{"id":13525,"date":"2022-08-12T11:00:16","date_gmt":"2022-08-12T16:00:16","guid":{"rendered":"http:\/\/www.navitor.com\/blog\/?p=13525"},"modified":"2024-07-09T09:23:29","modified_gmt":"2024-07-09T14:23:29","slug":"balancing-the-shopper-to-employee-ratio","status":"publish","type":"post","link":"https:\/\/www.navitor.com\/blog\/balancing-the-shopper-to-employee-ratio\/","title":{"rendered":"Balancing the Shopper to Employee Ratio"},"content":{"rendered":"

How Print Helps Retailers Attract Consumers and the Staff to Take Care of Them<\/em><\/p>\n

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The retail industry has had its share of ups and downs the past couple of years \u2013 from product shortages and increased costs, to an unprecedented labor shortage. Retailers have been forced to re-examine their systems and strategies that have been in place for years. Promoting repeat buyers and attracting new customers remains vital, yet retaining employees and bringing on new talent is more challenging than ever before. Today\u2019s landscape is ushering in the need for more stable and more profitable paradigms in order for retail businesses to reset and re-emerge. Despite all the attention given to e-commerce, Forrester forecasts that 72% of retail sales in the U.S. will still take place in brick and mortar stores within the next two years. This presents tremendous amounts of opportunities for print sales in the areas of customer engagement and loyalty, talent recruitment and employee retention, as well as preparing for the holiday shopping seasons.<\/p>\n

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What are the major priorities?<\/strong><\/h2>\n

The industry\u2019s main concerns lead to a plethora of print solutions including how the labor shortage has forced many stores, especially smaller retailers, to close their doors or adjust the hours they\u2019re open. Window decals<\/strong> and postcards<\/strong> are just a couple of ways to update and inform customers, and help manage expectations.<\/p>\n

Consumers are expecting some of the newfound conveniences that emerged during the pandemic to remain \u2014 such as buying online and picking up in store (BOPUS), curbside pickup, and same day delivery \u2014 and retailers are determined to meet those expectations. Directional signage<\/strong>, direct mail campaigns<\/strong> and sandwich boards<\/strong> convey pertinent details consumers are looking for.<\/p>\n

Boosting customer loyalty is more important than ever, especially as retailers deal with supply chain issues and product shortages. Amplifying brand awareness and communicating boldly with wall signs<\/strong>, table tents<\/strong> and floor decals<\/strong> draws consumer attention, and promotional giveaways like magnets<\/strong> keep brands top of mind.<\/p>\n

Retaining valuable employees and recruiting new talent takes gestures of appreciation through branded gifts including apparel<\/strong>, drinkware, bags<\/strong> and totes<\/strong>. Retailers can drive efficiency with in-store essentials like pens<\/strong>, pre-inked stamps<\/strong> or daters<\/strong>, and full color or engraved name or ID badges<\/strong> that stylishly identify staff while reinforcing the brand.<\/p>\n

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What are the best sellers?<\/strong><\/h2>\n

Some of the top products retailers are relying on this year include:<\/p>\n