{"id":12767,"date":"2019-09-06T11:00:25","date_gmt":"2019-09-06T16:00:25","guid":{"rendered":"http:\/\/www.navitor.com\/blog\/?p=12767"},"modified":"2024-01-24T13:52:19","modified_gmt":"2024-01-24T19:52:19","slug":"have-you-met-these-brand-personalities","status":"publish","type":"post","link":"https:\/\/www.navitor.com\/blog\/have-you-met-these-brand-personalities\/","title":{"rendered":"Have You Met These Brand Personalities?"},"content":{"rendered":"

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Often, interacting with a business is about more than simply placing an order for a product\u2014it\u2019s about connecting with the business almost as if the brand itself is a character. Brand personalities are embodied in the way a brand speaks and behaves, and those personalities resonate with people. Not only do they\u00a0make the brand easier to identify<\/a>, but they also encourage customer loyalty.<\/p>\n

Whether a brand has a single, strong personality trait or finds itself somewhere between the two, a brand personality can guide marketing efforts and give customers something to connect to. So, have you met any of these brand personalities? And does your business fit one of them? Read on to find out.<\/p>\n

The Everyman
\n<\/strong>Have you ever come across a business that wants to reach everyone? Their brand should probably be an everyman. They\u2019re down to earth, they\u2019ve got wide appeal, and they\u2019re very genuine. They often work with universal products like denim or grocery store staples. Is this brand personality a little boring? Maybe, but they\u2019re generally likeable and relatable.<\/p>\n

The Rebel
\n<\/strong>The rebellious brand is often a brand that is reaching out to customers that want to disrupt the status quo. They might sell edgy clothes or specialize in the needs of a niche community. They\u2019re brash and aren\u2019t afraid to shock. They don\u2019t have the general appeal of the everyman, but they\u2019re well-suited to their particular customer base.<\/p>\n

The Hero<\/strong>
\nThe hero is here to save the day! These brands are often built around a product that helps people improve the world, whether that is helping them improve their own lives, address a social problem, or helping people take action.<\/p>\n

The Nurturer<\/strong>
\nThe nurturer is a quieter brand, especially when compared to the hero, but its focus on sincerity, kindness and thoughtfulness can make customers feel comfortable and well-cared for. These brands often put a premium on customer service and goes above and beyond to provide excellent service to the people who do business with them.<\/p>\n

The Jester<\/strong>
\nAre you looking for a brand that lets you have a laugh? The jester is that brand! They might offer products that are focused on recreation or they might just want to give a positive customer experience, but either way the jester approaches customer interactions with humor and is always trying to ensure that everyone has a good time. This approach is less common with more serious markets\u2014for example, you might not want to crack a joke while selling safety signage\u2014but the jester can be found in a wide variety of places putting a smile on consumers\u2019 faces.<\/p>\n

The Creator
\n<\/strong>Innovative and maybe a little artistic, the creator is a brand that encourages self-expression and individuality. It\u2019s artsy, and may play fast and loose with a few of the conventional rules. This brand probably also has extraordinary design behind their marketing.<\/p>\n

Does your brand have one of these personalities? Do you combine two of them? Or are you working to build your brand\u2019s personality? We\u2019d love to continue the conversation with you in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"

Often, interacting with a business is about more than simply placing an order for a product\u2014it\u2019s about connecting with the business almost as if the brand itself is a character. Brand personalities are embodied in the way a brand speaks and behaves, and those personalities resonate with people. Not only do they\u00a0make the brand easier […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,12,4,14],"tags":[],"class_list":["post-12767","post","type-post","status-publish","format-standard","hentry","category-print-education","category-marketing","category-news","category-resources","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/comments?post=12767"}],"version-history":[{"count":3,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12767\/revisions"}],"predecessor-version":[{"id":12770,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12767\/revisions\/12770"}],"wp:attachment":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/media?parent=12767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/categories?post=12767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/tags?post=12767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}