{"id":14745,"date":"2026-06-08T08:00:50","date_gmt":"2026-06-08T13:00:50","guid":{"rendered":"https:\/\/www.navitor.com\/blog\/?p=14745"},"modified":"2026-06-03T09:33:16","modified_gmt":"2026-06-03T14:33:16","slug":"how-to-identify-your-target-market-in-6-easy-steps-2","status":"publish","type":"post","link":"https:\/\/www.navitor.com\/blog\/how-to-identify-your-target-market-in-6-easy-steps-2\/","title":{"rendered":"How to Identify Your Target Market in 6 Easy Steps"},"content":{"rendered":"

Most resellers can sell\u00a0print\u00a0to almost any business.<\/span>\u00a0<\/span><\/p>\n

That\u2019s\u00a0both the opportunity and the trap.<\/span>\u00a0<\/span><\/p>\n

When your product mix includes business cards, envelopes, labels, folders, forms, signs, banners, badges, stamps, decals,\u00a0marketing materials, packaging products,\u00a0and more, it can feel like every company is a potential customer. And technically, many of them are.<\/span>\u00a0<\/span><\/p>\n

But \u201ceveryone\u201d is not\u00a0a very helpful\u00a0target market.<\/span>\u00a0<\/span><\/p>\n

When you try to\u00a0market to\u00a0everyone at once, your message gets softer. Your outreach gets broader. Your time gets spread thinner. And your best-fit customers \u2013 the ones with real need, repeat potential,\u00a0and room to grow \u2013 may get scooped up by a competitor who knew exactly what to look for.<\/span>\u00a0<\/span><\/p>\n

The good news? You\u00a0don\u2019t\u00a0need a complicated customer targeting strategy to find stronger print sales opportunities. You just need a practical way to narrow your focus, spot better-fit\u00a0accounts\u00a0and market with more intention.<\/span>\u00a0<\/span><\/p>\n

Here are six steps to help you\u00a0<\/span>identify\u00a0your target market<\/span><\/b>,\u00a0<\/span>find better customers<\/span><\/b>,\u00a0and\u00a0<\/span>focus\u00a0your sales energy<\/span><\/b>\u00a0where it has a better chance to pay off.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/h2>\n

1. Start with what your best customers already have in common<\/span><\/span>\u00a0<\/span><\/strong><\/h3>\n

Before you chase new prospects, look at the customers already buying from you.<\/span>\u00a0<\/span><\/p>\n

Your current customer list is one of the best places to find clues about your next opportunity. Which customers order consistently? Which ones buy more than one product category? Which ones ask for ideas instead of only asking for the lowest price? Which ones are easier to serve, more open to recommendations,\u00a0and more likely to come back?<\/span>\u00a0<\/span><\/p>\n

Those details matter.<\/span>\u00a0<\/span><\/p>\n

A customer who orders once a year may be useful. A customer who orders forms, envelopes, labels, signs,\u00a0and seasonal marketing materials throughout the year is something different. That is a relationship with\u00a0room\u00a0to grow.<\/span>\u00a0<\/span><\/p>\n

Start by reviewing your customer base and asking:\u00a0<\/strong><\/p>\n