SECTION 3 – WHICH PRODUCTS DRIVE MORE REORDERS AND HIGHER VOLUMES AND WHY 8 3.2 REORDER FREQUENCY RANKING (MOST REPEAT TO LEAST REPEAT) RANK PRODUCT WHY IT TENDS TO REORDER MORE OR LESS OFTEN 1 LABELS Ongoing consumption plus frequent SKU and version changes – promotions, seasonal runs, compliance updates, product launches, and packaging refreshes. 2 ENVELOPES Steady replenishment for shipping, billing, notices, donor mail, and recurring communications – especially when tied to ongoing operational programs. 3 CHECKS & FORMS Regular replenishment where still used, plus periodic security refresh needs and governance controls. 4 MARKETING MATERIALS High repeat when positioned as a program – campaigns, events, monthly direct mail, and multi-location refreshes. 5 SIGNS & BANNERS Repeat tends to be project-based – promotional cycles, events, new locations, seasonal resets, compliance and wayfinding updates. 6 BUSINESS CARDS Repeat tied to staffing changes – hiring, turnover, role changes, and rebrands. 7 STAMPS & DATERS Often one-time per role or process, then occasional replacements, department expansion, year band changes, or added messages. 8 FOLDERS Typically event-driven and occasion-based unless standardized into ongoing onboarding, sales kits, or recurring packet programs. 3.1 SCENARIOS DRIVING REPEAT PURCHASING Repeat orders usually come from: • Consumption-based products (used up, replenished regularly) • Fast-changing content (SKU changes, promos, compliance updates) • Operational dependency (workflows rely on the item) • Programmatic marketing (recurring campaigns, multi-location needs)
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