HOW TO SELL FOLDERS Legal Folders Selling Tool
The style of a pocket folder is about more than just the way it looks – it’s also about the way it functions. With different varieties to choose from, each option is designed to be perfectly suited for distinct and varying needs. STYLES & FEATURES One Pocket: • Simple, clean smart design • Single pocket on the right side • Reliable, best-in-class construction Two Pockets: • Twin right and left side pockets • Capacity to hold more pages • Showcase materials all in one place Style M2 STYLES FEATURES Reinforced Edges: • Professional durability, premium construction • Edges with enhanced longevity • Extra strong as capacity increases DOWNLOAD TEMPLATE DOWNLOAD TEMPLATE DOWNLOAD TEMPLATE DOWNLOAD TEMPLATE DOWNLOAD TEMPLATE Style #: M2 Two Pocket Legal Folder 9" 4" 14½" Style #: M1 One Pocket Legal Folder 9" 4" 14½" 9" ⅞" REINFORCED EDGE 4" Style #: L1 One Pocket Legal Folder with One Reinforced Edge 9" ⅞" ⅞" REINFORCED EDGE REINFORCED EDGE 4" Style #: L2 Two Pocket Legal Folder with Two Reinforced Edges 9" 4" 14½" Style #: M2RD Two Pocket Legal Folder with Rounded Corners PRINTING PROCESSES Your customer can add flair to their folders with our professional printing proces es that include simple spot color printi g, e satile full color printing and elegant foil stamping. Our G7 Master Print certification ensures the same color output regardless of printing device and makes sure that brand colors are always represented consistently. FULL COLOR PRINTING 1 & 2 COLOR PRINTING FOIL STAMPING & EMBOSSING STANDARD INK COLORS STANDARD FOIL COLORS • Boost visual appeal • Access a wider range of color blending abilities • Achieve an exact color match • Draw more attention to important details • Ensure a consistent brand image • Complement other printing techniques • Add depth & shine • Create a sensory experience • Reinforce the value of a brand • Engage multiple senses Boost the visibility of your customer’s brand with full color printing. Vibrant, full color print is the perfect way to highlight your customer’s design and is ideal for upgrading the folder’s overall appearance. When color accuracy and consistency are crucial, one- or two-color printing adds a pop of color and crisp, readable design on folders. Spot colors are a stylish way to provide the most stable, predictable color results. For the absolute highest degree of stylishness and distinction, showcase your customer’s brand with sophistication by incorporating foil in folder designs to give a show-stopping finishing touch. Black Gray Brown Burgundy Brick Red Red Orange Reflex Blue Dark Blue Light Blue Teal Green Forest Green Black Red Burgundy Dark Blue Light Blue Silver Dull Silver White Green Copper Gold Dull Gold Clear STOCK OPTIONS The first step in designing a presentation folder is choosing what type of paper to use. Paper choice determines the final effect produced and influences the perceived value of a brand. The feel of the paper creates a lasting impression and determines how the ink gets absorbed. SEMI-GLOSS C1S & C2S LINEN SMOOTH FIBER • Lightweight with excellent dimensional stability • Features a smooth, semi-gloss finish • Great price-quality ratio • Linens do very well with foil stamping and embossing • One of the most elegant choices of paper stock • A professional an classic stock option • Brings together style and form • Clean appearance and smooth surface • Excellent print performance • Less light glare • High quality and great value Semi-gloss refers to the actual gloss sheen of the paper stock itself, prior to printing. Coated papers can have the coating applied to only one side of the paper (C1S) or to both sides (C2S). Textured with subtle patterning, linen paper stock is immediately recognizable. This paper stock creates a very sophisticated, expensive look for folders that are elegant and impress even the harshest design critics. A paper stock that not only feels good but you can feel good about. An ideal option that has been a first choice for designers for a long time, smooth paper provides excellent clarity and a silky smooth surface. Give your folders an earthy look and feel. Fiber paper stocks add a great background where photos pop and are perfect for making specific branding statements. Navy Linen with Copper Foil Stamping Hunter Green Felt 80 lb. Wa m White Linen 80 lb. LEGAL FOLDER BUYERS A law firm’s brand is what makes them unique and sets them apart in the marketplace. Our folders for the legal market make a big impact by focusing on brand identity in custom folder designs - reflecting values, image, and meaningful messaging. WIDELY USED BY: COMMUNICATE YOUR MESSAGE • Attorneys - orga izi g case information • Law Firms - storing facts, findings, and evidence • Go ernment Agencies - professionally presenting documents • Corporate Legal Departments - managing legal files and communications Legal folders and branding techniques help identify the firm and tell their story. Add creative embellishments like foil stamping and embossing to further express a brand’s uniqu qualities and distinctive personality. • Legal folders keep legal-sized documents organized without folding or damaging HOW TO SEAL THE SALE 1 2 3 St p 1 on how to make the sale...Duntur, exceptas pra dolecti coribeaque ne volores dolupti busapienis minctiunt, sunt untis nis venia quia cora quia sunt rerit venis voluptatias assunt accabo. Udanissim repel iur, venim ex elene naturepel ipsam as etur am explibusam in reperi ne volecte voluptatio et veniment doluptis iuntia cumquatiunt del eribus eribus deb s sus psustis soluptae ventectenit faccus eatis aut optium nobis nectibe atiur, quia dolore maiostias quisque nonsequos it au veru la des voluptiam sita volorem eatia cum excerit dol. Step 2 on how to make the sale...Duntur, exceptas pra dolecti coribeaque ne volores dolupti busapienis minctiunt, sunt untis nis venia quia cora quia sunt rerit venis voluptatias assunt accabo. Udanissim repel iur, venim ex elene naturepel ipsam as etur am explibusam in reperi ne volect voluptatio et venim nt doluptis iuntia cumquatiunt d l eribus eribus bis sus ipsustis solupt e ventectenit faccus eatis aut optium nobis nectibe atiur, qui olore maiostias quisque nons quossit aut verum la es voluptiam sita volorem eatia cum xcerit dol. St p 3 o how to make the sale...Duntur, exceptas pra dolecti coribeaque ne volores dolupti busapienis minctiunt, sunt untis nis venia quia cora quia sunt rerit venis voluptatias assunt accabo. Udanissim repel iur, venim ex elene naturepel ipsam as etur am explibusam in reperi ne volecte voluptatio et veniment doluptis iuntia cumquatiunt del eribus eribus debis sus ipsustis soluptae ventectenit faccus eatis aut optium nobis nectibe atiur, quia dolore maiostias quisque nonsequossit aut verum la des voluptiam sita volorem eatia cum excerit dol. 3 Steps to Making the Sale! LET US HELP YOU! You can count on: • Friendly & helpful ervice • Answers to all your questions • P oduct expertise • Quality products & kept promises WE ARE HERE FOR YOU Our customer service team works hard to fulfill all your fol er needs. We c n help with design and the creative process, producing a finished product you can be proud of. Available to answer your questions, chat about options and make product recommendations, we genuinely strive to brighten your day. Contact Us Today: customerservice@folderworks.com 1-877-294-5028 Did you know? Full Color Business Card Orders Folder Order 1 = 241/2 The AOV for ne Folder order is equivalent to 24 1/2 Business Card orders. *Numbers based on YOY sales from August 2021.
SELLING CHECK LIST Which folders best fit your customer’s project? What print process/colors would you like to include? Provide vector art and other quality graphics Place Order Order Completed & Shipped Confirm details with customer Budget Quantity • Check inventory before recommending specific stock. Timeline • Confirm in-hands date and deadlines. • Check production and stock inventory schedules before offering specific styles. Branding • Do your folders need to reflect brand cornerstones (i.e. power, durability, luxury, etc.)? • Which folder design makes sense for the specific project? Audience • What demographics are you looking to reach? Colors which reflect the company branding: • Spot Color(s) • 4-Color Process • Foil • Embossed • UV Raised • Blank • Other Here are some quick pointers: • Use consistent colors for branding. • Coordinate colors with applicable images. • Consult PMS Color Chart, if necessary. Use high-quality vector art and digital graphics which can resize the images without distorting them. These may include: • Your business logo • Stock background photos • Special fonts Send order confirmation to customer. Send shipping confirmation with tracking numbers to customer Item Number Print/Process Description Proof & Approval Quantities Ship-to Address or Multiple Addresses Shipping Method Bill To: • Name, Company, Address, Email Address Business Card Slits Interior Printing Stepped Inserts Classic, conservative designs convey professionalism and trust. We’ll help design a custom presentation folder that is perfectly tailored to the specifications of the law firm it represents. Use our checklist to make your selling process as easy as can be! The evidence speaks for itself Ready to make the sale? FolderWorks™ Customer Service D 1-877-294-5028 customerservice@folderworks.com 1625 Roe Crest Drive North Mankato, MN 56003
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