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\n<\/strong>Let\u2019s first look at ways to capture eyes in the aisles. Today there are a plethora of standard paper stocks as well as unique textures and specialty paper options in a wide range of weights to help differentiate the package. High-quality cartons that stand out with innovative printing and finishing methods while meeting product specifications and adhering to brand standards generate more attractive packaging and lucrative results.<\/p>\n
Be recognizable Elicit emotion and action Add a little extra Set yourself apart Make design the focus of the packaging The takeaway Our expertise, your value-add
\n<\/strong>Consumers form an opinion about a brand the moment they see the packaging. Make it count. And once noticed, it\u2019s vital that consumers can easily determine what the product is and make any brand associations that are important to them. There are both traditional offset and offset-quality digital printing methods that upgrade your branded packaging to a branded experience. Bring together quality print with premium materials for full-color impact and memorable outcomes.<\/p>\n
\n<\/strong>Create awareness and excitement while showcasing elements significant to the brand and its mission. Maybe it\u2019s quality, maybe it\u2019s conscientiousness. Perhaps crisp folds, perfect sizing, strength or possibly flexibility makes the brand statement. It could be choosing to use certified recyclable materials, such as those endorsed by the FSC<\/a>\u00ae (Forest Stewardship Council) or SFI<\/a>\u00ae (Sustainable Forestry Initiative), which are sourced from the highest available percentage of post-consumer recycled content from local mills. The power of great packaging gives a perceived image and value to the product. How it looks provides for better experiences and raises its profile.<\/p>\n![\"\"](\"https:\/\/www.navitor.com\/blog\/wp-content\/uploads\/Liquor_Packaging-300x300.png\")
\n<\/strong>Custom finishes and coatings add pizazz and pop to retail packaging. Processes like debossing, embossing, foil stamping and spot color printing transform the appearance of products on the shelf. Finishing processes such as UV gloss coating, spot UV, soft-touch lamination, aqueous satin, and gloss coatings, intricate die-cutting, and raised UV give it a snazzy, polished look. These extras highlight design elements, elevate the tactile experience, and add dimension.<\/p>\n
\n<\/strong>It\u2019s not the complete package until it\u2019s the complete package. Including related products such as labels, inserts, bottleneckers and hang tags rounds out a comprehensive, well-branded and highly visible product package solution. Tapping into the creative inspiration of organizations like the Retail Packaging Association<\/a>, and working with consultative partners that bring comprehensive solutions and marketing savvy to packaging programs is your best bet.<\/p>\n
\n<\/strong>Better packaging design sells more products. That\u2019s the bottom line. It\u2019s in the innovation where packaging can accomplish all of what we\u2019ve covered here. Brand managers and package designers spend countless hours exercising their creative chops to develop the right look for their products. The packaging and unboxing presents an experience for the consumer that adds to the product\u2019s appeal. Organizations like the Paperboard Packaging Alliance<\/a> (PPA), dedicated to promoting the benefits of paperboard packaging, recognize the importance of certain products, and influence preference for these materials in packaging design and selection. Companies that put innovation principles to work and rethink the design of their packaging create magical moments when consumers first spot it when they pick it up and feel it \u2014 all the way through their unboxing experience.<\/p>\n
\n<\/strong>Opportunities for packaging innovation can be driven by pivots in consumer behaviors, attitudes, and interests, as well as other macro trends in the marketplace. But true innovation comes from blending consumer desire and product usability with production feasibility and brand voice. Sprinkle in cool packaging options and embellishments to ultimately connect brands with consumers and create moments that matter.<\/p>\n![\"\"](\"https:\/\/www.navitor.com\/blog\/wp-content\/uploads\/BestPackagingExperience_Logo-150x150.png\"){kind=logo}
\n<\/strong>We\u2019re here to walk you and your customer through the process of designing and ordering standard or custom packaging. With our innovations, our Paperboard Packaging Council<\/a> (PPC) membership, and our experience in diverse industries, we are an excellent resource for creative packaging solutions that meet your customers\u2019 needs. It\u2019s this innovation and experience that allows us to deliver The Best Packaging Experience<\/em><\/strong> in the industry.<\/p>\n