Trending in MARKETING SUSTAINABILITY Embracing sustainability is no longer optional for businesses. WHAT YOU NEED TO KNOW More consumers than ever are looking for companies whose values around sustainability align with their own. In addition, many state and local governments are approaching the topic through legislation, which is driving companies to reduce their environmental impact and require the same from their vendors and suppliers. WHY IT MATTERS Consumers (especially younger generations) want to support businesses that demonstrate a strong commitment to the environment, and they’re willing to pay more for products and services from those businesses. Businesses that take steps to reduce their environmental impact and communicate their efforts effectively are positioned to reap the rewards through increased consumer loyalty and more sales. Top Industries Leading the Charge Retail – Retailers are improving their environmental footprint in a variety of ways, such as reducing packaging waste. Hospitality – Many hotels are offering eco-friendly amenities and encouraging guests to conserve water by reusing towels. Education – Schools are moving beyond teaching environmental issues to embracing sustainable practices like composting. Healthcare – Many hospitals are adopting green building standards and reducing medical waste. Event Planning – Sustainable measures like energy-efficient lighting and waste reduction are now priority. Nonprofit – Many nonprofits are adopting green office practices and advocating for policy changes. Government/Public Sector – Government regulations and incentives are encouraging businesses to reduce their environmental impact. Technology continues to drive efficiency, which means less material is wasted. Modern print production methods have resulted in reduced energy consumption, better waste disposal, fewer harmful chemicals, and the introduction of recyclable printing plates. The Business of Sustainability study by PDI Technologies reported that 78% of consumers want to buy from environmentally friendly companies but don’t know how to identify them. Source: National Retail Federation Look for options containing pre-consumer (manufacturing) or postconsumer waste (PCW). According to the EPA, each ton of recycled paper can power the average American home for six months, save 7,000 gallons of water, and save 3.3 cubic yards of landfill space! Printed products used multiple times can be more eco-friendly than single-use products. For example, the average reusable bag has a lifespan equal to that of more than 700 disposable plastic bags. Encourage customers to choose recyclable products, and to recycle paper, cardboard, and plastic whenever possible. Research recycling and upcycling programs in your local community that could be useful for you and your customers. Look for third-party certifications that indicate responsible forest management practices. You will often find these certifications listed in a company’s sustainability statement or in product/ service descriptions. Thinking beyond recycled paper. Read more Going Greener - Printing Cleaner Navitor Booklet 5 SIMPLE STEPS businesses can take to support sustainable printing practices Divert Waste from Landfills Look for Recycled Content Making a Statement Research Print Methods Find Sustainably Sourced Options Keep Thinking Reusable
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