1.1 INDUSTRY-BY-PRODUCT TABLE SECTION 1 – INDUSTRIES THAT BUY EACH PRINT PRODUCT 4 PRINT PRODUCT PRIMARY BUYING INDUSTRIES OTHER COMMON BUYING INDUSTRIES TYPICAL BUYING TRIGGERS AND USE CASES Business Cards Real estate; financial services; creative services Professional services (legal, consulting, insurance); healthcare practices; home services; hospitality; construction trades New hires and role changes; team growth; brand refresh; events and networking; multi-location standardization Envelopes E-commerce and retail; logistics and shipping; healthcare Banking and financial services; insurance; education, government and public sector, legal services, utilities and telecom, nonprofits Shipping and returns; statements and notices; donor mail; compliance mailings; custom windows and security tints; variable data addressing Marketing Materials (brochures, postcards, flyers, direct mail, etc.) Banking and financial services; education; government; healthcare; retail and e-commerce Hospitality; real estate; nonprofits; events; B2B manufacturing and distributors Campaigns and promotions; recruitment and enrollment; awareness and fundraising; service line marketing; store and location marketing; trade shows Folders (presentation folders) Real estate; education; finance; healthcare; corporate organizations Legal firms; insurance agencies; local government offices; nonprofits/associations; manufacturers; hospitality/ event venues; construction; auto dealerships Proposal and sales presentations; enrollment and admissions packets; patient intake and financial packets; conference handouts; organized “leavebehind” kits. Training and events; seminars; trade shows; sales teams; onboarding and new employee kits Labels Food and beverage; retail; pharmaceuticals Logistics and warehousing; consumer packaged goods; industrial and chemical; health and beauty Packaging and branding; compliance labeling; ingredients and warnings; SKU expansion and versioning; shortrun promos; inventory and warehouse identification; anti-counterfeit and trackand-trace Signs & Banners Retail; real estate; transportation Hospitality; entertainment; healthcare; banking and financial services; education, government and public sector; construction and trades; manufacturing Promotions and seasonal campaigns; events and pop-ups; grand openings; regulatory and wayfinding signage; brand refreshes; site and job signage Stamps & Daters Healthcare and medical device; manufacturing and industrial; legal services and notary Warehousing and logistics; government and public sector; financial services; food and beverage; construction and building services; education; retail Receiving and processing workflows; approvals and document control; QA and compliance; date tracking; standardization across departments Checks & Forms (checks, payroll checks, continuous and NCR forms) Banking and financial services; government operations; healthcare; logistics Employers running payroll; title and mortgage/closing; any organization issuing payments and requiring controls Payment issuance; payroll; secure forms and internal controls; multi-location ordering; compliance documentation; process consistency
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