SECTION 2 – PRODUCTS WITH HIGHEST MARGIN FOR RESELLERS AND WHY 6 2.2 MARGIN RANKING (HIGHEST TO LOWEST) AND WHY RANK PRODUCT WHY THIS CATEGORY TENDS TO HOLD MARGIN 1 SIGNS & BANNERS Signage and display work often carries higher perceived value and more variables – substrates, finishing, compliance needs, delivery deadlines, and sometimes installation. Those variables reduce apples-to-apples comparisons and reward expertise. 2 LABELS Labels behave like packaging, and complexity is common – material and adhesive selection, durability, regulatory requirements, SKU versioning, short-run promos, and frequent refresh cycles. Advisory selling can meaningfully protect margin. 3 STAMPS & DATERS Typically low cost of goods relative to daily operational value. Less price shopping than commodity paper items, plus strong bundling potential with forms, receiving workflows, and compliance processes. 4 CHECKS & FORMS Security features and fraud-prevention needs create defensible value. Margin improves when positioned around controls, compatibility, and governance rather than “printing checks.” 5 FOLDERS Basic folders get shopped, but margin rises quickly with finishing and structure – custom pockets, die-cuts, specialty stocks, inserts, personalization, and assembled kits. The best margin play is “presentation system,” not “folder.” 6 ENVELOPES Plain envelopes are competitive and transparent. Margin improves with specialty features – custom sizing, windows, security tinting, variable data, and fast-turn mailing requirements. 7 MARKETING MATERIALS Commodity flyers and postcards are price-sensitive, but margin improves with program services – versioning, variable data, mailing, portal ordering, and bundled campaign management. 8 BUSINESS CARDS Highly commoditized and easy to comparison shop. Margin is best protected by premium construction, brand/color consistency, premium finishes, multi-employee kits, and identity-system bundles rather than basic cards. 2.1 CONDITIONS DRIVING HIGHER RESELLER MARGIN Higher margin usually shows up when one or more of these are true: • The item is harder to compare across suppliers (less price transparency). • The job includes complexity (materials, finishing, compliance, installation). • The reseller adds management value (proofing, kitting, versioning, logistics). • Turnaround speed matters (customers pay for urgency). • The product is operationally critical (downtime or errors have real cost).
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