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Did you know there are 1.54 million<\/strong> nonprofits registered with the IRS? And since December is the most popular month for charitable giving, now is a perfect time to seek out and have some conversations with the nonprofits in and around your community.<\/p>\n Over 80% of all donations to charities and nonprofit organizations in the U.S. come from individuals. According to The Philanthropy Roundtable<\/a>,\u00a0six out of ten American households participate in some sort of charitable giving<\/a>. Giving is on the rise and the tally shows total giving grew 4%<\/strong> year over year, revealing that Americans continued giving more generously than before the pandemic. In 2021, donors returned to their favored causes, with many of the sectors that struggled in 2020 making a recovery in 2021. The $466.23 billion contributed in 2020 was outpaced as U.S. charities received an estimated $484.85 billion<\/strong> in 2021.\u00a0Significant increases were found in the following areas: giving to public-society benefit organizations, giving to arts, culture and humanities, and donations to environmental and animal organizations. Here are some additional stats that are good to know before consulting your customers:<\/p>\n People are generally more philanthropic toward the end of their lives, when they tend to have more savings, time and motivation to help others. Giving peaks at ages 61-75<\/strong>, when 77% of households donate, compared to just over 60% among households headed by someone 26-45 years old. The top contributions by organization type are:<\/p>\n When it comes to nonprofit organizations \u2013 whether fundraising, notifying of upcoming events, attracting sponsors or thanking donors \u2013 print continues to further worthy causes, even in a world driven by digital communications. Print materials feel more personalized; they allow nonprofits to reach precise audiences, they inform donors and volunteers, and they help bring in fundraising revenue. Segmentation and personalized campaigns will become even more targeted by marketers as we head into 2023.<\/p>\n Whether your nonprofit customer is preparing for an upcoming event, announcing new sponsorship opportunities, or striving to keep the general public and local communities involved in what they do, keeping the organization top-of-mind is key to getting the support it needs.<\/p>\n How can your customer set themselves apart and continue to grow?<\/strong> Below are some proven print marketing tips that will help your nonprofit customers more effectively attract supporters, engage with their donors as well as local community members and sponsors, and thank their constituents.<\/p>\n Inflation and economic conditions have increased need and decreased buying power. Fundraising efforts must ramp up to close the gap. Attracting attention, communicating the mission, identifying staff and engaging with volunteers, donors and sponsors require an integrated approach and a versatile vendor partner. Using personalized, targeted campaigns will increase donation dollars. Bright and bold graphics on windows, floors, banners and signs will command attention, and print marketing materials like calendars, notebooks and sticky notes make ideal gifts \u2013 branded with the cause near and dear to the recipient\u2019s heart. Plus, the practicality of them guarantees they\u2019ll be used and appreciated.<\/p>\n Attract and promote sponsors with indoor<\/strong><\/a> and outdoor signage<\/strong><\/a> prior to and during charitable events. Spread the word about a campaign or event through postcards<\/strong><\/a> and door hangers<\/strong><\/a>. Let the support base know about new opportunities to give and\/or volunteer with flyers<\/strong><\/a>, letters<\/strong><\/a> and brochures<\/strong><\/a>. Reach as many supporters and prospects as possible with yard signs<\/strong><\/a>, vinyl banners<\/strong><\/a> and A-frame signs<\/strong><\/a>. Digital print<\/strong><\/a> is perfect for creating materials and resources with multiple language versions.<\/p>\n Engage the community year-round, grow the donor base and update supporters with calendars<\/strong><\/a>, direct mail<\/strong><\/a> and invitations<\/strong><\/a>. Share facts about meeting mission goals and milestones with annual reports<\/strong><\/a>. Get more personal with donors, raise more revenue and retain donors by articulating what your donors care most about through segmentation<\/strong><\/a> and personalization<\/strong><\/a>. Bring in fundraising revenue and further the cause with fundraising letters <\/strong><\/a>or water bottle labels<\/strong><\/a> that include a link or QR code<\/strong><\/a> to the online donation form or social media accounts. This is an ideal way to bridge the gap between tactile and digital channels.<\/p>\n Show donors how much they are appreciated with branded promotional products<\/strong><\/a> or labels<\/strong><\/a> and stickers<\/strong><\/a>. Thanking and identifying donors, supporters and volunteers with branded apparel<\/strong><\/a> gives them an opportunity to spread the word with pride each time they wear it. Let major donors see the work they are funding with appreciation gifts in tuck boxes<\/strong><\/a>. Add a personal touch to thank-you notes<\/strong><\/a>, making donors feel more valued.<\/p>\n The strategies covered above represent some of the ways nonprofits rely on print materials to further their mission. Choosing the right partner will help your nonprofit customers find the best print marketing strategies for their messaging to ensure they get results. Together, we can help your nonprofit customers reach, raise and retain. Rely on us to help solve some of the challenges they face. Discover more detailed information on top product ideas and industry stats in our latest\u00a0flyer for nonprofits.<\/a><\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Did you know there are 1.54 million nonprofits registered with the IRS? And since December is the most popular month for charitable giving, now is a perfect time to seek out and have some conversations with the nonprofits in and around your community. Nonprofits by the numbers Over 80% of all donations to charities and […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,18,16,21,12,4,37,6,20,14,22],"tags":[],"class_list":["post-13585","post","type-post","status-publish","format-standard","hentry","category-business-cards","category-print-education","category-folders","category-labels","category-marketing","category-news","category-packaging","category-print-products","category-promotional","category-resources","category-stationery","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/13585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/comments?post=13585"}],"version-history":[{"count":8,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/13585\/revisions"}],"predecessor-version":[{"id":13598,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/13585\/revisions\/13598"}],"wp:attachment":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/media?parent=13585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/categories?post=13585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/tags?post=13585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Nonprofits by the numbers<\/strong><\/h2>\n
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How you can be of service<\/strong><\/h2>\n
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<\/h2>\nTips and trends<\/strong><\/h2>\n
Attraction<\/strong><\/h2>\n
![\"\"](\"https:\/\/www.navitor.com\/blog\/wp-content\/uploads\/Blog_Image_4-2.jpg\")
<\/h2>\nEngagement<\/strong><\/h2>\n
![\"\"](\"https:\/\/www.navitor.com\/blog\/wp-content\/uploads\/Blog_Image_3-3.jpg\")
<\/h2>\nGiving Thanks<\/strong><\/h2>\n
![\"\"](\"https:\/\/www.navitor.com\/blog\/wp-content\/uploads\/Blog_Large_Image.jpg\")
<\/h2>\nMoving forward<\/strong><\/h2>\n