materials tells a story that connects eco-conscious customers with the product. Minimalism Simplicity equals elegance in today’s market. Clean and uncluttered hang tags focused on brand identity and key product information build customer confidence. Texture Touch plays a key role in the shopping experience. Hang tags featuring textured materials and techniques like embossing, letterpress and foil make a big impact. Storytelling Use QR codes to transport customers to a web page where they can learn about the brand’s products, quality, company history and mission. Shapes The shape of the tag creates a mood. Squares and rectangles convey professionalism. Circles and ovals create a softer, friendly feel perfect for artisanal products. Consumers see only about 150 of the 10,000+ products on an average grocery store’s shelves. Source: Land-Grant Press 150 Consumers engage with each product they see for seven seconds or less - many products receiving less than a full second of consumer attention. Hang tags direct customer attention to a particular product. Read more Hanging Tags and Consumer Behavior Market Research | 9 Minutes

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