{"id":13478,"date":"2024-04-10T23:43:28","date_gmt":"2024-04-11T04:43:28","guid":{"rendered":"http:\/\/www.navitor.com\/blog\/?p=13478"},"modified":"2026-06-12T13:07:29","modified_gmt":"2026-06-12T18:07:29","slug":"the-power-of-print-in-higher-education-marketing","status":"publish","type":"post","link":"https:\/\/www.navitor.com\/blog\/the-power-of-print-in-higher-education-marketing\/","title":{"rendered":"The Power of Print in Higher Education Marketing"},"content":{"rendered":"

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The higher education market has become increasingly competitive as schools vie for a shrinking pool of prospective students. Print plays a big role in today\u2019s higher education marketing campaigns because it works. It remains the foundation upon which multi-generational marketing is built.<\/p>\n

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The audience is larger than you think<\/h2>\n

Prospective and enrolled students aren\u2019t the only audience that higher ed institutions must reach. Community members, businesses, parents, alumni, donors, faculty and staff comprise a school\u2019s broader support network. Colleges and universities have a unique challenge when it comes to developing a brand that appeals to a wide-ranging network of audiences and generations: to reach many and to resonate deeply. Whether it is promoting online education programs, increasing application and enrollment rates, engaging non-traditional learners, informing accepted students, promoting campus events, motivating current students, or engaging with alumni, strategic and integrated solutions are the right answer.<\/p>\n

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Cross-channel marketing<\/h2>\n

Not only is print a tactile and personal experience, but its message to a specific audience also can be amplified through digital media. And in higher education marketing, it\u2019s more powerful than ever. Colleges and universities have been harnessing this power of print in reaching new students, their parents and other audiences for as long as they\u2019ve been around. Utilizing tactics like personalized direct mail, marketing materials, fundraising campaigns and signage, higher ed institutions are well-versed at connecting and engaging with their extensive network. And with \u201cdigital fatigue\u201d becoming a major concern, audiences appreciate the lasting tactile experience that a quality print piece delivers.<\/p>\n

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Anyone doing it on their own?<\/h2>\n

While some colleges and universities have on-site print shops, they\u2019re often not the best fit for large-scale print campaigns. The vast array of print products used in higher education marketing makes it difficult for in-house shops to handle both the volume and the varied\/complex processes required. Some of the more complex or long-run products that need an experienced partner often include:<\/p>\n