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Positivity is taking off as the travel industry shows signs of not just recovering, but growing stronger than ever. Roger Dow, CEO of the U.S. Travel Association offered an optimistic outlook for the industry in a recent State of the Travel Industry address, stating, \u201cWe will bounce back much more quickly than economists predict, because of a robust policy agenda and a clear strategy.\u201d That strategy, he said, includes strengthening the workforce and restoring jobs; facilitating seamless and secure travel; highlighting the future of travel mobility; prioritizing sustainability; and focusing on\u00a0diversity, equity, and inclusion\u00a0\u201cto create an industry that works for everyone.\u201d<\/p>\n
Dow\u2019s strategy cannot be accomplished without the utility of print to communicate, inform, promote and highlight. Consider the industry\u2019s major priorities such as helping travelers to feel safe, and emphasizing sustainability and commitment to the environment. Each requires printed materials that highlight protocols and illuminate promises.<\/p>\n
We spent a little time diving into the research data and discovered what\u2019s trending within the travel industry these days. MMGY Travel Intelligence reports that 71% of U.S. adults plan to take a domestic vacation in the next six months. Destination Analysts echoes the optimistic outlook revealing that more Americans than ever<\/a> \u2013 since the onset of the pandemic \u2013 plan to take at least one leisure trip in the next 12 months (93.3%). Nearly half of American travelers say that travel will be a high priority in their budget over the next 3 months and the mean reported annual travel budget is $3,746. In the U.S., high-income households are saving 10-20% more<\/a> now than before the pandemic and such people are eager to spend their money on travel.<\/p>\n Consumer demand for increased COVID-19 safety and cleanliness can be found in abundance across survey responses. Regaining the trust of travelers after global contagion means airlines and hotel companies need to demonstrate that the physical well-being of customers and employees alike is a top priority<\/a>. There are numerous ways travel companies can put their customers at ease through the utility of print:<\/p>\n More than ever, travelers are craving meaningful experiences. Fewer and fewer people may be settling for commonplace vacation activities in the coming years. Instead, \u201cconsumers [will] pursue authentic experiences<\/a>, distancing themselves from mainstream tourism providers and venturing into pastimes that feel more meaningful.\u201d Print helps make the experience more memorable:<\/p>\n Travelers are also getting serious about sustainability. 83% of global travelers think sustainable travel is vital, with 61% saying the pandemic has made them want to travel more sustainably in the future. According to Booking.com, 81% of travelers say they want to stay in a sustainable accommodation in the upcoming year. Once again, print is an informer and a problem-solver:<\/p>\n The travel industry is ripe for growth. The strategy is set. The travelers are ready, and they have an agenda. This is where your consultative sales skills enter the scene. Understanding your travel industry customer\u2019s priorities and their market challenges allows you to respond with a slam dunk. To aid in your process, we\u2019ve created The Marketing Field Guide to Travel & Leisure<\/strong>, which focuses on three top segments of the travel industry – Accommodations, Experiences, and Transportation. This booklet is full of customer insights, useful data, product suggestions and marketing ideas. You can find the Travel & Leisure booklet<\/strong><\/a> on our Travel & Leisure page<\/strong><\/a>\u00a0along with a Travel & Leisure\u00a0Industry Dollop<\/strong><\/a>, a Travel & Leisure\u00a0Social Toolkit<\/a>,<\/strong> and Marketing Images<\/strong><\/a> to help you promote your solutions and engage with your customers in the travel industry.<\/p>\n![\"\"](\"https:\/\/www.navitor.com\/blog\/wp-content\/uploads\/Blog_Images_2.jpg\")
<\/h2>\nKeeping it clean<\/strong><\/h2>\n
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Bucket-list worthy<\/strong><\/h2>\n
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<\/h2>\nBut is it eco-friendly?<\/strong><\/h2>\n
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<\/h2>\nThe takeaway<\/strong><\/h2>\n
We\u2019re here for you<\/strong><\/h2>\n