Digital is not automatically greener This conversation gets oversimplified fast. Digital has environmental impacts too, including raw material demand, device manufacturing, electricity use, and infrastructure load. The smarter question is not print or digital. It is which mix creates the least waste and the most value for the job. The honest version •• Digital is not impact-free. •• Print is not automatically wasteful. •• The right answer depends on quantity, lifespan, audience, and material choice. 16 – print vs. digital: a more honest conversation PRINT VS. DIGITAL: A MORE HONEST CONVERSATION UNCTAD says digital devices, data centers, and ICT networks account for an estimated 6% – 12% of global electricity use. Pro tip: “You don’t need to choose print over digital on principle. We can help you choose the smartest channel mix for the need.”
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