3 Table of Contents Section 1 – Industries That Buy Each Print Product – Page 4 1.1 Industry-by-Product Table 1.2 Section 1 Summary Section 2 – Highest Margin Products for Resellers – Page 6 2.1 Conditions Driving Higher Reseller Margin 2.2 Margin Ranking (Highest to Lowest) and Why 2.3 Section 2 Summary Section 3 – Reorders and Unit Volume Patterns – Page 8 3.1 Scenarios Driving Repeat Purchasing 3.2 Reorder Frequency Ranking (Most Repeat to Least Repeat) 3.3 Typical Unit Volume Ranking (Highest Units per Order to Lowest) 3.4 Section 3 Summary Section 4 – Vertical Bundle Grid – Page 10 4.1 How to Use the Grid 4.2 Vertical Bundle Grid (Starter and Growth Bundles by Industry) 4.3 Simple Selling Motions for Resellers 4.4 Section 4 Summary Quick Start – Reseller Playbook – Page 12 Highest Margin Categories to Push Strongest Reorder Engines to Build Programs Around Top 5 Vertical Quick Bundles (Starter and Growth) How to Use the Quick Start in Reseller Conversations Appendix – Page 14 Data Sources and Authorities
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