{"id":13512,"date":"2022-07-18T12:05:57","date_gmt":"2022-07-18T17:05:57","guid":{"rendered":"http:\/\/www.navitor.com\/blog\/?p=13512"},"modified":"2024-06-18T10:57:09","modified_gmt":"2024-06-18T15:57:09","slug":"how-print-contributes-to-a-construction-companys-growth","status":"publish","type":"post","link":"https:\/\/www.navitor.com\/blog\/how-print-contributes-to-a-construction-companys-growth\/","title":{"rendered":"How Print Contributes to a Construction Company\u2019s Growth"},"content":{"rendered":"

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One of the world\u2019s largest industries in terms of spending, the construction industry is valued at $1.36 trillion and contributes 4.2% to the country\u2019s GDP. The construction industry is set for a boost in demand and has posted growth despite fragile supply chains and rising material costs. Forecast to grow by another 8.8% this year, and because construction businesses spend on average 13% of their budget on marketing, it is worth considering how branded print plays a role in this prosperous industry\u2019s growth.<\/p>\n

Print supports a stronger bottom line<\/strong><\/h2>\n

Construction is a competitive industry. With the price of goods increasing, construction companies need to consider brand building strategies, rise above the competition, and look long and hard at areas that can be optimized to drive a better bottom line. Communicating early and often with both suppliers and customers will give them an edge as they face these competitive challenges. Because construction is a high-touch customer service business, the industry presents great opportunities for sales for distributors.<\/p>\n

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Print does more than just build brand identity<\/strong><\/h2>\n

Not only are print materials required in order to build brand identity and communicate effectively with customers, they are also instrumental in meeting safety regulations, optimizing operations, creating awareness and generating leads. No other medium has as far-reaching an impact as print in informing and instructing. When opportunities arise to communicate specific developments or promote niche capabilities, print rises to the occasion. For example, the increased demand for green construction, smart building, structure rehabilitation and advanced building materials is influencing the industry and expected to continue shaping it in the years to come. Changing perception in the marketplace takes effective brand messaging and print is the work horse that solid marketing strategies are built upon.<\/p>\n

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Be more strategic with the right print partner<\/strong><\/h2>\n

There are ways to get the most out of print whether meeting safety signage requirements or achieving cohesiveness in branding amongst a range of products and applications. Utilizing the medium to accomplish a uniform look while creating a professional aesthetic requires a print partner that understands safety signage requirements, has a wide breadth of solutions and is fully integrated to support the full range of product needs.<\/p>\n

Who\u2019s buying?<\/strong><\/h2>\n

Construction businesses that order print include:<\/p>\n