77% of U.S. consumers say recyclability is extremely or very important when they consider packaging sustainability, and 62% say the same about recycled content. Greener print is no longer a niche conversation. Customers are asking tougher questions about waste, sourcing, recycled content, and what happens after a product is used. The good news: print can support sustainability goals when it is specified thoughtfully and backed by real proof. That is where this guide comes in. What buyers usually mean by “sustainable” Recyclable. Recycled content. Responsibly sourced. Reusable when possible. Less waste. Proof, not vague claims. WHY GREENER PRINT MATTERS NOW Pro tip: “When customers ask for greener options, they are usually not asking for perfection. They are asking for better choices, less waste, and a supplier story they can trust.” 2 – why greener print matters now
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